Coley & Associates
Coley & Associates is a VA-verified SDVOSB federal contractor that delivers custom eLearning, IT, mentoring, healthcare IT, and staffing services primarily to the Department of Veterans Affairs, DoD, and other federal agencies through multiple IDIQ and GSA contract vehicles.
- Company typePrivate
- Founded2001
- HeadquartersSan Antonio, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Coley & Associates does
Coley & Associates, Inc. (DBA Coley Solutions and Coley GTS) is a San Antonio, Texas-based, VA-verified Service-Disabled Veteran-Owned Small Business founded in 2001 by retired Air Force officer Jack Coley. The firm provides training and performance solutions, information technology, healthcare IT, mentoring and coaching, staffing, and integrated program support services to federal government customers, with the Department of Veterans Affairs as the primary client base across VHA, VBA, and NCA. The company operates two wholly owned subsidiaries — Coley GTS, LLC and Coley Government Contract Services, LLC — and has delivered more than 100 projects across 20+ VA organizations over a 15-year period.
The technical stack centers on eLearning content development using the ADDIE instructional design methodology, SCORM and Section 508 compliant courseware, cloud-based mentoring delivered through an exclusive partnership with Chronus on FedRAMP-approved infrastructure, and a registered micro-learning product called SmartBursts that delivers short animated training bursts for point-of-need consumption. The firm also resells several COTS products through its GSA Schedule, including GeoVox, PeriOptimization suites, SimplyGov, TomiTribe, and VLogic.
Coley's go-to-market is exclusively through federal contracting vehicles, with positions on nine major contracts and joint ventures: GSA MAS #GS-02F-0172Y, VA VECTOR IDIQ ($25B ceiling), FAA eFAST, USAF EPASS BPA, VETS 2 GWAC, Navy SeaPort-e, and as a team member in the Aspire-LUKE Joint Venture ($23B VA ICSP) and HR Services Solutions Joint Venture ($6.1B Army PLS). The firm captures revenue predominantly through time-and-materials and fixed-price professional services task orders, with a growing subscription component from the Chronus mentoring SaaS. The firm has 101–250 employees, has recorded double-digit annual growth since inception, and was recognized as a Best Places to Work employer for five consecutive years (2012–2016).
Coley & Associates firmographics
Firmographics- Name
- Coley & Associates
- Legal name
- Coley & Associates, Inc.
- Website
- https://coleysolutions.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Coley & Associates is a VA-verified SDVOSB federal contractor that delivers custom eLearning, IT, mentoring, healthcare IT, and staffing services primarily to the Department of Veterans Affairs, DoD, and other federal agencies through multiple IDIQ and GSA contract vehicles.
- Ownership category
- akta.pro rank
Coley & Associates industry classification
Industry- Product category
- Government Training and Workforce Development Services
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)
- akta.pro primary industry
- IT, Systems & Tools Onboarding (Access, Apps, Security Basics) (EDABAOAE)
- akta.pro secondary industry
- Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)
Keywords
Where Coley & Associates is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Coley & Associates business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Services - Training & Performance: Custom eLearning design, development, delivery and hosting; instructor-led training; virtual instructor-led training; classroom and webinar support; curriculum development; and training administration support services delivered to government agencies.
- Information Technology Solutions: Web and mobile application development, learning management systems, content management systems, knowledge management systems, software development, and Section 508 accessibility services.
- Mentoring Software as a Service (SaaS): Turn-key managed mentoring solutions and mentoring software platform subscriptions through Chronus partnership, including program design, execution, and ongoing administration.
- Commercial Off-The-Shelf (COTS) Software: Resale and licensing of third-party software products including GeoVox Avian Heartbeat Detection Software, PeriOptimization Surgical Suite, PeriOptimization Dental Suite, SimplyGov Workflow Automation, TomiTribe Apache Tomcat Solutions, and VLogic Space Management.
- Healthcare IT & Professional Services: Integrated business and program office support, IT solutions, training, communications, and staffing services specifically for healthcare organizations serving military and veteran populations.
- Staffing Solutions: Recruiting and retention services providing ready-to-work candidates across project management, training, IT, logistics, graphic design, and administration specialties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Government Services - Quote Based |
Go-to-market motion2 records
Distribution channels10 records
Marketing channels6 records
Coley & Associates product offering
Product offeringCore offering
Coley & Associates designs, develops, and delivers training and performance solutions, custom eLearning, mentoring and coaching programs, IT professional services, and integrated program support for federal government agencies — primarily the Department of Veterans Affairs and Department of Defense. The company offers its proprietary SmartBursts micro-learning video platform, resells third-party COTS software (including GeoVox, PeriOptimization, SimplyGov, TomiTribe, and VLogic) through its GSA Schedule, and operates as both prime contractor and joint-venture team member on multi-billion-dollar IDIQ vehicles. All services are delivered through government contract vehicles (GSA MAS, VA VECTOR, FAA eFAST, USAF EPASS, VETS 2, SeaPort-e, and SDVOSB sole-source mechanisms).
Product overview
Coley & Associates is a verified Service-Disabled Veteran-Owned Small Business (SDVOSB) that offers a portfolio of training, performance, IT, and professional services primarily to government clients. The company's offerings span multiple categories: (1) SmartBursts, a standalone micro-learning video platform for on-demand skills training; (2) COTS software products including GeoVox Avian Heartbeat Detection Software, PeriOptimization Surgical Suite, PeriOptimization Dental Suite, SimplyGov Workflow Automation, TomiTribe Apache Tomcat Solutions, and VLogic Space Management offered through their GSA MAS Schedule; (3) professional services including IT services (software development, web/mobile apps, LMS, CMS, knowledge management, Section 508), training services (ADDIE methodology eLearning, ILT, virtual training), mentoring and coaching programs using the Chronus platform, staffing support, and integrated business consulting. The company primarily serves federal government agencies including the VA, DoD, FAA, and civilian agencies.
Differentiator
Problem solved
Functional benefit
Brands
- SmartBursts: Micro-learning videos providing short, animated training content for employees at their point of need.
- GTS (Government Training Solutions)
Products and services
- SmartBursts
Quantifiable outcome
- Delivered over 100 projects across more than 20 VA organizations in 15+ years
- +5 more outcomes
Companies that use Coley & Associates
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Coley & Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Coley & Associates partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, strategic and minor.
- ASM Research, Inc.coreMentor company under VA Mentor-Protégé Program. Provided business infrastructure, processes, and technology guidance to Coley. Helped prepare Coley for acquisition and delivery of new business opportunities. ASM served as prime with Coley as subcontractor on VA T4 ($12B) and other contracts.
- Aspire-LUKE Joint VenturecoreJoint venture awarded $23B VA VHA Integrated Critical Staffing Program (ICSP) IDIQ. Coley is team member providing training, mentoring, and workforce development solutions. 10-year contract with 5-year base and 5-year option period.
- HR Services Solutions (HRSS) Joint VenturecoreJoint venture established to support Army's HR Personnel Lifecycle Support (PLS) requirements. One of eight small business awardees for $6.1B IDIQ through 2028. Coley CEO Jack Coley serves as HRSS Member.
- ChronuscoreExclusive partnership to offer Chronus Mentoring Software platform to government agencies through Coley's GSA Schedule. Platform resides on FedRAMP-compliant infrastructure, is Section 508 compliant, and is tailored for government security requirements.
- CodeupstrategicPartnership with VA VBA to provide accelerated learning program (bootcamp) for up to 200 Veterans per year. Coley/Codeup team provides IT training with tuition fully funded by VA. 94% graduate placement rate.
- Education Development Center, Inc.minorSubcontractor relationship for VA National Center for PTSD work. Coley develops PTSD and TBI educational materials under this teaming arrangement.
- Halfaker and AssociatesstrategicPartnership with VA on Veteran Self-Employment Accelerator (VetSEA) program designed to assist service-disabled Veterans in becoming self-employed through interactive training and automated guides.
- Rackspace Open Cloud AcademyminorPartnership to develop Cybersecurity Learning Track, a 12-week boot camp for San Antonio area military Veterans. Curriculum includes Security+ and CISSP certification preparation.
- Supply Chain VistasstrategicTeam Coley member for VA VBA Field Leadership Operations Management Training contract alongside International Training Consortium.
- International Training ConsortiumstrategicTeam Coley member for VA VBA Field Leadership Operations Management Training contract alongside Supply Chain Vistas.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Coley & Associates competitors and assessment
Company assessmentBroad incumbents
- Maximus: Federal services firm with a large U.S. federal citizen services and health segment including training and workforce development work for VA and other civilian agencies. Comparable in training delivery but far larger and more diversified.
- ICF International: Federal contractor with a dedicated public sector learning and organizational change practice serving VA, DoD, HHS, and federal civilian agencies. Comparable to Coley on training design, change management, and program support, but at far greater scale.
- Booz Allen Hamilton: Large federal professional services and IT firm with a substantial VA, DoD, and federal civilian training/learning practice. Overlaps Coley on workforce development, learning modernization, and Section 508 work but competes at much larger scale.
- Leidos: Top-tier federal systems integrator with major VA, DoD, and federal civilian contracts. Overlaps Coley in VA training, health IT, and program support, but competes across a much broader portfolio and serves as a prime where Coley is typically a sub.
Direct peers
- CALNET (Cognosante subsidiary): Federal health IT and training services provider with deep VA exposure. Comparable to Coley in VA-centric delivery, IT and training integration, and SDVOSB/SDB contracting strategy.
- BRTRC Federal Solutions: Service-Disabled Veteran-Owned Small Business providing training, human capital, and IT solutions to DoD, VA, and federal civilian agencies. Closely comparable to Coley in size, SDVOSB set-aside strategy, training-centric offering, and federal customer mix.
- Pluribus International: Veteran-owned federal contractor delivering training, mission support, and IT services to VA, DoD, and DHS. Similar size band to Coley with comparable SDVOSB positioning and a similar reliance on training and workforce development task orders.
- ASM Research: Federal IT and training services firm historically focused on VA and DoD; was Coley's mentor in the VA Mentor-Protégé Program and joint venture partner on VA T4 ($12B). Closely comparable in VA training/IT scope, customer set, and joint venture structure.
- Halfaker and Associates: Service-Disabled Veteran-Owned Small Business focused on federal IT, health IT, and analytics with deep VA and DoD relationships. Highly comparable to Coley in size, SDVOSB status, VA focus, and use of joint ventures for capture; Halfaker is even a documented Coley teaming partner on the VetSEA program.
Emerging players
- VetsEZ: Service-Disabled Veteran-Owned Small Business focused on VA and federal health IT, including EHR support, data, and software services. Comparable SDVOSB positioning and VA focus, but with a stronger IT/technical orientation than Coley's training-led offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Coley & Associates social profiles
Digital presenceColey & Associates compliance and trust
Trust signalCompliance7 records
Coley & Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coley & Associates leadership team
Management profileNumber of profiles
Profiles4 records
Coley & Associates subsidiaries and ownership
Company hierarchySubsidiaries2 records
Coley & Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coley & Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coley & Associates
What does Coley & Associates do?
Coley & Associates designs, develops, and delivers training and performance solutions, custom eLearning, mentoring and coaching programs, IT professional services, and integrated program support for federal government agencies — primarily the Department of Veterans Affairs and Department of Defense. The company offers its proprietary SmartBursts micro-learning video platform, resells third-party COTS software (including GeoVox, PeriOptimization, SimplyGov, TomiTribe, and VLogic) through its GSA Schedule, and operates as both prime contractor and joint-venture team member on multi-billion-dollar IDIQ vehicles. All services are delivered through government contract vehicles (GSA MAS, VA VECTOR, FAA eFAST, USAF EPASS, VETS 2, SeaPort-e, and SDVOSB sole-source mechanisms).
Is Coley & Associates a public or private company?
Coley & Associates is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coley & Associates founded?
Coley & Associates was founded in 2001. It employs 101 to 250 people.
Where is Coley & Associates based?
Coley & Associates is headquartered in San Antonio, United States, in the North America region.
How does Coley & Associates make money?
Six revenue lines are on record. Professional Services - Training & Performance is the primary driver. The others are information Technology Solutions, mentoring Software as a Service (SaaS), commercial Off-The-Shelf (COTS) Software, healthcare IT & Professional Services and staffing Solutions.
Who are Coley & Associates's main competitors?
Broad incumbents on record are Maximus, ICF International, Booz Allen Hamilton and Leidos. Direct peers are CALNET (Cognosante subsidiary), BRTRC Federal Solutions, Pluribus International, ASM Research and Halfaker and Associates. VetsEZ is listed as an emerging player.
Does Coley & Associates have an API?
No public API is recorded for Coley & Associates.
What industry is Coley & Associates in?
Coley & Associates's product category is Government Training and Workforce Development Services. Its primary akta.pro industry code is EDABAOAE, IT, Systems & Tools Onboarding (Access, Apps, Security Basics), with a secondary code of BPAAACAC, Software/Application Support (SaaS, Enterprise Apps). Its NAICS code is 54151 and its SIC code is 7370.