SmartWay Transportation

What SmartWay Transportation does

SmartWay Transportation is a privately held freight brokerage firm headquartered in Overland Park, Kansas, serving the North American market. Founded in 2010, the company operates as a non-asset intermediary connecting shippers with motor carriers, a standard model for freight brokers that earns margin on the spread between buy and sell rates on truckload freight. Per the firmographic source, the company maintains a workforce of 11-50 employees and is described as a "highly-respected" provider in its category, though no further operational detail (lane coverage, customer verticals, carrier network size, or technology stack) is documented in the available source material.

The underlying business mechanics are not described in the input data: there is no disclosure of pricing models, contract structures, customer segmentation, proprietary technology, integrations, or value-added services such as tracking or managed transportation. The company's website (smartwaytrans.com) returned a verification/waiting page at the time of source capture, precluding verification of product, technology, or marketing claims. Consequently, the company description above is bounded by what the source supports and cannot be extended into product, technology, or go-to-market specifics without fabrication.

No information is available on funding history, ownership structure, management team, partnerships, certifications, regulatory standing, M&A activity, or corporate restructuring. The company's legal name, DBA history, app presence, and API/integration footprint are likewise not documented. These gaps materially constrain any forward-looking assessment and should be addressed before any diligence conclusion is drawn.

Name

SmartWay Transportation

Website

https://smartwaytrans.com

Company type

Private

Founded year

2010

Headcount range

11–50 employees

Short description

SmartWay Transportation is a privately held North American freight brokerage founded in 2010, headquartered in Overland Park, Kansas, with 11-50 employees connecting shippers and motor carriers across the region.

Ownership category

akta.pro rank

Product category

Freight Brokerage Services

NAICS

Freight Transportation Arrangement (488510)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Shipper-Carrier Direct Contracting Networks (TLAEAJAC)

Keywords

• Freight brokerage
• Transportation services
• Shipping logistics
• Carrier management
• Freight forwarding

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

SmartWay Transportation is a freight brokerage provider operating in North America, arranging ground freight transportation between shippers that need to move goods and carriers that have available capacity. The company acts as an intermediary, facilitating load matching and transport coordination for business customers across the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Freight Brokerage Services Arrangement of ground freight transportation as an intermediary between shippers needing to move freight and carriers with available capacity across North America. Targeted at businesses that require outsourced transportation coordination.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• RXO: Pure-play North American freight brokerage spun off from XPO Logistics, focused on truckload brokerage and last-mile services. Closely comparable core offering to SmartWay's freight brokerage.
• Hub Group: Asset-light intermodal and truckload brokerage provider serving North American shippers. Comparable brokerage and managed transportation services, though with stronger intermodal exposure.
• Coyote Logistics (UPS subsidiary): Major North American asset-light freight brokerage owned by UPS, focused on truckload brokerage and managed transportation. Operates in the same shipper-carrier matching model as SmartWay at significantly greater scale.
• Landstar System: Asset-light freight network and brokerage connecting shippers with owner-operators and agent-owned capacity. Highly comparable business model to a traditional North American freight broker like SmartWay.
• Echo Global Logistics: Tech-enabled North American freight brokerage offering truckload, less-than-truckload, and managed transportation. Comparable brokerage services, customer segments, and technology-led approach to SmartWay.

Broad incumbents

• Schneider National: Major North American carrier with a sizable brokerage and logistics segment. Comparable freight brokerage activity alongside asset-based services, competing for similar shipper accounts.
• CH Robinson Worldwide: One of the largest North American freight brokers and 3PLs, with a broad truckload brokerage, intermodal, and managed services portfolio. Directly comparable in core freight brokerage activity to SmartWay, though materially larger and publicly traded.
• J.B. Hunt Transport Services: Large diversified transportation and logistics provider whose Integrated Capacity Solutions (ICS) business is a direct truckload brokerage comparable to SmartWay, alongside asset-based truckload and intermodal.

Emerging players

• Transfix: Digital freight marketplace and brokerage using data and technology to match shippers with carriers. Comparable truckload brokerage offering, positioned as a tech-forward alternative to traditional brokers like SmartWay.
• Uber Freight: Tech-enabled digital freight brokerage and managed transportation platform. Competes for the same North American shipper demand as SmartWay, but with a fully digitized model and significant capital backing.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/smartwaytrans

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartWay Transportation