Synder
Synder is a cloud-based accounting automation platform that syncs transaction data from 30+ e-commerce and payment platforms into QuickBooks, Xero, NetSuite, and other accounting systems, serving SMB and mid-market online merchants, SaaS subscription businesses, and accounting firms.
- Company typePrivate
- Founded2017
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Synder does
Synder is a cloud-based accounting automation platform, operated by CloudBusiness Inc., that synchronizes transaction data between 30+ e-commerce and payment platforms and the leading small-business accounting systems. Its three core products — Synder Sync (multi-channel bookkeeping with per-transaction and summary journal modes), Synder RevRec (GAAP/ASC 606 and IFRS 15-compliant revenue recognition for subscription businesses), and Synder Insights (multi-channel KPI and performance dashboards) — collectively automate sales, fee, refund, tax, and invoice matching, reconciliation, and categorization. The platform integrates with QuickBooks Online and Desktop, Xero, Sage Intacct, NetSuite, and Intuit Enterprise Suite on the accounting side, and with Shopify, Amazon, eBay, Walmart, Stripe, PayPal, Square, and many other commerce and payment platforms on the source side, using AI-assisted rules and reconciliation engines to deliver sub-0.5% variance and replace manual month-end close.
The company serves primarily SMB and mid-market e-commerce merchants, SaaS subscription businesses, and accounting firms serving those segments, with role-based go-to-market targeting business owners, executives, CFOs, controllers, and accountants. Pricing is subscription-based, published transparently (Pro plan from $275/month, Pro Max plan from $599/month, with annual discounts up to 40%), and the company runs a product-led growth motion with a 15-day free trial, marketplace listings on QuickBooks App Store and Xero Marketplace, a partner/reseller program (including BDO Alliance USA membership), and content-led demand generation. Headquartered in San Francisco with additional offices in Vilnius, Lithuania and Wroclaw, Poland, Synder is Y Combinator and TMT Investments-backed, SOC 2 Type 2 certified, and GDPR/HIPAA/CCPA-ready, with cumulative processed transaction volume exceeding $1 billion (as of 2020) and 3,400+ reviews averaging 4.7 across major marketplaces.
Synder firmographics
Firmographics- Name
- Synder
- Legal name
- CloudBusiness Inc.
- Website
- https://synder.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Synder is a cloud-based accounting automation platform that syncs transaction data from 30+ e-commerce and payment platforms into QuickBooks, Xero, NetSuite, and other accounting systems, serving SMB and mid-market online merchants, SaaS subscription businesses, and accounting firms.
- Ownership category
- akta.pro rank
Synder industry classification
Industry- Product category
- Accounting Automation Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)
Keywords
Where Synder is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Synder business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription - Synder Sync: Subscription-based pricing for the core bookkeeping automation product, available in monthly and annual billing tiers. Pro tier starts at $275/month (or $176/month billed annually with 40% discount).
- SaaS Subscription - Synder RevRec: Additional subscription revenue from the revenue recognition module for subscription businesses requiring GAAP-compliant revenue tracking.
- SaaS Subscription - Pro Max: Higher-tier plan for high-volume operations at $599/month (or $384/month billed annually with 40% discount).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pro Plan - Multi-channel sellers |
| Subscription | Monthly | Pro Max Plan - High-volume operations |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Synder product offering
Product offeringCore offering
Synder is a cloud-based SaaS accounting automation platform that automatically syncs sales, fees, refunds, taxes, and customer data from 30+ e-commerce and payment platforms (Shopify, Amazon, Stripe, PayPal, Square, etc.) into accounting ledgers such as QuickBooks Online/Desktop, Xero, Sage Intacct, NetSuite, and Intuit Enterprise Suite. Its three products — Synder Sync (multi-channel bookkeeping), Synder RevRec (ASC 606/IFRS 15-compliant revenue recognition), and Synder Insights (multi-channel KPI analytics) — automate reconciliation, transaction categorization, sales tax, and revenue recognition for online sellers, SaaS subscription businesses, accounting firms, and multi-location retailers.
Product overview
Synder is an accounting automation platform for e-commerce, retail, and SaaS businesses, consisting of three core products: Synder Sync (multi-channel bookkeeping), Synder RevRec (GAAP-compliant revenue recognition), and Synder Insights (business analytics). The platform integrates with 30+ sales channels and payment platforms, connecting to major accounting systems including QuickBooks Online/Desktop, Xero, Sage Intacct, NetSuite, and Intuit Enterprise Suite. Key features include automated transaction categorization, auto-reconciliation, sales tax automation, multi-currency support, and AI-powered matching engines for streamlining month-end close processes.
Differentiator
Problem solved
Functional benefit
Brands
- Synder Sync: Multi-channel bookkeeping tool for automated sales, fees, and taxes posting to ledgers with transaction-level detail or summary sync.
- Synder RevRec
- Synder Insights
Products and services
- Synder Sync Multi-channel bookkeeping tool that automatically syncs sales, fees, refunds, and taxes from 30+ e-commerce and payment platforms (Shopify, Amazon, Stripe, PayPal, Square, etc.) to accounting ledgers such as QuickBooks Online/Desktop, Xero, Sage Intacct, NetSuite, and Intuit Enterprise Suite. Supports Per Transaction mode with full SKU/customer detail and Summary Sync mode for clean daily, monthly, or payout-based journal entries.
- Synder RevRec Dedicated revenue recognition product for subscription-based SaaS businesses that builds ASC 606 / IFRS 15-compliant recognition schedules from Stripe data or Excel uploads, recognizes revenue monthly on the P&L, and tracks upgrades, cancellations, and prorations.
- Synder Insights Plug-n-play business analytics dashboard providing major KPI reports and multi-channel performance tracking, with consolidated sales, product, and customer reports across all connected platforms for data-driven decision making.
Quantifiable outcome
- 480+ hours saved yearly on transaction categorization
- +7 more outcomes
Companies that use Synder
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles4 records
Synder technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration39 records
AI capability3 records
Feature10 records
Synder partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, secondary and minor.
- QuickBooks (Intuit)coreDeep integration partnership with QuickBooks Online, QuickBooks Desktop, and Intuit Enterprise Suite. Synder is a QuickBooks Solution Provider and holds the Accountant Approved badge, enabling transaction sync to accounting ledgers.
- XerocorePrimary integration partner with marketplace listing on Xero Marketplace. Synder won the Xero Growth App 2025 award and provides native sync to Xero accounting software.
- StripecoreVerified partner with Stripe providing automated payment data sync to accounting software. Stripe is one of the most commonly used payment processors integrated with Synder.
- ShopifycorePrimary e-commerce platform integration for sales data sync. Shopify+QuickBooks and Shopify+Xero integrations are among the most prominently featured integration combinations.
- AmazoncoreAmazon marketplace integration for seller transaction sync including fees, refunds, and sales data to accounting platforms.
- SquarecoreSquare Certified Partner integration for POS and online sales data synchronization with accounting software.
- PayPalcorePayPal integration for payment transaction sync to accounting platforms, commonly used by e-commerce sellers.
- Sage IntacctsecondaryIntegration partnership for Sage Intacct ERP system, enabling automated transaction sync for mid-market businesses.
- Oracle NetSuitesecondaryIntegration partnership for NetSuite ERP, enabling enterprise-level transaction sync and reconciliation.
- BDO Alliance USAminorAlliance membership providing access to BDO's network of accounting firms for referral and co-selling opportunities.
- AICPA and CPA.comminorAlumni of the AICPA and CPA.com Startup Accelerator program, providing access to accounting industry expertise and network.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Synder competitors and assessment
Company assessmentBroad incumbents
- Brightpearl: Brightpearl is a retail-first ERP with accounting, inventory, and order management; broader than Synder but addresses the same e-commerce merchant back-office needs.
- Xero: Xero is a core partner via the Xero Marketplace and Growth App award but represents the kind of incumbent platform that could absorb Synder's functionality over time.
- Intuit QuickBooks: QuickBooks is Synder's largest integration partner but also a potential competitor; Intuit could expand native e-commerce sync features that compete directly with Synder Sync.
Direct peers
- A2X: A2X is a direct competitor that automates e-commerce sales sync to Xero and QuickBooks, serving Shopify, Amazon, and Walmart sellers with similar transaction-level categorization and reconciliation features as Synder.
- Bookkeep: Bookkeep provides automated e-commerce accounting and revenue recognition similar to Synder, syncing payment processors and sales channels into QuickBooks and Xero for SMBs and accountants.
- OneSaas: OneSaas (acquired by Xero) was an integration platform syncing e-commerce, payments, and accounting systems with similar functionality to Synder's core proposition.
- Link My Books: Link My Books is a direct competitor focused on Amazon and eBay seller accounting automation into Xero and QuickBooks, offering similar fee/refund categorization and tax handling.
Emerging players
- Puzzle: Puzzle is a modern accounting platform for tech and SaaS companies with revenue recognition features; Synder integrates with Puzzle while also competing on RevRec capabilities.
- Pabbly Subscriptions: Pabbly offers subscription billing with accounting integrations, overlapping with Synder's RevRec module for SaaS subscription revenue tracking and GAAP-compliant recognition.
- Pilot: Pilot provides bookkeeping and accounting services to startups and SaaS companies, partially overlapping with Synder RevRec for subscription revenue recognition and outsourced bookkeeping workflows.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Synder social profiles
Digital presenceSynder compliance and trust
Trust signalCompliance4 records
Synder financial estimates
Financial estimateRevenue estimate
Valuation estimate
Synder leadership team
Management profileNumber of profiles
Profiles2 records
Synder funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Synder M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Synder
What does Synder do?
Synder is a cloud-based SaaS accounting automation platform that automatically syncs sales, fees, refunds, taxes, and customer data from 30+ e-commerce and payment platforms (Shopify, Amazon, Stripe, PayPal, Square, etc.) into accounting ledgers such as QuickBooks Online/Desktop, Xero, Sage Intacct, NetSuite, and Intuit Enterprise Suite. Its three products — Synder Sync (multi-channel bookkeeping), Synder RevRec (ASC 606/IFRS 15-compliant revenue recognition), and Synder Insights (multi-channel KPI analytics) — automate reconciliation, transaction categorization, sales tax, and revenue recognition for online sellers, SaaS subscription businesses, accounting firms, and multi-location retailers.
Is Synder a public or private company?
Synder is a private company. It is classified as venture growth investor backed and is currently operating.
When was Synder founded?
Synder was founded in 2017. It employs 11 to 50 people.
Where is Synder based?
Synder is headquartered in San Francisco, United States, in the North America region.
How does Synder make money?
Three revenue lines are on record. SaaS Subscription - Synder Sync is the primary driver. The others are saaS Subscription - Synder RevRec and saaS Subscription - Pro Max.
Who are Synder's main competitors?
Broad incumbents on record are Brightpearl, Xero and Intuit QuickBooks. Direct peers are A2X, Bookkeep, OneSaas and Link My Books. Emerging players are Puzzle, Pabbly Subscriptions and Pilot.
Does Synder have an API?
No public API is recorded for Synder.
What industry is Synder in?
Synder's product category is Accounting Automation Software. Its primary akta.pro industry code is FSAGABAE, Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure. Its NAICS code is 513210 and its SIC code is 7372.