Camp Longhorn
Camp Longhorn, Ltd. is a family-owned co-ed overnight summer camp founded in 1939, operating three Texas Hill Country locations (Inks Lake, Indian Springs, C3) that serve school-age children with one-to-three-week residential programs, plus an 80,000+ member alumni network and merit-store merchandise operations.
- Company typePrivate
- Founded1939
- HeadquartersBurnet, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Camp Longhorn does
Camp Longhorn, Ltd. is a family-owned, co-ed overnight summer camp operating three wholly-owned locations in the Texas Hill Country near Burnet, Texas: Inks Lake (the original 1939 site), Indian Springs (established approximately 1974), and C3 on Inks Lake (shorter-term offering). The company serves school-age children and their families with residential camp programs of one-, two-, or three-week duration, structured around over 25 activities, theme days/nights, and 12-camper cabin groupings. It also operates a Summer Staff recruitment program targeting college students for counselor, activity instructor, and operational roles. The technology footprint is non-software: the business runs on its physical sites, an informational website (camplonghorn.com) with online camper applications and a parent portal, and e-commerce Merit Stores for camp merchandise; no proprietary AI/ML, APIs, or platform technology is disclosed.
Revenue is generated through three streams: seasonal camp tuition (priced per term at $2,409.70 for one-week, $4,678.00 for two-week, and $6,164.70 for three-week sessions), Merit Store merchandise sales across three branch-specific online stores plus a ship-out store, and CLASP alumni membership dues with a $250 lifetime tier. Distribution is direct-to-consumer via the website, online applications, regional carnivals held in Texas cities (Dallas, Houston, Austin, San Antonio) and Los Angeles, and the 80,000+ member CLASP alumni network, which functions as both a community and a referral channel. Summer staff are sourced through College Camp Days and in-person fall/spring interviews.
The company is governed by a Board of Managers composed of the five children of founders Tex and Pat Robertson, with Bill Robertson serving as General Manager and additional Robertson family members in director-level roles across all three locations. Camp Longhorn holds a Texas Department of State Health Services youth camp license, maintains a HIPAA policy for camper health information, and is a member of the C.A.M.P. industry association. Legal entity is Camp Longhorn, Ltd., domiciled in Texas, with no external parent company or public listing.
Camp Longhorn firmographics
Firmographics- Name
- Camp Longhorn
- Legal name
- Camp Longhorn, Ltd.
- Website
- https://camplonghorn.com
- Company type
- Private
- Founded year
- 1939
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Camp Longhorn, Ltd. is a family-owned co-ed overnight summer camp founded in 1939, operating three Texas Hill Country locations (Inks Lake, Indian Springs, C3) that serve school-age children with one-to-three-week residential programs, plus an 80,000+ member alumni network and merit-store merchandise operations.
- Ownership category
- akta.pro rank
Camp Longhorn industry classification
Industry- Product category
- Children's Summer Camp Services
- NAICS
- Recreational and Vacation Camps (except Campgrounds) (721214)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)
- akta.pro secondary industry
- Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)
Keywords
Where Camp Longhorn is headquartered
LocationHeadquarters
- HQ city
- Burnet
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Camp Longhorn business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Summer Camp Tuition: Seasonal overnight camp fees charged per term (1-week, 2-week, or 3-week sessions) for campers. Tuition varies by location and term length.
- Merit Store Sales: Merchandise sales through three branch-specific online stores (Inks Lake, Indian Springs, C3) plus a ship-out store for general Camp Longhorn merchandise. Products include apparel, accessories, cabin-specific items, care packages, drinkware, and souvenirs.
- CLASP Membership Dues: Annual dues collection from alumni and special parents. Membership available to campers and counselors at least 25 years old, or parents who have had children at camp for at least 3 years. Lifetime membership option at $250.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | 1-week term (C3 only) |
| One time/ perpetual license | Multi-year contract | 2-week term (All branches) |
| One time/ perpetual license | Multi-year contract | 3-week term (Inks Lake and Indian Springs) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Camp Longhorn product offering
Product offeringCore offering
Camp Longhorn operates three co-ed residential summer camp locations in the Texas Hill Country (Inks Lake, Indian Springs, and C3 on Inks Lake), offering 1-, 2-, and 3-week overnight sessions for school-age children. The camps provide more than 25 structured activities including water sports, horseback riding, sports, arts, and adventure programming, with theme days/nights and supervised cabin living. The business is supplemented by an e-commerce Merit Store selling branded merchandise and the C.L.A.S.P. alumni membership organization.
Product overview
Camp Longhorn operates three camp locations in Texas Hill Country: Inks Lake (the original 1939 founding location), Indian Springs, and C3 on Inks Lake. The organization offers residential summer camp programs with varying term lengths—Inks Lake and Indian Springs provide two- and three-week sessions, while C3 offers one- and two-week options. Supporting services include the Merit Store e-commerce platform (available at all locations), the C.L.A.S.P. alumni program for the 80,000+ member alumni community, a summer staff recruitment program, online camper enrollment, and a parent portal for account and messaging access. The camp is licensed by the Texas Department of State Health Services.
Differentiator
Problem solved
Functional benefit
Products and services
- Inks Lake Overnight Camp Original Camp Longhorn location offering two- and three-week overnight terms with over 25 activities, theme days/nights, and cabin living for school-age children in Texas Hill Country.
- Indian Springs Overnight Camp Camp Longhorn branch location offering two- and three-week overnight terms for school-age campers in Texas Hill Country.
- C3 on Inks Lake Overnight Camp
Companies that use Camp Longhorn
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Camp Longhorn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Camp Longhorn partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- C.A.M.P. (Camp Association for Modern Programs)minorCamp Longhorn is a proud member of C.A.M.P., an industry association for camps in Texas. This membership provides networking, best practices, and industry standards alignment for member camps.
- Texas Department of State Health ServicescoreCamp Longhorn is licensed by the Texas Department of State Health Services as a youth camp. This regulatory relationship is mandatory for legal operation as a youth camp in Texas, with DSHS overseeing health and safety compliance.
- DLP&DminorDLP&D provides website design services for Camp Longhorn. Site credits indicate DLP&D is responsible for the visual design and development of camplonghorn.com.
Scale indicators2 records
Recent moves8 records
Expansion highlights5 records
Camp Longhorn competitors and assessment
Company assessmentDirect peers
- Camp Champions: Long-established co-ed Texas overnight summer camp located on Lake LBJ near Camp Longhorn's Texas Hill Country footprint, serving a similar family demographic with comparable multi-week programming and pricing tier.
- Camp Waldemar: Heritage Texas Hill Country girls' overnight summer camp dating to 1926, offering traditional multi-week programs in the same regional market and price tier as Camp Longhorn.
- Camp Balcones Springs: Texas Christian summer camp near Marble Falls with overnight multi-week sessions, comparable term lengths, and overlapping Texas family customer base competing for the same segment as Camp Longhorn.
- Camp Stewart for Boys: Long-running Texas Hill Country boys' overnight summer camp on the same Highland Lakes chain as Camp Longhorn, with traditional multi-week programming targeting an overlapping Texas family customer.
- Sky Ranch Family Camp: Faith-based Texas summer camp organization with multiple overnight camp locations and family programming, offering an alternative to Camp Longhorn for Texas Christian families.
- Camp Pine Cove: Texas Christian family summer camp in East Texas offering overnight sessions and year-round programming at a comparable price tier, competing for the same regional Christian-active family segment.
- Camp La Junta: Texas Hill Country boys' overnight summer camp operating since 1928, offering traditional multi-week residential programming at a similar price tier to Camp Longhorn's flagship terms.
Broad incumbents
- Young Life Camps: National youth organization operating multiple summer camps across the U.S. with overnight programming targeting adolescents, representing a broader incumbent in the youth summer camp category.
- YMCA of the USA: Large national nonprofit operating overnight summer camps as part of a broader youth development portfolio, serving a similar family demographic with traditional overnight camp experiences.
Others
- American Camp Association: National industry association that sets standards and accredits youth summer camps, comparable to Camp Longhorn's C.A.M.P. membership and serving as the broader ecosystem/standards body for the category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Camp Longhorn social profiles
Digital presenceCamp Longhorn compliance and trust
Trust signalCompliance2 records
Camp Longhorn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Camp Longhorn leadership team
Management profileNumber of profiles
Profiles10 records
Camp Longhorn subsidiaries and ownership
Company hierarchySubsidiaries3 records
Camp Longhorn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Camp Longhorn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Camp Longhorn
What does Camp Longhorn do?
Camp Longhorn operates three co-ed residential summer camp locations in the Texas Hill Country (Inks Lake, Indian Springs, and C3 on Inks Lake), offering 1-, 2-, and 3-week overnight sessions for school-age children. The camps provide more than 25 structured activities including water sports, horseback riding, sports, arts, and adventure programming, with theme days/nights and supervised cabin living. The business is supplemented by an e-commerce Merit Store selling branded merchandise and the C.L.A.S.P. alumni membership organization.
Is Camp Longhorn a public or private company?
Camp Longhorn is a private company. It is classified as family owned and is currently operating.
When was Camp Longhorn founded?
Camp Longhorn was founded in 1939. It employs 51 to 100 people.
Where is Camp Longhorn based?
Camp Longhorn is headquartered in Burnet, United States, in the North America region.
How does Camp Longhorn make money?
Three revenue lines are on record. Summer Camp Tuition is the primary driver. The others are merit Store Sales and CLASP Membership Dues.
Who are Camp Longhorn's main competitors?
Direct peers on record are Camp Champions, Camp Waldemar, Camp Balcones Springs, Camp Stewart for Boys, Sky Ranch Family Camp, Camp Pine Cove and Camp La Junta. Broad incumbents are Young Life Camps and YMCA of the USA. American Camp Association is listed as an others.
Does Camp Longhorn have an API?
No public API is recorded for Camp Longhorn.
What industry is Camp Longhorn in?
Camp Longhorn's product category is Children's Summer Camp Services. Its primary akta.pro industry code is EDAMALAA, Multi-Activity Enrichment Camps (Academic + Arts + Sports), with a secondary code of MPAKAJAA, Youth Multi-Sport Camps (General Athletics, Summer Camps). Its NAICS code is 721214 and its SIC code is 7000.