Generate Health

What Generate Health does

Generate Health is a St. Louis-based 501(c)(3) nonprofit organization, founded in 1999 as the Maternal, Child and Family Health Coalition and rebranded to its current name, that operates a portfolio of programs aimed at eliminating racial disparities in maternal and infant health outcomes for Black families in the St. Louis metropolitan region. Its core service offerings include The Bloom Network (a coordinated home visitation, perinatal behavioral health, and safe sleep delivery network), the Home Visitation Collaborative (a coordination body for regional home visiting providers), FLOURISH St. Louis (a regional data and epidemiology initiative producing the FLOURISH Data Hub), the 2B Heard Initiative (maternal warning signs awareness), the Ambassador Program (community leadership pipeline), and a policy Advocacy function including participation in the MO Momnibus Coalition.

The underlying operational technology is community-based rather than software-based: coalition coordination, multi-sector convening, community-based participatory research processes, data synthesis by epidemiologists and community members, and storytelling/communications infrastructure. Its proprietary features are the FLOURISH Data Hub (regional epidemiological visualization for Black maternal-infant health) and the Bloom Network (a racially equity-framed service delivery coordination model integrating home visitation, perinatal behavioral health, and safe sleep).

Generate Health's business model is a nonprofit funding stack with three primary streams: foundation and government grants (Missouri Foundation for Health, Children's Trust Fund, Merck for Mothers, and likely other public health funders), individual and corporate donations, and event revenue from the signature Standing Up for Black Mothers & Babies Annual Awards Gala. Services are delivered free of charge to beneficiaries; there are no program fees. Customers in the commercial sense are not end users — rather, the organization's "revenue" is sourced from institutional funders and the beneficiary population is Black pregnant people and families in St. Louis.

Name

Generate Health

Legal name

Maternal Child & Family Health Coalition

Website

https://generatehealthstl.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Generate Health is a St. Louis-based 501(c)(3) nonprofit that builds community coalitions, data assets, and policy advocacy to eliminate racial disparities in maternal and infant health outcomes for Black families in the St. Louis region through home visitation, perinatal support, and convening programs.

Ownership category

akta.pro rank

Product category

Community Maternal and Infant Health Advocacy

NAICS

Voluntary Health Organizations (813212), Individual and Family Services (6241), Social Assistance (624)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Maternal, Child & Family Health Organizations (BPAGACAF)

akta.pro secondary industries

Community Health, Prevention & Health Education (BPAGACAC), Health Promotion, Prevention & Community Health Programs (BPAIAJAC), Health Promotion & Public Health Education (Community Workshops) (EDAAAFAG), Maternal, Child & Family Health Program Funding (HLAJALAG)

Keywords

• Maternal health advocacy
• Community health programs
• Infant mortality prevention
• Health equity initiatives
• Perinatal care services

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Foundation and Government Grants: Primary funding from foundation grants (e.g., Missouri Foundation for Health) and government funding to support advocacy, community programs, and health initiatives.
2. Individual and Corporate Donations: Funding from individual donors and corporate sponsors for events like the Annual Awards Gala and general operations.
3. Event Revenue: Revenue from signature events including the Standing Up for Black Mothers & Babies Annual Awards Gala with various sponsorship tiers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Generate Health is a nonprofit community-led coalition that advocates for racially equitable maternal and infant health policies and operates programs serving Black families in the St. Louis region. Its portfolio includes the Bloom Network (coordinated home visitation, perinatal behavioral health, and safe sleep programs), FLOURISH St. Louis (regional data collection and analysis), the 2B Heard Initiative (maternal warning signs awareness), the Home Visitation Collaborative, and the Ambassador Program (community leadership development). Services are provided free of charge to beneficiaries and funded through grants, donations, and event sponsorships.

Product overview

Generate Health is a nonprofit advocacy organization focused on racial equity in maternal and infant health in the St. Louis region. It does not offer a unified software product but rather operates a portfolio of community programs and initiatives. The core programs include The Bloom Network (home visitation and perinatal services), FLOURISH St. Louis (data collection and analysis), the 2B Heard Initiative (maternal warning signs awareness), the Home Visitation Collaborative (provider coordination), the Ambassador Program (community leadership), and its Advocacy work (policy mobilization). These programs work together to address systemic inequities affecting Black families before, during, and after pregnancy.

Differentiator

Problem solved

Functional benefit

Products and services

• The Bloom Network A coordinated service delivery network designed to meet the needs and perspectives of Black pregnant and parenting families using a racial equity lens, integrating home visitation, perinatal behavioral health, and safe sleep programs for the St. Louis region.
• FLOURISH St. Louis A regional initiative that brings together partners, providers, epidemiologists, and community members to collect, analyze, and interpret infant and maternal health data to improve outcomes for Black families in the St. Louis region.
• 2B Heard Initiative A localized awareness initiative engaging birthing people, families, providers, and communities to recognize urgent maternal warning signs and improve maternal health outcomes.
• Home Visitation Collaborative A network of home visiting providers and consumers working together to systematically coordinate and strengthen the region's delivery of services, addressing infant mortality, child abuse prevention, and maternal and child health outcomes in St. Louis.
• Generate Health Ambassador Program A community leadership program that provides education and engagement opportunities for advocates to take action in fundraising, community engagement, or advocacy areas to support maternal and infant health equity.
• Advocacy Organizing networks of advocates to amplify the lived experience of Black women and birthing people and mobilize the region to change systems that have oppressed Black women and infants in the St. Louis area.
• Standing Up for Black Mothers & Babies Annual Awards Gala Generate Health's signature annual fundraising and recognition event bringing together healthcare providers, community members, and sponsors with multiple sponsorship tiers (Gold, Silver, Bronze, Patron) to support maternal health equity initiatives.

Quantifiable outcome

• 56 congenital syphilis cases reported 2020-2022 vs 47 cases in previous 20 years combined
• +1 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• BJC HealthcarecoreStrategic or Co-development Partner · 9 October 2025BJC Healthcare is a Gold Sponsor of the Standing Up for Black Mothers & Babies Annual Awards Gala. As a major healthcare system in St. Louis, BJC is a key partner in addressing maternal health disparities through Generate Health's initiatives.
• SSM HealthcoreStrategic or Co-development Partner · 9 October 2025SSM Health is a Gold Sponsor of the Annual Awards Gala. Through their maternal services and OB Care Centers, SSM Health partners with Generate Health on community health initiatives including the OB Care Center's partnership with Operation Food Search's Fresh Rx program.
• Washington University School of MedicinemajorStrategic or Co-development Partner · 9 October 2025WashU Medicine, represented by Dr. Barbara Warner, is a Silver Sponsor and academic partner contributing medical expertise to Generate Health's advocacy and programming efforts.
• Polsinelli Law FirmminorGTM or Marketing Partner · 9 October 2025Bronze sponsor of the Annual Awards Gala, demonstrating corporate commitment to community health and maternal equity initiatives.
• UnitedHealthcareminorGTM or Marketing Partner · 9 October 2025Bronze sponsor of the Annual Awards Gala through UnitedHealthcare Community Plan, supporting Generate Health's mission to improve maternal health outcomes.
• St. Luke's HospitalminorGTM or Marketing Partner · 9 October 2025Patron sponsor of the Annual Awards Gala, supporting Generate Health's advocacy and community programming efforts.
• MO Momnibus CoalitionmajorStrategic or Co-development PartnerGenerate Health participates in the MO Momnibus Coalition, a Black women-led steering committee crafting policy recommendations for the Missouri State Legislature to address maternal health disparities.
• The Doula LabmajorStrategic or Co-development PartnerLocal partner organization working with Generate Health and other St. Louis groups to build bridges between healthcare systems and community members, grounded in trust and cultural awareness.
• Virtuous Doula Training AcademyminorStrategic or Co-development PartnerSt. Louis-based doula training organization partnered with Generate Health to expand culturally congruent birth support for Black families.
• Sweetest Nectar LLCminorStrategic or Co-development PartnerLactation services provider partnered with Generate Health's initiatives to provide culturally appropriate breastfeeding support for Black mothers.
• St. Louis County Department of Public HealthmajorStrategic or Co-development PartnerGenerate Health collaborates with DPH on congenital syphilis awareness and sexual health education. DPH officials present to Generate Health's Ambassador Board on STI trends and prevention recommendations.

Scale indicators3 records

Recent moves7 records

Direct peers

• Every Mother Counts: Advocacy and grantmaking organization focused on maternal health equity, particularly for Black and Indigenous birthing people; closely mirrors Generate Health's mix of policy advocacy, coalition support, and community programming.
• SisterSong Women of Color Reproductive Justice Collective: National reproductive justice coalition led by women of color; shares Generate Health's intersectional advocacy stance on Black maternal-infant health and policy mobilization through coalition structures.
• Healthy Start Coalition of St. Petersburg / National Healthy Start Association: Network of community-based coalitions reducing infant mortality and improving maternal health in underserved communities; directly comparable to Generate Health's Home Visitation Collaborative and Bloom Network home-visiting model.
• CityMatCH: Urban maternal and child health membership organization supporting local health departments; comparable to Generate Health in convening city-level maternal-infant health stakeholders and using data to drive local change.
• Maternity Care Coalition: Philadelphia-based nonprofit supporting pregnant and parenting families through home visiting, doula support, and coalition advocacy — highly comparable service mix and community-led model to Generate Health's Bloom Network and Ambassador Program.

Broad incumbents

• Black Mamas Matter Alliance: National Black-led advocacy alliance advancing Black maternal health, rights, and justice; directly comparable mission to Generate Health's maternal-equity advocacy but operating at a national rather than St. Louis-only scale.
• National Birth Equity Collaborative (NBEC): National nonprofit focused on birth equity research, training, and advocacy for Black birthing people; comparable programmatic mix of advocacy, coalition building, and provider engagement to Generate Health's Bloom Network and FLOURISH work.
• March of Dimes: Long-established national nonprofit addressing maternal and infant health, including explicit programming on racial disparities and prematurity; comparable to Generate Health's mission but with vastly greater scale, brand, and funding access.

Emerging players

• Promise Zone / FLOURISH-aligned community collaboratives in other cities: FLOURISH St. Louis is itself the regional data/coalition hub; analogous city-level maternal-equity data collaboratives (e.g., Philadelphia's Maternity Care Coalition, Boston's Vital Village) serve as natural cross-market peers for scaling comparisons.

Regional players

• Saint Louis Regional Health Commission: St. Louis-area health commission addressing access to care for uninsured and underinsured populations; directly comparable regional peer, and its CEO (Angela Fleming Brown) sits on Generate Health's board, evidencing close operational overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/genhealthstl
• YouTubeyoutube.com/@generatehealthstl3433
• Facebookfacebook.com/generatehealthstl
• LinkedInlinkedin.com/company/generate-health-stl
• Instagraminstagram.com/generatehealthstl

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Generate Health