The Doula Network
The Doula Network is the largest credentialed birth doula network in the U.S., contracting with 27+ health plans across 14+ states to provide culturally congruent doula services to Medicaid members and manage billing, credentialing, and administrative infrastructure for community-based doulas.
- Company typePrivate
- Founded2019
- HeadquartersOrlando, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What The Doula Network does
The Doula Network (TDN) is the largest credentialed birth doula network in the United States, operating as a doula-owned and managed organization headquartered in Orlando, Florida. Founded in 2019, TDN creates pathways for community-based birth doulas to become recognized maternal health professionals eligible for Medicaid and private insurance reimbursement. The company addresses three intertwined problems: limited access to affordable, culturally congruent doula care for Medicaid recipients; maternal health disparities disproportionately affecting Black mothers; and the administrative burden of Medicaid billing that prevents independent doulas from participating in reimbursement programs. Its core offerings include direct birth doula services (1:1 pregnancy and postpartum visits, in-person labor support, 24/7 on-call support from 37 weeks), a credentialed doula network with CPR, HIPAA, liability insurance, and background-screening requirements, and a health plan partnership program. TDN backs these services with The Doula Hub (doulahub.com), a proprietary technology platform that handles Medicaid billing, member tracking, zip-code coverage mapping, and outcome analytics. TDN also runs a careers portal (boards.greenhouse.io/thedoulanetwork) for recruiting new credentialed doulas into the network.
TDN makes money through contracts with health plans — 27+ Medicaid managed care organizations and commercial payers across 14+ states including UnitedHealthcare Community Plan, Anthem Blue Cross Blue Shield, Aetna Better Health of Florida, Molina Healthcare of Florida, Humana Healthy Horizons, Centene's Iowa Total Care, and Amerihealth Caritas Pennsylvania. Revenue flows via administrative fees and billing facilitation for Medicaid reimbursement, supplemented by private insurance billing support. Services are delivered at no cost to eligible Medicaid members, and TDN's distribution relies on health plan referrals (including UnitedHealthcare's Healthy First Steps Program), direct consumer request via the company website, healthcare provider referrals, and community-based organization partnerships such as with the Kansas Birth Justice Society. The company employs 1-10 people and is led by COO Brianna Betton. On September 24, 2024, Pomelo Care — a virtual maternity care provider that had just closed a $46 million Series B — acquired TDN, making it the only national maternity care model offering both virtual and in-person doula support under a single platform.
The Doula Network firmographics
Firmographics- Name
- The Doula Network
- Legal name
- National Doula Network
- Website
- https://thedoulanetwork.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- The Doula Network is the largest credentialed birth doula network in the U.S., contracting with 27+ health plans across 14+ states to provide culturally congruent doula services to Medicaid members and manage billing, credentialing, and administrative infrastructure for community-based doulas.
- Ownership category
- akta.pro rank
The Doula Network industry classification
Industry- Product category
- Maternal and Perinatal Healthcare Services
- NAICS
- Social Assistance (624)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)
- akta.pro secondary industries
- Maternal, Women’s & Family Virtual Care Programs (Payer-Sponsored) (HLALACAJ), Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring) (HLALAHAC)
Keywords
Where The Doula Network is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Markets served
The Doula Network business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Medicaid Reimbursement: TDN facilitates Medicaid reimbursement for doula services provided to eligible Medicaid members. The company handles the billing complexity, allowing doulas to focus on care delivery while TDN manages claims processing with state Medicaid programs and managed care organizations.
- Health Plan Contracts: TDN contracts with commercial and Medicaid health plans (27+ plans) to provide doula benefits to their members. Revenue is generated through negotiated service agreements with payers, including both fee-for-service and value-based arrangements focused on improving maternal health outcomes.
- Private Insurance Billing: TDN supports doulas in billing private insurance companies for doula services, expanding revenue opportunities beyond Medicaid. The company's administrative infrastructure helps navigate the complexity of different payer requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Medicaid-covered doula services at no cost to eligible members |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
The Doula Network product offering
Product offeringCore offering
The Doula Network operates the largest credentialed birth doula network in the United States, delivering pregnancy, labor, and postpartum support services through certified, HIPAA-compliant doulas to birthing persons covered by Medicaid and commercial health plans. TDN also contracts with 27+ health plans to provide culturally congruent doula benefits as a covered benefit, handling all Medicaid and commercial billing complexity through its proprietary Doula Hub administrative and billing platform.
Product overview
The Doula Network (TDN) operates as a doula-owned and managed organization offering a network of credentialed birth doulas. The core offering consists of birth doula services delivered by credentialed doulas who provide pregnancy, labor, and postpartum support. TDN's infrastructure includes The Doula Hub platform for network management, and the company partners with over 27 health plans including Medicaid and commercial payers to facilitate insurance reimbursement for doula services. The company was acquired by Pomelo Care in September 2024 to create a hybrid maternity care model combining virtual and in-person doula support.
Differentiator
Problem solved
Functional benefit
Products and services
- Birth Doula Services Trained non-medical companion services providing emotional, physical, and informational support to birthing persons before, during, and after childbirth. Includes 1:1 pregnancy and postpartum visits, in-person labor support at birthing locations, 24/7 on-call support from 37 weeks until birth, and support between visits via text, email, or phone. Available virtually or in-person at no cost to eligible Medicaid members.
- Health Plan Partnership Program Contracted doula benefit program for Medicaid managed care organizations and commercial health plans, providing culturally congruent, data-driven doula services to plan members. TDN handles billing and administrative support for participating health plans, easing the burden of Medicaid and commercial insurance billing processes. Contracted with 27+ health plans across 14+ states.
- The Doula Hub Technology platform providing administrative support, billing management, and operational infrastructure for the doula network. Handles Medicaid billing processes, member tracking, doula credentialing workflows, and connects doulas, clients, health plans, and communities within TDN's operations.
- Credentialed Doula Network A national network of certified and trained doulas who meet credentialing requirements including CPR/first-aid certification, liability insurance, HIPAA certification, and background screening. Doulas are eligible for Medicaid and private insurance reimbursement through TDN's administrative support, and serve as the supply-side workforce delivering TDN's birth doula services across 14+ states.
Quantifiable outcome
- Moms who use doulas are two times less likely to experience birth complications and four times less likely to give birth to an underweight baby
- +1 more outcomes
Companies that use The Doula Network
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
The Doula Network technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Doula Network partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- Pomelo CareflagshipIn September 2024, Pomelo Care, a virtual maternity care provider, acquired The Doula Network. The acquisition integrates in-person and virtual doula services to improve maternity outcomes and health equity, especially among Black mothers. TDN becomes the only national maternity care model offering both virtual and in-person doula support. The acquisition followed Pomelo's $46 million Series B funding round.
- UnitedHealthcare (Kansas Expansion)coreUnitedHealthcare expanded doula coverage for its Kansas Medicaid clients statewide in 2022-2023, with TDN handling billing and management. Kansas became one of five states in a national pilot program. TDN partnered with UnitedHealthcare to provide doula services for Black moms on Medicaid in Wyandotte County, with plans to expand statewide.
- UnitedHealthcare Community PlanflagshipIn fall 2019, UnitedHealthcare Community Plan and TDN embarked on an inaugural partnership to impact maternal health outcomes across Florida. Together they created a referral network for UHC members in the Healthy First Steps Program, providing expectant families with care management including information, education and support throughout pregnancy. TDN shares monthly reporting of all members and discusses client updates in monthly meetings. Due to this commitment, UHC members are able to receive doula services in all regions that UHC serves.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
The Doula Network competitors and assessment
Company assessmentDirect peers
- Mahmee: Maternal-infant health platform offering in-person and virtual support including doulas, lactation consultants, and care navigators. Targets Medicaid and commercial payers with a culturally-congruent care model, mirroring TDN's positioning.
- Cayaba Care: Maternal health company providing in-person and virtual support (doulas, nurses, social workers) to Medicaid members in high-disparity communities. Comparable payer contracts, doula-enabled model, and equity focus.
- Diana Health: Tech-enabled maternity care practice combining OB-GYNs, midwives, and mental health support under value-based contracts with health plans. Overlaps with TDN in serving pregnant Medicaid/commercial populations through payer contracts.
- Mae Health: Digital maternity health platform specifically focused on Black expectant mothers on Medicaid. Combines doulas, nurse practitioners, and care coordinators — overlapping directly with TDN's core Medicaid/Black-maternal-health value proposition.
Broad incumbents
- Ovia Health (Labcorp): Maternity and family benefits platform (now part of Labcorp) serving health plans and employers. Overlaps with TDN's payer distribution and maternal health engagement focus at significantly larger scale.
- Pomelo Care: Virtual maternity care provider and TDN's acquirer (Sept 2024). Closely comparable in target market (Medicaid and commercial pregnant members) and in maternal health outcomes focus, though operates in the virtual rather than in-person doula modality.
Emerging players
- BabyScripts: Virtual maternity care platform offering remote monitoring, education, and care management to health plans and OB providers. Adjacent technology overlap with The Doula Hub, though lacks in-person doula delivery.
- Carrot Fertility: Fertility, pregnancy, and postpartum benefit platform sold to employers and health plans. Comparable payer/employer GTM and reproductive-health scope; less focus on community-based doula delivery.
- Wildflower Health: Maternal and family health engagement platform serving health plans and providers. Comparable payer-facing GTM and Medicaid focus, but software- rather than service-led delivery model.
- SimpliFed: Lactation and infant feeding support platform offering virtual and in-home services covered by health plans. Comparable in payer contracting model and maternal/postpartum support scope, narrower in clinical modality.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Doula Network social profiles
Digital presenceThe Doula Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Doula Network leadership team
Management profileNumber of profiles
Profiles1 record
The Doula Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Doula Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Doula Network
What does The Doula Network do?
The Doula Network operates the largest credentialed birth doula network in the United States, delivering pregnancy, labor, and postpartum support services through certified, HIPAA-compliant doulas to birthing persons covered by Medicaid and commercial health plans. TDN also contracts with 27+ health plans to provide culturally congruent doula benefits as a covered benefit, handling all Medicaid and commercial billing complexity through its proprietary Doula Hub administrative and billing platform.
Is The Doula Network a public or private company?
The Doula Network is a private company. It is classified as corporate owned and is currently acquired.
When was The Doula Network founded?
The Doula Network was founded in 2019. It employs 1 to 10 people.
Where is The Doula Network based?
The Doula Network is headquartered in Orlando, United States, in the North America region.
How does The Doula Network make money?
Three revenue lines are on record. Medicaid Reimbursement is the primary driver. The others are health Plan Contracts and private Insurance Billing.
Who are The Doula Network's main competitors?
Direct peers on record are Mahmee, Cayaba Care, Diana Health and Mae Health. Broad incumbents are Ovia Health (Labcorp) and Pomelo Care. Emerging players are BabyScripts, Carrot Fertility, Wildflower Health and SimpliFed.
Does The Doula Network have an API?
No public API is recorded for The Doula Network.
What industry is The Doula Network in?
The Doula Network's product category is Maternal and Perinatal Healthcare Services. Its primary akta.pro industry code is HLAFAJAN, Lactation, Postpartum & Perinatal Support Services, with a secondary code of HLALACAJ, Maternal, Women’s & Family Virtual Care Programs (Payer-Sponsored). Its NAICS code is 624 and its SIC code is 8000.