Lifemate

What Lifemate does

Lifemate is a privately held Nigerian furniture retailer serving retail consumers, particularly middle-class households seeking furniture for residential use. The available information documents physical showrooms in Nigeria, including the Wuse 2 showroom in Abuja, and furniture offerings for residential and commercial spaces. Customers purchase through showroom retail rather than a disclosed subscription or recurring-contract model.\n\nThe business generates revenue through one-time furniture sales. Lifemate has also partnered with Lomo Coffee to open a café and restaurant at the Wuse 2 showroom, extending the site into a combined retail and hospitality setting, with the concept potentially extended to other branches across Nigeria. Pricing, transaction volumes, revenue, and any underlying technology are not disclosed in the available sources.

Name

Lifemate

Legal name

Lifemate

Website

https://elifemate.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Lifemate is a Nigerian furniture retailer serving consumers and households through physical showrooms, including its Wuse 2 location in Abuja. It sells furniture for residential and commercial spaces and has added café and restaurant services in partnership with Lomo Coffee.

Ownership category

akta.pro rank

Product category

Home Furniture

NAICS

Furniture and Home Furnishings Retailers (4491), Household and Institutional Furniture Manufacturing (33712)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Household Furniture (2510)

akta.pro primary industry

Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles) (CRAIAAAA)

Keywords

• Furniture manufacturing
• Home furniture retail
• Showroom retail
• Residential furnishings
• Commercial furniture supply

Headquarters

HQ city

Ikeja

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Furniture Retail Sales: Lifemate generates revenue through the sale of furniture products directly to consumers via its physical showroom locations. The company operates retail showrooms where customers can view and purchase furniture.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Lifemate manufactures and supplies furniture for residential and commercial spaces, selling directly to consumers through physical showroom locations in Nigeria. Its flagship Wuse 2 showroom in Abuja pairs furniture retail with an integrated café and restaurant experience in partnership with Lomo Coffee.

Product overview

Lifemate is a furniture company operating showrooms across Nigeria. The company offers furniture products primarily through its physical showroom locations, with the Wuse 2 flagship showroom in Abuja serving as a key retail location. Lifemate has recently expanded its customer experience offerings through strategic partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Lifemate Furniture Furniture products for residential and commercial spaces sold directly to consumers through Lifemate's physical showrooms in Nigeria, with the flagship Wuse 2 showroom in Abuja.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Lomo CoffeecoreGTM or Marketing PartnerLifemate Furniture has partnered with Lomo Coffee to open a café and restaurant at its Wuse 2 showroom in Abuja, Nigeria. This partnership aims to enhance customer experience and promote locally produced Nigerian coffee. The initiative, described as a first for Lifemate, may be extended to other branches across Nigeria. Both companies are seeking to create jobs through this collaboration. The partnership reportedly came about after a Chinese customer proposed the concept following positive experiences with Lomo Coffee's service.

Scale indicators1 record

Recent moves1 record

Expansion highlights2 records

Broad incumbents

• La-Z-Boy: La-Z-Boy is a major US-based furniture manufacturer and retailer specializing in upholstered seating, competing in the broader residential furniture category served by Lifemate.
• IKEA: IKEA is the world's largest furniture retailer offering flat-pack, ready-to-assemble home furnishings. It operates broadly in the same residential furniture category as Lifemate.
• Pottery Barn: Pottery Barn, part of Williams-Sonoma, is a US-based broad-line home furnishings and furniture retailer competing in the same residential furniture and home décor category as Lifemate.
• Ethan Allen: Ethan Allen is a US-based residential furniture manufacturer and retailer with company-owned design centers, directly comparable to Lifemate in operating an integrated design, manufacturing, and retail model.
• West Elm: West Elm is a US-based modern home furnishings and furniture retailer with physical and online stores, comparable to Lifemate in offering residential furniture and home décor.
• Ashley Furniture HomeStore: Ashley Furniture is one of the largest home furniture manufacturers and retailers globally, offering similar residential furniture assortments as Lifemate through owned showrooms.
• Roche Bobois: Roche Bobois is a global premium furniture retailer with showrooms worldwide, competing in the broader residential furniture retail category that Lifemate operates in.

Direct peers

• Vono Products: Vono Products is a Nigerian manufacturer and retailer of furniture and mattresses with showrooms across Nigeria, making it the closest direct competitor to Lifemate in product offering, geography, and customer base.
• Harley Furniture Nigeria: Harley Furniture is a Nigerian furniture retailer offering home and office furniture through showroom stores, directly comparable to Lifemate in product category, target market, and retail model.

Regional players

• Mobital: Mobital is an Egyptian furniture retailer with showroom presence across MENA, comparable as a regional furniture retailer operating in adjacent African and Middle Eastern markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/elifemate
• Facebookfacebook.com/LifemateFurniture
• LinkedInlinkedin.com/company/elifematefurniture

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifemate