What Carboy Winery does

Carboy Winery is a Colorado-based, privately held wine producer founded in 2016 by Kevin Webber, Craig Jones, and Tyzok Wharton, and operates as Colorado's largest wine producer. The company owns approximately 30 acres of estate vineyards in the Grand Valley AVA (Mt. Garfield Estate Vineyard, 11.5 acres, and K Vineyard, 13.4 acres) at 4,742 feet elevation, supplemented by sourcing from Washington's Horse Heaven Hills. Production is anchored at a Littleton flagship facility and a Palisade site housing one of the largest Charmat sparkling wine production facilities outside California, producing sparkling wines (CO.SECCO, Native Fizz, Grand Blanc de Blanc), whites and rosés (Albariño, Riesling, Traminette, Viognier), reds (Teroldego, Cabernet Franc, Syrah, Zweigelt), and reserve bottlings.

The business model is direct-to-consumer with omnichannel distribution. Revenue is generated through on-premise tasting room sales across four operating locations (Littleton, Denver, Breckenridge, Palisade) with a fifth Colorado Springs tasting room and co-located Angelo's Taverna restaurant scheduled for summer 2026; an e-commerce wine shop shipping to 38 states (Colorado pickup only); a four-tier wine club (Lode, Mother Lode, Adit 79, Evergreen) with quarterly or tri-annual allocations; private events including weddings and corporate functions; and paid wine experiences ranging from $20 self-guided tastings to $165 culinary journeys, plus WSET certification courses. Wholesale distribution is limited (JB Maverick for select markets). Operational sustainability investments include 300-gallon Brite tank systems and stainless steel kegs, which the company reports have saved over one million glass bottles, and a greywater recycling system at Palisade for vineyard irrigation. Carboy has earned two Colorado Governor's Cup awards and 2021 Best in Show at Colorado Uncorked.

Name

Carboy Winery

Legal name

Carboy Winery

Website

https://carboywinery.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Carboy Winery is Colorado's largest wine producer, founded in 2016, operating five tasting rooms (one opening 2026), a four-tier wine club, e-commerce shipping to 38 states, and estate vineyards in the Grand Valley AVA targeting adventure-lifestyle consumers, wine enthusiasts, and private event clients.

Ownership category

akta.pro rank

Product category

Winery

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (44532), Drinking Places (Alcoholic Beverages) (7224)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Colorado wine production
• Sparkling wine manufacturing
• Wine club subscriptions
• Wine tasting experiences
• Estate vineyard operations

Headquarters

HQ city

Littleton

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales (Tasting Rooms): On-site wine sales at five Colorado tasting room locations (Littleton, Denver, Breckenridge, Palisade, Colorado Springs), offering flights, glasses, bottles, and wine-to-go purchases
2. Wine Club Memberships: Four wine club tiers (Lode, Mother Lode, Adit 79, Evergreen) with quarterly allocations of 4-12 bottles, offering 20% discount, free monthly tastings, and exclusive event access. Processing three times yearly for standard tiers, quarterly for Evergreen
3. E-commerce Wine Shop: Online wine sales with shipping to 38 states outside Colorado. Flat-rate shipping with free shipping on full cases (12 bottles)
4. Private Events: Revenue from hosting weddings, corporate events, rehearsal dinners, and private celebrations at all five locations, with venues ranging from 20-200 guest capacities
5. Wine Experiences and Tours: Paid experiences including Self-Guided Tastings ($17-22/person), Winemaker Tastings ($35/person), Elevated Cellar Tours ($50/person), Vineyard Tours ($45/person), and Winemaker Tours ($95/person)

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

Carboy Winery produces and sells Colorado-sourced wines from estate vineyards in the Grand Valley AVA, operating five tasting rooms across Colorado and an e-commerce wine shop shipping to 38 states. The portfolio spans sparkling, white, rosé, red, and reserve wines produced using Charmat, traditional, and ancestral methods, with complementary revenue from wine club subscriptions, paid tasting and tour experiences, and private event hosting.

Product overview

Carboy Winery is a Colorado-based winery founded in 2016, operating as the state's largest wine producer with estate vineyards in the Grand Valley AVA and multiple tasting room locations. The product portfolio centers on four wine collections: Sparkling Wines (produced via Charmat, traditional, and ancestral methods including CO.SECCO), Whites & Rosé, Red Wines, and Reserve Wines. The company distributes through five tasting room locations (Littleton flagship, Denver Governor's Park, Breckenridge, Palisade Mt. Garfield Estate, and Colorado Springs) and an e-commerce platform. Wine club subscriptions include four tiers (Lode, Mother Lode, Adit 79, and Evergreen) offering 3x yearly allocations. Experiences include self-guided tastings, winemaker tastings, cellar tours, vineyard tours, and private event hosting. Educational offerings include WSET certification courses and a Colorado Wine Education Course. The winery also offers private event and wedding venue services across its locations.

Differentiator

Problem solved

Functional benefit

Brands

• Club Carboy (Wine Club): Wine membership program with multiple tiers (Lode, Mother Lode, Adit 79, Evergreen) offering discounts, free items, and exclusive access to wines.

Products and services

• Sparkling Wines Collection Bright, lively sparkling wines crafted using Charmat, traditional, and ancestral methods. Includes Native Fizz, Native Fizz Rosé, La La La, CO.SECCO, Grand Blanc de Blanc, Grand Premier Blanc de Blanc, Grand Brut Rosé, Grand Premier Rosé, Grand Cuvée, and Grand Rosé.
• Whites & Rosé Collection Fresh, vibrant whites and rosés sourced from Colorado Grand Valley and Washington Horse Heaven Hills. Includes Albariño, Blan.Co, Concordia Blanc, Riesling, Ríos White Blend, Rosé, Traminette, Viognier, First Light, Roussanne, Sauvignon Blanc, and The Wanderer.
• Red Wines Collection Red wines ranging from lighter, fruit-forward styles to deeper, structured wines. Includes 13.5 Red Blend, Cabernet Franc, Cabernet Sauvignon, Chambourcin, Co.lorado Red Blend, Co.Nouveau, La Tierra Red Blend, Merlot, Mourvèdre, Odyssey, Syrah, Teroldego, Vin '59, and Zweigelt.
• Reserve Wines Collection Layered, thoughtful wines crafted with care and intention, showcasing depth and character from a long-view approach. These premium bottlings represent Carboy's finest reserve-level wines.
• Littleton Flagship Winery & Tasting Room Carboy's original location 20 minutes south of Denver, serving as the engine of the winemaking operation and primary production facility. Features tasting room, barrel cellar, crush pad, The Lounge event space, and barrel garden.
• Denver Governor's Park Tasting Room & Restaurant Urban après experience in Denver's historic Capitol Hill, adjoined with Après Gov's Park. Features wine flights, dog-friendly patio, private dining room, bubble barn, courtyard, and community events in a modern mountain vibe setting.
• Breckenridge Gold Pan Saloon Tasting Room High-elevation tasting room at 9,600 feet inside the historic Gold Pan Saloon on Main Street. Wine country vibes with ski town soul, with over 2,000 sq ft underground winery.
• Mt. Garfield Estate Vineyard & Tasting Room Estate vineyard and tasting room in the Grand Valley AVA at 4,742 feet elevation with panoramic views of Mount Garfield and Book Cliffs. Home to Colorado sparkling wine production and one of the largest Charmat facilities outside California. Features rooftop patio, tasting room, loft, balcony, and backyard event spaces.
• Colorado Springs Tasting Room Rooftop tasting room at the base of Pikes Peak featuring expansive garage doors, mountain views, and a patio. Will include full-service Angelo's Taverna restaurant (9,000 sq ft).
• Lode Wine Club Entry-level wine club offering 4 bottles 3x per year, 2 free items per month (glass, flight, or tasting), 20% discount on wine and merchandise, 10% off select events, and complimentary growler with tote bag.
• Mother Lode Wine Club Mid-tier wine club offering 8 bottles 3x per year, 3 free items per month, 20% discount on wine and merchandise, and complimentary growler with tote bag.
• Adit 79 Wine Club Premium wine club offering 12 bottles 3x per year, 4 free items per month, 1 free growler fill per month, and access to the deepest curated selection of Carboy's most coveted wines.
• Evergreen Wine Club Flexible subscription receiving 2 bottles quarterly from across the lineup (sparkling, white, rosé, red) with 20% off all wine purchases. No minimum commitment required.
• Self-Guided Wine Tastings $20-$22 per person self-paced tasting featuring 5 wines from Colorado and Washington. Available daily at all locations with no reservation required for groups of 5 or fewer.
• Winemaker Tasting $35 per person guided tasting with 5 Colorado wines specially selected by winemakers. Offered daily 2PM-5PM, 45 minutes, limited to 12 guests. Available at Littleton only.
• Elevated Cellar Tour & Tasting $50 per person immersive experience including winery tour, barrel tasting, exclusive small-lot selections, and curated flight. 60 minutes, limited to 8 guests. Available at Littleton.
• Vineyard Tour & Tasting $45 per person guided tour and tasting at Mt. Garfield Estate in Palisade. 60-90 minutes with minimum 48-hour advance booking required. Includes wine selection, flavor profile education, and vineyard/winery tour.
• Winemaker Tour $95 per person winemaker-led tour at Palisade. 1.5-2 hours including tasting through wine selection, history education, sparkling wine production facility tour, and tank/barrel tasting.
• Private Events & Weddings Private event hosting at all locations including corporate events, rehearsal dinners, weddings, and celebrations. Venues include Governor's Park dining room, Bubble Barn, Littleton Lounge, Mt. Garfield Estate, and Breckenridge historic space, accommodating 20-200 guests.
• Online Wine Shop E-commerce platform for purchasing wines for shipping (outside Colorado) or local pickup at any tasting room location. Includes club member login for discounts. Ships to 38 states.
• WSET Level 1 Award in Wines Course One-day introductory wine course hosted at Carboy Winery in collaboration with Wine Education Institute. $395 per person including materials, examination, and wines. Covers 8 wines with guided tastings.
• WSET Level 2 Award in Wines Course Comprehensive wine course with 20 hours of guided instruction covering world's classic wine regions and approximately 30 wines. $825 per person including materials, examination, and wines.
• Colorado Wine Education Course Immersive one-day course exploring high-elevation Colorado wine, designed for curious drinkers and industry professionals. Covers high-desert climate grape growing, wine tasting confidence, and Colorado wine storytelling.

Quantifiable outcome

• Two-time winner of Colorado Governor's Cup
• +2 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Zero FoodprintcoreStrategic or Co-development PartnerCarboy is a proud member of 1% for the Planet, donating 1% of tasting room sales from Littleton and Palisade locations to Zero Foodprint's Restore Colorado campaign. This supports farmers in adopting regenerative practices like composting and carbon farming to restore soil health and combat climate change.
• Protect Our RiversminorStrategic or Co-development PartnerPartnership with Protect Our Rivers, an organization dedicated to conserving and restoring natural river ecosystems through hands-on efforts and public education. Reflects Carboy's commitment to preserving Colorado's landscapes.
• Western Colorado Writers' ForumminorGTM or Marketing PartnerCollaboration with Western Colorado Writers' Forum for The Pen & The Glass spoken word open mic night events at Carboy Palisade, promoting local writers and literary community.
• Angelo's TavernacoreStrategic or Co-development PartnerLong-time culinary partner operating full-service restaurants alongside Carboy tasting rooms. Beloved Colorado Italian restaurant since 1974, reimagined in 2013. Currently at Denver and Littleton locations, expanding to Colorado Springs with 9,000 sq ft facility.
• JB MaverickminorChannel Partner/ Reseller/ DistributorThird-party distributor indicated on trade and media resources page for distribution of Carboy wines in certain markets.
• Wine Education InstituteminorGTM or Marketing PartnerExternal organization hosting and facilitating WSET Level 1 and Level 2 Award in Wines courses at Carboy Winery locations. Provides wine education certification programs to the public.
• Laredo Hat BarminorGTM or Marketing PartnerCustom hat pop-up and workshop series (Bubbles & Brims, Laredo Custom Hat Bar) held at Carboy locations, offering hat-making experiences paired with wine tasting.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Schramsberg Vineyards: Napa sparkling wine specialist with cave tours and tastings; the closest U.S. pure-play comparable for Carboy's sparkling production differentiation.
• Domaine Carneros: Napa-based sparkling wine estate with a Château-style tasting room, food pairing experiences, and wine club; aligns with Carboy's Charmat/Tirage sparkling production and premium tasting experience focus.
• Garfield Estates Vineyard & Winery: Palisade-based Grand Valley AVA winery with estate vineyard and tasting rooms; competes directly with Carboy's Palisade location for Colorado wine country foot traffic.
• BookCliff Vineyards: Boulder, Colorado winery operating multiple tasting rooms in the same home state as Carboy, providing a head-to-head Colorado DTC and wine club competitor.
• JUSTIN Vineyards & Winery: Paso Robles estate with strong wine club, tasting flights, and food pairing restaurant; comparable model for premium DTC conversion and multi-tier membership economics.
• Chandon: Sparkling wine producer with visitor tasting rooms and hospitality venues in Napa and Australia; directly comparable to Carboy's Charmat-method sparkling portfolio and tasting-room-led DTC strategy.
• Roederer Estate: Anderson Valley sparkling wine producer owned by Champagne Louis Roederer with tasting room hospitality; comparable as a sparkling-focused producer with estate-driven DTC experience.
• Cooper's Hawk Winery & Restaurants: Operates a multi-location DTC winery, restaurant, and wine club model across the U.S. with 60+ venues, closely mirroring Carboy's combination of on-site food service, wine club subscriptions, and retail tasting rooms.
• Two Rivers Winery & Café: Colorado Grand Valley winery and on-site café in Palisade; overlaps with Carboy on estate vineyard sourcing, tasting room hospitality, and Colorado wine country tourism.

Broad incumbents

• The Family Coppola: Diversified wine portfolio with multiple tasting properties, on-site food and entertainment venues, and a wine club; provides a broader-incumbent blueprint for scaling DTC experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/carboywinery
• Facebookfacebook.com/carboywinery
• LinkedInlinkedin.com/company/carboy-winery

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carboy Winery