Canal do Campo

What Canal do Campo does

Canal do Campo is a Brazilian business-to-business platform serving the cattle and livestock industry, headquartered in Uberaba, Minas Gerais, the recognized world capital of Zebu cattle. Founded in 2015 and operational since 2016, the company connects independent auction houses (leiloeiras), cattle ranchers (pecuaristas), agricultural advisors (assessorias), and transmission channel partners through a synchronized live-streaming and online bidding infrastructure. The platform enables users to watch a live video feed and place bids in the same interface, a capability the company states was first-to-market in Brazil and that operates at roughly 10% of traditional TV broadcast costs while delivering bid capture speeds claimed at 5x faster than WhatsApp and 10x faster than telephone.

The core technology stack centers on the Canal do Campo Platform, a web and mobile application available on iOS and Android, supplemented by Retransmissão de Leilões (multi-channel auction rebroadcasting), Transmissão no Estúdio (a physical studio in Uberaba), and the Pega Lance SaaS module launched in January 2022. Pega Lance is a modular, widget-based auction automation product that can be embedded into auction houses' own websites and applications, with integrations into vMix and OBS for production overlays and Google and Facebook for identity. Distribution combines self-serve online signup, native apps, a YouTube channel, social media presence, and channel partners such as Canal Agro em Foco and Superbid Exchange.

The business model is hybrid SaaS-plus-transaction. Pega Lance is offered on freemium-to-paid monthly subscription tiers, with paid pricing available only on commercial contact (via WhatsApp). The platform also generates transaction and event-related fees from cattle auction and fixed-price shopping activity. The company is privately held, bootstrapped, operates only in Brazil, and has not disclosed funding, revenue, or headcount beyond the 1-10 employee range.

Name

Canal do Campo

Legal name

Canal do Campo

Website

https://canaldocampo.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Canal do Campo is a Brazilian agtech platform that connects cattle auction houses and ranchers through synchronized live-stream video and online bidding, complemented by the Pega Lance SaaS widget for embeddable auction automation.

Ownership category

akta.pro rank

Product category

Livestock Auction Software

NAICS

Support Activities for Animal Production (115210)

SIC

Agricultural Services (700)

akta.pro primary industry

Auction & Primary Issuance Platforms (IPO/Follow-on/Bond Auctions) (FSAFANAI)

akta.pro secondary industry

Land & Farm/Ranch Real Estate Auctions (BPAJAEAD)

Keywords

• Livestock auction platform
• Cattle auction streaming
• Auction management software
• Live bidding platform
• Cattle ranching marketplace

Headquarters

HQ city

Uberaba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Pega Lance SaaS Subscriptions: Subscription-based SaaS model launched January 2022 with plans ranging from free to paid tiers. Auto-manageable system where auction houses contract services and configure according to their chosen plan.
2. Auction and Shopping Platform Fees: Platform facilitates auction and shopping (fixed-price) sales for cattle and livestock products, generating revenue through platform usage fees for event management, listing, and transaction processing.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Canal do Campo is a Brazilian digital platform that connects the livestock production chain with tools for managing and conducting live cattle and livestock auctions, shopping, and direct sales. The platform synchronizes live video streaming with real-time bidding, enabling auction houses to run virtual auctions with customer database management, lot registration, event publishing, and invoice and contract generation. The Pega Lance SaaS module, launched in January 2022, offers auction automation with embeddable widget technology that allows auction houses to self-manage clients and bid capture within their own digital environments.

Product overview

Canal do Campo is a business platform for cattle ranching that operates with solutions for auction management, shopping management, and direct sales of animals and products. The platform consists of the core Canal do Campo Platform for comprehensive auction and business management, supplemented by the Pega Lance SaaS module (launched January 2022) for auction automation with widget integration, Transmissão no Estúdio for professional studio broadcasting, and Retransmissão de Leilões for multi-channel auction retransmission. Together, these products connect the production chain and bring efficiency to commercial transactions in livestock auctions and shops.

Differentiator

Problem solved

Functional benefit

Brands

• Pega Lance: Auction automation software that allows auctioneers to capture, organize and automate bids in real-time, with widget embedding capability for websites and apps. Launched in January 2022 as a modular SaaS solution.

Products and services

• Canal do Campo Platform A comprehensive business platform for cattle ranching providing auction management, shopping management, and direct sales of animals and products. Includes client database management, animal registration, event creation, lot registration, publishing and promotion, bid management, invoice/contract generation, and results mapping for auction houses and cattle ranchers in Brazil.
• Pega Lance A modular SaaS auction automation tool that allows auctioneers to capture, organize, and automate bids in real time with widget integration for embedding on partner websites or apps. Centralizes bid capture at 5x the speed of WhatsApp and 10x the speed of telephone, increasing client service capacity without requiring call centers.
• Transmissão no Estúdio (Studio Transmission) Studio auction transmission service located in Uberaba/MG providing complete broadcast infrastructure including coffee break, dedicated internet link, air conditioning, and generator for professional live auction broadcasts.
• Retransmissão de Leilões (Auction Retransmission) Auction retransmission service that broadcasts auctions on the Canal do Campo website, mobile apps, and YouTube channel, increasing auction visibility and notifying customers of upcoming events.

Quantifiable outcome

• 60% average liquidity rate achieved in first events for registered animal auctions
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Superbid ExchangecoreStrategic or Co-development Partner · 3 May 2024Strategic partnership for combined livestock auction services. Joint presence at ExpoZebu 2024 with lounge space for networking. Canal do Campo provides streaming and bidding infrastructure while Superbid Exchange offers broader marketplace capabilities for cattle and genetic sales.
• ABCZ (Associação Brasileira dos Criadores de Zebu)coreStrategic or Co-development Partner · 3 May 2024Content partnership and event presence at ExpoZebu. ABCZ is the primary Brazilian cattle breed association representing Zebu genetics. Joint interviews and coverage of ABCZ events and international relations initiatives.
• Nelore CambiraminorChannel Partner/ Reseller/ Distributor · 3 May 2024Cattle ranch represented at ExpoZebu partnership events. Example customer promoting through Canal do Campo - Superbid joint presence.
• Fazenda CabaçalminorChannel Partner/ Reseller/ Distributor · 3 May 2024Cattle ranch represented at ExpoZebu partnership events.
• Guidi NeloreminorChannel Partner/ Reseller/ Distributor · 3 May 2024Nelore cattle breeder exhibiting at ExpoZebu through partnership events.
• Canal Agro em FocominorChannel Partner/ Reseller/ DistributorTransmission channel partner based in José Bonifácio/SP. Uses Canal do Campo infrastructure for auction broadcasting with access to automated GC tools, VMIX/OBS character generation, and real-time auction scoring.
• ProGenética OnlineminorGTM or Marketing PartnerReferenced partner website for genetic evaluation services. Cross-promotional content linking to progeneticaonline.com.br for genetic information and Zebu cattle programs.
• Mercado GirolandominorGTM or Marketing PartnerReferenced partner platform for Girolando cattle market. Cross-promotional content linking to mercadogirolando.com.br for Gir and Girolando genetics.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Farms.com: North American agricultural media and marketplace operator with livestock-classifieds and auction-adjacent offerings. Comparable as a digital marketplace and content channel serving cattle producers and auction buyers.

Emerging players

• BovControl: Brazilian cattle-tech platform providing herd management, traceability, and farm analytics. Targets the same Brazilian cattle producer base with overlapping digital infrastructure for the livestock chain, though not specialized in auction streaming.
• AgriPlace: International livestock supply-chain compliance and marketplace platform. Comparable as digital infrastructure for agricultural transactions, though focused on compliance rather than auction streaming.
• AuctionsPlus: Australia's largest online livestock auction platform, combining live video, online bidding, and marketplace tools. Conceptually the closest international peer to Canal do Campo's combined streaming + bidding + shop model.
• Valka: European livestock-tech company providing digital tools for cattle auctions, weighing, and grading. Conceptually closest cross-border peer in digitizing the live cattle auction workflow with video and integrated bidding.
• WikAgro: Brazilian ag-marketplace and information platform covering livestock, crops, and rural classifieds. Adjacent peer operating in livestock commerce and producer content with overlap to Canal do Campo's audience.

Others

• ABCZ (Associação Brasileira dos Criadores de Zebu): Brazilian Zebu cattle breed association that runs ExpoZebu and genetics programs. Canal do Campo's strategic content/event partner and the dominant industry body whose events drive the platform's core traffic; ecosystem participant rather than direct competitor.

Direct peers

• Lello Leilões: Brazilian livestock and agricultural auction house that broadcasts events online. Competes with Canal do Campo for both auction-house SaaS customers (Pega Lance-style tools) and end-rancher attention during live cattle events.
• Superbid Exchange: Brazilian online auction platform specializing in livestock, judicial, and asset auctions. Canal do Campo's strategic partner and a direct competitor in Brazilian cattle auctions, with overlapping auction houses, network, and live-streaming functionality.

Regional players

• Patroniza Leilões: Brazilian cattle auction platform focused on registered breed sales. Directly comparable to Canal do Campo's auction-streaming and bidding product for Zebu and dairy cattle events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@CanaldoCampo
• Facebookfacebook.com/canaldocampo
• LinkedInlinkedin.com/company/canaldocampo
• Instagraminstagram.com/canaldocampo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canal do Campo