DMS
DMS (TheKey Medical Staffing) is a Grand Rapids, Michigan-based medical staffing firm providing recruiting, screening, and placement of healthcare professionals to hospitals, clinics, and medical facilities across the region, with 35 years of operating history.
- Company typePrivate
- Founded1988
- HeadquartersGrand Rapids, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What DMS does
DMS, operating as TheKey Medical Staffing, is a privately held medical staffing company headquartered in Grand Rapids, Michigan. Founded in 1988 and in operation for over 35 years, the company provides recruiting, screening, interviewing, background verification, skills verification, and placement services for healthcare professionals, serving healthcare employers including hospitals, clinics, and medical facilities across Michigan. Its core product, Staffing Solutions, is complemented by Plus Care, a supplemental care service add-on, and the Staff Portal, an online platform providing placed staff with schedules, documents, and employment resources.
The company generates revenue through professional-services fees on medical staff placement, handling the full employment administration lifecycle on behalf of healthcare employers — including candidate sourcing, reference and background checks, vaccination determinations, employer-related taxes, liability insurance, unemployment costs, and workers' compensation coverage. The go-to-market is sales-led, relying on direct phone outreach and relationship-based selling to healthcare facility administrators. In 2019, the company acquired Peace at Home Caregivers, signaling initial expansion into home-based care staffing.
Technically, the company operates with minimal proprietary technology: no API, no SDK, no AI/ML capabilities, and a basic web presence hosted on Squarespace. The Staff Portal represents the only meaningful digital infrastructure for workforce management. The company has no disclosed funding rounds, no parent company, and no institutional investor relationships, operating as an independent founder- or management-owned private firm.
DMS firmographics
Firmographics- Name
- DMS
- Legal name
- TheKey Medical Staffing
- Website
- https://dmshome.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- DMS (TheKey Medical Staffing) is a Grand Rapids, Michigan-based medical staffing firm providing recruiting, screening, and placement of healthcare professionals to hospitals, clinics, and medical facilities across the region, with 35 years of operating history.
- Ownership category
- akta.pro rank
DMS industry classification
Industry- Product category
- Healthcare Staffing Services
- NAICS
- Temporary Help Services (561320), Temporary Help Services (56132)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Healthcare Clinical & Allied Health Staffing (BPACADAJ)
- akta.pro secondary industries
- Healthcare Non-Clinical Temp Staffing (BPACACAO), Healthcare Clinical Direct Hire (Nursing/Allied/Physicians) (BPACAFAH)
Keywords
Where DMS is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DMS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Medical Staffing Services: TheKey Medical Staffing provides staffing solutions to healthcare employers, handling recruiting, screening, and HR management for medical staff placement. Revenue is generated through staffing service fees, likely including placement fees or ongoing staffing contract rates for healthcare professionals.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
DMS product offering
Product offeringCore offering
DMS, operating as TheKey Medical Staffing, is a healthcare staffing agency that recruits, screens, and places medical professionals for healthcare employers such as hospitals, clinics, and medical facilities. The company handles the full staffing lifecycle including candidate sourcing, reference and background checks, vaccination determinations, skills verification, training coordination, and employer-side HR administration including taxes, liability and workers' compensation insurance, and unemployment costs.
Product overview
TheKey Medical Staffing operates as a medical staffing services company with a portfolio of interconnected offerings. The core service is Staffing Solutions, which provides recruiting, screening, and placement of healthcare candidates. Plus Care supplements this with additional care-related services. All services are accessible through the Staff Portal platform, which connects placed staff with scheduling and employment resources.
Differentiator
Problem solved
Functional benefit
Products and services
- Staffing Solutions Core medical staffing service that handles recruiting, screening, interviewing, and placement of healthcare candidates for healthcare employers, including hospitals, clinics, and medical facilities.
- Plus Care Supplemental care services offered alongside staffing solutions for healthcare facilities requiring additional support beyond standard placement.
- Staff Portal Online portal providing staff members access to schedules, documents, and employment-related resources after placement through TheKey Medical Staffing.
Companies that use DMS
Customer profileSegments1 record
Ideal customer profiles1 record
DMS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DMS partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
DMS competitors and assessment
Company assessmentBroad incumbents
- Jackson Healthcare: National healthcare staffing and workforce solutions platform serving hospitals and health systems. Comparable in healthcare vertical focus but significantly larger and more diversified.
- HealthTrust Workforce Solutions: Healthcare workforce solutions arm of HealthTrust, providing staffing and managed services to member hospitals. Comparable in healthcare staffing focus though operating through a GPO-aligned model.
- AMN Healthcare: Largest U.S. healthcare staffing firm across nursing, allied, and locum tenens. Comparable as a healthcare-focused staffing provider, though far larger and nationally scaled.
- Aya Healthcare: Large healthcare staffing and workforce solutions firm with strong digital platform. Comparable in serving healthcare facilities with travel and per-diem staffing.
- CHG Healthcare: Major healthcare staffing company spanning locum tenens, nursing, and allied health. Comparable in vertical focus but operates at national scale with broader service lines.
Direct peers
- Medical Solutions: Healthcare travel staffing company serving hospitals and health systems. Comparable as a healthcare-focused staffing firm operating a direct-to-facility placement model.
- Supplemental Health Care: Mid-sized healthcare staffing firm providing nursing, allied, and clinical staffing to facilities nationwide. Closely comparable in service mix and B2B facility-focused model.
- Trusted Nurse Staffing: Mid-sized healthcare staffing agency focused on nursing and allied placements to hospitals and facilities. Comparable in service mix and target customer profile.
- Aureus Medical Group: Healthcare staffing firm specializing in nursing, allied health, and therapy placements. Comparable as a direct healthcare staffing peer with similar facility-customer base.
- Maxim Healthcare Group: National healthcare staffing and home care provider. Comparable in placing nurses, allied health, and home health workers, with similar facility and employer-of-record orientation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
DMS social profiles
Digital presenceDMS financial estimates
Financial estimateRevenue estimate
Valuation estimate
DMS leadership team
Management profileNumber of profiles
DMS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DMS M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DMS
What does DMS do?
DMS, operating as TheKey Medical Staffing, is a healthcare staffing agency that recruits, screens, and places medical professionals for healthcare employers such as hospitals, clinics, and medical facilities. The company handles the full staffing lifecycle including candidate sourcing, reference and background checks, vaccination determinations, skills verification, training coordination, and employer-side HR administration including taxes, liability and workers' compensation insurance, and unemployment costs.
Is DMS a public or private company?
DMS is a private company. It is classified as management employee owned and is currently operating.
When was DMS founded?
DMS was founded in 1988. It employs 251 to 500 people.
Where is DMS based?
DMS is headquartered in Grand Rapids, United States, in the North America region.
How does DMS make money?
One revenue line is on record: medical Staffing Services.
Who are DMS's main competitors?
Broad incumbents on record are Jackson Healthcare, HealthTrust Workforce Solutions, AMN Healthcare, Aya Healthcare and CHG Healthcare. Direct peers are Medical Solutions, Supplemental Health Care, Trusted Nurse Staffing, Aureus Medical Group and Maxim Healthcare Group.
Does DMS have an API?
No public API is recorded for DMS.
What industry is DMS in?
DMS's product category is Healthcare Staffing Services. Its primary akta.pro industry code is BPACADAJ, Healthcare Clinical & Allied Health Staffing, with a secondary code of BPACACAO, Healthcare Non-Clinical Temp Staffing. Its NAICS code is 561320 and its SIC code is 8000.