Urban Station

What Urban Station does

Urban Station is a Buenos Aires-based coworking space operator that has been in business since 2009. The company runs two physical locations in the city — a primary site in the Palermo Hollywood district at Bonpland 1823 and a secondary site in the Microcentro financial district at San Martín 536 PB — serving freelancers, independent professionals, small teams of 2-14 people, corporate clients seeking event venues, and business travelers. Its product portfolio is structured around four tiers: Open Space (individual hot desks with hourly, daily, weekly, or monthly booking), Salas Privadas (private meeting rooms for 2-10 people equipped with 50-inch Smart TVs), Fixed Offices (dedicated private offices for teams of 2-14 people on monthly commitments), and Espacios para Eventos (corporate event venues including a 20-person auditorium and outdoor terraces).

The company's core technology is conventional coworking space management — flexible workspace booking with payment handling, customer inquiries via website forms, phone, and WhatsApp Business. Notable infrastructure includes 300 Mbps fiber optic WiFi with automatic backup, free coffee and snack service, printing and locker access, phone charging stations, and outdoor terrace workspaces with hammocks. The bilingual Spanish/English website serves as the primary digital touchpoint alongside Instagram and WhatsApp. There is no proprietary software platform, no mobile application, no API, and no AI/ML capabilities described in the data.

Revenue is generated through a mix of recurring subscriptions (Open Space monthly memberships and Fixed Office monthly rentals), usage-based transactions (hourly/half-day/full-day meeting room rentals), and quote-based one-time event bookings. Pricing is not publicly disclosed; customers contact the company directly for quotes. Urban Station operates as a private company with no disclosed investors, no funding rounds, no M&A activity, and no executive team information beyond co-founders Juan Pablo Russo and Marcelo Cora, the latter serving as CEO. Distribution is exclusively direct-to-consumer through the two physical locations and digital inquiry channels, with no third-party partnerships, no certifications, and no patents disclosed.

Name

Urban Station

Legal name

Urban Station

Website

https://enjoyurbanstation.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Urban Station is a Buenos Aires-based coworking operator running two locations in Palermo Hollywood and Microcentro, offering hot desks, meeting rooms, fixed offices, and event spaces to freelancers, small teams, and corporate clients since 2009.

Ownership category

akta.pro rank

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Open Space Memberships: Flexible hot desk memberships sold on hourly, daily, weekly, monthly, or 2-3 days per week plans. Revenue is recurring for monthly plans and one-time for shorter durations.
2. Meeting Room Rentals: Private meeting room bookings available hourly, half-day, or full-day with capacities for 2-10 people. Includes coffee break service.
3. Fixed Office Space: Dedicated private office rentals for teams of 2-14 people, sold exclusively on monthly commitment basis.
4. Event Space Rental: Corporate event venues including auditorium (up to 20 people), meeting rooms, and terraces. Pricing is quote-based and customized per event.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Urban Station operates physical coworking spaces in Buenos Aires, Argentina, providing flexible workspace solutions including individual hot desks (Open Space), private meeting rooms for 2-10 people, fixed private offices for teams of 2-14, and corporate event venues. Services are offered across two locations—Palermo Hollywood and Microcentro—with hourly, daily, weekly, or monthly booking options and amenities such as 300 Mbps fiber WiFi, coffee, snacks, and outdoor terraces.

Product overview

Urban Station is a physical coworking space provider offering a portfolio of four distinct workspace solutions: Open Space (individual hot desks in a shared environment), Salas Privadas (private meeting rooms for 2–10 people), Office Space (fixed private offices for teams of 2–14), and Espacios para Eventos (corporate event venues including an auditorium, meeting rooms, and terraces). All plans include shared amenities such as high-speed WiFi, coffee and snacks, access to outdoor terraces, and additional services like package reception and equipment lending. The company operates two locations in Buenos Aires: Palermo Hollywood and Microcentro.

Differentiator

Problem solved

Functional benefit

Products and services

• Open Space (Espacio personal) Individual workstations in the shared coworking environment, including individual and shared tables with natural lighting, background music, and a pleasant atmosphere. Includes free coffee, tea, snacks, free meeting room hours, and access to shared living, terrace, and kitchen spaces. Targeted at freelancers, remote workers, and independent professionals who need flexible workspace access Monday to Friday from 9am to 8pm.
• Salas Privadas (Private Meeting Rooms) Private meeting rooms for 2 to 10 people equipped with a 50-inch Smart TV, whiteboard, and air conditioning. Available for hourly, daily, weekly, or monthly booking. Includes a coffee break service. Targeted at small teams, startups, and professionals needing private spaces for client meetings, presentations, or team collaboration.
• Office Space (Oficina Fija) Fixed private offices for teams of 2 to 14 people requiring a permanent workspace for in-person or hybrid work. Booked exclusively on a monthly basis with custom configuration available. Targeted at small teams, startups, and established companies needing a dedicated private office in central Buenos Aires.
• Espacios para Eventos (Corporate Event Spaces) Event venues including an auditorium for up to 20 people, meeting rooms for up to 10 attendees, and spacious terraces. Pricing and logistics are customized and quoted per event. Targeted at corporate clients needing professional venues for workshops, presentations, team offsites, and conferences.

Quantifiable outcome

• Flexible workspace options from hourly to monthly, accommodating 2-14+ people per space

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• WeWork: Global flexible office and coworking operator with presence across dozens of countries. Offers hot desks, private offices, and meeting rooms targeting freelancers, startups, and enterprises — directly comparable product mix to Urban Station, but at vastly larger scale and capital intensity.
• IWG (Regus / Spaces / HQ): World's largest flexible workspace operator running multiple brands including Regus, Spaces, and HQ. Provides coworking, serviced offices, and meeting rooms globally, overlapping directly with Urban Station's product portfolio while serving a much broader geographic footprint.

Direct peers

• Industrious: Premium flexible office provider offering coworking suites, private offices, and meeting rooms across the Americas. Comparable business model and customer base to Urban Station, with a stronger enterprise focus and broader geographic reach.
• La Maquinita: Buenos Aires-headquartered coworking operator offering similar flexible workspace products (hot desks, private offices, meeting rooms) targeting freelancers, startups, and SMEs. Direct local competitor in the same city with comparable product mix and pricing model.

Emerging players

• Impact Hub: Global network of coworking and innovation hubs with a strong social-impact orientation. Operates a member community model with event programming, partially overlapping with Urban Station's community/event space strategy though focused on impact-driven entrepreneurs.
• WeWork Labs: Early-stage startup program from WeWork offering coworking, mentorship, and event space for high-growth startups. Comparable in serving freelancer/startup segments with flexible booking and event space, though tied to the broader WeWork platform.

Regional players

• Selina: Hospitality and coworking hybrid operating across LatAm and globally, blending accommodation with coworking spaces. Comparable in its LatAm regional focus and lifestyle-oriented branding, though its core offering is hospitality rather than pure office workspace.
• Moov Coworking: LatAm-focused coworking operator with locations across the region. Comparable in regional LatAm positioning and offering similar hot-desk and private-office products to freelancers and SMEs, though Urban Station is more concentrated in a single city.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/urbanstation
• Xx.com/UrbanStationBA
• Facebookfacebook.com/urbanstationba
• LinkedInlinkedin.com/company/1006559

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Station