Havelock Metal
Havelock Metal Co. is a privately held Ontario manufacturer of steel roofing, siding, trim, and accessories founded in 1993. It sells direct to consumers and contractors across Ontario via a Peterborough showroom, online quotes, RMS contractor network, and turnkey installation services.
- Company typePrivate
- Founded1993
- HeadquartersPeterborough, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Havelock Metal does
Havelock Metal Co. is a privately held Canadian manufacturer of steel roofing, siding, trim, flashing, and accessories, founded in 1993 and headquartered in Peterborough, Ontario, where it relocated in 2018 to a state-of-the-art facility with a public showroom. The company roll-forms steel profiles from Galvalume (55% aluminium-zinc coated) substrate finished with SMP or Kynar/PVDF coatings, offering 14 distinct profiles across roofing (Majestic, Legacy Standing Seam, Pinnacle Steel Shingles, 7/8" Corrugated, CF Metal Shingle, Delta) and siding (SteelLap, Board and Batten, Architectural Panel, Diamond Plus, Simply Liner), complemented by trims, snow guards, fasteners, sealants, and installation tools. Manufacturing is paired with custom profile forming, the HMC Installs turnkey service (materials plus installation, launched 2024), and the HM Co. Academy contractor training program (launched 2019).
Havelock Metal sells direct to consumers through its Peterborough showroom, toll-free phone line, and online quote request form, and supplements this with a Recognized Metal Specialist (RMS) trained contractor referral network and a distributor partnership with Skidsaw Enterprises covering Northern Ontario. Customer financing is offered via a partnership with Kawartha Credit Union. End markets are primarily residential (homeowners, cottages), with secondary commercial (Delta profile), and agricultural (heavy-gauge panels for barns and fencing) segments served across Ontario. Pricing is quote-based on profile, gauge, colour, and quantity, with no public list pricing.
The company is founder-owned and operated with no disclosed institutional investors, no parent company, and 11-50 employees. In January 2026 it received a $750,000 CAD grant from the Government of Canada through FedDev Ontario to fund vertical integration, automation, and operational modernization. The business model is fundamentally one-time product sales augmented by turnkey installation services, contractor ecosystem development, and customer financing — a regionally focused, vertically oriented building-products manufacturer with no AI, software, or recurring subscription component.
Havelock Metal firmographics
Firmographics- Name
- Havelock Metal
- Legal name
- Havelock Metal Co.
- Website
- https://havelockmetal.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Havelock Metal Co. is a privately held Ontario manufacturer of steel roofing, siding, trim, and accessories founded in 1993. It sells direct to consumers and contractors across Ontario via a Peterborough showroom, online quotes, RMS contractor network, and turnkey installation services.
- Ownership category
- akta.pro rank
Havelock Metal industry classification
Industry- Product category
- Metal Roofing and Siding Manufacturing
- NAICS
- Custom Roll Forming (332114)
- SIC
- Sheet Metal Work (3444)
- akta.pro industry
- Cold Rolling & Finishing (Cold-Rolled Coil/Sheet, Temper, Skin Pass)Coated & Plated Steel (Galvanized, Galvalume, Tinplate, Electrogalvanized, Color-Coated)
Keywords
Where Havelock Metal is headquartered
LocationHeadquarters
- HQ city
- Peterborough
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Havelock Metal business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Metal roofing and siding product sales: One-time product sales of steel roofing, siding, trim, flashing and accessories. Products are manufactured to customer specifications and sold directly to homeowners, contractors, and businesses across Ontario.
- HMC Installs - Turnkey installation services: Complete turnkey solution including materials and professional installation. Customer benefits include single point of contact, complete no-surprise pricing, and warranty coverage through Havelock Metal.
- Financing services: Financing options provided through Kawartha Credit Union for materials and approved installations. Competitive fixed interest rates with no pre-payment penalties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Quote-based pricing for all products |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Havelock Metal product offering
Product offeringCore offering
Havelock Metal Co. is an Ontario-based manufacturer that roll-forms Galvalume steel with SMP and PVDF paint finishes into 14 distinct roofing and siding profile systems, complemented by trim, flashing, accessories, and tools. It sells direct to homeowners, contractors, and commercial/agricultural customers across Ontario via its Peterborough showroom, phone sales, online quote requests, distributor network, and Recognized Metal Specialist contractor referrals. The company also delivers the HMC Installs turnkey installation service and HM Co. Academy contractor training program.
Product overview
Havelock Metal Co. is a premier Ontario-based manufacturer of metal roofing, siding, trim and accessories serving the residential, commercial, agricultural, and cottage markets since 1993. The product portfolio centers on 14 distinct metal profile types including standing seam systems (Legacy, Legacy with Minor Rib), corrugated panels (7/8" Corrugated, Majestic), steel shingles (Pinnacle, CF Metal Shingle), and siding profiles (SteelLap, Board and Batten, Architectural Panel, Diamond Plus, Simply Liner, Delta). These profiles are complemented by an extensive accessories line (snow guards, fasteners, roof closures, sealants), trims and flashings (ridge caps, eave starters, valleys, soffits), and professional tools. The company sells direct to consumers through its Peterborough showroom and offers additional services including installation (HMC Installs), professional training (HM Co. Academy), and product visualization tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Majestic Profile Bold and classic design profile, the most widely used profile due to its strength, durability, price point and ease of installation. Highly recommended for many projects and can be used for roofing or siding, interior or exterior.
- Legacy Standing Seam Timeless and sophisticated roofing profile with hidden fastener system that transforms any roof line into a show piece. Available in Mechanical Seam or user-friendly Snap Lock design, can emulate modern board and batten look.
- Legacy Standing Seam with Minor Rib Elegant lines make it a perfect fit for homes, cottages or businesses. Hidden fastener system transforms any roof line into a show piece. Available in Mechanical Seam or Snap Lock with Nail Strip and Snap Lock with Clip options.
- Pinnacle Steel Shingles Beautifully designed steel shingles with look of dimensional shingles or slate. Interlock on all sides with completely concealed fasteners. Maintenance-free roof with lasting strength and durability.
- CF Metal Shingle Concealed Fastening (CF) Shingle offering peace of mind of metal roof with appearance of Asphalt Shingles. Protects fastening elements for more reliable, watertight, and durable roofs.
- 7/8" Corrugated Panel A bold architectural classic metal panel delivering exceptional strength with clean, contemporary aesthetic. Designed for demanding commercial buildings yet popular for residential metal roofing and siding, it adds durability, texture, and timeless style to roofs, walls, and ceilings.
- Delta Profile Exceptional coverage and strength profile choice for commercial or industrial roofing and siding projects. Rigidity also makes it well suited for agricultural or fencing needs.
- Diamond Plus Profile Ideal for interior and exterior siding as well as ceilings, especially underside of decks. Versatile profile can also be used for roofing.
- SteelLap Siding Sleek hidden fastener metal siding profile that captures the timeless look of traditional bevelled lap siding. Delivers refined architectural lines with the long-lasting durability and low maintenance of steel.
- Architectural Panel Streamlined architectural panel for contemporary siding projects. Hidden fastener system adds modern appeal. Customized lengths can be installed vertically or horizontally.
- Architectural Panel with Minor Rib Contemporary streamlined panel with minor rib for siding projects. Customized lengths can be installed vertically or horizontally. Hidden fastener system adds to modern appeal and sleek design.
- Board and Batten Siding Modernized steel option creating an updated aesthetic that is both rustic and chic. Battens placed over seams provide strong vertical lines creating shadows and textures. Maintenance-free alternative to traditional wood.
- Simply Liner Adaptable design due to subtle profile and flexible application. Typically used to protect existing drywall or plywood surfaces of garages and shops. Popular for trailers, mobile homes, archways, and curved surfaces.
- Custom Profile and Trim Service Custom profile and trim services for customers who don't see what they are looking for in standard offerings. Company works with customers on bespoke metal forming solutions.
- Snow Stop Standard snow stop comes in 10' lengths manufactured in 26G. Helps break up snow and guard against potential snow fall damage and sliding onto traffic areas.
- YetiGuard Snow Guard Polycarbonate snow guards that remove movement of snow and ice for safer roof loads and walkways. Low profile, UV resistant, can be mechanically fastened or adhered with Sure Bond SB-190 adhesive.
- Wood Grip Fasteners High hex washer head provides driving stability, threads deliver superior holding strength, and type 17 milled point makes installation quick. Available in 1", 2" and 3" sizes.
- Delta Series Roof Closures Available in Small and Large Tab Closures, and Vented Closures. Vented closures provide ultimate attic ventilation benefits and eliminate condensation without fans, turbines, or louvers.
- Roof Boots Available in standard EPDM or high heat silicone. Flexible base designed to form seal on almost any panel configuration and roof pitch. Can be cut on-site to customize pipe diameter fit.
- Ridge Cap Standard ridge cap comes in 10' lengths manufactured in 26 gauge to a 4/12 roof pitch.
- Mulco Caulking (Supra Expert Sealant) Supra Expert is a super-durable, thermoplastic architectural one-component sealing compound. Industrial first-quality thermoplastic rubber-based sealant with instant rain resistance, super-flexible and adherent properties.
- Wachtel Panel Cutter Kit Battery-powered handheld solution for cutting sheet metal, metal roofing, and metal lath. Variable speed design allows precise and safe cutting without metal shavings or sharp edges.
Quantifiable outcome
- Metal roofs can last 40-60+ years with proper installation
- +3 more outcomes
Companies that use Havelock Metal
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Havelock Metal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Havelock Metal partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Ontario Federation of Anglers and Hunters (OFAH)minorHavelock Metal is a proud infinity partner of the Ontario Federation of Anglers and Hunters. This partnership provides visibility within the outdoor and conservation community in Ontario, potentially reaching customers who own cottages and rural properties.
- Skidsaw EnterprisesminorSkidsaw Enterprises is a distributor of Havelock Metal products located in Markstay, Ontario (1586 Ratter Lake Road). Contact is Don Vaillancourt. Serves the Northern Ontario market.
- Marco IndustriesminorMarco Industries provides roofing and siding accessories that complement Havelock Metal's product line, distributed through the Havelock Metal website and showrooms.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Havelock Metal competitors and assessment
Company assessmentBroad incumbents
- Metal Sales Manufacturing Corporation: Large US-based metal roofing and wall panel manufacturer with nationwide branch network offering extensive profiles and finishes. A broader incumbent with overlapping residential, commercial, and agricultural product lines.
- Vicwest: Major Canadian building products manufacturer offering metal roofing, wall cladding, and decking systems across residential, agricultural, commercial, and industrial segments. A broader incumbent with overlapping products in steel roofing and siding panels.
Direct peers
- Berridge Manufacturing Company: US-based manufacturer of architectural metal roofing, wall, and soffit panels with extensive profile offerings and color choices. Directly comparable in roll-formed steel building products targeting residential and light commercial customers.
- Ideal Roofing: Canada's largest metal roofing manufacturer, producing steel roofing, siding, and accessories for residential and commercial markets. Directly comparable to Havelock Metal in product category, customer base, and roll-forming manufacturing model.
- Agway Metals: Canadian manufacturer of steel roofing, siding, and building products serving residential, agricultural, and commercial markets in Ontario and beyond. Closely comparable product portfolio and target segments to Havelock Metal.
- Fabral: North American manufacturer and distributor of metal roofing and wall panels for residential, commercial, and post-frame applications. Comparable product portfolio of exposed and concealed fastener panels and accessories.
- Westman Steel Industries: Western Canadian roll-forming manufacturer producing steel roofing, siding, and accessories for residential and agricultural customers. Comparable in scale, manufacturing approach, and direct-to-customer distribution model.
- ATAS International: Manufacturer of metal roofing, wall, ceiling, and accessory products for commercial, educational, residential, and agricultural markets. Similar product breadth, profile variety, and architectural color/finish options as Havelock Metal.
- Englert Inc. US manufacturer of seamless gutter and metal roofing products including standing seam systems and accessories. Comparable in roll-formed steel building products targeting contractors and homeowners.
Others
- Marco Industries: Manufacturer of roofing and siding accessories distributed through Havelock Metal and other metal building product suppliers. Adjacent ecosystem participant rather than direct competitor, supplying complementary components to the same channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Havelock Metal social profiles
Digital presenceHavelock Metal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Havelock Metal leadership team
Management profileNumber of profiles
Havelock Metal funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Havelock Metal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Havelock Metal
What does Havelock Metal do?
Havelock Metal Co. is an Ontario-based manufacturer that roll-forms Galvalume steel with SMP and PVDF paint finishes into 14 distinct roofing and siding profile systems, complemented by trim, flashing, accessories, and tools. It sells direct to homeowners, contractors, and commercial/agricultural customers across Ontario via its Peterborough showroom, phone sales, online quote requests, distributor network, and Recognized Metal Specialist contractor referrals. The company also delivers the HMC Installs turnkey installation service and HM Co. Academy contractor training program.
Is Havelock Metal a public or private company?
Havelock Metal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Havelock Metal founded?
Havelock Metal was founded in 1993. It employs 11 to 50 people.
Where is Havelock Metal based?
Havelock Metal is headquartered in Peterborough, Canada, in the North America region.
How does Havelock Metal make money?
Three revenue lines are on record. Metal roofing and siding product sales are the primary driver. The others are HMC Installs - Turnkey installation services and financing services.
Who are Havelock Metal's main competitors?
Broad incumbents on record are Metal Sales Manufacturing Corporation and Vicwest. Direct peers are Berridge Manufacturing Company, Ideal Roofing, Agway Metals, Fabral, Westman Steel Industries, ATAS International and Englert Inc.. Marco Industries is listed as an others.
Does Havelock Metal have an API?
No public API is recorded for Havelock Metal.
What industry is Havelock Metal in?
Havelock Metal's product category is Metal Roofing and Siding Manufacturing. Its primary akta.pro industry code is IMAKABAF, Cold Rolling & Finishing (Cold-Rolled Coil/Sheet, Temper, Skin Pass), with a secondary code of IMAKABAG, Coated & Plated Steel (Galvanized, Galvalume, Tinplate, Electrogalvanized, Color-Coated). Its NAICS code is 332114 and its SIC code is 3444.