CCD Innovation

What CCD Innovation does

CCD Innovation (CCDI), also known as The Center for Culinary Development & Innovation, is a B2B professional services consultancy founded in 1993 and headquartered in Battle Creek, Michigan. The firm is a fully owned subsidiary of JPG Resources and serves food and beverage brands with an end-to-end innovation offering: F&B landscape analysis and trend research, culinary-led ideation through its proprietary Chefs' Council, horizons-based portfolio and innovation roadmap planning, and commercialization consulting from brief to market. The stated client base spans 'thousands of brands' across 30+ years and explicitly includes both large and small/new entrants, with no industry vertical restriction disclosed.

The company has no proprietary technology platform; its core capability is human culinary expertise, market research, and industry knowledge applied through project-based engagements. Services are delivered by a small core team supplemented by a network of culinary professionals branded as the Chefs' Council, with additional reach into JPG Resources' broader F&B network for co-manufacturing, brand strategy, and operations support.

Revenue is generated through project-based, quote-based consulting engagements rather than recurring software, subscription, or product sales. Pricing is not publicly disclosed; outreach channels are limited to a website contact form, direct email ([email protected]), and a LinkedIn company page. Marketing and brand identity emphasize the 'The Power of Taste' positioning, and the firm markets primarily to innovation, marketing, and R&D teams within F&B companies.

Name

CCD Innovation

Legal name

CCD Innovation

Website

https://ccdinnovation.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

CCD Innovation is a culinary-led B2B innovation consultancy serving food and beverage brands with market research, chef-driven ideation, portfolio planning, and commercialization services. Founded in 1993 and headquartered in Battle Creek, Michigan, it operates as a subsidiary of JPG Resources.

Ownership category

akta.pro rank

Headquarters

HQ city

Emeryville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Culinary Innovation Consulting Services: CCD Innovation provides professional consulting services for food and beverage product innovation, including F&B industry insights and landscape analysis, culinary-led inspiration and ideation, portfolio planning and innovation roadmap development, and commercialization consulting from brief to market. Revenue appears to be generated through project-based consulting engagements rather than recurring software or product sales.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

A B2B professional services firm that partners with food and beverage brands to develop new products, ingredients, menus, and culinary experiences. Offerings span industry and landscape insights, culinary-led ideation, portfolio planning and innovation roadmaps, and end-to-end commercialization consulting, supported by an in-house Chefs' Council of culinary experts.

Product overview

CCD Innovation offers a suite of culinary innovation services for food and beverage brands. The core offerings include: F&B Industry Insights (market research and landscape analysis), Culinary-Led Inspiration (chef-driven ideation and opportunity identification), Portfolio Planning (innovation roadmap development with horizons-based pipeline), and Commercialization Consulting (expert guidance from brief to market). The Chefs' Council serves as a culinary advisory body providing chef-inspired expertise to shape product innovation. Together, these services form an end-to-end innovation journey from trend identification through product commercialization.

Differentiator

Problem solved

Functional benefit

Products and services

• F&B Industry Insights / Landscape Analysis
• Culinary-Led Inspiration & Ideation
• Portfolio Planning & Innovation Roadmap
• Commercialization Consulting
• Chefs' Council

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• JPG ResourcescoreOthersJPG Resources is the parent company of CCD Innovation. CCD Innovation is described as a 'fully owned subsidiary' of JPG Resources. The relationship provides CCD Innovation access to JPG Resources' extensive network including co-manufacturing and commercialization expertise, which CCDI leverages to guide clients to appropriate resources when they cannot directly assist.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Kantar: Kantar is a major global insights and consulting firm serving CPG and retail clients with brand strategy, innovation, and consumer research capabilities — a broader incumbent competing for the same F&B brand innovation budgets as CCDI.
• Circana: Circana (formerly IRI) is a large-scale market research and consumer intelligence firm serving CPG and retail clients — its insights and category advisory capabilities overlap with the market research portion of CCDI's offering, though Circana operates at significantly greater scale.
• Daymon: Daymon is a large private-label and brand services provider for retailers and CPG companies, offering a broader portfolio that includes product development and commercialization — overlapping with CCDI's commercialization consulting but at much greater scale.
• NielsenIQ: NielsenIQ is a global consumer intelligence and market measurement firm providing F&B brands with category data, trend tracking, and innovation insights — competing with the research component of CCDI's services from a much larger enterprise scale.

Direct peers

• Innova Market Insights: Innova Market Insights is a global food and beverage market intelligence and trend research firm whose trend-tracking and landscape analysis services directly overlap with CCDI's F&B Industry Insights service line.
• InsightsNow: InsightsNow is a consumer insights and market research firm specializing in food and beverage categories, providing behavioral and trend research to brands — closely comparable to the research component of CCDI's service offering.
• Mattson: Mattson is a long-standing food and beverage innovation consultancy that helps brands develop new products, refine existing lines, and navigate commercialization — directly comparable to CCDI's culinary-led, end-to-end innovation offering for F&B clients.
• Sterling-Rice Group: Sterling-Rice Group is a brand strategy and innovation firm with deep food and beverage category expertise, providing culinary-inspired concept development and commercialization support — closely mirroring CCDI's positioning in the F&B innovation space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/3746533

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CCD Innovation