What JPG Resources does

JPG Resources is a privately held, Battle Creek, Michigan-based professional services firm founded in 2009 by Jeff Grogg that provides end-to-end food and beverage innovation and operational support to brands across all growth stages, from first-time founders to global CPG companies. The firm operates as a consultancy rather than a software company: its core deliverable is human expertise, methodology, and execution capacity across six service lines — Innovation Strategy, Product Development, Supply Chain & Operations Management, Fractional Talent placement, M&A Services, and Startup Advising — supplemented by a software-adjacent product, SupplyIQ. Proprietary assets cited in the data include a 9,000+ record contract-manufacturer database used for co-man matchmaking and a 12,000-square-foot Battle Creek innovation hub containing food labs, test kitchens, and collaboration space.

Revenue is generated through custom professional services engagements — project-based, structured packages, or multi-year advisory retainers — with pricing set per engagement and no public rate card. GTM is sales-led and primarily relationship-driven: trade-show participation (notably Expo West), referrals, founder/advisory cohorts, strategic partnerships (American Egg Board), and thought-leadership content (blog, case studies). The firm operates from four U.S. offices — Battle Creek (HQ), New York, Chicago, and Seattle (added via the August 2025 CuliNex acquisition) — and reports engagement with roughly 100 food and beverage brands per year, including named enterprise clients such as Kraft Heinz, Kellogg's/Kellanova, PepsiCo, Pladis, Basic American Foods, and Mondelez-adjacent deals (Perfect Snacks), alongside startup outcomes such as Caulipower ($100M+ in under 5 years) and Health Warrior (acquired by PepsiCo).

The firm also operates a small ecosystem of affiliated vehicles — a $20M early-stage F&B fund (RCV Frontline), a coman in Michigan (Snackwerks), a venture-built CPG brand (Cask & Kettle), and a founder/investor community joint venture (Brandjectory) — and has expanded capability in two consecutive years via acquisition of CCDI (2024) and CuliNex (August 2025). No AI/ML product or capability is documented in the input data; the firm's "technology" is its people and proprietary process.

Name

JPG Resources

Legal name

JPG Resources

Website

https://jpgresources.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

JPG Resources is a privately held, Battle Creek-based food and beverage innovation and operations consultancy founded in 2009, serving roughly 100 brands per year across strategy, product development, supply chain, fractional talent, and M&A services.

Ownership category

akta.pro rank

Headquarters

HQ city

Battle Creek

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Professional Services Fees: JPG Resources generates revenue by charging fees for its consulting and advisory services across innovation strategy, product development, supply chain management, M&A services, fractional talent placement, and startup advising. Services are offered as project-based engagements, structured packages, or ongoing advisory relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

JPG Resources is a food and beverage innovation and execution consultancy that helps brands move from concept to shelf. It sells six integrated service lines — Innovation Strategy, Product Development, Supply Chain & Operations Management, Fractional Talent placement, M&A Services, and Startup Advising — to emerging brands, growth-stage companies, and global CPG firms. The firm also operates subsidiary capabilities including SupplyIQ (supply chain intelligence), the Find a Coman manufacturer-matching database, and in-house food labs at its Battle Creek innovation hub.

Product overview

JPG Resources is a complete food and beverage innovation strategy and execution firm offering end-to-end solutions across all growth phases. The core portfolio includes Innovation Strategy, Product Development, Supply Chain & Operations Management, Fractional Talent, M&A Services, Startup Advising, and SupplyIQ. Additionally, the company has several portfolio companies including Brandjectory (CPG investor community), RCV Frontline ($20M early-stage fund), Cask & Kettle (ready-to-brew cocktail brand), and Snackwerks (snack manufacturer). The firm operates from Battle Creek, MI, New York City, and Chicago, and has helped conceive and launch over 2,500 products across 147 new food brands since 2009.

Differentiator

Problem solved

Functional benefit

Brands

• SupplyIQ: Supply chain intelligence platform
• JPG Talent
• JPG Advising

Products and services

• Innovation Strategy Identifies sound, consumer-led opportunities for new products and new brands in food and beverage. Leverages a vantage point on dynamic consumer trends to illuminate whitespace opportunities for innovation and chart the optimal path to shelf for emerging and established F&B brands.
• Product Development R&D team service that brings benchtop formulation and production know-how to develop foods from prototype to launch. Includes benchtop formulation, feasibility analysis, plant trial support, and commercialization support for food and beverage brands.
• Supply Chain & Operations Management Designs and implements scalable supply-chain solutions for food and beverage brands, orchestrating the daily flow of raw materials and finished goods. Manages co-manufacturer search, procurement, production planning, and 3PL operations across $275M of revenue under management.
• Fractional Talent Fractional CPG talent placement service that connects food and beverage businesses with subject matter experts at any business level to support key projects and navigate stages of high growth, accessed through a dedicated talent portal with a single point of contact.
• M&A Services M&A advisory service providing intelligent due diligence for food and beverage transactions, including "Pressure Test" validation and "Skeletons in the Closet" comprehensive compliance reviews to support acquisition strategy and target identification.
• Startup Advising Provides 1:1 advisory and cohort-style learning for F&B founders at similar growth stages, covering Brand & Positioning, Product Development, and Manufacturing guidance, including the American Egg Board Founders Cohort accelerator program.
• Find a Coman (Co-Manufacturer Search & Diligence) Standalone matchmaking service backed by a proprietary database of 9,000+ contract manufacturers searchable by specific parameters. Matches F&B brands with the best-fit co-manufacturing partner for their specific product and production needs, supported by 15 dedicated supply chain specialists.
• SupplyIQ Supply chain intelligence tool that supports operational decision-making for food and beverage brands, listed as a standalone sub-brand of JPG Resources.

Quantifiable outcome

• Helped Caulipower achieve $100M+ business in under 5 years, becoming America's #1 cauliflower crust pizza and a top 10 player in its category
• +6 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• American Egg BoardcoreStrategic or Co-development Partner · 23 January 2026JPG Resources partnered with the American Egg Board (AEB) to launch the Founders Cohort — a six-month virtual business school-style accelerator program for food and beverage entrepreneurs building egg-based brands. JPG provides mentorship, curriculum, and industry expertise through 12 biweekly sessions covering topics including e-commerce, marketing, sales channels, R&D, packaging, supply chain, and fundraising. The inaugural cohort includes 11 food startups using eggs across applications such as soups, baked goods, frozen foods, cereals, and desserts.
• CuliNexcoreOthers · 18 August 2025JPG Resources acquired CuliNex in August 2025 to expand its innovation capabilities and locations on the U.S. West Coast. CuliNex operates from its Seattle headquarters and enhances JPG's expertise in clean label and plant-based product innovation.
• BrandjectoryminorStrategic or Co-development PartnerBrandjectory is a community of early-stage CPG brands and investors fusing the best of social networking platforms and secure file distribution tools. It is a joint venture of the Movitz Group, the Litchfield Fund, and JPG Resources.
• Cask & KettleminorStrategic or Co-development PartnerCask & Kettle is a ready-to-brew hot cocktail brand with four flavors, prepared using coffee-pod brewing systems. It was inspired from within the JPG team and spun out as a separate venture. Represents JPG's approach of acting on food industry opportunities.
• SnackwerksminorStrategic or Co-development PartnerSnackwerks is a flexible, mid-scale snack manufacturer located in Battle Creek, Michigan. It is the second contract manufacturer (coman) founded by Jeff Grogg (JPG's founder), with a lean and agile approach to food manufacturing.
• Center for Culinary Development and Innovation (CCDI)coreOthersJPG Resources acquired the Center for Culinary Development and Innovation (CCDI) to expand its culinary innovation capabilities. CCDI's culinary expertise complements JPG's strategy, product development, and operations services.

Scale indicators13 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Mattson: Food and beverage innovation, product development, and brand strategy consultancy with comparable concept-to-shelf services across R&D, supply chain, and commercialization. Directly competes for the same emerging-brand and enterprise CPG engagements as JPG.
• Sterling-Rice Group: Food and beverage CPG brand strategy and innovation consultancy serving emerging and enterprise food brands. Comparable on innovation strategy, brand development, and go-to-market support for CPG founders.
• Imbibe: Beverage product development and ingredient/food science consultancy providing R&D, formulation, and commercialization services to beverage brands. Overlaps with JPG's product development and supply chain capabilities, particularly in liquid and functional beverage categories.
• FoodMinds: Food, nutrition, and wellness communications and consulting firm supporting food and beverage brands on strategy, scientific affairs, and brand positioning. Comparable professional services model serving F&B founder and CPG clients.
• Beyond Brands: Food and beverage brand and innovation consultancy focused on emerging natural and better-for-you CPG brands. Directly competitive on brand strategy, distribution, and commercialization for emerging F&B founders.

Emerging players

• The Hatchery Chicago: Chicago-based food business incubator and accelerator providing production space, mentorship, and commercial support to food entrepreneurs. Overlaps in geography (Midwest) and shares the emerging-brand target customer with JPG's Startup Advising and Founders Cohort offerings.

Broad incumbents

• The Integer Group: Omnicom-owned commerce and CPG-focused marketing consultancy providing retail, shopper, and brand strategy services. Overlaps on CPG strategy and commercialization work for enterprise brands but operates at significantly larger scale across categories beyond food.
• Landor: Global brand consultancy with a substantial CPG and food/beverage practice covering brand strategy, design, and innovation. Overlaps with JPG's Innovation Strategy and M&A Services but serves a much broader portfolio of industries.
• Interbrand: Global brand strategy consultancy with food and beverage engagements including brand valuation, naming, and innovation. Tangentially competitive on brand and innovation strategy engagements but typically larger, slower-moving accounts.

Others

• Mintel: Food, beverage, and CPG market research and consumer insights provider. Not a direct consulting competitor but supplies the trend intelligence that underpins JPG's Innovation Strategy framework and is frequently used by the same CPG and emerging-brand buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jpg-resources

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JPG Resources