Mecone
Mecone is an Australian urban planning and development advisory firm founded in 2008, serving government agencies and property developers through five offices nationwide. It combines professional consulting services (statutory, strategic, environmental, social, and policy planning) with Mosaic, a proprietary SaaS mapping platform with 17,200+ registered users.
- Company typePrivate
- Founded2008
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mecone does
Mecone is an Australian urban planning and development advisory firm founded in 2008 by Ben Hendriks, headquartered in Sydney and operating across five offices (Sydney CBD, Parramatta, Brisbane, Melbourne, Newcastle) with a team of 55+ professionals. The firm provides statutory, strategic, environmental, social, and policy planning services to government agencies (local councils, state departments, infrastructure authorities) and private property developers, serving 1,000+ active clients and having completed 553+ projects. Named engagements include planning approvals for Top Spring Australia's $400M Newlands development (330 apartments), Dahua's 376-apartment Waterloo project, VIMG's 317-unit Macquarie Park scheme, and strategic planning for Dungog Shire Council, City of Sydney, Queensland Rail, ACT Government, and Transport for NSW.
Mecone operates a hybrid services-plus-SaaS model. The professional services arm delivers five lines (Urban Planning, Policy & Analytics, Social Planning, Environmental Planning, and Plantech) via project-based consulting and embedded client-side resource arrangements. The technology arm is anchored by Mosaic, an interactive mapping platform built by the in-house Plantech team, launched in 2018 and converted to a tiered subscription model in 2023 (Free, Plus at A$7.49/week, Pro at A$19.99/week). Mosaic provides spatial data layers (zoning, cadastre, ABS census, housing, population projections), street view and satellite imagery, automated site reports, and Pro-tier AI features (Automated Intelligence Mapper, AI Assistant). The platform reports 17,200+ registered users, 8,000+ organizations, and 1,500+ daily users.
The firm is privately held as Mecone Group Pty Limited with no disclosed institutional investment or funding rounds, operating as a founder/management-owned independent consultancy. Leadership comprises Founder & Executive Chair Ben Hendriks, Managing Director Adam Coburn (appointed 2024), and a director bench of 10+ planners with 15–25+ years of sector experience concentrated in NSW and Queensland public and private sectors. Recent activity includes the 2024 launch of Social Planning and Environmental Planning service lines, ongoing senior hiring into 2026, and Principal Partnership of the Property Council NSW Housing Summit 2026, positioning Mecone within Australia's housing supply reform agenda.
Mecone firmographics
Firmographics- Name
- Mecone
- Legal name
- Mecone Group Pty Limited
- Website
- https://mecone.com.au
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mecone is an Australian urban planning and development advisory firm founded in 2008, serving government agencies and property developers through five offices nationwide. It combines professional consulting services (statutory, strategic, environmental, social, and policy planning) with Mosaic, a proprietary SaaS mapping platform with 17,200+ registered users.
- Ownership category
- akta.pro rank
Where Mecone is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Mecone business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Professional Planning Services: Advisory, consulting, and client-side resource services for urban planning, environmental planning, policy analytics, and social planning across government and private sector clients
- Mosaic Subscription Platform: SaaS platform with tiered subscription model (Free, Plus, Pro) providing urban planning analytics tools and data access to planners, architects, and developers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Weekly | Free tier with basic site and zoning information |
| Subscription | Monthly | Mid-tier subscription with unlimited access |
| Subscription | Weekly | Premium tier with AI features and advanced insights |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Mecone product offering
Product offeringCore offering
Mecone provides urban planning, statutory and strategic planning, policy, social, and environmental advisory services to government agencies and property developers across Australia. Complementary to its advisory practice, Mecone sells the Mosaic SaaS platform, an interactive mapping and spatial analytics tool offering tiered subscriptions with planning data, zoning, cadastre, ABS, satellite and street view layers, and an AI Assistant for built-environment professionals.
Product overview
Mecone is an urban planning and development advisory firm that operates as a platform-plus-services model. The core product is Mosaic, an interactive mapping platform for Australian urban and regional planning that provides spatial data, analytics, and planning controls. Mosaic is offered in three tiers: Free, Plus ($7.49/month), and Pro ($19.99/month). Alongside Mosaic, Mecone provides five service offerings: Urban Planning, Policy & Analytics, Social Planning, Environmental Planning, and Plantech services. These services span statutory and strategic planning, environmental and social impact assessments, policy development, and technology-enabled planning solutions.
Differentiator
Problem solved
Functional benefit
Brands
- MOSAIC: An interactive mapping tool for Australian urban and regional planning, providing spatial mapping data, planning controls, cadastre data, ABS data and land use planning controls Australia wide. Offers subscription tiers: Mosaic Free, Mosaic Plus ($7.49/week), and Mosaic Pro ($19.99/week).
Products and services
- Urban Planning Services Statutory planning, strategic planning, precinct planning advice, development assessment, and community needs analysis for residential, commercial, industrial, and infrastructure projects across Australia.
- Policy & Analytics Services Evidence-based strategic planning advice backed by data analytics, including long-term land use and infrastructure strategies, housing policy, employment planning, and integrated transport and land use analysis.
- Social Planning Services Social Impact Assessments, community and social needs assessments, and social strategy and policy advice for development proposals, planning proposals, land rezoning, and infrastructure contribution plans.
- Environmental Planning Services Environmental Impact Statements, State Significant Development applications, Review of Environmental Factors, environmental risk assessments, and construction environmental management for transport, infrastructure, renewable energy, and industrial projects.
- Plantech Services Data and technology services including GIS mapping, transport mapping, thematic mapping, geospatial analysis, constraints analysis, ETL (Extract, Transform, Load), and front-end data delivery and visualisation tools.
- Mosaic Platform Interactive mapping tool for Australian urban and regional planning, providing spatial mapping data, planning controls, cadastre data, ABS data, land use planning controls, street view, and satellite imagery; offered via Mosaic Free, Plus ($7.49/week billed monthly), and Pro ($19.99/week) subscription tiers with optional AI Assistant.
Quantifiable outcome
- 553+ projects completed
- +4 more outcomes
Companies that use Mecone
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Mecone technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
Mecone partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Top Spring AustraliamajorMecone helped Top Spring Australia obtain planning approval for a $400 million residential development at The Newlands, St Leonards South. The project included 330 apartments and townhouses in five buildings, with a 2,500sq m communal garden and swimming pool. Collaboration involved navigating precinct-specific controls and extensive consultation with Council's Design Excellence Panel.
Scale indicators5 records
Recent moves10 records
Expansion highlights5 records
Mecone competitors and assessment
Company assessmentDirect peers
- Place Design Group: Australian planning, urban design, and landscape architecture consultancy serving NSW councils and developers. Direct competitor on master planning, DAs, and precinct planning for similar client types.
- Ethos Urban: Boutique Australian urban planning consultancy (formed via merger of SJB's planning arm, Elton Consulting, and others) competing head-to-head on DAs, rezoning, and social impact work in the same geographies. Direct competitor for the same developer and council client base.
- Urbis: Australia's largest dedicated urban planning and economics consultancy, operating across NSW, QLD, VIC, and WA with similar government and developer clients. Closest like-for-like competitor for statutory, strategic, and policy planning advisory engagements.
- SJB (formerly SJB Planning): Multi-disciplinary Australian design firm with a planning practice offering statutory and strategic planning services, including social and environmental planning. Direct competitor for integrated urban planning and design-led projects.
- Tract Consultants: Australian planning and design consultancy with comparable statutory planning, urban design, and strategic planning services across NSW and VIC. Direct competitor for development assessment and master-planning engagements.
Broad incumbents
- Arcadis Australia: Global design, engineering, and consultancy firm with a substantial Australian urban planning, transport, and environmental advisory practice competing for the same government infrastructure tenders and large developer accounts. Broader portfolio but overlapping on strategic planning and environmental impact work.
- AECOM Australia: Global infrastructure consultancy with a substantial Australian urban planning, transport corridor, and environmental impact practice. Competes on transport corridor (Ipswich–Springfield, ACT Light Rail), master planning, and policy work for government clients.
Others
- Nearmap: Australian-founded aerial imagery, AI-derived attributes, and property intelligence SaaS platform. Comparable technology/Go-to-market for Mosaic Pro's site-insights and Pro Data Catalogue capabilities, with overlap on built-environment data subscribers.
- Esri Australia: Distributor of ArcGIS and provider of geospatial analytics for Australian government and planning agencies. Competes with Mosaic/Plantech on the underlying GIS/data layer technology stack and is increasingly bundled into council planning workflows.
Emerging players
- Contour Property Advisors: Smaller specialist property advisory firm providing planning and development advisory across Australian residential and mixed-use projects. Overlaps with Mecone's developer-client practice but at a smaller scale and narrower service mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mecone social profiles
Digital presenceMecone compliance and trust
Trust signalCompliance1 record
Mecone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mecone leadership team
Management profileNumber of profiles
Profiles15 records
Mecone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mecone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mecone
What does Mecone do?
Mecone provides urban planning, statutory and strategic planning, policy, social, and environmental advisory services to government agencies and property developers across Australia. Complementary to its advisory practice, Mecone sells the Mosaic SaaS platform, an interactive mapping and spatial analytics tool offering tiered subscriptions with planning data, zoning, cadastre, ABS, satellite and street view layers, and an AI Assistant for built-environment professionals.
Is Mecone a public or private company?
Mecone is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mecone founded?
Mecone was founded in 2008. It employs 11 to 50 people.
Where is Mecone based?
Mecone is headquartered in Sydney, Australia, in the Oceania region.
How does Mecone make money?
Two revenue lines are on record. Professional Planning Services are the primary driver. The others are mosaic Subscription Platform.
Who are Mecone's main competitors?
Direct peers on record are Place Design Group, Ethos Urban, Urbis, SJB (formerly SJB Planning) and Tract Consultants. Broad incumbents are Arcadis Australia and AECOM Australia. Others are Nearmap and Esri Australia. Contour Property Advisors is listed as an emerging player.
Does Mecone have an API?
No public API is recorded for Mecone.