Neurocore Physiotherapy and Pilates Centre

What Neurocore Physiotherapy and Pilates Centre does

Neurocore Physiotherapy & Pilates Centre Inc. is a privately owned, multi-disciplinary outpatient rehabilitation clinic headquartered in Richmond Hill, Ontario, founded in 2008 by Registered Physiotherapist Carole Chebaro and Therapeutic Recreationist Rich Vander Wal. The clinic operates from a fully accessible 5,600 square foot facility and employs over 25 healthcare professionals delivering more than 20 specialized therapy services to patients ranging from young children to older adults with neurological and musculoskeletal conditions.

The clinical offering spans core services (physiotherapy, registered massage therapy, chiropractic care, Pilates/Garuda, nutrition) and specialty services including neurological rehabilitation, vestibular rehabilitation, concussion management, Schroth scoliosis treatment, amputee rehabilitation, pelvic floor rehabilitation, PoNS neuromodulation therapy, MyndMove functional electrical stimulation, Bioflex laser therapy, acupuncture, fascial stretch therapy, craniosacral therapy, and recreational therapy for adaptive sports. Neurocore's technology stack includes specialized hardware such as the PoNS (Portable Neuromodulation Stimulator) device from Helius Medical Technologies, the MyndMove 8-channel FES device, Bioflex low-level laser, LiteGait body weight support system, and infrared goggles for vestibular assessment. The clinic is one of a select group authorized to provide PoNS Therapy in Canada and is part of the Complete Concussion Management Inc. (CCMI) network.

The business operates on a fee-for-service professional services model with direct-to-consumer patient acquisition via phone/email booking, supported by physician and hospital referral networks (Toronto Rehab Lyndhurst Centre, Sunnybrook, Markham Stouffville, Sick Kids). Revenue is generated through per-session billing, with reimbursement from extended health insurance, direct billing for MVA and WSIB claims, and out-of-pocket payments for services not covered by government insurance (notably PoNS Therapy). Service delivery is multi-modal — in-clinic, home visits, workplace, hospital, community, and virtual — and the clinic maintains co-founder ownership with no institutional venture or private equity backing.

Name

Neurocore Physiotherapy and Pilates Centre

Legal name

Neurocore Physiotherapy & Pilates Centre Inc.

Website

https://neurocorephysiotherapy.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Neurocore is a privately owned Richmond Hill, Ontario rehabilitation clinic delivering 20+ specialized physiotherapy and neurorehabilitation services to children and adults with neurological and musculoskeletal conditions across the GTA.

Ownership category

akta.pro rank

Product category

Rehabilitation and Physiotherapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Home Health Care Services (62161), Offices of Chiropractors (621310)

SIC

Services-Home Health Care Services (8082)

akta.pro industry

PRIMARYHLADAJAH

Neurologic Rehabilitation Centers (Stroke/TBI/SCI/MS/Parkinson’s)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Rehabilitation & Post-Acute Care Centers (Inpatient/Outpatient)

Keywords

• Neurological rehabilitation
• Musculoskeletal physiotherapy
• Concussion rehabilitation
• Vestibular rehabilitation
• Registered massage therapy

Headquarters

HQ city

Richmond Hill

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Physiotherapy and Rehabilitation Services: Fee-for-service model for individual therapy sessions including physiotherapy, massage therapy, chiropractic care, and specialized rehabilitation programs. Clients pay per session with reimbursement from extended health insurance. MVA and WSIB claims are billed directly to insurance carriers.
2. Home and Community Care Services: Travel-based therapy services provided at client's home, workplace, or community settings with additional travel charges.
3. PoNS Therapy Program: Comprehensive 14-week PoNS Therapy program combining in-clinic and in-home treatment guided by Certified PoNS Trainer.
4. MyndMove Therapy: Subscription to minimum 20 therapy sessions for functional electrical stimulation treatment of upper extremity paralysis.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Neurocore is a private, multidisciplinary rehabilitation clinic providing one-to-one physiotherapy, registered massage therapy, chiropractic care, Garuda Pilates, nutrition counselling, and over 20 specialty therapy services including neurological rehabilitation, concussion and vestibular therapy, Schroth scoliosis treatment, amputee and pelvic floor rehabilitation, and advanced modalities such as PoNS, MyndMove, and Bioflex Laser Therapy. Services are delivered in-clinic at a 5,600 square-foot accessible facility in Richmond Hill, Ontario, and through mobile home, workplace, hospital, and virtual channels for patients with neurological and musculoskeletal conditions.

Product overview

Neurocore Physiotherapy & Pilates Centre is a healthcare clinic offering over 20 specialized therapy services delivered through a unified care model centered on one-to-one personalized treatment. The core services include Physiotherapy, Registered Massage Therapy, Chiropractic Care, Pilates (Garuda), and Nutrition. These are supported by specialty services including Neurological Rehabilitation, Muscular & Skeletal Rehabilitation, Concussion Rehabilitation, Vestibular Rehabilitation, Bioflex Laser Therapy, SSOL Schroth Scoliosis Rehabilitation, Pelvic Floor Rehabilitation, Amputee Rehabilitation, PoNS/MyndMove/NMES technologies, Acupuncture & Cupping, Fascial Stretch Therapy, Craniosacral Therapy, Gait & Custom Orthotics, and Recreational Therapy. The clinic also provides Home, Community & Virtual Rehabilitation and Exercise & Education programs. Services are provided in a fully accessible 5600 square foot facility in Richmond Hill, Ontario, with mobile services available.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy
• Registered Massage Therapy
• Chiropractic Care
• Pilates (Garuda)
• Nutrition
• SSOL Schroth Scoliosis Rehabilitation
• Concussion Rehabilitation
• Vestibular Rehabilitation
• Bioflex Laser Therapy
• Neurological Rehabilitation
• Muscular & Skeletal Rehabilitation
• Home, Community & Virtual Rehabilitation
• Fascial Stretch Therapy
• Acupuncture & Cupping
• Pelvic Floor Rehabilitation
• Amputee Rehabilitation
• PoNS, MyndMove & NMES Therapy Program
• Gait & Custom Orthotics
• Exercise & Education
• Recreational Therapy
• Craniosacral Therapy

Quantifiable outcome

• 74% of TBI patients who completed 14 weeks of PoNS Therapy experienced significant improvement in balance
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

14 partnerships are on record, tiered minor and core.

• Ontario Rehab AllianceminorGTM or Marketing Partner · 1 January 2025Silver sponsor of Ontario Rehab Alliance, an organization supporting rehabilitation services in Ontario.
• Business Improvement Association of York Region (BIAYR)minorGTM or Marketing Partner · 1 January 2018Gold sponsor of BIAYR since 2018. BIAYR is a business improvement association supporting businesses in York Region, Ontario.
• University of Toronto Physical Therapy ProgramcoreOthers · 1 January 2014Clinical placement site for physiotherapy students. Staff members serve as clinical instructors and guest lecturers contributing to spinal cord injury components of neurophysiotherapy curriculum.
• Sunnybrook Health Science Centre - St. John's Rehab SitecoreOthersIn-patient physiotherapy placement site for staff training and clinical education partnerships.
• Sick Kids HospitalminorOthersOutpatient orthopaedics and burns physiotherapy placement site for staff clinical experience.
• Toronto General HospitalminorOthersMulti-organ transplant inpatient care clinical placement site for staff training.
• Toronto Rehab Institute - Lyndhurst CentrecoreOthersHistorical placement site and ongoing professional network. Multiple staff members (Craig Ganley, Carole Chebaro, Rich Vander Wal) worked at Lyndhurst Centre, a leading spinal cord injury rehabilitation facility within University Health Network.
• Motion SpecialtiescoreStrategic or Co-development PartnerRich Vander Wal continues part-time role as educator and sales consultant with focus on adaptive sports equipment and customized seating.
• Complete Concussion Management Inc. (CCMI)coreTechnology or IntegrationIn 2018, Neurocore became part of CCMI, a worldwide research-based concussion care network providing education, training, and comprehensive assessments for concussion patients.
• Spinal Cord Injury Ontario (SCIO)minorGTM or Marketing PartnerPartner for annual ski day events and wheelchair relay races. Neurocore staff actively participate in SCIO events supporting clients with spinal cord injuries.
• Brain Injury Society of Toronto (BIST)minorGTM or Marketing PartnerAnnual participation in BIST 5K Run, Walk and Roll to support those living with acquired brain injury in Toronto.
• Special Olympics Canada / MotionballminorGTM or Marketing PartnerTeam member Nicole Mele serves as executive member of Motionball Marathon of Sport committee, designing and leading recreational physical activity classes with Special Olympics athletes.
• Wheel DanceminorOthersNeurocore physiotherapists Rehana Meru and Sofia Provad volunteer as standing partners for wheelchair ballroom and Latin dance program for individuals with ambulatory disabilities.
• PoNS Treatment Clinics (Helius Medical Technologies)coreTechnology or IntegrationAuthorized PoNS Therapy clinic in Canada. Neurocore is one of the selected clinics authorized to provide PoNS Therapy, the first of its kind neuromodulation device for balance and gait deficits.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CBI Health Group: National Canadian network offering physiotherapy, neuro-rehabilitation, home health, and workplace health services. Overlaps with Neurocore on neuro rehab, home/community delivery, and MVA/WSIB billing across a much broader footprint.
• Lifemark Health Group: Canada's largest physiotherapy and rehabilitation chain with hundreds of clinics nationwide. Comparable in offering multi-disciplinary rehab (PT, OT, massage, kinesiology) but operates as a national platform rather than a neurologic specialist.
• pt Health / Physitrack: Multi-site Canadian physiotherapy network providing outpatient PT, massage, chiropractic, and rehabilitation services. Comparable on service mix and insurance billing model, though less specialized in complex neurological cases.

Direct peers

• Toronto Rehab Institute (UHN): Hospital-affiliated specialty rehabilitation provider, including the Lyndhurst Centre for spinal cord injury. Many Neurocore founders trained there and Neurocore accepts referrals from it; both serve complex neuro and SCI populations in the GTA.
• Propel Physiotherapy: Specialized Ontario physiotherapy clinic focusing on neurological, vestibular, and concussion rehabilitation. Direct competitor for Neurocore's neuro/vestibular/concussion sub-specialties in the GTA.
• Bloor Physiotherapy & Health Centre: Toronto-based independent physiotherapy clinic offering orthopedic, neurological, vestibular, and pelvic health services. Comparable service mix and one-to-one care model in the same GTA market.

Emerging players

• Complete Concussion Management Inc. (CCMI): Research-based concussion care network of which Neurocore is a member clinic. Comparable on concussion rehabilitation content and clinical protocols, with a national footprint of affiliated clinics.

Regional players

• Triangle Physiotherapy: Multi-location Greater Toronto Area physiotherapy group offering neuro, orthopedic, and pelvic health services. Comparable service breadth and regional patient base to Neurocore, with broader GTA clinic coverage.

Others

• Helius Medical Technologies: Developer and manufacturer of the PoNS device that Neurocore is authorized to deliver. Strategic partner and enabling vendor whose commercial decisions (training, clinic authorization, reimbursement) directly shape Neurocore's differentiated neuro program.
• MyndTec Inc. Maker of the MyndMove functional electrical stimulation device used by Neurocore for upper-extremity paralysis therapy. Technology vendor whose product access and pricing directly affect Neurocore's stroke and SCI service line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NeurocorePhysiotherapy
• Instagraminstagram.com/neurocorephysiotherapy
• Xx.com/neurocorephysio

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neurocore Physiotherapy and Pilates Centre