Motion Specialties
Motion Specialties is an Australian-owned, NDIS-registered distributor and retailer of mobility and disability equipment, serving individuals with disabilities across Australia through a 23+ brand catalog of wheelchairs, standing frames, commodes, power assist devices, and adaptive seating.
- Company typePrivate
- Founded-
- HeadquartersAustralia, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Motion Specialties does
Motion Specialties is an Australian-owned and operated specialty distributor and retailer of mobility, positioning, and disability equipment, headquartered in Brendale, Australia and founded in 1998. The company operates as a registered NDIS (National Disability Insurance Scheme) provider, serving individuals with physical disabilities — with a particular focus on pediatrics — across Australia. It does not manufacture proprietary technology; instead, it curates and distributes a catalog spanning manual and power wheelchairs, pediatric wheelchairs, standing frames, shower commode chairs, activity and positioning chairs, adaptive tricycles, power-assist devices, wheelchair cushions and backrests, and adaptive car seats, sourced from 23+ international brands including Ki Mobility, Permobil, Ottobock, Raz Design, Spex Seating, Rifton, EasyStand, Alber, Freedom Concepts, Theraplay, Medifab, and several Australian-owned manufacturers such as Blake Medical and Finch Healthcare.
The business generates revenue through one-time hardware sales (no subscription model), with pricing conducted on an enquiry/trial basis rather than publicly disclosed. Distribution is single-country/domestic Australia, executed through a direct-to-consumer e-commerce storefront (motionspec.com.au), phone-based customer service, home visits, product trials, custom-build services, and mechanical servicing. Marketing channels include the website, Facebook, and YouTube. Customers are predominantly NDIS participants whose funding flows through government-administered plans, with additional reach to private-pay individuals, families, and clinical prescribers. The company positions itself on 100% Australian ownership, depth in pediatric and complex-rehab equipment, and the breadth of an unusually wide multi-brand portfolio under one provider.
Operationally, the company runs with 28 employees, is privately held with no disclosed institutional investors or parent company, and has no published revenue figures or funding history in the available data. Its economic model resembles a high-touch specialty medical-equipment distributor layered with light value-add services, rather than a software, platform, or technology business; moat rests on NDIS-registered access, multi-brand curation, clinical-fit advisory, and local service infrastructure.
Motion Specialties firmographics
Firmographics- Name
- Motion Specialties
- Legal name
- Motion Specialties
- Website
- https://motionspec.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Motion Specialties is an Australian-owned, NDIS-registered distributor and retailer of mobility and disability equipment, serving individuals with disabilities across Australia through a 23+ brand catalog of wheelchairs, standing frames, commodes, power assist devices, and adaptive seating.
- Ownership category
- akta.pro rank
Motion Specialties industry classification
Industry- Product category
- Mobility and Disability Equipment Distribution
- NAICS
- Home Health Equipment Rental (532283)
- akta.pro primary industry
- Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA)
- akta.pro secondary industries
- Seating & Positioning Systems (Cushions, Backs, Pressure Relief) (HLAHAMAB), Pediatric Rehabilitation & Mobility DME (Adaptive Seating, Pediatric Mobility) (HLAHAMAI), Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC), Sports & Active Rehabilitation Devices (Adaptive Sports Mobility, Performance Prosthetics) (HLAHAMAJ)
Keywords
Where Motion Specialties is headquartered
LocationHeadquarters
- HQ city
- Australia
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Motion Specialties business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Mobility Equipment Sales: Motion Specialties generates revenue through the sale of mobility and disability equipment including wheelchairs, powerchairs, standing frames, commodes, seating systems, cushions, backrests, and accessories. Products are sold as one-time purchases with no recurring subscription model. The company operates as a distributor of branded equipment from multiple international manufacturers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Motion Specialties product offering
Product offeringCore offering
Motion Specialties is an Australian-owned distributor and retailer of mobility and disability equipment, operating as an NDIS-registered provider. The company sells adaptive wheelchairs, standing frames, commodes, seating systems, power assist devices, adaptive tricycles, hygiene equipment, and accessories sourced from more than 23 international brands, supported by product trials, home visits, and mechanical servicing for end customers across Australia.
Product overview
Motion Specialties is an Australian-owned provider of mobility and assistive technology products, operating as an NDIS registered provider. The product portfolio is organized across multiple categories including manual wheelchairs (such as Ki Mobility Catalyst series, Ottobock Avantgarde XXL 2), pediatric mobility (Little Wave series, Spex Wonderseat Bounce, Jenx Multistander), standing frames (EasyStand Evolv, Bantam, Glider, Zing MPS), shower commode chairs (RAZ Design series including CAT, AT, ART, SP, and Zum AP/SP), activity and positioning chairs (Rifton Activity Chair, Cura Contour Chair, Ormesa Grillo, KIDOO), adaptive tricycles (Theraplay IMP, Terrier, TMX, Tracker; Freedom Concepts DCP series, AS2000), power assist devices (Alber Smoov, Twion, E-Pilot, E-Motion DuoDrive; Freedom Trax FTX, FT1 Pro; AMP Joystick), wheelchair cushions and backs (Ki Axiom Kids and Axiom G/P/S series), and adaptive car seats (Carrot XL, Hero-NXT, Starlight-NXT). The company also provides hygiene equipment, therapy chairs, and a comprehensive range of accessories. Products are distributed from brands including Ki Mobility, Alber, Ottobock, RAZ Design, Permobil, Spex, Jenx, Rifton, Freedom Concepts, and Theraplay, among others.
Differentiator
Problem solved
Functional benefit
Products and services
- Manual Wheelchairs (Ki Mobility Catalyst series, Ottobock Avantgarde XXL 2, Rogue XP)
Companies that use Motion Specialties
Customer profileSegments3 records
Ideal customer profiles2 records
Motion Specialties technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Motion Specialties partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core, major, standard and minor.
- Ki MobilitycoreKi Mobility is a US-based manufacturer of lightweight and ultra-lightweight wheelchairs. Motion Specialties distributes their products including Catalyst series wheelchairs, Little Wave pediatric chairs, and Axiom seating products.
- Raz DesigncoreCanadian manufacturer of mobile shower commode chairs. Motion Specialties stocks the full Raz range including Raz-AT, Raz-ART, Raz-SP, and Raz-Zum models along with accessories.
- PermobilcoreSwedish manufacturer of power wheelchairs, manual wheelchairs, and seating systems. One of the major global brands in powered mobility.
- OttobockcoreGerman manufacturer of prosthetic limbs, mobility devices, and wheelchairs. Global leader in mobility solutions with a comprehensive product portfolio.
- Alber (part of Permobil)coreGerman manufacturer of power assist devices and add-on motors for manual wheelchairs, including Twion, Smoov, E-Pilot, and E-Motion products.
- MedifabmajorNew Zealand-based manufacturer specializing in pediatric seating and positioning equipment. Produces Jenx seating systems and other adaptive equipment for children.
- Spex SeatingmajorNew Zealand manufacturer of wheelchair seating solutions including backrests, cushions, and the Wonderseat pediatric seating system.
- Rifton EquipmentmajorUS-based manufacturer of adaptive equipment including Activity Chairs, bathroom equipment, and positioning devices for children and adults.
- Freedom ConceptsmajorCanadian manufacturer of adaptive tricycles for children and adults with disabilities, including DCP series and AS2000 models.
- TheraplaymajorUK-based manufacturer of adaptive tricycles including IMP, Terrier, Tracker, and TMX models for children and teenagers.
- EasyStandmajorUS manufacturer of standing frames and sit-to-stand devices including Evolv, Bantam, Glider, StrapStand, and Zing MPS products.
- OrmesastandardItalian manufacturer of pediatric adaptive equipment including Grillo chairs and other seating solutions.
- Freedom TraxstandardUS-based manufacturer of motorized track attachments for wheelchairs enabling off-road mobility on sand, snow, and trails.
- Pride Rehab / QuantumstandardPart of Pride Mobility, manufactures power chairs and rehabilitation equipment distributed in Australia.
- Ride DesignsstandardUS manufacturer of wheelchair cushions and backrests designed for skin protection and positioning.
- VarilitestandardUS manufacturer of wheelchair cushions and seating products using proprietary air-foam technology.
- BatecstandardSpanish manufacturer of handbikes and power assist devices for manual wheelchairs.
- Blake MedicalstandardAustralian-owned manufacturer of custom and specialized medical equipment.
- Finch HealthcarestandardAustralian manufacturer of healthcare and mobility equipment.
- Axiom SeatingstandardPart of Ki Mobility, manufacturer of Axiom wheelchair cushions and backrests for pediatric and adult users.
- Traxx MobilityminorManufacturer of mobility and positioning equipment.
- TherafinminorManufacturer of positioning and support products for wheelchairs.
- APEXminorMobility equipment manufacturer.
- RTDminorMobility equipment manufacturer.
- Kinetic BalanceminorMobility equipment manufacturer.
- EZPZ by RAZminorProduct line from Raz Design focused on pediatric positioning.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Motion Specialties competitors and assessment
Company assessmentDirect peers
- Daily Living Products: Daily Living Products is an Australian online and retail distributor of mobility aids, daily living equipment, and rehabilitation products for seniors and people with disabilities. Comparable as a domestic multi-category DME retailer with an NDIS-aligned customer base.
- Mobility Engineering: Mobility Engineering is an Australian specialist in custom and complex manual wheelchairs, seating, and mobility solutions for individual clients and therapists. Comparable as a niche distributor focused on high-complexity custom wheelchair builds and NDIS funding.
- Aidacare: Aidacare is one of Australia's largest distributors of mobility, aged care, and rehabilitation equipment, offering wheelchairs, seating, beds, and daily living aids. Highly comparable as a multi-brand DME distributor serving NDIS, aged care, and institutional customers across Australia.
- Push Mobility: Push Mobility is an Australian distributor of premium manual wheelchairs, power assist devices, and adaptive cycling equipment, including Alber power assists and Freedom Trax. Directly comparable in product mix, NDIS focus, and high-touch service orientation.
- Country Care Group: Country Care Group distributes mobility, rehabilitation, and disability equipment across Australia, including complex rehab wheelchairs, seating, and daily living aids. Comparable as a multi-brand Australian DME distributor with NDIS provider status and a strong pediatric and complex rehab portfolio.
- Astris PME: Astris PME is an Australian specialty distributor focused on complex rehab and pediatric mobility equipment, including powered and manual wheelchairs, seating, and standing frames. Comparable as a specialist pediatric and complex rehab distributor serving therapists and NDIS participants.
Broad incumbents
- Permobil Australia: Permobil Australia is the local subsidiary of Swedish power wheelchair manufacturer Permobil, distributing power chairs, manual wheelchairs, and seating systems. Comparable product overlap (Permobil products stocked by Motion Specialties) but competing as a manufacturer-direct incumbent.
- Ottobock Australia: Ottobock Australia is the local subsidiary of German prosthetics and mobility giant Ottobock, distributing wheelchairs, prosthetics, and orthotics. Comparable product overlap (Ottobock wheelchairs are stocked by Motion Specialties) but operates as a manufacturer-direct channel in Australia.
Regional players
- Numotion: Numotion is the largest US complex rehab technology provider, distributing power and manual wheelchairs, seating, and adaptive equipment. Comparable as a complex rehab distributor but operating in North America rather than competing directly in Australia.
- National Seating & Mobility: National Seating & Mobility is a major US-based complex rehab equipment distributor with hundreds of branches across the United States. Comparable in business model and customer base but geographically limited to the US market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Motion Specialties social profiles
Digital presenceMotion Specialties financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motion Specialties leadership team
Management profileNumber of profiles
Motion Specialties funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motion Specialties M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motion Specialties
What does Motion Specialties do?
Motion Specialties is an Australian-owned distributor and retailer of mobility and disability equipment, operating as an NDIS-registered provider. The company sells adaptive wheelchairs, standing frames, commodes, seating systems, power assist devices, adaptive tricycles, hygiene equipment, and accessories sourced from more than 23 international brands, supported by product trials, home visits, and mechanical servicing for end customers across Australia.
Is Motion Specialties a public or private company?
Motion Specialties is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Motion Specialties founded?
Motion Specialties was founded in -1. It employs 11 to 50 people.
Where is Motion Specialties based?
Motion Specialties is headquartered in Australia, Australia, in the Oceania region.
How does Motion Specialties make money?
One revenue line is on record: mobility Equipment Sales.
Who are Motion Specialties's main competitors?
Direct peers on record are Daily Living Products, Mobility Engineering, Aidacare, Push Mobility, Country Care Group and Astris PME. Broad incumbents are Permobil Australia and Ottobock Australia. Regional players are Numotion and National Seating & Mobility.
Does Motion Specialties have an API?
No public API is recorded for Motion Specialties.
What industry is Motion Specialties in?
Motion Specialties's product category is Mobility and Disability Equipment Distribution. Its primary akta.pro industry code is HLAHAMAA, Mobility Aids (Wheelchairs, Scooters, Walkers, Canes), with a secondary code of HLAHAMAB, Seating & Positioning Systems (Cushions, Backs, Pressure Relief). Its NAICS code is 532283.