DIASHOP

What DIASHOP does

DIASHOP GmbH is a German specialist retailer and mail-order company focused exclusively on diabetes management supplies, founded in 1998/1999 and headquartered in Gauting-Unterbrunn, Germany. The company sells a comprehensive catalog organized across core categories: self-monitoring devices (blood glucose meters, test strips, cholesterol/ketone measurement, lancing devices), continuous glucose monitoring systems (Dexcom G6/G7, Eversense E3, FreeStyle Libre, Medtronic Guardian), insulin injection products (pens, pen needles, syringes), insulin pump systems (mylife YpsoPump, Omnipod, MiniMed, Accu-Chek, t:slim, DANA), skin protection and wound care, blood coagulation monitoring (CoaguChek INRange/XS), and everyday accessories including hypoglycemia treatments and DIASHOP-branded glucose products. The underlying technology platform is a Magento-based e-commerce storefront with integrated prescription management, photo upload capability via web and mobile app, and direct billing integration with German statutory health insurers (GKV).

DIASHOP's business model is direct-to-consumer with prescription-driven revenue as the primary stream: customers or healthcare providers submit prescriptions via app, website, fax, WhatsApp/Signal, or in-person at Diabetes-Fachgeschäfte specialty stores, and DIASHOP bills statutory health insurers directly, often providing products without co-payment. A secondary self-pay (Selbstzahler) revenue stream covers non-prescription items such as skin care, glucose supplements, socks, bags, and literature. Pricing on prescription items is set against UVP (RRP) with direct insurance billing; self-pay items range from approximately €1-70 with volume discounts. Distribution is omnichannel (e-commerce, iOS/Android app, phone, fax, WhatsApp/Signal, physical stores), supported by dedicated CGM & insulin pump support teams, a 24-hour emergency hotline, and a professional portal (Fachkreise) serving diabetologists and practices. The company is ISO 9001:2015 certified (DEKRA), listed in the DIMDI Versandhandels-Register, and operates with 51-100 employees. Customer segments include Type 1, Type 2, and insulin-dependent diabetes patients, pediatric patients and their caregivers, blood-clotting patients on vitamin-K antagonists, and healthcare professionals.

Name

DIASHOP

Legal name

DIASHOP GmbH

Website

https://diashop.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

DIASHOP is a German specialist retailer and mail-order company (founded 1998/1999, 51-100 employees) that sells diabetes management supplies — glucose meters, test strips, CGM systems, insulin pumps, and accessories — directly to patients across Germany with direct billing to statutory health insurers.

Ownership category

akta.pro rank

Product category

Diabetes Medical Supplies Retail

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Insulin Pen Needles, Syringes & Infusion Sets (Consumables) (HLAHAHAE)

akta.pro secondary industries

Patch Pumps & Wearable Insulin Delivery (HLAHAHAC), Diabetes Care Device Accessories & Adhesives (Sensors/Pump Supplies) (HLAHAHAL), Automated Insulin Delivery (AID) / Closed-Loop Systems (HLAHAHAF)

Keywords

• Diabetes medical supplies
• Glucose monitoring devices
• Insulin pump systems
• Continuous glucose monitoring
• Diabetes specialty retail

Headquarters

HQ city

Gauting

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales - Prescription (Hilfsmittel): Sale of diabetes medical supplies (blutzuckermessgeräte, test strips, insulin pumps, CGM systems, pen needles, lancets, etc.) billed directly to statutory health insurance companies. Customers receive products without co-payment on many prescription items.
2. Product Sales - Self-Pay (Selbstzahler): Sale of diabetes care products for self-pay including glucose supplements, skin care, literature, accessories. These are products not covered by insurance such as rapid-energy foods, specialized socks, bags, and decorative items.
3. Prescription Upload and Management Service: Online prescription upload service where customers photograph prescriptions and submit digitally. The company manages the prescription workflow, including direct insurance billing and follow-up for original prescriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

DIASHOP is a German specialty retailer and mail-order company that sells diabetes medical supplies and aids — including blood glucose meters, test strips, continuous glucose monitoring (CGM) systems, insulin pens, pen needles, insulin pumps and their accessories, blood coagulation monitors, lancing devices, wound care products, and hypoglycemia treatments — through an e-commerce shop, mobile app, physical diabetes specialty stores, and a dedicated B2B portal for healthcare professionals. The company manages the prescription workflow end-to-end, providing direct billing to German statutory health insurers so that customers receive prescription products without upfront co-payment and with free shipping.

Product overview

DIASHOP is a German e-commerce pharmacy and specialist retailer for diabetes supplies, operating as both an online shop and physical specialty stores. The product portfolio centers on a comprehensive range of diabetes management products organized into core categories: self-monitoring devices (blood glucose meters, test strips, cholesterol/ketone measurement), continuous glucose monitoring (CGM) systems (Dexcom G6/G7, Eversense E3), insulin injection products (pens, pen needles), insulin pump systems (mylife YpsoPump, Omnipod, MiniMed, Accu-Chek, t:slim, DANA), skin protection and wound care, blood coagulation monitoring (CoaguChek), and everyday practical supplies (hypoglycemia treatments including Dextro Energy, Lift, and DIASHOP-branded glucose products). The company offers a mobile app for prescription ordering, integrates with health insurance billing systems, and provides prescription upload services. Additional offerings include cooling bags (FRIO), fixation accessories, and diabetes literature.

Differentiator

Problem solved

Functional benefit

Products and services

• Blood Glucose Meters Devices for measuring blood glucose levels, available in various brands and models with different features for Type 1, Type 2, and insulin-dependent diabetes patients in Germany.
• Blood Glucose Test Strips Disposable test strips used with blood glucose meters for daily blood sugar measurement; single-use consumables covered by German statutory health insurance with direct billing.
• Continuous Glucose Monitoring (CGM) Systems Real-time continuous glucose monitoring systems including Dexcom G6/G7, Eversense E3, FreeStyle Libre, and Guardian Link 3 transmitters, with sensors, transmitters, and receivers for continuous blood glucose tracking.
• Insulin Pumps and Accessories Insulin pump systems and accessories covering mylife YpsoPump, Omnipod, MiniMed, Accu-Chek, t:slim, and DANA pumps, with catheters (teflon and steel), fixation aids, DiaPort, belts, and carrying solutions.
• Insulin Pens and Pen Needles Insulin delivery pens with replaceable cartridges including smart/digital insulin pens with data storage and smartphone connectivity, plus disposable pen needles for insulin injection.
• Blood Coagulation Monitors (CoaguChek) Roche CoaguChek INRange and CoaguChek XS blood coagulation self-monitoring devices for INR measurement in patients on vitamin-K antagonists (e.g., Marcumar) with artificial heart valves, atrial fibrillation, or thrombosis.
• Lancing Devices and Lancets Lancing devices, standard lancets, and safety lancets for capillary blood sampling during blood glucose self-monitoring.
• Hypoglycemia Treatment Products Quick-energy glucose products for treating hypoglycemia, including Dextro Energy gums, gels, drinks and cubes, Lift glucose chews and juice shots, DIASHOP-branded glucose cubes in multiple flavors, and SugrSugr Carbshot liquid carbohydrate shots.
• Skin Protection and Wound Care Products Skin protection and fixation products, foot and nail care, wound care supplies (hydrocolloids, alginate, silver, foam dressings, compresses, bandages), and disinfection products for diabetes patients.
• Diabetes Accessories and Everyday Supplies Everyday diabetes accessories including FRIO cooling bags for insulin transport, Capteur Protect hypoallergenic fixation plasters, diabetic socks, diabetic bags, belts, arm bands, fixation tapes, and scales.
• DIASHOP Mobile App (Rezept-Upload Service) Native iOS/Android mobile application that enables diabetes patients to photograph and submit prescriptions digitally, manage orders, and access DIASHOP's prescription workflow with direct statutory health insurance billing.
• Prescription Upload and Direct Insurance Billing Service Managed prescription workflow service for diabetes medical aids (Hilfsmittel), accepting prescriptions via app, photo upload, online form, fax, or in-store, and performing direct billing with German statutory health insurers so customers receive products without upfront co-payment.

Quantifiable outcome

• Up to €120 annual savings on co-payments for insulin pump therapy customers
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DocMorris (Zur Rose Group): Largest online pharmacy in Germany/DACH, dispensing prescription and OTC medicines including diabetes supplies via mail order. Directly comparable GKV-billing mail-order model, but at vastly greater scale and broader catalog.
• Apotal: German mail-order pharmacy providing prescription and OTC products via online and phone channels with statutory insurance billing. Competes for the same chronic-care patient reordering behavior.
• Sanicare: Established German mail-order pharmacy specializing in prescription and chronic-care supplies delivered to patients. Closely comparable D2C mail-order model with insurance billing and a focus on recurring medication/supply patients.
• Shop Apotheke: Major German/DACH online pharmacy with prescription mail-order capability and a broad chronic-care assortment. Competes with DIASHOP for online prescription diabetes supplies and uses similar statutory insurance billing workflows.
• mycare.de (My Care Plus): German online pharmacy offering prescription mail-order and chronic-disease supplies with direct insurance billing. Overlaps with DIASHOP in serving patients on recurring medication and diabetes aid regimens.
• Medikamente-per-Klick (Pharma Holländer): German online pharmacy with prescription dispensing and chronic-care mail-order capabilities, directly comparable in distribution model and insurance-billing workflow.

Broad incumbents

• Phoenix Group: One of Europe's largest pharmaceutical wholesalers, supplying pharmacies across Germany. Serves as upstream comparator for the wholesale-to-pharmacy leg of DIASHOP's manufacturer-to-patient supply chain.
• McKesson Europe / LloydsApotheke: Large European pharmaceutical distributor and pharmacy operator with German retail brands. Relevant broad incumbent comparable for the German prescription mail-order and pharmacy retail market.

Emerging players

• Pharma-Arena / arzneiprivat: Smaller German specialty mail-order pharmacy focused on prescription and self-pay medications; comparable in size and GKV-billing workflow to DIASHOP but with a broader chronic-care rather than diabetes-only focus.

Regional players

• DocMorris (Swiss operations): Swiss arm of the same DocMorris group operating a prescription mail-order pharmacy; relevant regional comp for chronic-care mail-order and a potential expansion benchmark for DIASHOP beyond Germany.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Diabetesbedarf
• Instagraminstagram.com/diashop_diabetes/?hl=de
• Xx.com/diashopdiabetes
• LinkedInlinkedin.com/company/diashop-gmbh

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DIASHOP