Physiolistic

What Physiolistic does

Physiolistic is a UK-based physiotherapy and sports injury clinic group founded in 2007 by Chartered Physiotherapist Angela Botha, operating three clinics across the Thames Valley in Henley-on-Thames, Reading and Windsor. The group delivers general physiotherapy alongside a broad range of specialist services including women's health, men's health, paediatric, neurological and postnatal physiotherapy, as well as performance and fitness programmes. Its clinical offering is differentiated by investment in advanced rehabilitation and diagnostic technology, including diagnostic ultrasound, Piezowave shockwave therapy, Winback TECAR, RS Footscan gait analysis, 3D posture analysis, VALD force decks, the Alter G anti-gravity treadmill, Compex muscle stimulation and Graston technique instrumentation.

The business operates a fee-for-service model with prices ranging from approximately £45 for short consultations to over £300 for specialist interventions such as custom orthotics and women's health packages. Patients can self-fund or access treatment via direct billing arrangements with seven or more major UK private medical insurers, and the clinics operate seven days a week to maximise access. A separate aesthetics brand (naturaesthetic.co.uk) extends the offering into adjacent consumer services. Revenue is primarily direct-to-consumer with a small portfolio of institutional and sports partnerships, including Spire Healthcare, McLaren F1, Reading Rockets, Reading Hockey and Henley Rugby Club, providing brand visibility and referral channels without creating enterprise concentration risk.

Name

Physiolistic

Legal name

Physiolistic Ltd

Website

https://physiolistic.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Physiolistic is a UK-based physiotherapy and sports injury clinic group operating three sites across the Thames Valley, delivering general and specialist physiotherapy, performance services, and an aesthetics line to insured and self-paying patients.

Ownership category

akta.pro rank

Product category

Physiotherapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Other Health Practitioners (6213), Home Health Care Services (62161)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

akta.pro secondary industries

Hand & Upper Extremity Therapy (OT/CHT) (HSADAIAH), Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG)

Keywords

• Physiotherapy services
• Sports injury rehabilitation
• Women's health physiotherapy
• Sports performance training
• Manual therapy clinic

Headquarters

HQ city

Henley On Thames

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Physiotherapy Services: Fee-for-service model providing physiotherapy assessments and treatments. Includes initial assessments, follow-up treatments, and specialized services. Prices vary by service type and duration.
2. Specialist Physiotherapy: Women's health, men's health, and pediatric physiotherapy services at premium pricing
3. Sports Performance & Training: Physio-led personal training, clinical pilates, and sports performance services
4. Technology-Assisted Treatments: Shockwave therapy, TECAR therapy, and other advanced technology treatments, some with additional fees
5. Custom Orthotics: Biomechanical assessment with RS footscan and custom 3D printed orthotics (PHITS)
6. Insurance Billing: Direct billing to major health insurers including BUPA, AXA, Vitality, WPA, Nuffield, IPRS, HCML. Clinic operates as Spire Physiolistic for insurance purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Physiolistic operates three physiotherapy clinics in the Thames Valley delivering musculoskeletal physiotherapy, sports injury rehabilitation, pre and post-operative care, acupuncture and dry needling, women's health, men's health, pediatric, and neurological physiotherapy, plus sports performance, physio-led personal training, clinical Pilates, custom 3D printed orthotics, sports massage, instrument assisted massage, home visits, and 3D posture analysis. The clinics deploy advanced technology including diagnostic ultrasound, focused shockwave (Piezowave), Winback TECAR radiofrequency, RS Footscan gait analysis with PHITS 3D orthotics, Compex muscle stimulation, VALD force decks, the Alter G anti-gravity treadmill, and Graston soft tissue work. Services are sold on a fee-for-service basis to self-funding and insured patients, with direct billing to major UK health insurers under the Spire Physiolistic provider brand.

Product overview

Physiolistic is a physiotherapy and sports injury clinic operating three locations (Henley-on-Thames, Reading, and Windsor) since 2007. The clinic offers a unified service portfolio organized into four main categories: (1) Physiotherapy covering pain/injury treatment, pre/post-operative rehab, acupuncture, shockwave therapy, and TECAR therapy; (2) Specialist Physiotherapy including women's health, men's health, pediatric, and neuro/elderly care; (3) Performance & Fitness comprising sports performance, physio-led personal training, clinical Pilates, and Alter G treadmill; and (4) Other Services including custom orthotics, sports massage, home visits, and 3D posture analysis. The clinic differentiates through advanced technology including diagnostic ultrasound, Piezowave shockwave therapy, Winback TECAR therapy, RS Footscan gait analysis with PHITs 3D orthotics, Compex muscle stimulation, VALD force decks, and Graston technique. All services are delivered by HCPC-registered physiotherapists using a combination of manual therapy, exercise prescription, and cutting-edge technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy Core physiotherapy assessment and treatment service for adults with musculoskeletal pain, sports injuries, and pre and post-operative rehabilitation needs. Combines manual therapy, exercise prescription, acupuncture and dry needling, focused shockwave (Piezowave), and Winback TECAR radiofrequency therapy. Delivered by HCPC-registered physiotherapists across the Henley-on-Thames, Reading, and Windsor clinics with self-serve online booking and same-day appointments.
• Specialist Physiotherapy Specialized physiotherapy covering women's health and pelvic floor rehabilitation, men's health (including Piezowave treatment for erectile dysfunction), children and adolescent conditions, neuro physiotherapy and elderly care, and postnatal rehabilitation. Marketed at premium specialist assessment rates and supported by the CARE+ Winback Back4 pelvic health programme.
• Performance and Fitness Services Physio-led performance and fitness services comprising sports performance testing (utilising VALD force decks), physio-led personal training, physio-led clinical Pilates classes, and Alter G anti-gravity treadmill sessions that enable unweighted walking, jogging, and running for rehabilitation and conditioning. Targeted at athletes, post-surgical patients, and individuals seeking supervised exercise programming.
• Custom Orthotics (PHITS 3D Printed) Bespoke biomechanical assessment using RS Footscan pressure-sensitive gait analysis followed by 3D printed PHITS custom orthotics manufactured in Belgium from the clinician's design. Sold as a fixed-price package at £300 and targeted at runners, athletes, and patients requiring personalised foot support and injury prevention.
• Other Clinical Services (Massage, Posture Analysis, Care+ Programmes, Home Visits) Ancillary clinical services sold alongside the physiotherapy core: 30 and 45-minute sports massage sessions, Graston instrument-assisted soft tissue mobilisation, 3D posture analysis using camera-based alignment capture, CARE+ Winback Back4 treatment programmes (Pelvic Restore, Core Rebuild, Skin Tightening and Tone, Rehabilitation and Recovery), and 60-minute home visit physiotherapy appointments (with travel surcharge beyond 2 miles).

Quantifiable outcome

• 80% of women experience some pelvic or back pain during pregnancy, but 85% do not seek treatment
• +1 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

18 partnerships are on record, tiered core, minor and flagship.

• Reading Rockets Basketball TeamcoreStrategic or Co-development Partner · 1 January 2024Trusted physio supplier for elite basketball team. Provides sports physiotherapy and rehabilitation services.
• Reading Hockey ClubcoreStrategic or Co-development Partner · 1 January 2024Official physio supplier for Men's and Women's 1st Teams. Also supports Reading Talent Academy hockey players aged 14-18 in their development path to England Hockey.
• Manor Care Home HenleyminorStrategic or Co-development Partner · 1 January 2024Partnership providing specialized physiotherapy services to care home residents in the local community.
• Spire Healthcare / Spire Dunedin HospitalcoreStrategic or Co-development Partner · 1 January 2016Only private physio clinic in the country to provide both in-patient and out-patient physiotherapy services to a Spire Healthcare Hospital. Clinical Director Angela Botha previously worked as physiotherapy manager at Spire Dunedin for 10 years before starting Physiolistic.
• McLaren F1 Racing TeamflagshipStrategic or Co-development Partner · 1 January 2016Two-year partnership review providing physiotherapy services to the McLaren F1 racing team, including support at Grand Prix events around the world and at McLaren's technology centre in Woking.
• Kate Hutchings (Sports and Exercise Medicine Consultant)coreStrategic or Co-development PartnerHolds regular private clinics at Physiolistic. Sports and Exercise Medicine Consultant at Circle Reading Hospital with experience working with elite and recreational athletes including English National Ballet, Chelsea Football Club academy, UK Athletics, and GB Synchronized Swimming team.
• Dr Gero Baiarda (Private GP)coreStrategic or Co-development PartnerHolds regular private clinics at Physiolistic and offers home visits. Full-time Senior GP in Windsor, Lead Medical Practitioner at Royal Holloway University of London, and Clinical Director at GPDQ.
• Henley Rugby ClubcoreStrategic or Co-development PartnerLocated within Henley Rugby Club grounds at Dry Leas site. Close affiliation with local sports clubs. Offers 10% discount to members on physiotherapy services.
• BUPAcoreChannel Partner/ Reseller/ DistributorMajor health insurer. Clinic operates as 'Spire Physiolistic' for BUPA purposes with specific provider codes for each location.
• AXA HealthcoreChannel Partner/ Reseller/ DistributorMajor health insurer. Clinic operates under specific AXA provider codes (Henley: 13831, Reading: 13832, Windsor: 13833).
• Vitality HealthcoreChannel Partner/ Reseller/ DistributorMajor health insurer partner. Direct billing available for insured patients.
• WPA (Western Provident Corporation)coreChannel Partner/ Reseller/ DistributorMajor health insurer partner. Direct billing available for insured patients.
• Nuffield HealthcoreChannel Partner/ Reseller/ DistributorMajor health insurer partner. Direct billing available for insured patients.
• IPRS (Individual Protective Services)coreChannel Partner/ Reseller/ DistributorHealth insurer partner. Direct billing available for insured patients.
• HCML (Health Management Limited)coreChannel Partner/ Reseller/ DistributorHealth insurer and case management provider partner. Direct billing available for insured patients.
• Local GPs, Consultants, and Diagnostic ServicescoreStrategic or Co-development PartnerEstablished trusted relationships with local GPs, consultants, and diagnostic services for seamless referral process and rapid access to specialized care.
• Top Paediatric ConsultantsminorStrategic or Co-development PartnerWorks closely with top paediatric consultants to ensure children requiring additional medical intervention receive the best care possible.
• Phits (3D Printed Orthotics)coreTechnology or IntegrationData from RS Footscan analysis is sent to Belgium to Phits podiatrists who check the design and produce 3D printed custom orthotics.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Ascenti: One of the UK's largest independent physiotherapy providers, operating a multi-site clinic network serving NHS, insured, and self-pay patients with strong digital booking and insurer partnerships—directly competing in the same premium private PT category as Physiolistic.
• Six Physio: Premium London private physiotherapy group offering specialist MSK, sports, women's health, and neuro services with multiple clinics—a direct peer in positioning, pricing, and specialist service mix.
• Pure Sports Medicine: London-based private clinic network specializing in sports and musculoskeletal physiotherapy with consultant-led services, advanced imaging, and elite athlete focus—directly comparable to Physiolistic's sport-physio and technology-led positioning.
• Bodyset: Multi-site UK private physiotherapy chain with a digital-led, self-pay and insured model focused on MSK and sports injury; comparable as a growing multi-clinic private practice in a similar category.

Emerging players

• The Physio Company: Multi-clinic private physiotherapy group with sport, MSK, and rehab focus operating in UK regions; comparable as a smaller, growing competitor in the private PT space with similar service categories.
• Balance Performance Physiotherapy: South East England-focused private physiotherapy practice with strong sport/performance and rehabilitation emphasis—directly comparable regional peer with similar technology and elite sport positioning.

Broad incumbents

• Nuffield Health: UK's largest healthcare charity operating a national network of hospitals, fitness clubs, and physiotherapy services; a broad incumbent with overlapping private physiotherapy offerings, insurer relationships (including direct billing), and a wider portfolio spanning diagnostics to primary care.
• Bupa Health Clinics: Major UK private healthcare provider and insurer with a growing network of health clinics offering physiotherapy, musculoskeletal services, and diagnostics; directly comparable as an insurer-aligned physiotherapy provider and a counterparty in Physiolistic's billing network.
• Circle Health Group: UK private hospital group with physiotherapy and musculoskeletal services, employing Sport & Exercise Medicine Consultants including those who hold clinics at Physiolistic—an incumbent operating in the same private MSK and consultant space.
• Spire Healthcare: National UK private hospital group with outpatient physiotherapy services; directly comparable as Physiolistic's exclusive inpatient/outpatient partner at Spire Dunedin and a broader incumbent competing in the same private musculoskeletal market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/physiolistic
• Facebookfacebook.com/physiolisticltd
• LinkedInlinkedin.com/company/physiolistic-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Physiolistic