Crispin
Crispin is a full-service creative and media digital marketing agency founded in 1965 and now part of the Stagwell Network. It serves enterprise and mid-market brands across retail, consumer goods, technology, financial services, fitness, and healthcare with integrated media, creative, and strategy services.
- Company typePrivate
- Founded1965
- HeadquartersHouston, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Crispin does
Crispin is a full-service media and creative digital marketing agency founded in 1965 and headquartered at One World Trade Center in New York, with additional offices in Houston and Culver City (Los Angeles). The agency operates as a subsidiary within the Stagwell Network, having rebranded in 2025 from its former identity as Crispin, Porter + Bogusky (CP+B / CPB Group). It serves enterprise and mid-market brands across consumer goods, retail, technology, financial services, fitness, and healthcare education, with named clients including Samsung, Target, DSW, O'Keeffe's, New Balance, Synchrony, OrangeTheory Fitness, Galen College of Nursing, Sherwin Williams, Pantene, Crest, Gillette, Aussie, Skin Ceuticals, Nature's Sunshine, and Treasury Wine Estate.
Crispin's offering is organized around three integrated service pillars: Media (full-funnel activation, planning, paid social, retail media, data and insights, performance intelligence, affiliate/influencer/creator partnerships), Creative (integrated campaigns, organic and reactive social, performance marketing, branded entertainment, brand identity, production), and Strategy (brand/creative/social strategy, content and communications planning, social intelligence, community management, business consulting). Its technology stack includes the VwD AI-based brand safety platform for vetting creators, social intelligence and real-time listening systems, and performance intelligence tools that combine media and creative optimization. Notable recent work includes the Samsung AI Home campaign (highest-performing in Samsung appliance history), DSW's 'Let Us Surprise You' brand refresh, Synchrony's 'The Lemonade Stand' branded entertainment film, and Target's 'Pets of Tarjay' social campaign.
Commercially, Crispin generates revenue through agency fees, media commissions, and project-based engagements acquired primarily via competitive agency reviews and pitches, with go-to-market emphasis on industry events (CES, Cannes Lions, SXSW), thought leadership content, and referrals. Pricing is quote-based and not publicly disclosed. The agency employs 51–100 staff, holds Ad Age's Agency of the Decade recognition (2009), and was shortlisted for ADWEEK's 2025 Agency of the Year, positioning it as a challenger creative brand within the Stagwell holding company portfolio.
Crispin firmographics
Firmographics- Name
- Crispin
- Legal name
- Crispin
- Website
- https://crispin.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Crispin is a full-service creative and media digital marketing agency founded in 1965 and now part of the Stagwell Network. It serves enterprise and mid-market brands across retail, consumer goods, technology, financial services, fitness, and healthcare with integrated media, creative, and strategy services.
- Ownership category
- akta.pro rank
Crispin industry classification
Industry- Product category
- Advertising Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industry
- Brand Activations & Experiential Campaign Design (MPAAAGAA)
Keywords
Where Crispin is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Crispin business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising and Creative Services: Full-service agency providing integrated campaigns, media planning and activation, creative development, brand strategy, and social marketing services to enterprise and mid-market clients. Revenue generated through agency fees, media commissions, and project-based engagements.
Go-to-market motion3 records
Distribution channels1 record
Marketing channels5 records
Crispin product offering
Product offeringCore offering
Crispin is a full-service media and creative digital marketing agency providing three integrated service pillars: Media Services (full-funnel activation, paid social, retail media, data and insights, performance intelligence, affiliate/influencer/creator partnerships), Creative Services (integrated campaigns, organic and reactive social, performance marketing, branded entertainment, brand identity, production), and Strategy Services (brand, creative, and social strategy, content planning, social intelligence, community management, business consulting). The agency delivers integrated campaigns for enterprise and challenger brands across consumer goods, retail, technology, healthcare, and financial services industries.
Product overview
Crispin is a full-service media and creative digital marketing agency offering three integrated service pillars: Media Services (full-funnel activation, paid social, retail, data and insights, performance intelligence, affiliate/influencer/creator partnerships), Creative Services (integrated campaigns, organic social, performance marketing, branded entertainment, brand identity, production), and Strategy Services (brand/creative/social strategy, content planning, social intelligence, community management, business consulting). The agency operates as part of the Stagwell Network and serves challenger brands including Samsung, Target, DSW, Synchrony, OrangeTheory Fitness, Galen College of Nursing, and O'Keeffe's. Notable campaigns include the Samsung AI Home campaign, DSW 'Let Us Surprise You' brand refresh, Synchrony's 'The Lemonade Stand' branded entertainment, and Target's 'Pets of Tarjay' social campaign. The agency has a heritage dating to 1965 and has been recognized as Ad Age Agency of the Decade and shortlisted for ADWEEK's 2025 Agency of the Year.
Differentiator
Problem solved
Functional benefit
Products and services
- Media Services Full-funnel media activation including planning, paid social, retail media, data and insights, performance intelligence, and affiliate/influencer/creator partnerships. The agency treats media as a creative act, designing placements that disrupt patterns and spark attention.
- Creative Services Integrated campaigns, organic and reactive social content, performance marketing, branded entertainment, brand identity development, and production services. Creates work that demands attention through originality, taste, and cultural sharpness.
- Strategy Services Brand, creative, and social strategy; content and communications planning; social intelligence; community management; and business consulting. The agency thinks in real time, finding truth in behavior and tension in culture to create ideas that move people.
Quantifiable outcome
- 115% increase in leads in three months for OrangeTheory Fitness
- +5 more outcomes
Companies that use Crispin
Customer profileNamed customers17 records
Segments2 records
Ideal customer profiles2 records
Crispin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Crispin partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered supporting, minor and core.
- Rise (Media Agency)supportingRise is part of the integrated agency team working alongside Crispin on the O'Keeffe's account, providing media services.
- TaleSplash (Public Relations)supportingTaleSplash is part of the integrated agency team working alongside Crispin on the O'Keeffe's account, providing public relations services.
- Global Overview (Retail Media)supportingGlobal Overview is part of the integrated agency team working alongside Crispin on the O'Keeffe's account, providing retail media services.
- ACCEL PartnersminorACCEL Partners ran the competitive review for O'Keeffe's selecting Crispin as creative agency of record.
- Stagwell NetworkcoreCrispin is part of the Stagwell Network, a holding company/network of marketing and communications agencies. Stagwell announced the launch of Sport Beach as a standalone company at CES 2026.
- VwD (AI-Based Brand Safety Platform)supportingVwD is an AI-based brand safety platform used by Crispin to vet creators and ensure brand safety in campaigns.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Crispin competitors and assessment
Company assessmentOthers
- Assembly: Stagwell Network media and commerce agency; sibling to Crispin within the holding company and frequently paired with Crispin on integrated pitches (e.g., the O'Keeffe's winning team).
Direct peers
- Mother: Independent creative agency network known for challenger-brand creative and integrated campaigns; directly comparable to Crispin's positioning around cultural relevance and unconventional work for enterprise clients.
- Anomaly: Independent creative agency and fellow Stagwell Network property; competes head-to-head with Crispin for enterprise AOR and creative briefs, with a similarly integrated model spanning brand strategy, creative, and media.
- Johannes Leonardo: Independent creative agency of similar size (~150 employees) with comparable integrated creative + media offerings; competes for the same kind of brand-transformation and challenger-brand engagements.
- Wieden+Kennedy: Iconic independent creative agency (founded 1982) with a similar integrated creative + media model and blue-chip client roster (Nike, Coca-Cola); comparable legacy-and-relevance positioning, though larger scale.
- 72andSunny: Independent creative agency of comparable scale (~200 employees) known for challenger-brand work with clients like Samsung and Adidas; competes directly with Crispin for brand-transformation and social-led campaign engagements.
- Mekanism: Mid-sized independent creative agency known for integrated campaigns blending paid media, social, and branded content; similar client profile (CPG, retail, challenger brands) and cultural-relevance positioning to Crispin.
Broad incumbents
- Droga5 (Accenture Song): Premier creative agency now part of Accenture Song; competes with Crispin for top-tier enterprise AOR business but offers scaled global delivery and deep technology/data capabilities that exceed Crispin's footprint.
- MullenLowe: Mid-tier global advertising network offering integrated creative, media, and PR services; competes with Crispin on enterprise AOR reviews where clients want scaled, multi-region delivery.
Emerging players
- GUT: Fast-growing independent creative agency founded in 2018; competes with Crispin for the same enterprise and challenger-brand creative AOR pitches with an integrated creative + media model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Crispin social profiles
Digital presenceCrispin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crispin leadership team
Management profileNumber of profiles
Profiles8 records
Crispin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crispin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crispin
What does Crispin do?
Crispin is a full-service media and creative digital marketing agency providing three integrated service pillars: Media Services (full-funnel activation, paid social, retail media, data and insights, performance intelligence, affiliate/influencer/creator partnerships), Creative Services (integrated campaigns, organic and reactive social, performance marketing, branded entertainment, brand identity, production), and Strategy Services (brand, creative, and social strategy, content planning, social intelligence, community management, business consulting). The agency delivers integrated campaigns for enterprise and challenger brands across consumer goods, retail, technology, healthcare, and financial services industries.
Is Crispin a public or private company?
Crispin is a private company. It is classified as corporate owned and is currently operating.
When was Crispin founded?
Crispin was founded in 1965. It employs 51 to 100 people.
Where is Crispin based?
Crispin is headquartered in Houston, United States, in the North America region.
How does Crispin make money?
One revenue line is on record: advertising and Creative Services.
Who are Crispin's main competitors?
Assembly is listed as an others. Direct peers are Mother, Anomaly, Johannes Leonardo, Wieden+Kennedy, 72andSunny and Mekanism. Broad incumbents are Droga5 (Accenture Song) and MullenLowe. GUT is listed as an emerging player.
Does Crispin have an API?
No public API is recorded for Crispin.
What industry is Crispin in?
Crispin's product category is Advertising Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAGAA, Brand Activations & Experiential Campaign Design. Its NAICS code is 541810 and its SIC code is 7311.