What Extrafarma does

Extrafarma is a Brazilian online pharmacy retailer operating under the legal entity Imifarma Produtos Farmacêuticos e Cosméticos S/A, structurally integrated with the Pague Menos pharmacy group. The company sells prescription and OTC medications, generic drugs, dermocosmetics, personal hygiene products, mother-and-baby care items, and wellness supplements to Brazilian consumers through an omnichannel model that combines a VTEX-based e-commerce platform (extrafarma.com.br) and mobile channel with a nationwide network of over 1,600 physical stores.

The technology stack is built on VTEX commerce infrastructure supporting real-time inventory, CEP-based freight calculation, multiple payment methods (Pix, credit card installments up to 5x, NuPay), and PCI DSS-compliant checkout. Distribution leverages an unusually broad set of fulfillment modalities: same-hour in-store pickup (Clique & Retire) at 1,000+ locations within 60 minutes of payment, proprietary rapid delivery (SuperExpressa), Uber Direct integration for on-demand urban delivery, self-service lockers at transit and retail sites, and standard Correios shipping. The platform also operates a third-party marketplace and supports compounding pharmacy services (Manipulação) and a recurring loyalty program.

Revenue is generated primarily through transactional retail product sales (one-time purchases with recurring loyalty-driven repeat behavior), complemented by marketplace commissions on third-party partner sales and a phone-based Televendas channel (07:00–22:00, 4004-7474). Pricing is unit-based with heavy promotional mechanics (multi-unit discounts like 'Leve 4 e pague 3', recurring 30% off on generic medications when buying four, percentage-off second unit) and a R$150 free-shipping threshold across most delivery modes. Customer segmentation is horizontal across the general Brazilian population, with a vertical emphasis on parents and caregivers via a dedicated 'Mamães e Bebês' category. The entity operates exclusively within Brazil, with headquarters at Avenida Braz Leme, 2175, Santana, São Paulo.

Name

Extrafarma

Legal name

Imifarma Produtos Farmacêuticos e Cosméticos S/A

Website

https://extrafarma.com.br

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Extrafarma is a Brazilian omnichannel pharmacy retailer operating under the Pague Menos/Imifarma umbrella, selling medications, dermocosmetics, baby care, and wellness products to consumers via a VTEX-based e-commerce platform and over 1,600 physical stores nationwide.

Ownership category

akta.pro rank

Product category

Online Pharmacy and Drugstore Retail

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Discount Drugstores with Front-End General Merchandise (Value GM) (CRAEAHAI)

Keywords

• Online pharmacy
• Drugstore retail
• Pharmaceutical ecommerce
• Dermocosmetics retail
• Health and wellness products

Headquarters

HQ city

Belém

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Extrafarma generates revenue primarily through the direct sale of pharmaceutical, health, wellness, dermocosmetic, personal care, and baby care products to individual consumers via its e-commerce website, mobile app, and telephone sales. Revenue is transactional (one-time purchase) with recurring purchase behavior driven by loyalty programs and recurring medication needs.
2. Marketplace Commission (Partner Store Sales): Third-party partner stores sell products through the Extrafarma marketplace, with the platform earning a commission on each sale. Products from marketplace sellers are excluded from the free shipping policy.
3. Televendas (Telephone Sales): Phone-based sales channel (Televendas 4004-7474, operating 07:00–22:00) serving customers who prefer human-assisted purchasing. Orders are fulfilled through the store distribution network.

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels5 records

Core offering

Extrafarma is a Brazilian online pharmacy and drugstore retailer selling prescription medications, OTC drugs, generic medicines, dermocosmetics, personal hygiene products, mother and baby care items, healthy living supplements, and exclusive in-house brands directly to individual consumers. The platform operates through an owned e-commerce website (extrafarma.com.br), a mobile application, a telephone sales channel (Televendas 4004-7474), and over 1,600 physical retail stores that also serve as e-commerce fulfillment and pickup points. A complementary marketplace allows third-party partner stores to list products on the platform, with Extrafarma earning commission on those sales.

Product overview

Extrafarma is an online pharmacy (drugstore) marketplace operated by Imifarma Produtos Farmacêuticos e Cosméticos S/A, part of the Pague Menos group, serving Brazilian consumers with a broad e-commerce platform. The offering spans seven main product categories: Medications and Health (prescription and OTC drugs, generic medicines, first aid), Dermocosmetics and Beauty (skincare, haircare, makeup), Personal Hygiene (deodorants, soaps, incontinence care), Mothers and Babies (diapers, infant formula, baby care), Vida Saudável/Healthy Living (vitamins, supplements, nutritional supplements), Ofertas (promotional deals), and Exclusive Brands (in-house labels like Dauf, Levmel, Amoravel). Delivery is enabled through multiple modalities including SuperExpressa, Uber Direct, Expressa, Econômica, Correios, Clique & Retire (in-store pickup at 1,000+ stores), and Locker. Additional services include Televendas (phone ordering), compounding pharmacy (Manipulação), and a loyalty program.

Differentiator

Problem solved

Functional benefit

Products and services

• Extrafarma Online Pharmacy Platform Brazilian online pharmacy and drugstore platform offering prescription medications, OTC drugs, generic medicines, dermocosmetics, personal hygiene, mother and baby care, healthy living products, and exclusive in-house brands to individual consumers across Brazil.
• Clique & Retire (In-Store Pickup) In-store pickup service allowing customers to collect online orders at one of 1,000+ physical stores within 60 minutes of payment confirmation, with free shipping and no minimum purchase requirement.
• SuperExpressa Delivery Same-day or within-hours delivery service for online orders, with free shipping on orders above R$150 and integration with Uber Direct for rapid urban last-mile delivery.
• Televendas (Phone Ordering) Telephone sales service available from 07:00 to 22:00 at 4004-7474, enabling customers to place orders via phone and have them fulfilled through the physical store distribution network.
• Manipulação (Compounding Pharmacy) Custom-compounded medications prepared to order through the Extrafarma platform, enabling personalized prescriptions for individual patients.
• Programa de Fidelidade (Loyalty Program) Customer loyalty program offering rewards, exclusive discounts, and benefits for repeat purchases across the Extrafarma platform.
• Marcas Exclusivas (Exclusive Brands) In-house and exclusive product lines including Dauf (saline solutions, bandages, adhesive patches, geriatrics), Levmel (honey), Amoravel (cotton), Pague Menos (glucose strips), and Ativday (vitamins) sold under the Extrafarma platform.

Quantifiable outcome

• Free shipping on orders above R$150 via most delivery modes
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Uber / Uber DirectcoreGTM or Marketing PartnerExtrafarma partners with Uber through the Uber Direct service to provide rapid last-mile delivery for e-commerce orders. Riders pick up parcels from the nearest store and deliver to customers, enabling same-day and within-hours delivery in urban areas. Free shipping applies to orders above R$150. This partnership extends Extrafarma's delivery capability without requiring proprietary logistics infrastructure.
• VTEXcoreTechnology or IntegrationExtrafarma's e-commerce platform is built on the VTEX commerce infrastructure, utilizing VTEX's content management system, product information management, and asset delivery network (vtexassets.com). All product images, category pages, and transaction infrastructure are powered by VTEX.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RD Saúde (Raia Drogasil): RD Saúde is the largest pharmacy retailer in Brazil, operating the Raia and Drogasil banners with 2,800+ stores. It is the most directly comparable competitor, with similar omnichannel pharmacy model, broad health-and-beauty assortment, e-commerce platform, and competing last-mile fulfillment options.
• Pague Menos: Pague Menos is the parent company of Extrafarma (via Imifarma) and operates one of Brazil's largest pharmacy chains with ~1,600 stores under its own banner. It is both a corporate parent and a direct competitor operating an overlapping assortment and digital platform.
• Drogaria Pacheco: Drogaria Pacheco (now consolidated under RD Saúde) is a major Brazilian pharmacy chain with strong presence in Rio de Janeiro and Southeast Brazil. It overlaps directly with Extrafarma on prescription dispensing, OTC, and dermocosmetics categories and e-commerce.
• Drogaria São Paulo: Drogaria São Paulo is a large pharmacy chain concentrated in São Paulo and the South/Southeast, offering prescription, OTC, dermocosmetics and personal care through both physical stores and e-commerce. It directly competes with Extrafarma on assortment and urban rapid delivery.
• Ultrafarma: Ultrafarma is a leading Brazilian online pharmacy focused on aggressive promotional pricing on OTC, generic, and beauty products. It is the closest pure-play digital competitor to Extrafarma's e-commerce, competing head-to-head on price and assortment.
• Panvel Farmácias: Panvel is a Brazilian pharmacy chain with strong presence in the South region (Rio Grande do Sul, Santa Catarina, Paraná), combining physical stores with a developed e-commerce platform and own-brand dermocosmetics. Comparable to Extrafarma on omnichannel pharmacy retail with a regional focus.
• Drogaria Onofre: Onofre is a Brazilian pharmacy chain with a flagship e-commerce platform and premium positioning in dermocosmetics and beauty, historically focused on São Paulo and Rio de Janeiro. It competes directly with Extrafarma on online pharmacy and beauty assortment.

Regional players

• Farma Conde: Farma Conde is a Brazilian pharmacy chain concentrated in the interior of São Paulo state, with growing e-commerce operations. Comparable to Extrafarma on discount/value positioning and broad OTC/generic assortment, though with a more regional footprint.
• Drogaria Venancio: Drogaria Venancio is a traditional Rio de Janeiro-based pharmacy chain with growing digital presence. Comparable to Extrafarma on physical-plus-digital pharmacy retail model in a defined regional market.

Broad incumbents

• CVS Health: CVS Health is the largest U.S. pharmacy retailer with integrated digital, prescription, and health-services offerings. Although geographically distinct, it provides a reference benchmark for omnichannel pharmacy retail scale, private-label strategy, and last-mile fulfillment — comparable as a broad incumbent archetype.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/extrafarma-imifarma

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Extrafarma