Carina
- Company typePrivate
- Founded2016
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
Carina firmographics
Firmographics- Name
- Carina
- Legal name
- Carina
- Website
- https://carina.org
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Carina industry classification
Industry- Product category
- Home Care Matching Platform
- NAICS
- Home Health Care Services (621610), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Care Navigation, Referral & Digital Front Door Platforms (HLALABAH)
Keywords
Where Carina is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Carina business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Government Agency Funding: Carina is funded through government agencies (WA Department of Social and Health Services, Oregon Department of Human Services, King County DCHS under the Veterans, Seniors and Human Services Levy) who pay for the service so it is free for individual caregivers, families and individuals seeking care.
- Labor Union Funding: SEIU 775, SEIU 775 Benefits Group, SEIU 503, and Carewell SEIU 503 contribute funding to support the platform, ensuring union-represented jobs and better wages for care workers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free for care seekers and care providers |
| Unit Pricing | Pay-as-you-go | Agency home care rates ($39–$45/hour) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Carina product offering
Product offeringCore offering
Carina operates a free, online location-based care matching platform that connects individuals and families seeking in-home care with verified care professionals and home care agencies. The platform enables care seekers to search, post jobs, browse profiles, and securely message providers, while care providers can find jobs, browse consumer postings, and manage profiles. It is funded entirely by government agencies and labor unions so the service is free for both consumers and providers.
Product overview
Carina is a technology nonprofit organization operating a care matching platform that connects care providers with individuals and families seeking home care. The core product is a unified matching platform available across multiple modules: (1) Medicaid Home Care Matching for Washington and Oregon, enabling consumers on Medicaid or state-funded programs to find Individual Providers; (2) Care Provider Matching allowing providers to search for jobs; (3) WA Cares Fund Benefit Integration for beneficiaries to use their long-term care benefits; and (4) Agency Home Care in King County, WA for those paying privately or through long-term care insurance. The platform is free for consumers and providers, funded by labor union and government partnerships. Users can search, filter, message, and connect directly through the platform, with authorization managed by government agencies.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 91% of matched workers say Carina helped them stay in caregiving jobs (PHI independent evaluation)
- +5 more outcomes
Companies that use Carina
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Carina technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Carina partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- SEIU 775coreSEIU 775 is the Service Employees International Union representing home care workers in Washington State. The partnership ensures that opportunities and jobs on Carina are 100% union represented, providing better wages, rates and benefits for care workers. SEIU 775 directs members to use Carina for finding care work.
- SEIU 775 Benefits GroupcoreSEIU 775 Benefits Group provides benefits and support services to SEIU 775 members. Partners with Carina to ensure care workers have access to better wages, training, and support through union-backed work.
- SEIU 503 (Service Employees International Union Local 503)coreSEIU Local 503 represents Oregon home care workers. The 2019 collective bargaining agreement between the Oregon Home Care Commission (OHCC) and SEIU Local 503 prioritized implementing an updated consumer and provider registry through partnership with Carewell SEIU 503 (the union's services arm) in collaboration with Carina.
- Carewell SEIU 503coreCarewell SEIU 503 is the services arm of SEIU Local 503 in Oregon. In collaboration with Carina, Carewell SEIU 503 launched in Oregon in 2023 providing a better care matching tool for consumers and providers. Carewell tracks provider credentials and updates Carina when providers have new or expired credentials.
- Washington State Department of Social and Health Services (DSHS)coreDSHS verifies consumer eligibility for publicly funded home care programs. Carina uses DSHS's consumer database to verify consumers during registration. DSHS provides the regulatory framework for Individual Providers (IPs) in Washington State.
- Consumer Direct Care Network Washington (CDWA)coreCDWA provides employment support for Individual Providers (IPs) and serves as the administrative employer for IPs in Washington since November 1, 2021. CDWA assists consumers and IPs to use Carina to find matches. CDWA staff are available across the state to help consumers sign up and IPs get (re)contracted. CDWA replaced the Home Care Referral Registry (HCRR).
- Oregon Department of Human Services (ODHS)coreODHS is the Oregon state agency responsible for administering Medicaid and Oregon Project Independence (OPI) home care programs. In 2025, Carina partnered with ODHS to streamline registration for home care consumers, allowing eligible consumers to register using their existing state ID number.
- Oregon Home Care Commission (OHCC)coreOHCC is the state body overseeing Oregon's home care workforce. The 2019 collective bargaining agreement between OHCC and SEIU Local 503 established the partnership with Carewell SEIU 503 and Carina to implement an updated consumer and provider registry.
- King County Department of Community and Human Services (DCHS)coreDCHS partners with Carina to help King County residents find safe and affordable in-home care. Funded by the Veterans, Seniors and Human Services Levy (VSHSL), Carina connects individuals (particularly those 55 and older) with qualified professional caregivers represented by home care agencies.
- WA Cares FundcoreWA Cares Fund is a public long-term care insurance program for Washington workers. Carina enables WA Cares beneficiaries to find Individual Providers (IPs) for in-home personal care services. Beneficiaries approved for their WA Cares Fund benefit who have selected CDWA as their provider can use Carina to find caregivers.
- Healthcare Career Advancement Program (HCAP)minorHCAP is listed among Carina's partners, working to advance careers for healthcare workers.
- RISE PartnershipminorRISE Partnership is a community organization that supports home care workers and consumers. RISE (through Carewell SEIU 503) assists case managers with Carina orientation in Oregon and can be contacted at [email protected].
- Catholic Community Services (CCS)coreCatholic Community Services is a licensed home care agency partner in the King County DCHS program. CCS provides professional home care services and caregivers on the Carina platform.
- Korean Women's Association (KWA)coreKorean Women's Association is a licensed home care agency partner in the King County DCHS program, providing home care services through Carina.
- First Choice In-Home CarecoreFirst Choice In-Home Care is a licensed home care agency partner in the King County DCHS program, providing professional caregivers on the Carina platform.
- Full Life CarecoreFull Life Care is a licensed home care agency partner in the King County DCHS program, providing professional caregivers on the Carina platform.
- All Ways CaringcoreAll Ways Caring is a licensed home care agency partner in the King County DCHS program, providing professional caregivers on the Carina platform.
- Fedelta HomecarecoreFedelta Homecare is a licensed home care agency partner in the King County DCHS program, providing professional caregivers on the Carina platform.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Carina competitors and assessment
Company assessmentDirect peers
- Honor Technology: Technology-enabled home care marketplace connecting seniors with professional caregivers. Comparable to Carina in serving the home care matching use case, though Honor is a venture-backed private company focused on agency-employed caregivers rather than Carina's Medicaid-funded Individual Provider model.
- AlayaCare: Cloud-based home care management platform supporting agency operations, scheduling, and client-provider matching. Comparable to Carina in providing technology infrastructure for home care coordination, primarily serving home care agencies rather than Medicaid-funded Individual Providers.
- CareLinx (a Care.com company): Caregiver matching platform focused on in-home care for seniors and people with disabilities, owned by Care.com. Overlaps with Carina in the digital caregiver matching use case for older adults, with a private-pay, gig-economy model.
- Papa: Tech-enabled platform matching older adults with 'Papa Pals' for companionship and support, with growing Medicare/Medicaid health plan partnerships. Closely comparable to Carina in the digital care matching model serving older adults, though Papa is private-pay and health plan-funded rather than union/state-funded.
Broad incumbents
- WellSky (formerly ClearCare): Software platform for home health, hospice, and personal care agencies, including caregiver matching functionality. Comparable to Carina in the home care software space but targets agency operators rather than directly matching consumers and Individual Providers.
- Home Instead: Large franchised home care agency network serving older adults across the US and globally. Comparable to Carina's agency home care partners (King County DCHS program) but operates as a for-profit franchise system rather than a public-benefit matching platform.
- Care.com: Largest consumer-facing care matching platform covering child care, senior care, pet care, and housekeeping. Overlaps with Carina in connecting families to caregivers, but Care.com operates as a paid subscription marketplace for private-pay customers rather than free Medicaid-funded matching.
Regional players
- A Place for Mom: Senior care advisory and referral platform connecting families with assisted living, memory care, and home care providers. Adjacent to Carina in senior care referral, but focused on facility placement rather than in-home caregiver matching, and operates nationally in the private-pay segment.
- eKidzCare: Pediatric and adult home care provider operating across multiple states with Medicaid contracting. Comparable to Carina's agency partners in delivering Medicaid-funded home care services, though eKidzCare is itself a service provider rather than a matching platform.
Emerging players
- CareAcademy: Online caregiver training and workforce development platform for home care workers. Comparable to Carina in supporting the home care workforce and serving the same population of providers, though CareAcademy focuses on training and compliance rather than matching.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Carina social profiles
Digital presenceCarina compliance and trust
Trust signalCompliance2 records
Carina financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carina leadership team
Management profileNumber of profiles
Profiles6 records
Carina funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carina M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carina
What does Carina do?
Carina operates a free, online location-based care matching platform that connects individuals and families seeking in-home care with verified care professionals and home care agencies. The platform enables care seekers to search, post jobs, browse profiles, and securely message providers, while care providers can find jobs, browse consumer postings, and manage profiles. It is funded entirely by government agencies and labor unions so the service is free for both consumers and providers.
Is Carina a public or private company?
Carina is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Carina founded?
Carina was founded in 2016. It employs 11 to 50 people.
Where is Carina based?
Carina is headquartered in Seattle, United States, in the North America region.
How does Carina make money?
Two revenue lines are on record. Government Agency Funding is the primary driver. The others are labor Union Funding.
Who are Carina's main competitors?
Direct peers on record are Honor Technology, AlayaCare, CareLinx (a Care.com company) and Papa. Broad incumbents are WellSky (formerly ClearCare), Home Instead and Care.com. Regional players are A Place for Mom and eKidzCare. CareAcademy is listed as an emerging player.
Does Carina have an API?
No public API is recorded for Carina.
What industry is Carina in?
Carina's product category is Home Care Matching Platform. Its primary akta.pro industry code is HLALABAH, Care Navigation, Referral & Digital Front Door Platforms. Its NAICS code is 621610 and its SIC code is 8082.