Varsity Painting

What Varsity Painting does

Varsity Painting is a professional painting contractor founded in 1993 and headquartered in Walnut Creek, California. The company provides interior and exterior painting services, professional color consultation, pre-painting wood rot repairs, and curbs/striping to commercial and residential property owners. It targets four primary customer segments: homeowner associations (HOAs), apartment communities, commercial buildings, and retail centers, with a regional footprint spanning the San Francisco Bay Area and California's Central Valley via offices in Walnut Creek, Stockton, and Sacramento. Documented commercial projects include One Rincon Hill (52-floor high-rise interior corridor), Somerset HOA (150 units), The Ranch at Silver Creek HOA (178 units), and Uptown District (309 luxury condos), with disclosed annual output exceeding 5,000 exterior units painted.

The company's core offering integrates professional painting with pre-painting repair services executed through an in-house repair division supplemented by trusted external providers. Varsity partners with major paint manufacturers including Sherwin-Williams, Benjamin Moore, Dunn-Edwards, Vista Paint, and Kelly Moore Paints, with a documented 25-year supplier relationship with Kelly Moore. The Varsity Elite warranty program extends coverage up to 10 years through partnerships with BEHR, Dunn-Edwards, and Sherwin-Williams. The firm holds EPA Lead-Safe certification for renovation, repair, and painting activities on legacy housing stock.

Varsity Painting operates a sales-led go-to-market model combining direct field sales, a formal Request for Proposal process on its website, and inbound inquiries targeting commercial property managers, HOA boards, and apartment community owners. It is privately held and founder-owned by Roland Thoms, with no disclosed external funding or institutional investors. Ancillary assets include the DreamHome TV original video series (35+ episodes on YouTube), the Operation Blank Canvas graffiti-to-mural community program launched in 2020 in partnership with Paint The Void and Building 180, and active participation in Community Associations Institute (CAI) and CACM trade events. The company received the inaugural CACM Vision Award for Corporate Social Responsibility in 2017.

Name

Varsity Painting

Legal name

Varsity Painting

Website

https://varsitypainting.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Varsity Painting is a Walnut Creek, California-based painting contractor founded in 1993, serving HOAs, apartment communities, commercial buildings, and retail centers across the Bay Area and Central Valley with interior/exterior painting, pre-painting repairs, color consultation, and warranty-backed services.

Ownership category

akta.pro rank

Product category

Commercial Painting Services

NAICS

Painting and Wall Covering Contractors (23832), Painting and Wall Covering Contractors (238320)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Exterior Painting (Siding, Stucco, Masonry) (HSAPAHAB)

akta.pro secondary industries

Interior Painting (Walls, Ceilings, Trim) (HSAPAHAA), Exterior Painting (Siding, Trim, Doors) (HSAGADAB), Interior Painting (Walls, Ceilings, Trim) (HSAGADAA), Architectural & Decorative Painting (Interior/Exterior) (IMAIAKAA), Exterior Painting & Surface Coatings (HSAPAKAF)

Keywords

• Commercial painting services
• Residential painting contractor
• HOA painting services
• Exterior building painting
• Interior painting services

Headquarters

HQ city

Walnut Creek

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Painting Services: Varsity Painting generates revenue through project-based painting contracts for commercial and residential properties, including interior, exterior, and specialty services such as wood rot repairs and curb striping. Projects are typically bid through RFP process and range from individual unit painting to large multi-building community projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Varsity Painting is a professional painting contractor providing interior and exterior painting, color consultation, pre-painting wood rot repairs, and curb/striping services. The company primarily serves homeowner associations, apartment communities, commercial buildings, and retail centers across the California Bay Area and Central Valley, executing over 5,000 exterior units per year and working with major paint brands including Sherwin-Williams, Benjamin Moore, Dunn-Edwards, Vista Paint, and Kelly Moore.

Product overview

Varsity Painting is a commercial painting services company offering a comprehensive portfolio of painting and related services for residential and commercial properties. The core service offerings include Interior Painting Services, Exterior Painting Services, Commercial Painting, HOA Painting, Apartment Community Painting, and Retail Center Painting. Supporting services include Color Consultation (leveraging Sherwin-Williams, Dunn-Edwards, Vista Paint, Benjamin Moore, and Kelly Moore products), Pre-Painting Wood Rot Repairs, and Curbs and Striping. The company also offers the Varsity Elite Warranty Program (up to 10-year warranties via BEHR, Dunn-Edwards, and Sherwin-Williams partnerships), and community programs like Operation Blank Canvas for graffiti abatement. DreamHome TV provides educational content showcasing color transformations.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Painting Services

Quantifiable outcome

• Over 5,000 exterior units painted annually

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered major, core and strategic.

• Kelly Moore PaintsmajorStrategic or Co-development Partner · 3 June 2020Kelly Moore Paints donated paint supplies for Varsity Painting's Oakland Clean Up community service project in June 2020, where crews repainted 38 storefronts in Downtown Oakland. The two companies have maintained a 25-year working relationship according to press coverage.
• Paint The VoidcoreGTM or Marketing Partner · 1 January 2020Varsity Painting partnered with the non-profit arts initiative Paint The Void, in association with Building 180, to commission local street artists and muralists for the Operation Blank Canvas graffiti abatement program serving Bay Area businesses affected by vandalism.
• Building 180coreGTM or Marketing Partner · 1 January 2020Varsity Painting collaborated with Building 180 as part of the Operation Blank Canvas program to support local Bay Area businesses and multi-family communities affected by vandalism through graffiti removal and community mural commissioning.
• Community Associations Institute (CAI)strategicGTM or Marketing PartnerVarsity Painting is an active member of CAI (Community Associations Institute) and participates in annual CACM (CAI California chapter) events and trade shows. The company received CAI's inaugural Corporate Social Responsibility award.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Anew Painting: Mid-size residential and commercial painting contractor serving California; directly comparable customer base (HOAs, property managers) and service scope.
• CertaPro Painters: Largest franchised residential and commercial painting contractor in North America; competes directly with Varsity for HOA, apartment, and commercial repaint work via a similar RFP-led model.
• Five Star Painting: National franchised residential and commercial painting brand serving HOAs, apartments, and commercial properties with comparable scope to Varsity.
• College Works Painting: California-based residential exterior painting operator with strong regional presence; directly comparable on California single-family and multi-family repaint work.
• 360° Painting: Franchised painting contractor offering interior and exterior services for residential and commercial customers with a similar field-sales-led go-to-market.
• Brush Brothers Painting: Northern California residential and commercial painter with HOA and apartment community focus; comparable Bay Area/Central Valley operating geography.

Broad incumbents

• Sherwin-Williams: Largest U.S. paint manufacturer and broad painting services incumbent; while not a direct painting contractor competitor, it is a major supplier to Varsity and operates commercial painting services that overlap with Varsity's commercial segment.

Emerging players

• ServiceMaster Restore: National property services franchise spanning restoration and maintenance; adjacent rather than direct, but increasingly active in HOA/multi-family exterior maintenance where Varsity competes.

Others

• Benjamin Moore: Major U.S. paint manufacturer and supplier to Varsity; included as an ecosystem/strategic supplier relevant to the residential and commercial repaint market.
• Kelly-Moore Paints: West-coast paint manufacturer with a 25+ year partnership with Varsity; comparable as a regional paint ecosystem player rather than a direct contractor competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VarsityPainting
• YouTubeyoutube.com/channel/UC4oCCT-R0Z7lDcsDV6oGN9Q?feature=emb_ch_name_ex
• Facebookfacebook.com/varsitypainting
• LinkedInlinkedin.com/company/varsity-painting
• Instagraminstagram.com/varsity_paintingwalnutcreek

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Varsity Painting