The West Lancashire Golf Club

What The West Lancashire Golf Club does

The West Lancashire Golf Club, founded in 1873, is a private members' golf club operating a championship 18-hole links course from Hall Road West, Blundellsands, Liverpool (L23 8SZ). The club is consistently ranked in Golf World's Top 100 in England (28th), Golf World's Top 100 Links GB & Ireland (47th), and the National Club Golfer Top 100 (23rd), and is a designated R&A venue hosting Final Qualifying for The Open Championship across 2023–2026, co-hosting The Amateur Championship 2026 with Royal Liverpool, and annually opening the Rose Ladies Series. Its course is well-drained links providing year-round, mud-free play with minimal closures.

The club operates a multi-stream revenue model. Membership subscriptions (currently full for playing categories, with house/social membership open) drive recurring revenue, while visitor green fees vary by season between £120 and £295 per person, with fourball packages, caddy fees, and buggy hire as yield enhancers. The on-site Professional Shop, renovated in early 2023 and awarded TGI Golf's 'Marquee Pro Shop of the Year 2024' out of 500+ stores, provides retail (Taylormade, Titleist, Ping hardware; Hugo Boss, J Lindeberg, Kjus, Under Armour, Glenmuir apparel), custom fitting, and equipment hire. An Indoor Performance Studio combines GC Quad launch monitor, GASP HD video analysis, Foresight FSX simulation, and an indoor putting studio, supporting PGA coaching from Head Professional Gavin Abson and his team. The Seathwaite Suite (up to 180 guests / 120 sit-down) and conference rooms (12–150 delegates) generate venue-hire revenue from weddings, corporate events, conferences, and funerals, while the Hilton Lounge provides daily bar and catering using Crosby Coffee.

Go-to-market is hybrid and direct-to-consumer: visitors self-book via BRS Golf (visitors.brsgolf.com/westlancashire), membership is acquired through a sponsor-referral model requiring proposer and seconder, and the pro shop uses TGI Golf Services Group for retail buying power. Marketing runs through the club's website, Facebook, Twitter/X, and Instagram, with championship hosting as a top-of-funnel brand driver. The club is privately held under member governance, with no disclosed parent company, funding rounds, or institutional ownership.

Name

The West Lancashire Golf Club

Legal name

The West Lancashire Golf Club

Website

https://westlancashiregolf.co.uk

Company type

Private

Founded year

1873

Operating status

Operating

Headcount range

11–50 employees

Short description

The West Lancashire Golf Club is a private members golf club founded in 1873 in Blundellsands, Liverpool, operating a championship 18-hole links course ranked in Golf World's Top 100 in England, hosting Open Qualifying, Amateur Championship, and Rose Ladies Series events, and earning revenue from memberships, green fees, retail, coaching, and venue hire.

Ownership category

akta.pro rank

Product category

Golf Club Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Golf Tours & Professional Circuits (MPAKAAAK)

Keywords

• Members golf club
• Championship links course
• Golf coaching services
• Corporate golf events
• Golf retail fittings

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership Subscriptions: Annual and monthly membership subscriptions for full playing members, house/social members, and non-playing members. The club notes that all playing memberships are currently full, indicating strong demand. Membership is typically through introduction by two existing members.
2. Visitor Green Fees: Day-rate green fees charged to non-member visitors. Pricing varies by season (October 2026 weekday £200, weekend £225; winter weekday £120, fourball £440; March 2026 weekday £135; April 2026 weekend £250; May–September 2026 weekday £250, weekend £295). Additional £75pp day rate. Includes buggy hire at £45 per round and caddy fees (£70 plus gratuity).
3. Professional Shop Retail & Custom Fitting: The on-site pro shop sells golf hardware (Taylormade, Titleist, Ping), apparel (Hugo Boss, J Lindeberg, Kjus, Under Armour, Glenmuir), and offers custom fitting (£40 per session, deducted from sale). Equipment hire includes pull trolleys (£6–£10), electric trolleys with GPS (£25–£35), and hire clubs (£60 per round).
4. Golf Coaching: PGA professional coaching sessions to members and non-members. Gavin Abson (Head PGA): £50 member/£60 non-member for 45 mins, £30 junior member. James Dean (PGA): £40 member/£50 non-member for 45 mins, £25 junior member. Also hiring of practice range balls from the pro shop.
5. Functions & Events (Venue Hire): The Seathwaite Suite accommodates up to 180 guests (120 sit-down dinner) and is hired for weddings, corporate events, society golf days, funeral receptions, business meetings/conferences (12–150 delegates), and dinner dances. Includes catering and bar services. The Hilton Lounge provides bar and catering daily. Conference facilities include AV equipment, wireless internet, and private bar.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

The West Lancashire Golf Club operates a championship 18-hole links golf course, offering full playing and social memberships, visitor green fees, PGA professional coaching, custom fitting, golf retail, clubhouse dining, and venue hire for weddings, corporate events, and conferences. It also delivers structured junior and ladies beginner development programmes and acts as an R&A Final Qualifying venue for The Open Championship.

Product overview

The West Lancashire Golf Club operates as a traditional golf club offering a single, unified product centered around its championship 18-hole links golf course. The club's product portfolio encompasses the core golfing experience (championship course access and membership), professional services (coaching, custom fitting, equipment retail), practice and training facilities (indoor performance studio with launch monitor technology), and hospitality services (clubhouse dining, event venues, conference facilities). Junior and ladies' beginner programs provide entry points to the sport. The club does not operate a software-as-a-service platform but rather provides integrated golf and hospitality services.

Differentiator

Problem solved

Functional benefit

Products and services

• Championship Golf Course 18-hole championship links golf course ranked in Golf World's Top 100 in England, hosting Open Championship Final Qualifying and The Amateur Championship 2026. Available to members, green-fee visitors, and competition players.
• Professional Golf Coaching PGA-certified golf instruction by Head PGA Professional Gavin Abson and his team, using launch monitor technology and video analysis for players of all abilities from beginners to professionals. Charged at £50/£60 per 45 minutes (member/non-member) with Gavin Abson, and £40/£50 per 45 minutes with James Dean.
• Indoor Performance Studio State-of-the-art indoor facility featuring GC Quad launch monitor, GASP HD video analysis, golf simulator, Foresight FSX software for driving range and course simulation, and an indoor putting studio. Used for coaching, custom fitting, and skills tests.
• Professional Shop and Custom Fitting On-site golf retail store stocking Taylormade, Titleist, and Ping hardware plus apparel brands including Hugo Boss, J Lindeberg, Kjus, Under Armour, and Glenmuir. Provides custom fitting (£40 per session, deducted from sale) and equipment hire including pull trolleys, electric trolleys with GPS, and hire clubs.
• Event Functions and Hospitality Venue hire including the Seathwaite Suite accommodating up to 180 guests (120 sit-down dinner) for weddings, corporate events, dinner dances, and private celebrations, with bar and catering facilities overlooking the championship golf course.
• Conference and Meeting Facilities Flexible conference suites and meeting rooms catering from 12 to 150 delegates, with audio-visual equipment, wireless internet, and catering options for business meetings and seminars.
• Hilton Lounge Bar and Catering Clubhouse bar and restaurant serving food daily, featuring homemade sausage rolls, signature burgers, Club BLT, and fish and chips. Coffee sourced from local Crosby Coffee.
• Junior Golf Programme Junior section with over 65 boys and girls, offering free Friday evening coaching sessions, competitions, team matches, and an international exchange programme with Marks GK in Sweden.
• Ladies Get into Golf Programme Beginner golf classes for women running since 2008, offering introductory lessons taught by PGA professionals with access to practice facilities. Currently 24 ladies learning golf.
• Golf Club Membership Annual and monthly membership subscriptions for full playing members and house/social members. Playing memberships currently full and closed to applications; house/social membership open with a proposer and seconder.

Quantifiable outcome

• Ranked 28th in Golf World Top 100 in England
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• TGI Golf Services GroupcoreChannel Partner/ Reseller/ Distributor · 1 January 2024The professional shop is part of TGI Golf Services Group, one of the largest golf retail buying groups in the UK with over 500 member stores. This partnership enables the club to offer hardware, accessories, and clothing at competitive prices. Gavin Abson's shop was awarded TGI Golf's 'Marquee Pro Shop of the Year' in early 2024 out of over 500 stores.
• Foresight Sports (GC Quad)coreTechnology or IntegrationThe club uses Foresight Sports GC Quad launch monitor for both coaching and custom fitting. GC Quad provides golf club and golf ball data integrated with FSX software for driving range simulation, golf course simulation, nearest-the-pin competitions, and skills tests.
• Crosby CoffeeminorStrategic or Co-development PartnerAll coffee served in the Hilton Lounge is sourced from Crosby Coffee, a local business. The current bean of choice is 'Iron Men' blend, named after Anthony Gormley's 'Another Place' statues on Crosby Beach near the club. The blend combines Guatemalan, Brazilian, and Honduran coffees.
• TitleistminorGTM or Marketing PartnerEd Tranter, Head PGA Assistant Golf Professional, is a Titleist ambassador. The club is also a stockist for Titleist hardware and the professional shop offers Titleist custom fitting. This ambassador relationship provides product access and potential marketing reach through the Titleist brand.
• TaylormadecoreTechnology or IntegrationThe professional shop is an authorised stockist and custom fitting provider for Taylormade golf equipment. Hardware brands currently available in the shop include Taylormade alongside Titleist and Ping.
• PingcoreTechnology or IntegrationThe professional shop is an authorised stockist and custom fitting provider for Ping golf equipment. Hardware brands currently available in the shop include Ping alongside Taylormade and Titleist.
• BRS GolfcoreTechnology or IntegrationBRS Golf provides the online tee time booking platform for both visitors (visitors.brsgolf.com) and open competition entries. This booking system enables direct-to-consumer green fee sales and competition registration.
• Rose Ladies Series / Ladies European TourcoreStrategic or Co-development PartnerWest Lancashire hosts the season opener of the Rose Ladies Series annually (part of the Ladies European Tour feeder circuit). The 2025 event took place on 28th April 2025. Previous winners include Lauren Horsford (2022) and Gabriella Cowley (2021, 2023).

Scale indicators9 records

Recent moves6 records

Expansion highlights8 records

Market position

Competitive moat6 records

Key highlights7 records

Customer concentration

• Xx.com/westlancsgc
• Facebookfacebook.com/westlancsgc
• Instagraminstagram.com/westlancsgc/?hl=en-gb
• LinkedInlinkedin.com/company/wlgc

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The West Lancashire Golf Club