Mental Health Ireland

What Mental Health Ireland does

Mental Health Ireland is a national registered charity (CHY 5594, Company Limited by Guarantee) headquartered in Dun Laoghaire, Dublin, founded in 1966, that educates, empowers, and connects communities around mental health across Ireland. Its core service is mental health promotion rather than clinical care, delivered through a portfolio of programs: the annual Hello, How Are You? national campaign (now in its fifth year), the H.E.L.L.O. conversation framework, structured 2-hour training workshops, self-paced e-learning via LearnWorlds, and three Thrive community engagement projects (Balbriggan, Swords, Connemara). It also produces and sells educational pocketbooks (stress, anxiety, recovery, menopause, family caring), branded merchandise supporting the campaign, and seasonal products such as Connectmas gift packs, with merchandise distributed through its own e-commerce storefront and partner Hairy Baby. The organization serves the general public, workplaces, schools, community organizations, and local government, reaching approximately 45,000 people annually and distributing over 80,000 campaign resources in 2025.

The business model is donation- and partnership-driven: training and e-learning are provided free of charge, merchandise is sold at low unit prices (€3–€80), and operational funding comes from individual donations routed through idonate, corporate sponsorships (Fingal County Council, Crown Paints, Hairy Baby), and event-based fundraising challenges such as Move It 60 for 60. Distribution relies on a community partner network of family resource centers, libraries, and county-level mental health associations that host events and distribute resources, supplemented by owned digital channels including social media, email newsletters via Mailchimp, and an Eventbrite registration flow. Technology is intentionally light: off-the-shelf SaaS platforms (LearnWorlds, Mailchimp, Eventbrite, idonate) rather than proprietary software, with the principal internally developed asset being the H.E.L.L.O. framework and its accompanying content library. The organization has 51–100 staff and is led by CEO Lisa Cuthbert under a board governance structure appropriate to a Company Limited by Guarantee.

Name

Mental Health Ireland

Legal name

Mental Health Ireland CLG

Website

https://mentalhealthireland.ie

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

51–100 employees

Short description

Mental Health Ireland is a national Irish charity that educates and connects communities around mental health through the Hello, How Are You? campaign, the H.E.L.L.O. conversation framework, free training and e-learning, Thrive community projects, and educational pocketbooks and merchandise.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Voluntary Health Organizations (813212), Human Rights Organizations (813311)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Mental Wellness & Resilience Education (Non-clinical) (EDAAAHAK)

akta.pro secondary industries

Mental Health & Crisis Support Services (BPAGACAD), Social-Emotional Learning (SEL) Programs & Supports (EDAJAIAC)

Keywords

• Mental health services
• Mental health education
• Community wellbeing
• Recovery education
• Mental health training

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Fundraising: Charitable donations from individuals and organizations supporting mental health education and community programs. Direct donation through idonate platform and fundraising campaigns like Move It 60 for 60.
2. Merchandise Sales: Sale of branded merchandise including Hello conversation cards, badges, bookmarks, pocketbooks (stress, anxiety, recovery, menopause), pens, and promotional items. Also includes partnership merchandise with Hairy Baby where all profits after production costs are donated.
3. Training Services: Free training programs including 2-hour interactive Hello How Are You? training workshops and self-paced e-learning modules. Revenue derived from community and corporate training engagement rather than direct fees.
4. Corporate Partnerships and Sponsorship: Corporate sponsorship and partnership opportunities for campaigns, particularly the Hello How Are You? national campaign and Thrive community programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Mental Health Ireland is a national voluntary organization founded in 1966 that delivers mental health, wellbeing, and recovery education, training, and community-based support services across Ireland. It operates as Mental Health Ireland CLG (Company Limited by Guarantee), a not-for-profit entity that runs community programmes, workplace and school-based initiatives, e-learning courses, and public awareness campaigns to promote positive mental health.

Product overview

Mental Health Ireland is a national mental health charity that operates as a resource and campaign organization rather than a technology product company. Their offerings consist of educational literature (pocketbooks on stress, anxiety, menopause, recovery, and family caring), a merchandise product line supporting the Hello, How Are You? campaign (conversation cards, badges, bookmarks, phone card holders, merchandise boxes), general branded merchandise (pens, leaflets, bookmarks), and seasonal Connectmas products (festive ornaments, greeting cards, gift packs). A notable digital offering is the Hello, How Are You? e-learning module launched in May 2026, a self-paced interactive course on mental health conversations using the H.E.L.L.O. framework. They also collaborate with HairyBaby on limited-edition merchandise (t-shirts, hoodies, tote bags, jumpers) where all profits support the organization. The products serve community education, fundraising, and mental health promotion purposes rather than functioning as a unified software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Hello, How Are You?: A national campaign encouraging people to start meaningful conversations about mental health, held annually on May 15th.
• Thrive Ireland
• Move It 60 for 60
• Connectmas

Products and services

• Community Mental Health Programmes
• Workplace Wellbeing Training
• School and Youth Mental Health Programmes
• E-Learning Mental Health Courses
• Mental Health Fundraising Merchandise Branded merchandise items (apparel and accessories) sold to raise funds supporting Mental Health Ireland's charitable programmes. Targeted at supporters, members of the public, and corporate partners.

Quantifiable outcome

• 45,000+ people engaged annually through mental health promotion campaigns
• +5 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Hairy BabycoreGTM or Marketing Partner · 22 April 2026Irish clothing company collaborating with Mental Health Ireland to produce and sell Hello, How Are You? campaign merchandise including T-shirts, hoodies, sweatshirts, and tote bags featuring the 'Conas Atá Tú' (Irish language) design. All profits after production costs are donated to Mental Health Ireland. Products made from 100% premium organic cotton sustainable garments by Stanley Stella.
• Eric RobertscoreGTM or Marketing Partner · 15 April 2026Social media star and ambassador for the Hello, How Are You? campaign, using his platform to highlight the importance of genuine connection and meaningful conversations about mental health. Launched Hello, How Are You? Day on May 15th 2026.
• Fingal County CouncilcoreStrategic or Co-development Partner · 1 October 2021Supporting Thrive Balbriggan (launched October 2021) and Thrive Swords (launched early 2024) community mental health initiatives. Provides funding and institutional support for community-led mental health and wellbeing programs in the Fingal region.
• Thrive International MovementcoreStrategic or Co-development PartnerInternational mental health community engagement model originating from Philadelphia, New York, West Midlands UK, and London. Mental Health Ireland brings this model to Ireland with Thrive projects in Balbriggan (2021), Swords (2024), and Connemara (2024).
• Irish RailminorGTM or Marketing PartnerPublic engagement at train stations supported by volunteers in Dublin, Cork, and Limerick for Hello, How Are You? campaign activities.
• Crown PaintsminorGTM or Marketing PartnerCorporate supporter of the Hello, How Are You? campaign, featured as a campaign supporter on the campaign webpage.
• Local Mental Health AssociationscoreChannel Partner/ Reseller/ DistributorNetwork of county-level mental health associations (Carlow, Galway, Kildare, Longford, Mayo, Westmeath, Wexford, and others) organizing local campaign events, distributing resources, and promoting mental health initiatives in their respective counties.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aware: Aware is a leading Irish national mental health charity delivering support groups, information and education nationwide. It directly competes with Mental Health Ireland for Irish donor funding, corporate partnerships, and community-based mental health education audiences.
• Pieta House: Pieta is one of Ireland's best-known mental health charities, providing free crisis and suicide bereavement counselling. While more clinically oriented, it competes with MHI for national donor mindshare, volunteer hours, and CSR partnerships.
• See Change: See Change is an Irish mental health stigma-reduction alliance of organisations running national awareness campaigns. It is highly comparable to MHI's Hello, How Are You? national stigma-reduction campaign work.
• Samaritans Ireland: Samaritans Ireland is a long-standing national mental health charity offering emotional support across Ireland. It competes for donor funding and volunteer engagement and shares MHI's national-reach, conversation-driven mission.
• Shine (Supporting People Affected by Mental Ill-Health): Shine is an Irish mental health charity focused on supporting individuals and families affected by mental health difficulties. It overlaps with MHI's family-caring, education, and community awareness work.
• Jigsaw (Jigsaw, the National Centre for Youth Mental Health in Ireland): Jigsaw is Ireland's national youth mental health charity operating a network of community-based services. It overlaps with MHI's school outreach, youth-focused content, and community engagement model.

Regional players

• Mental Health America: Mental Health America is the US's oldest community-based mental health nonprofit, focused on education, screening and advocacy. Comparable to MHI's educational and community-promotion role but operating at a US national scale.
• Mental Health Foundation (UK): The Mental Health Foundation is a UK-based charity focused on prevention and mental health promotion through research, public engagement and campaigns. It is highly comparable to MHI's prevention/promotion remit but serves the UK rather than Ireland.
• Mind (UK): Mind is the UK's largest mental health charity, providing advice, support and campaigning. Comparable to MHI in mission and community-education approach, but operating in the UK with significantly greater scale.

Emerging players

• Movember Foundation: Movember is a global charity that funds men's mental health programmes. It directly overlaps with MHI's emerging men's mental health segment (Cillian Keane, Karl Spain content) while operating at vastly larger global scale.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/MentalHealthIrl
• YouTubeyoutube.com/channel/UChGFG_DuDlUuX5k7v4adClw/featured
• Facebookfacebook.com/Mental.Health.Ireland
• LinkedInlinkedin.com/company/mental-health-ireland
• Instagraminstagram.com/mentalhealthireland/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mental Health Ireland