See Change
See Change (Shine) is an Ireland-based registered charity and national partnership providing free mental health support, stigma-reduction advocacy through the Green Ribbon Campaign, workplace programmes for employers, and media training and journalism awards across Ireland.
- Company typePrivate
- Founded2010
- HeadquartersKildare, Ireland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What See Change does
See Change / Shine is an Irish national mental health charity and stigma-reduction partnership headquartered in Co. Kildare. The firmographics describe See Change as Ireland's new national partnership to reduce stigma and challenge discrimination associated with mental health problems, while the detailed product data describes Shine as Ireland's first mental health organisation supporting people with lived experience of mental illness, their family members, and supporters. The combined entity operates across three pillars: support services (free recovery-focused support for individuals and relatives, shaped by lived experience), advocacy (the Green Ribbon Campaign in its 17th year, The Voice Platform, the Reference Group, the Shine Ambassador Programme), and education (Workplace Programme, Media Training, Recovery Education Programme, Mental Health Media Awards across 12 categories, and the Rosalynn Carter Fellowship for Mental Health Journalism in Ireland).
The underlying 'technology' is non-technological: service delivery runs through phone lines, email, online contact forms, in-person workplace engagements, and community-based training. There is no proprietary platform, app, API, or AI/ML capability referenced. Programme 'products' are structured programmes - the Workplace Programme is a free six-step employer pledge initiative; Media Training delivers in-person and direct engagement to journalists and media professionals; the Mental Health Media Awards is an annual recognition programme; and the Rosalynn Carter Fellowship is a journalism fellowship awarded in partnership with the Carter Center.
The revenue model is entirely donation-led: Shine operates as a registered charity (Number 20011512 CHY 6380) with income from donations, community fundraising, corporate partnerships, and legacy giving. All services are provided free of charge, with no disclosed pricing tiers. Go-to-market is community-led via phone, email, online, ambassador programmes, and direct employer and media engagement; this is a single-country (Ireland) domestic operation with national geographic scope and no commercial sales channels.
See Change firmographics
Firmographics- Name
- See Change
- Legal name
- Shine
- Website
- https://seechange.ie
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- See Change (Shine) is an Ireland-based registered charity and national partnership providing free mental health support, stigma-reduction advocacy through the Green Ribbon Campaign, workplace programmes for employers, and media training and journalism awards across Ireland.
- Ownership category
- akta.pro rank
Where See Change is headquartered
LocationHeadquarters
- HQ city
- Kildare
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
See Change business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel
Revenue model
- Donations and Fundraising: Shine operates as a registered charity (Number: 20011512 CHY 6380) and relies on donations, fundraising campaigns, corporate partnerships, community fundraising, and legacy giving to fund operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free support services for individuals with lived experience |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
See Change product offering
Product offeringCore offering
No descriptive content about the company's product or service offering is available in the provided input data.
Product overview
Shine is Ireland's first mental health organisation supporting people with lived experience of mental illness, their family members, and supporters. The organisation operates as a unified mental health association offering support services, advocacy programmes, and educational initiatives. Its core offerings include the Shine Media Programme (working with media on responsible reporting), the Green Ribbon Campaign (national stigma-reduction programme in its 17th year), the Workplace Programme (a six-step employer initiative), and the Mental Health Media Awards. Support services cover individuals, relatives, and workplace audiences. Educational offerings include Media Training, the Recovery Education Programme, and the Rosalynn Carter Fellowship for Mental Health Journalism. The organisation also runs the Shine Ambassador Programme and The Voice Platform for advocacy engagement.
Differentiator
Problem solved
Functional benefit
Brands
- Green Ribbon Campaign: Shine's national stigma-reduction programme for Ireland, now in its 17th year.
- Shine Workplace Programme
- Shine Media Programme
- Mental Health Media Awards
- Rosalynn Carter Fellowship for Mental Health Journalism
Companies that use See Change
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles1 record
See Change technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
See Change partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Maynooth UniversitycoreShine and Maynooth University partnered on a landmark national study - a national survey to explore the mental health of Irish journalists and strengthen supports for the media sector. This joint initiative invites journalists and media workers across Ireland to share their experiences.
- spunoutcoreShine and spunout announced a new partnership to introduce a Youth Mental Health Media Award as part of the 2026 Mental Health Media Awards. This new category recognises excellence in youth-focused mental health content.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
See Change competitors and assessment
Company assessmentDirect peers
- Pieta House: Ireland's leading suicide bereavement and self-harm charity providing free therapy and crisis support; directly comparable as an Irish mental health charity offering free services funded by donations and corporate partnerships.
- Aware: National Irish depression charity delivering support, education, and awareness programmes; directly comparable as a donation-funded mental health nonprofit with national reach, helpline services, and workplace programmes.
- Jigsaw (Jigsaw - The National Centre for Youth Mental Health in Ireland): Irish youth mental health charity operating a national network of support services; directly comparable as a service-delivery mental health nonprofit competing for the same donor and HSE grant pool.
- Mental Health Ireland: Long-established national mental health association in Ireland providing education, training, and community programmes; comparable as a peer awareness-and-education charity with overlapping corporate and community training offerings.
- Samaritans Ireland: Irish branch of a major emotional-support charity operating a 24-hour helpline; directly comparable as a free, donation-funded, volunteer-driven emotional support service operating nationally in Ireland.
- Turn2Me: Irish online mental health support charity offering free counselling and support groups; directly comparable as a free, donation-funded mental health support provider in Ireland with similar beneficiary base.
- Grow Mental Health: Irish peer-support mental health charity running mutual-support groups and recovery programmes; directly comparable as a lived-experience-led, donation-funded mental health nonprofit in Ireland.
- Bodywhys: Eating Disorders Association of Ireland providing support, advocacy, and education; directly comparable as a smaller Irish condition-specific mental health charity operating nationally on donations.
- spunout: Irish youth information and mental health platform; directly comparable as an Irish youth-focused mental health awareness organisation (and an active Shine partner) competing for similar youth and media audiences.
Broad incumbents
- HSE Mental Health Services: Statutory provider of mental health services in Ireland via the Health Service Executive; relevant incumbent that competes with Irish mental health charities for funding, referrals, and skilled staff.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
See Change social profiles
Digital presenceSee Change financial estimates
Financial estimateRevenue estimate
Valuation estimate
See Change leadership team
Management profileNumber of profiles
See Change funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
See Change M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about See Change
What does See Change do?
No descriptive content about the company's product or service offering is available in the provided input data.
Is See Change a public or private company?
See Change is a private company. It is classified as unknown and is currently operating.
When was See Change founded?
See Change was founded in 2010. It employs 11 to 50 people.
Where is See Change based?
See Change is headquartered in Kildare, Ireland, in the Europe region.
How does See Change make money?
One revenue line is on record: donations and Fundraising.
Who are See Change's main competitors?
Direct peers on record are Pieta House, Aware, Jigsaw (Jigsaw - The National Centre for Youth Mental Health in Ireland), Mental Health Ireland, Samaritans Ireland, Turn2Me, Grow Mental Health, Bodywhys and spunout. HSE Mental Health Services is listed as a broad incumbent.
Does See Change have an API?
No public API is recorded for See Change.