Keel Marktideen

Name

Keel Marktideen

Legal name

Keel Marktideen AG

Website

https://marktideen.ch

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Digital Marketing & Web Development Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising (7310)

akta.pro primary industry

Programmatic Media Buying & Trading Desks (DV360/TTD, RTB) (MPAAABAB)

Keywords

• TYPO3 web development
• Search engine optimization
• Online marketing services
• Web design agency
• Content management systems

Headquarters

HQ city

Saint Gallen

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Website Design & Development: Project-based website design, development, and TYPO3/WordPress implementation. Pricing based on detailed, transparent offers with hourly rates. Layout designs, HTML coding, content mapping, and project management are billed separately. Offers are detailed with fixed market-rate hourly prices per service.
2. Online Marketing Services: Ongoing SEO, Google Ads, Social Media Marketing, Content Marketing, Performance Marketing, and Email Marketing retainer or project services. Measurable results focused on website traffic, conversion rates, and brand awareness.
3. Coworking Space Rental: Rental of individual offices (CHF 780/month) and flexible workspaces (CHF 333/month, CHF 111/week, CHF 29.50/day, CHF 19.50/half-day) at the HD24 location. Revenue from renting out office infrastructure.
4. Project Management & Consulting: Project management services including project leadership, advisory, quality assurance, project coordination, documentation, production management, and media planning — billed based on hourly rates as part of full-service agency deliverables.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Keel Marktideen AG is a Swiss online marketing and web agency that builds custom TYPO3 CMS websites with tailored extensions and interfaces, and delivers online marketing services including SEO, Google Ads, Social Media, Content Marketing, and Performance Marketing. The firm combines web development with data-driven digital marketing strategy, serving primarily Swiss SMEs (KMU) across Eastern Switzerland. It also operates the HD24 coworking space at its St. Gallen headquarters.

Product overview

Keel Marktideen AG is an Online Marketing Agency and Web Agency based in St. Gallen, Switzerland, offering a portfolio of web and digital services primarily centered on TYPO3 CMS as the core platform. The main offering consists of TYPO3-based custom website development (including tailored extensions and interfaces) and a broader suite of Online Marketing Tools covering SEO/Google Ranking, Social Media Strategy, WebDesign (UI/UX), Performance Marketing, Email Marketing, and E-Commerce. These core services are supplemented by specialized add-on modules: the free WEB-EKG website audit tool for SME website assessment; GEO (Generative Engine Optimization) for AI-system discoverability; Matomo Analytics implementation as a privacy-friendly analytics alternative to Google Analytics; Email Security setup (SPF, DKIM, DMARC); Responsive WebDesign; and AI-assisted metadata and content optimization tools (KI AI-Tools). The firm also rents coworking space (HD24) as an adjacent service. WordPress-based development is offered as a secondary, lighter-weight alternative to TYPO3 for suitable projects.

Differentiator

Problem solved

Functional benefit

Products and services

• TYPO3 Website Development Custom TYPO3 CMS website design, development, and implementation including tailored extensions and interfaces for individual client requirements. Positioned as the firm's core offering for enterprise-quality, flexible, multilingual, and scalable websites for Swiss SMEs.
• Online Marketing Services A suite of digital marketing services including SEO/Google Ranking, Social Media Strategy, UI/UX WebDesign, Performance Marketing, Email Marketing, and Content Marketing. Focused on data-driven campaigns with measurable improvements in traffic, conversion rates, and brand awareness for SMEs.
• WordPress Website Development WordPress CMS-based website development offered as a secondary, lighter-weight alternative to TYPO3. Recommended for simpler projects where a lean, well-maintainable site with flexible content modules is sufficient.
• Responsive WebDesign Mobile-optimized web design using CSS3 Media Queries that adapts layouts to device screen resolution and orientation. Includes adaptive images for optimized data transfer on mobile devices.
• GEO (Generative Engine Optimization) Search engine optimization extended for AI systems, voice models, and digital assistants. Includes structuring content for clear topic hierarchies, entity signals, internal linking, and GEO-relevant text blocks so client websites are discoverable via AI search interfaces.
• E-Commerce / Online Shops Online shop implementation as part of the Online Marketing Tools suite, integrated with TYPO3 or as a standalone e-commerce solution for SMEs.
• Coworking Space (HD24) Flexible office space rental in St. Gallen near the train station. Offered as individual offices (approximately 25 m² at CHF 780/month) or hot desks on half-day (CHF 19.50), daily (CHF 29.00), weekly (CHF 111), or monthly (CHF 333) basis. Includes fibre internet, IT infrastructure, WLAN, printing, beverages, and rooftop terrace.

Quantifiable outcome

• Website traffic, conversion rates, and brand awareness improvements for clients (specific percentages not disclosed)

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• TYPO3 AssociationcoreTechnology or IntegrationKeel Marktideen is a TYPO3 agency partner. The TYPO3 Association provides the TYPO3 CMS platform, which is the company's primary technology for enterprise website projects. Keel Marktideen has been implementing TYPO3 since 2008 and is described as a leading TYPO3 agency. The company references the TYPO3 ecosystem as a core part of its value proposition.
• Virtualtec AGcoreTechnology or IntegrationVirtualtec AG is the hosting provider for Keel Marktideen's digital infrastructure. The company's website and client sites are hosted on Virtualtec AG's infrastructure.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bitmotion GmbH: German TYPO3 agency providing enterprise CMS implementations, custom extensions, and web consulting. Comparable on TYPO3-specialist positioning and SME/mid-market delivery.
• jweiland.net: Long-established German TYPO3 hosting and services provider offering TYPO3 hosting, support, and development. Comparable on TYPO3 ecosystem specialization and SME customer focus.
• dkd Internet Service GmbH: German TYPO3 specialist agency offering enterprise CMS development, extensions, and digital services. Comparable on deep TYPO3 expertise and project-based delivery model, though operating primarily in Germany.
• Liip AG: Swiss web and digital agency offering web development, CMS implementations, and online marketing services to Swiss SMEs and enterprises. Most direct functional peer in the Swiss digital agency market.
• Webrepublic AG: Swiss digital marketing agency focused on SEO, performance marketing, and online campaigns for SMEs and mid-market clients. Comparable on online marketing services and Swiss SME positioning.
• Amedick & Sommer GmbH: German TYPO3-specialist agency offering enterprise CMS implementations, custom development, and digital strategy. Comparable on TYPO3 technical depth and SME/mid-market client profile.
• Eyekon AG: Swiss TYPO3 agency offering custom web development and CMS solutions. Direct competitor in the Swiss TYPO3 implementation niche with overlapping service portfolio.
• Snowflake Productions AG: Swiss TYPO3-specialist agency providing enterprise CMS implementations, web design, and digital marketing. Highly comparable on TYPO3 focus and SME client base.

Broad incumbents

• Namics (Merkle): Major Swiss-headquartered digital agency (now part of Merkle/Dentsu) offering enterprise web, CMS, and marketing services. Larger-scale incumbent referenced indirectly in Keel Marktideen's own history (former spin-off Delta AG/Namics).

Emerging players

• MB-connectline GmbH: Smaller German/Swiss digital agency providing web development and online marketing services to SMEs. Comparable on boutique agency scale and SME customer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/marktideen
• LinkedInlinkedin.com/in/christofkeel

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keel Marktideen