What Liip does

Liip AG is a Swiss digital agency, headquartered in Fribourg, that designs and builds custom web, mobile, and AI solutions for public-sector and enterprise clients. The firm employs roughly 200 staff distributed across six offices in Zurich, Lausanne, Bern, Basel, Fribourg, and St. Gallen, and operates under a self-organised holacratic organisational model. Its customer base spans cantonal governments (Solothurn, Basel-Stadt, Fribourg, St. Gallen), banks (Raiffeisen, BCF), healthcare providers, and retail/fashion brands such as Oris.

Liip's core product is LiipGPT, a themable generative-AI chatbot framework deployable against client-specific knowledge bases, alongside a broader service stack covering digital strategy, content, design, software development, and performance optimisation. The LiipGPT framework underpins deployments including the ConfIAnce chatbot for the Canton of Fribourg, the Alva content-strategy and chatbot programme for the Canton of Basel-Stadt, and MedAI for healthcare contexts. The company also co-developed the Plan E design sprint with VSE/AES and Swiss Smart Cities, extending its footprint into the energy and municipal-utility vertical.

The business model is project-based professional services sold primarily to Swiss enterprise and government buyers, with pricing structured around multi-month engagements and day-rate billable resources. Revenue is supplemented by productised AI deployments (LiipGPT and vertical variants), which convert one-off consulting work into more repeatable, themable offerings. The firm holds 75 Best of Swiss Web and 15 Best of Swiss Apps awards and achieved B Corp certification in November 2024; no external funding rounds have been disclosed, indicating the company is privately financed.

Name

Liip

Legal name

Liip AG

Website

https://liip.ch

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Liip is a Swiss digital agency of roughly 200 staff across six Swiss offices, building custom web, mobile, and AI solutions — including the LiipGPT chatbot framework — for cantonal governments, banks, healthcare providers, and retail brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Lausanne

HQ country

Switzerland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Agency Services: Custom web and mobile application development, UX/UI design, digital strategy consulting, content services, and performance optimization. Revenue is generated through project-based engagements and ongoing client relationships.
2. AI Solutions: Development and deployment of AI-powered chatbots and solutions like LiipGPT, Alva chatbot for public administration.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Liip is a Swiss web and mobile digital agency that delivers custom Strategy, Content, Design, Development, and Performance services across web, mobile, e-commerce, open data, and AI chatbot projects. The agency's primary named product is LiipGPT, a themable AI chatbot that delivers precise answers from custom data sources and is used to power sovereign AI chatbots for public administration clients.

Product overview

Liip is a Swiss digital agency (web and mobile) offering professional services rather than a packaged software product company. Its portfolio consists of five service lines — Strategy, Content, Design, Development, and Performance — each comprising multiple sub-services (e.g., UX design, AI development, CMS, e-commerce, mobile apps, analytics, SEO). Liip's primary named product is LiipGPT, a themable AI chatbot that delivers precise answers from custom data sources, used to power sovereign AI chatbots for public administration clients. Liip also delivers client-specific digital projects including government portals (Cantons of Solothurn, Basel-Stadt, Fribourg), e-commerce platforms (Oris Swiss watchmaker), institutional websites (Museum für Gestaltung Zürich), and healthcare portals (MedAI).

Differentiator

Problem solved

Functional benefit

Brands

• LiipGPT: A themable chatbot product that delivers precise answers from custom data sources, described as a practical, experiment-driven approach to test, learn, and build AI solutions.

Products and services

• LiipGPT Themable AI chatbot product that delivers precise answers from custom data sources. Used as the foundation for sovereign AI chatbots in public administration, including the ConfIAnce chatbot for Canton of Fribourg and the Alva chatbot for Canton of Basel-Stadt.
• Strategy Services Strategy consulting covering building the right website, understanding users, meeting market needs, generating business, iterative improvement, and digital responsibility. Targeting organisations planning digital initiatives.
• Content Services Content services covering content audit, UX writing, strategic storytelling, editorial guidelines, training and sparring, and content governance for organisations seeking professional content strategy.
• Design Services Design services including user research, service design, UX audit, UX design, UI design, branding, and design governance for clients building or refining digital user experiences.
• Development Services Custom development services covering artificial intelligence, custom development, CMS (Drupal, OctoberCMS), e-commerce (Shopware), mobile applications, open data platforms, and Moodle e-learning integrations.
• Performance Services Performance optimisation services including analytics and SEO for organisations seeking to measure and improve digital ecosystem outcomes.

Quantifiable outcome

• Website visits significantly increased for University Animal Hospital Zurich after content restructuring
• +1 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• VSE/AES (Association of Swiss Electricity Companies)coreStrategic or Co-development PartnerVSE/AES co-financed and supported the Plan E Design Sprint project for developing a Switzerland-wide information system about planned load shedding outages. This partnership enabled bringing together industry experts, IT specialists, and researchers to develop the prototype.
• Swiss Smart CitiescoreStrategic or Co-development PartnerSwiss Smart Cities supported the Design Sprint through their 'Innovation Booster' programme, enabling the collaborative development of the Plan E prototype for power outage communication.
• camptocampminorImplementation/ SI/ Consulting PartnerCollaborated with Liip on the Cube mobile telecommunications project, handling ERP development while Liip developed the website, e-commerce platform, and mobile app.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Camptocamp SA: Swiss open-source software and digital services firm working with Swiss public administration and enterprises on portals, GIS, and enterprise apps. Direct peer in the Swiss public-sector digital delivery space and a noted implementation partner of Liip on the Cube telco project.
• Panter AG: Swiss digital agency building custom web platforms, mobile apps, and cloud solutions for Swiss SMEs and enterprises, with a similar holacratic-inspired culture. Most direct small-scale peer in terms of culture and delivery model.
• Netlight AG: Swiss-rooted digital and management consultancy with a Zurich office, doing custom digital products, technology consulting, and transformation work for European enterprises. Comparable service mix and premium positioning to Liip.
• Hinderling Volkart: Swiss digital agency combining strategy, branding, and digital product development for Swiss SMEs and large organisations. Comparable to Liip on full-service digital capabilities and Swiss market focus.
• Nexum AG: Swiss digital agency focused on content, web platforms, and digital strategy for enterprise and public-sector clients. Direct comparison with Liip given overlapping service lines (strategy, CMS, custom development) and shared Swiss DACH market, though Nexum is heavier on Magento/e-commerce.
• Unic AG: Swiss-headquartered digital engineering consultancy delivering custom web, mobile, and data platforms for Swiss enterprises and public institutions. Strong overlap with Liip's professional services model and Swiss enterprise/government client base.

Regional players

• Valtech SE: European-headquartered digital agency with a Swiss presence delivering strategy, experience design, commerce, and custom platform engineering. Comparable offering across the same service lines as Liip but with broader DACH/EMEA footprint.

Broad incumbents

• DEPT® Agency: Large European digital agency combining strategy, creative, engineering, and AI services for global brands and public-sector clients. Overlaps with Liip on end-to-end digital capabilities and enterprise/agency clients across Europe.
• Accenture Song (Interactive): Global consulting-led digital agency arm of Accenture delivering strategy, design, AI, and platform engineering. Increasingly competing for large Swiss enterprise and public-sector transformation mandates that Liip also targets, but at a different scale.
• Deloitte Digital: Global professional services firm's digital arm doing enterprise web/mobile, CX, and AI work, including Swiss public-sector engagements. Competes with Liip for the same large enterprise and government transformation deals at a much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/liip
• LinkedInlinkedin.com/company/liip

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liip