Allsoft
Allsoft is a Russian online marketplace and authorized distributor of licensed software and hardware, operating since 2004 under Softline. It sells 15,000+ products from 837 vendors to consumers, corporate clients, educational institutions, and software publishers across Russia and Belarus.
- Company typePrivate
- Founded2004
- HeadquartersMoscow, Russia
- Headcount—
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Allsoft does
Allsoft (allsoft.ru) is a Russian online marketplace and authorized distributor of licensed software, operating as a project of Softline since 2004. The platform aggregates a catalog of more than 15,000 products from 837 software vendors, including major Russian publishers (Kaspersky, Dr.Web, ABBYY/Content AI, Astra Linux, Crypto-Pro, ASCON) and international publishers (Microsoft, Adobe, Corel, Paragon, IObit), covering antivirus, office productivity, CAD, operating systems, education software, graphics, and security categories. Delivery is primarily electronic, with digital licenses sent by email (as fast as 10 minutes for in-stock items) and physical box products shipped via courier across Russia.
The underlying platform is a Bitrix-based e-commerce storefront with a customer account system for registration, order history, cumulative loyalty discount tracking (2% to 10% based on cumulative RUB spend), and subscription auto-renewal management. Operational tools include Webim live chat, Yandex Cloud SmartCaptcha, and electronic document interchange (EDI) for B2B procurement. Allsoft supports four primary customer segments: individual consumers via self-serve storefront, corporate clients through dedicated personal account managers with SPLA agreements and negotiated volume pricing, educational institutions purchasing academic licenses, and software developers/publishers via an author program with marketplace listing, payment processing, Russian tax compliance (including VAT), local-language support, and white-label embedded storefront integration.
Revenue is generated through three principal streams: (1) one-time/perpetual license sales of third-party software at marked-up retail prices, (2) marketplace commissions on third-party developer sales (Allsoft handles payment, tax compliance, support, and license renewal), and (3) recurring subscription revenue from products such as Microsoft 365 and Kaspersky renewals, supplemented by vendor-co-funded promotional pricing. Distribution combines a direct e-commerce channel (allsoft.ru plus allsoft.by for Belarus), a B2B corporate sales team with two-hour SLA on commercial proposals, a partner and reseller network extending reach into CIS, and a white-label OEM offering for software publishers. The company is registered as OOO "SoftLine Internet Trade" (Russian limited liability company, Moscow) and is wholly owned by Softline, with no external funding or public listing evidenced.
Allsoft firmographics
Firmographics- Name
- Allsoft
- Legal name
- OOO "SoftLine Internet Trade" (СофтЛайн Интернет Трейд)
- Website
- https://allsoft.ru
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Short description
- Allsoft is a Russian online marketplace and authorized distributor of licensed software and hardware, operating since 2004 under Softline. It sells 15,000+ products from 837 vendors to consumers, corporate clients, educational institutions, and software publishers across Russia and Belarus.
- Ownership category
- akta.pro rank
Allsoft industry classification
Industry- Product category
- Software Distribution / Online Software Marketplace
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software License Resale & Optimization (Perpetual/Subscription) (BPAEAOAC)
- akta.pro secondary industries
- Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO), Vendor & Contract Management (Software/Cloud) (BPAEAOAD)
Keywords
Where Allsoft is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices2 records
Markets served
Allsoft business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Software product sales (one-time license): Allsoft earns revenue by selling one-time/perpetual software licenses to end customers at marked-up retail prices. Digital licenses are delivered by email instantly or within defined timeframes. Physical box products are shipped via courier across Russia.
- Marketplace commission from third-party developers: Third-party software developers list and sell their products through Allsoft's catalog. Allsoft charges a commission (fixed percentage) on these sales. Developers also gain access to Allsoft's partner distribution network. Allsoft handles payment processing, local tax compliance (including VAT), customer support in local language, product delivery, and license renewal management.
- Subscription / renewal management: Allsoft sells software subscriptions (e.g., Microsoft 365, Kaspersky renewals) and manages auto-renewal subscriptions for customers. The store processes recurring billing and communicates renewal reminders to customers on behalf of software vendors.
- Volume discounts and promotional pricing: Allsoft offers cumulative volume discounts (2-10%) to repeat customers based on total order history, and runs promotional campaigns with vendors (summer Microsoft discounts, bundled offers), creating margin opportunities on discounted items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | One-time perpetual software license purchases |
| Subscription | Annual | Annual subscription products (e.g., Microsoft 365, Kaspersky) |
| Other | Pay-as-you-go | Promotional and seasonal discounts (vendor co-funded) |
| Hybrid | Multi-year contract | B2B/corporate volume pricing and negotiated rates |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Allsoft product offering
Product offeringCore offering
Allsoft operates an online software marketplace and authorized reseller platform that distributes more than 15,000 licensed software products from 837 vendors to individual consumers and corporate clients in Russia and Belarus. The platform sells software through digital keys, electronic licenses, and boxed physical media, and supports both consumer self-service purchases and B2B volume licensing programs including Software & Services Provider Agreement (SPLA) subscriptions. A third-party developer program allows independent software vendors to list and sell their products on Allsoft in exchange for marketplace commissions.
Product overview
Allsoft operates allsoft.ru, a Russian software marketplace and one-stop shop for licensed software distribution. The platform aggregates over 15,000 software products from approximately 837 vendors including Microsoft, Kaspersky Lab, Dr.Web, ABBYY, Astra Linux, and ASCON. The core offering is the marketplace itself, supplemented by corporate client services (personal account managers, ЭДО document exchange), a developer/author program for software publishers to sell in Russia/CIS, and a customer account system with cumulative discounts. Products span antivirus/security (Kaspersky, Dr.Web), office software (Microsoft Office, Russian alternatives), CAD systems (КОМПАС-3D, AutoCAD alternatives), operating systems (Windows, Linux/Russian OS), education software, games, and business management tools. Delivery is primarily electronic (email from 10 minutes), with physical courier delivery for box versions across Russia.
Differentiator
Problem solved
Functional benefit
Products and services
- Allsoft online software marketplace (allsoft.ru / allsoft.by) Multi-vendor online marketplace that lists and sells more than 15,000 licensed software products from 837 software vendors to individual consumers and corporate buyers in Russia and Belarus. Operates the allsoft.ru storefront for Russia and a separate allsoft.by storefront for Belarus, offering digital keys, electronic licenses, and boxed physical media as fulfillment formats.
- Corporate software licensing program B2B software licensing service for organizations, supported by personal account managers and offering volume licensing agreements as well as Software & Services Provider Agreement (SPLA) subscription-based licensing for service-provider scenarios. Includes Electronic Data Interchange (EDI) integration for automated enterprise procurement workflows.
- Third-party developer / vendor marketplace program Onboarding program that allows independent software vendors and publishers to list their products on Allsoft and sell directly to Russian and Belarusian consumer and corporate buyers, with Allsoft earning commissions on sales generated through the marketplace.
Quantifiable outcome
- 15,000+ software products available in catalog
- +4 more outcomes
Companies that use Allsoft
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Allsoft technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Allsoft partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, major and minor.
- SoftlinecoreAllsoft.ru is a project of Softline, one of the leading software distributors in Russia with more than 20 years of experience in the industry. Softline provides the infrastructure, brand, and operational backing for the Allsoft e-commerce platform. Allsoft functions as the consumer-facing digital storefront within Softline's broader distribution ecosystem.
- Kaspersky Lab (Laboratory of Kaspersky)coreAllsoft is an official authorized supplier/distributor of Kaspersky Lab software in Russia. The store offers a wide range of Kaspersky products including Kaspersky Premium, Kaspersky Standard, Kaspersky Plus, Kaspersky Endpoint Security, and Kaspersky Small Office Security. Allsoft runs regular promotional campaigns for Kaspersky products including bundled offers with free additional subscription months.
- Microsoft CorporationcoreAllsoft is an authorized reseller of Microsoft software including Windows, Office 365, Microsoft 365, and server products. The store runs seasonal promotional campaigns (e.g., summer Microsoft discounts at 14% off). Microsoft products are among the top-selling items on the platform.
- ABBYY (Content AI)majorAllsoft sells ABBYY software including FineReader, Lingvo, and Aligner. The store has run clearance/closeout sales for ABBYY products (e.g., 'Last ABBYY keys' promotional offer). Previously marketed as ABBYY Russia, now rebranded as Content AI.
- Astra LinuxmajorAllsoft is an authorized distributor of Astra Linux operating system products including Astra Linux Special Edition. Astra Linux is a key Russian import-substitution alternative to Windows for government and enterprise use.
- Crypto-Pro (Kriptograficheskiye Tekhnologii)majorAllsoft is an authorized reseller of Crypto-Pro products including Crypto-Pro CSP (cryptographic provider). Crypto-Pro is a leading Russian cryptographic software vendor essential for compliance with Russian information security regulations.
- ASKON (ASCON)majorAllsoft sells ASKON (ASCON) software including KOMPASS-3D. The store runs pre-order campaigns for new KOMPASS-3D versions (e.g., v25) and offers upgrade discounts up to 50%. ASKON is a leading Russian CAD software developer.
- Dr.Web (Doctor Web)majorAllsoft is an authorized reseller of Dr.Web antivirus and security products including Dr.Web Security Space and Enterprise Security Suite. Dr.Web products are featured prominently on the platform with regular promotional pricing.
- Adobe SystemsmajorAllsoft is an authorized reseller of Adobe software products. Adobe software titles are featured in the catalog with promotional offers.
- Corel CorporationmajorAllsoft is an authorized reseller of Corel software products including graphics and design applications.
- Positive TechnologiesminorAllsoft is an authorized reseller of Positive Technologies cybersecurity and network monitoring products.
- Nanosoft (NanoSoft)minorAllsoft sells Nanosoft software products as part of its Russian software catalog. Nanosoft is a Russian software developer.
- CyberProtect (Cyberprotect)minorAllsoft is an authorized reseller of CyberProtect backup and security products including Cyber Backup.
- Bazalt SPo (Bazalt)minorAllsoft is an authorized reseller of Bazalt SPo (Bazalt) Russian software products for system administration and IT infrastructure.
- YubicominorAllsoft is an official supplier of Yubico hardware security keys and related products as part of its broader security and hardware product line.
- Getscreen (Getscreen.ru)minorAllsoft promotes and sells Getscreen remote access software as an import-substitution alternative to TeamViewer and other foreign remote desktop solutions. Allsoft's corporate clients have been transitioned to Getscreen products for import substitution purposes.
- Paragon Software GroupminorAllsoft is an authorized reseller of Paragon Software Group products including NTFS for Mac and other system utilities.
- IObitminorAllsoft is an authorized reseller of IObit system utility products including Driver Booster Pro and Advanced SystemCare PRO. These are popular utility products featured regularly in promotions.
- Vendor SPLA PartnersminorAllsoft offers SPLA (Service Provider License Agreement) arrangements for software service providers, enabling ISPs and service companies to legally license software for internal use and service delivery.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Allsoft competitors and assessment
Company assessmentBroad incumbents
- ALSO Group: European IT distribution and services company providing software, hardware, and cloud marketplace solutions across 30+ countries. Comparable as a broader, international incumbent operating a similar authorized-distribution + marketplace model with vendor relationships and B2B procurement services.
- SoftwareONE: Global software and cloud marketplace and licensing specialist with The Software House platform serving enterprise customers worldwide. Comparable as a software license marketplace model at much larger international scale, relevant for benchmarking marketplace economics and B2B procurement services.
- Ingram Micro: Global IT distributor and solutions aggregator with extensive software licensing, cloud marketplace, and B2B procurement services. Comparable as a much larger international incumbent in the same software distribution and channel-services category.
- SHI International: Large US-based IT solutions and software license reseller with dedicated account management, enterprise procurement, and cloud marketplace. Comparable as a same-model B2B-focused software licensing and distribution business with strong account-management and vendor partnership depth.
- Softline: Allsoft's parent company and one of the largest IT solution providers in Russia/CIS with 20+ years in software distribution. Comparable as the broader enterprise IT distribution platform that houses Allsoft and competes across the same vendor portfolio.
Regional players
- 1C Company: Dominant Russian enterprise software publisher (1C:Enterprise, 1C:Accounting) with its own extensive partner-franchise distribution network. Comparable as a major Russian software distributor — overlapping both on the supply side (Russian software catalog) and demand-side procurement through its partner network.
Direct peers
- OCS Distribution: Major Russian IT distribution company distributing hardware, software, and enterprise solutions across Russia and CIS. Comparable as a directly competing authorized distributor for many of the same Western and Russian software vendors Allsoft serves.
- Marvel Distribution: Russian IT distributor specializing in software licensing, virtualization, security, and infrastructure products. Comparable as a directly competing authorized software reseller operating in the same Russian market with overlapping vendor relationships.
- MONT (Treolan): Russian IT distributor and software reseller with broad vendor partnerships across cybersecurity, virtualization, and enterprise software. Comparable as a same-market licensed-software distributor serving corporate and SMB customers in Russia.
Others
- Kaspersky Lab: Major Russian-headquartered cybersecurity vendor distributed through Allsoft. Comparable as a key supply-side partner that represents both a critical catalog anchor and a direct channel alternative — illustrating the vendor-disintermediation dynamic in Allsoft's economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Allsoft social profiles
Digital presenceAllsoft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Allsoft leadership team
Management profileNumber of profiles
Allsoft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Allsoft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Allsoft
What does Allsoft do?
Allsoft operates an online software marketplace and authorized reseller platform that distributes more than 15,000 licensed software products from 837 vendors to individual consumers and corporate clients in Russia and Belarus. The platform sells software through digital keys, electronic licenses, and boxed physical media, and supports both consumer self-service purchases and B2B volume licensing programs including Software & Services Provider Agreement (SPLA) subscriptions. A third-party developer program allows independent software vendors to list and sell their products on Allsoft in exchange for marketplace commissions.
Is Allsoft a public or private company?
Allsoft is a private company. It is classified as corporate owned and is currently operating.
When was Allsoft founded?
Allsoft was founded in 2004.
Where is Allsoft based?
Allsoft is headquartered in Moscow, Russia, in the Europe region.
How does Allsoft make money?
Four revenue lines are on record. Software product sales (one-time license) is the primary driver. The others are marketplace commission from third-party developers, subscription / renewal management and volume discounts and promotional pricing.
Who are Allsoft's main competitors?
Broad incumbents on record are ALSO Group, SoftwareONE, Ingram Micro, SHI International and Softline. 1C Company is listed as a regional player. Direct peers are OCS Distribution, Marvel Distribution and MONT (Treolan). Kaspersky Lab is listed as an others.
Does Allsoft have an API?
No public API is recorded for Allsoft.
What industry is Allsoft in?
Allsoft's product category is Software Distribution / Online Software Marketplace. Its primary akta.pro industry code is BPAEAOAC, Software License Resale & Optimization (Perpetual/Subscription), with a secondary code of BPAEAGAO, Enterprise Application License Advisory, Vendor Management & Optimization. Its NAICS code is 42343 and its SIC code is 5045.