What Markestrat does

Markestrat Group is a privately held Brazilian business consulting firm founded in May 2004 in Ribeirão Preto, dedicated to consulting, corporate education, and market intelligence for market-oriented organizations. The firm operates through two business divisions: MKS Agribusiness, focused on solutions for the agricultural value chain (inputs, distributors, cooperatives, producers), and MKS Smart Solutions, focused on marketing and corporate strategy for general organizations. Its core offering is expertise-based professional services delivered by a team of 12 partners, 40+ associates, and 30+ consultants holding masters and doctoral credentials from institutions including FEA-USP, EESC-USP, and UNESP; the firm does not sell software or proprietary technology products.

The firm monetizes through three professional-services streams: (i) strategic consulting engagements, (ii) corporate education programs including e-learning and in-person training, and (iii) market intelligence research studies. Commercial activity is sales-led, with direct engagement of enterprise clients in agribusiness and corporate management. Scale signals include 500 cumulative clients, 2,150+ consulting and training projects, 15,000+ professionals trained, and 2,500+ lectures delivered. The firm has also built four initiative platforms — Agro Distribuidor, Doutor Agro, Harven Agribusiness School, and Gerações de Sucesso — that extend its reach through content and education.

Markestrat is partner-owned with no external investors, parent entity, or funding rounds disclosed in the source data, and no public listing. Revenue figures are not disclosed. The firm has accumulated a significant knowledge library (70+ books, 600+ articles, 100+ case studies including 7 published at Harvard) that underpins its thought leadership and is co-marketed with named enterprise clients such as Bayer, Corteva, UPL, and VREC. Operations are concentrated in Brazil, with an English-language website suggesting limited international outreach.

Name

Markestrat

Legal name

Markestrat Group

Website

https://markestrat.com.br

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Markestrat is a privately held Brazilian consulting firm founded in 2004 in Ribeirão Preto, delivering business consulting, corporate education, and market intelligence to agribusiness enterprises and other market-oriented organizations through two divisions: MKS Agribusiness and MKS Smart Solutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Ribeirão Prêto

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Business Consulting Services: Strategic business consulting for agribusiness organizations, including analysis, planning, and strategy implementation to increase client business value.
2. Corporate Education: Corporate education programs and training services, including e-learning (ead) platforms and in-person training sessions for professionals in the agribusiness sector.
3. Market Intelligence: Market intelligence and research studies on agribusiness trends, bilateral trade relations, and sector analysis provided to clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Markestrat is a professional services firm that delivers strategic business consulting, corporate education, and market intelligence primarily to organizations in the agribusiness sector. It operates two divisions — MKS Agribusiness (focused on agricultural value-chain solutions) and MKS Smart Solutions (marketing and corporate strategy) — and supplements its services with educational and content initiatives such as the Harven Agribusiness School, Doutor Agro, Agro Distribuidor, and a distance-learning (EAD) platform.

Product overview

Markestrat Group is a consulting firm (not a software product company) offering business consulting, corporate education, and market intelligence services. The company operates through two main service divisions: MKS Agribusiness (specialized in agricultural business solutions) and MKS Smart Solutions (focused on marketing and corporate strategy). The company also maintains several initiative-based content platforms including Agro Distribuidor, Doutor Agro, and Harven School for agribusiness education, as well as Gerações de Sucesso for governance content. Services include strategic planning, market intelligence, training, and consulting for agricultural enterprises and market-oriented organizations.

Differentiator

Problem solved

Functional benefit

Brands

• MKS Agribusiness: Business unit specialized in agribusiness solutions, providing business consulting services for the agricultural sector.
• MKS Smart Solutions
• Agro Distribuidor
• Doutor Agro
• Harven

Products and services

• MKS Agribusiness Specialized business solutions division focused on agribusiness management, providing consulting services for agricultural enterprises, rural-property management, supply-chain optimization, and market intelligence for the agricultural sector (MKS Agribusiness, unidade especializada em soluções de negócios para o setor agro). It serves agricultural input companies, distributors, cooperatives, producers, and other value-chain participants.
• MKS Smart Solutions Marketing and strategy solutions division offering strategic consulting, market intelligence, and business-planning services for organizations seeking market-oriented growth strategies (MKS Smart Solutions, focada em soluções de marketing e estratégia). It targets organizations outside pure-agribusiness needing marketing, corporate strategy, and commercial excellence support.
• Harven Agribusiness School Agribusiness education and training platform offering professional-development programs, courses, and knowledge sharing for professionals in the agricultural sector. Includes in-company training and an instructor network featuring Markestrat associates and partners.
• Doutor Agro Agricultural market intelligence blog and newsletter providing analysis, trends, and sector news for agribusiness professionals; developed in partnership with Professor Marcos Fava Neves.
• Agro Distribuidor Online content platform focused on agricultural distribution topics, providing market intelligence and educational resources for the agro-distribution sector.
• Gerações de Sucesso Governance and succession-planning content initiative addressing leadership transition and corporate governance topics for family businesses in agribusiness.

Quantifiable outcome

• 15,000+ professionals trained through corporate education programs
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Hominiss SolutionsminorStrategic or Co-development PartnerCollaboration on market intelligence content regarding inventory management trends. Hominiss Solutions, a company with 20+ years in production planning and inventory management, co-authored the article on future trends in inventory management with Markestrat consultants.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bain & Company: Global strategy consulting firm with a Consumer Products and Agribusiness sector practice serving large multinationals across the food and agriculture value chain. Comparable to Markestrat because it competes for the same enterprise agribusiness strategy engagements and serves similar Bayer/Corteva-type clients.
• EY-Parthenon: Strategy consulting arm of EY with sector coverage in agribusiness, food, and consumer products. Comparable to Markestrat as a competitor for senior enterprise strategy mandates with multinational agribusiness clients operating in Brazil.
• Deloitte Consulting: Big 4 consulting arm with strong agribusiness and consumer-industry practices, including strategy, operations, and digital transformation services. Comparable to Markestrat in targeting Brazilian agribusiness enterprises for large-scale advisory engagements and corporate education.
• McKinsey & Company: Global management consulting leader with a dedicated Agriculture / Agribusiness practice serving input companies, processors, and food-system clients. Comparable to Markestrat as a top-tier strategy advisor competing for the same agribusiness enterprise accounts (e.g., Bayer, Corteva), but at much larger scale and with a global footprint.
• Kearney: Global management consulting firm with a strong agriculture and food practice, advising input companies, processors, and retailers. Comparable to Markestrat in addressing strategy, supply-chain, and operational excellence challenges for agribusiness clients globally.
• Roland Berger: Global strategy consulting firm with offices in Brazil and sector expertise in industrial, agricultural, and consumer goods. Comparable to Markestrat as a senior strategy advisor serving enterprise clients across strategy, marketing, and operations mandates.
• Boston Consulting Group: Global strategy consulting firm with sector coverage in agriculture, food, and rural development. Comparable to Markestrat as a global incumbent competing for premium agribusiness transformation mandates and corporate-strategy work with the same enterprise clients.

Direct peers

• Falconi: Brazilian management consulting firm founded by Vicente Falconi with a strong focus on operational excellence, strategy, and results delivery. Comparable to Markestrat as a Brazilian-headquartered, partner-led consulting firm serving enterprise and corporate clients; competes for similar mid- to large-cap transformation engagements.
• Partners in Performance: Global operations and strategy consulting firm with a Latin America presence and a strong agriculture / agribusiness practice. Comparable to Markestrat as a specialized, partner-led consulting firm focused on operational improvement and growth strategy in agribusiness value chains.

Regional players

• Fundação Getulio Vargas (FGV): Leading Brazilian academic institution that also delivers executive education, consulting, and applied research programs for the agribusiness sector. Comparable to Markestrat through FGV-EESP's executive programs and agribusiness research, partially overlapping in corporate education and senior training.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/markestratgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Markestrat