Tall Guy and a Grill Catering

What Tall Guy and a Grill Catering does

Tall Guy and a Grill Catering is a privately-held farm-to-fork catering company headquartered in West Allis, Wisconsin, founded in 2009 by Dan Nowak and operating under the Brazen Standard Hospitality group. The company delivers full-service catering for weddings, corporate and nonprofit events, private social gatherings, and visiting professional sports teams across southeastern Wisconsin, with a portfolio of menu formats ranging from classic buffets ($64–$94 per guest) to plated and family-style service ($74–$130 per guest), plus a drop-off/pickup line with a $1,500 food and beverage minimum. Event minimums of $8,000–$10,000 and staffing ratios of 6–15 servers per event position the offering in the premium segment.

The company's underlying capability is operational rather than technological: a culinary execution stack anchored by an in-house chef team (Executive Chef, Chef de Cuisine, Sous Chef), a supply chain sourcing over 50% of ingredients from Wisconsin farms and small-batch artisans, and Wisconsin's only Green Caterer certification from the Green Restaurant Association (2022). Distribution is driven by direct inquiry-based sales, 40+ preferred-caterer venue partnerships, and ecosystem cross-sell with two wholly-owned adjacent brands — The Crafted Tavern (mobile bar service) and The Dessert Cart (mobile dessert service) — which extend per-event revenue capture within the Brazen Standard Hospitality portfolio. Revenue mechanics are entirely event-based with deposits and custom proposals; no software, API, or subscription revenue exists.

Name

Tall Guy and a Grill Catering

Legal name

Tall Guy and a Grill Catering LLC

Website

https://tallguyandagrill.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Tall Guy and a Grill Catering is a privately-held farm-to-fork catering company in West Allis, Wisconsin, serving weddings, corporate events, private social gatherings, and professional sports teams across southeastern Wisconsin through full-service and drop-off catering under Brazen Standard Hospitality.

Ownership category

akta.pro rank

Product category

Event Catering Services

NAICS

Caterers (72232), Caterers (722320)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Wedding & Social Event Catering (THAHAKAE)

akta.pro secondary industries

Event Catering (Weddings, Social, Private Parties) (THAFAIAB), Full-Service Catering (Off-Premise) (HSACAGAA)

Keywords

• Wedding catering services
• Corporate event catering
• Drop-off catering
• Sports team catering
• Farm-to-fork catering

Headquarters

HQ city

West Allis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Wedding Catering: Full-service wedding catering with per-person pricing ranging from $64-$130 depending on service style (buffet vs. plated). Minimums range from $8,000-$10,000 depending on season. Revenue is event-based with deposits and custom proposals.
2. Drop-Off Catering: Pick-up and delivery catering with $1,500 food and beverage minimum. Delivery fee starting at $55. Includes buffet and a la carte pricing with setup.
3. Corporate & Social Event Catering: Catering for corporate events, galas, receptions, and private parties with custom menus and per-person pricing. Additional bar services through The Crafted Tavern.
4. Sports Catering: Nutritional catering services for professional sports teams visiting Wisconsin venues, including pre-game meals and dietary accommodations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Tall Guy and a Grill Catering provides full-service farm-to-fork catering for weddings, corporate and social events, professional sports teams, and drop-off/pickup occasions across southeastern Wisconsin. Services include custom menu development, professional staffing, setup/cleanup, china and linen rentals, and bar service add-ons, with over 50% of ingredients sourced from Wisconsin farms and artisans.

Product overview

Tall Guy and a Grill is a farm-to-fork catering company offering multiple service lines including Wedding Catering, Corporate & Social Event Catering, Pick-Up + Drop-Off Catering, and Sports Catering. The company operates as a single unified catering service with optional add-on modules including The Crafted Tavern (traveling bar service), The Dessert Cart (mobile dessert service), and a custom BBQ/Grilling Menu. The company sources over 50% of ingredients from Wisconsin farms and is the only certified Green Caterer in Wisconsin.

Differentiator

Problem solved

Functional benefit

Brands

• The Crafted Tavern: Traveling bar service offering craft beers, spirits, cocktails, and mocktails for events and special gatherings
• The Dessert Cart

Products and services

• Wedding Catering

Quantifiable outcome

• 61,275 kWh electricity saved annually (equivalent to removing 9.1 vehicles from road)
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Green Restaurant AssociationcoreOthers · 1 January 2022Certifying organization that awarded Tall Guy and a Grill as the first Green Caterer in Wisconsin in 2022. Provides ongoing certification standards and environmental guidance.
• 1841 Farms and Vineyard - The LandingcoreStrategic or Co-development PartnerPreferred caterer at this scenic vineyard venue in Wisconsin. Partnership enables exclusive or priority catering services for events held at the venue.
• Abloom FarmcoreStrategic or Co-development PartnerPreferred caterer at this wedding farm venue. Tall Guy provides full-service catering for farm weddings featuring towering pines and vintage barn.
• The Crafted TaverncoreStrategic or Co-development PartnerSister company and traveling bar service under Brazen Standard Hospitality. Provides professional bartending services with local craft beers and spirits for events. Fully licensed and insured.
• The Dessert CartminorStrategic or Co-development PartnerMobile dessert service offering housemade and local desserts, ice cream, affogato bars, and sundaes. Recommended add-on for bridal showers and receptions.
• Compost CrusaderscoreOthersCompost partner for the sustainability program. Provides composting services for kitchen scraps and food waste to divert materials from landfills.
• Edelweiss CruisesminorStrategic or Co-development PartnerPrivate charter cruise partner. Tall Guy provides catering services for events aboard Edelweiss boats.
• Milwaukee BlacksmithminorOthersCustom grill manufacturer for the company's BBQ and grilling menu. Built custom grill equipment used for summer catering events.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Aramark: Global food services and facilities management giant providing event and venue catering across sports, entertainment, and corporate; competes most directly for large-scale, contracted sports and stadium catering engagements.
• Compass Group: Largest global contract foodservice company, encompassing premium event and corporate catering through its Levy and Restaurant Associates brands; a relevant incumbent peer in adjacent premium-event catering markets.
• Sodexo: International food services and facilities management company with a strong corporate and event catering practice; a broad incumbent competing for the corporate-events and institutional catering segments Tall Guy addresses.
• Centerplate: National stadium, arena, and convention-center catering company; the most direct incumbent competitor for the sports-catering vertical where Tall Guy serves MLB and NBA teams at Fiserv Forum and American Family Field.

Direct peers

• Blue Plate Catering: Midwest full-service catering company serving weddings, corporate events, and social gatherings with locally-sourced menus; comparable in service breadth, premium positioning, and off-premise venue-based delivery.
• 12th Street Catering: Philadelphia-based full-service catering company serving weddings, corporate, and social events; comparable in scale, service-line breadth, and reliance on venue partnerships, similar to the Tall Guy–Philadelphia 76ers connection.
• Saz's Catering: Milwaukee-based catering company with a focus on event catering and BBQ/grilling, operating in the same southeastern Wisconsin geographic market with a comparable full-service event offering and venue-based distribution.
• Zilli Hospitality Group: A Wisconsin-based hospitality and catering group serving weddings, corporate events, and private gatherings; directly comparable in business model, vertical segmentation, and regional focus on southeastern Wisconsin.
• Bartolotta Catering & Events: Milwaukee high-end catering and events brand owned by The Bartolotta Restaurants, comparable to Tall Guy in serving premium weddings, corporate galas, and large-scale private events with on-site service across the same metro.

Regional players

• Abigail Kirsch: New York-based premium off-premise caterer specializing in weddings, corporate, and nonprofit events with a focus on seasonal, locally-sourced menus; operationally analogous to Tall Guy but operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/tallguyandagrill
• Xx.com/tallguyandgrill
• Facebookfacebook.com/tallguyandagrillcatering

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tall Guy and a Grill Catering