The Dessert 77

What The Dessert 77 does

La Postreria 77 is a privately held Mexican restaurant and bakery chain founded in 2010 and headquartered in the Monterrey metropolitan area, Nuevo León. The company operates 14 branches across Nuevo León (San Pedro Garza García, Monterrey, San Nicolás de los Garza, Guadalupe, Santa Catarina, Apodaca, Santiago) and Saltillo, Coahuila, under the registered trademark "La Postreria 77®". The core offering combines a full all-day savory menu (breakfast, lunch, and dinner) with a premium dessert program centered on New York-style cheesecakes, traditional layer cakes (Ferrero, Charol, Red Velvet, Zanahoria, Pistache, Pecan Pie, and others), brownies, and filled biscuits, priced on a per-unit basis in Mexican pesos. Three adjacent sub-brands extend the platform: La Pastelería de La Postreria 77 (specialized cake shop with online pre-ordering via shop.lapostreria77.com and branch pickup), El Café de la Postre (an exclusive micro-lot coffee sourced from Chiapas at 1,500 meters altitude, sold both in-store and at retail), and a Menú Reducido / GLP-1 Friendly reduced-calorie menu.

The revenue model is multi-stream and B2C: dine-in restaurant sales across the 14 branches, online cake and pastry pre-orders for pickup, per-person event catering packages ($370–$395 MXN) booked via phone or social media, and third-party delivery through the Rappi marketplace. Pricing is uniform unit pricing (no subscription) with consistent prices across dine-in and online channels. Customer segments include individual consumers and families (primary), event hosts/party planners, and gift/celebration buyers. Marketing is anchored by owned digital properties (lapostreria77.com and shop.lapostreria77.com), organic social media, and direct phone/email; no paid acquisition channels are documented. No proprietary technology stack, mobile app, AI/ML systems, public funding rounds, or external investors are disclosed in the available source material.

Name

The Dessert 77

Legal name

La Postreria 77

Website

https://lapostreria77.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

La Postreria 77 is a privately held Mexican restaurant and bakery chain operating 14 branches across Monterrey and Saltillo, serving individual consumers and event hosts with an all-day savory menu, premium cheesecakes and cakes, specialty micro-lot coffee, and event catering.

Ownership category

akta.pro rank

Product category

Restaurant and Bakery

NAICS

Full-Service Restaurants (722511), Snack and Nonalcoholic Beverage Bars (722515), Caterers (722320), Other Specialty Food Retailers (44529)

SIC

Retail-Eating & Drinking Places (5810), Bakery Products (2050)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industries

Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG), Dessert Cafes & Dessert Bars (Sit-Down) (THAFAGAI), Patisseries & Dessert Boutiques (CRAHAGAB)

Keywords

• Restaurant services
• Bakery products
• Custom cakes
• Specialty coffee
• Event catering

Headquarters

HQ city

Monterrey

HQ country

Mexico

HQ region

Latin America

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales

Revenue model

1. Dine-in restaurant sales: Full-service restaurant offering breakfast, lunch, and dinner with desserts, beverages, and specialty coffee consumed on premises across 14 locations.
2. Retail cake and pastry ordering: Pre-order whole cakes and pastries through the dedicated La Postre Shop e-commerce site (shop.lapostreria77.com) for pickup at the customer's chosen branch. This is a one-time purchase model.
3. Event catering packages: Event packages sold per person for private events and gatherings, including food and cake slices. Booked by contacting branches via phone or social media.
4. Third-party delivery (Rappi): Orders placed through Rappi delivery platform for food and beverages, representing a channel partnership revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

La Postreria 77 operates a chain of casual-dining restaurants and bakeries serving coffee, desserts, pastries, and a savory menu ("Menú Reducido") to individual customers across 14 Mexican locations. Beyond in-store dining, it runs a dedicated online shop ("La Postre Shop") for ordering custom cakes and pastries, a coffee concept ("El Café de la Postre"), and an event-catering line ("Eventos Postre") for private and corporate events.

Product overview

La Postreria 77 is a Mexican restaurant chain operating 14+ locations in the Monterrey metropolitan area and Saltillo. The business operates as a multi-concept food service company with a portfolio of products: the core Pasteles (traditional layer cakes in multiple flavors and sizes including Ferrero, Charol, Red Velvet, Zanahoria, Pistache, Pecan Pie, and Almond varieties) and the Cheesecake Line (New York style cheesecakes in varieties like Brownie, Tortuga, Plátano, Nutella-Fresa, and Limón-Mango), complemented by Brownies and Bisquets Rellenos. The savory component includes full Comida and Desayunos menus featuring burritos, especialidades (tortas, chilaquiles, enfrijoladas, enchiladas), salads, paninis, hamburguesas, and boneless items. A dedicated Bebidas program includes specialty El Café de la Postre micro-lot coffee from Chiapas. Online cake ordering is available through La Postre Shop, with an additional GLP-1 Friendly reduced menu option. Event catering packages are offered through the Eventos service, and delivery is available via Rappi integration.

Differentiator

Problem solved

Functional benefit

Brands

• La Pastelería de La Postreria 77: Specialized cake shop brand offering cakes for ordering with pickup at preferred branches
• El Café de la Postre

Products and services

• La Postre Shop (online cake and pastry ordering) Direct online ordering service for custom cakes and pastries from La Postreria 77, enabling customers to browse the cake/pastry catalog and place orders for in-store pickup or delivery.
• Eventos Postre (event catering service) Catering service provided by La Postreria 77 for private and corporate events, supplying desserts, pastries and savory menu items for occasions such as weddings, birthdays and corporate functions.
• Dine-in restaurant service (Postre 77) Full-service casual-dining restaurant operation offering coffee, desserts, pastries and a savory reduced menu across 14 physical branches in Mexico for walk-in individual customers.
• El Café de la Postre (coffee concept) Dedicated coffee concept under the La Postreria 77 brand, serving a coffee and beverage menu at accessible price points within the branches.
• Menú Reducido (Reduced savory menu) Seasonal savory food menu with items ranging from $129 MXN to $949 MXN, offered in La Postreria 77 branches as a complement to the dessert and coffee offerings.
• Dessert menu Complete dessert offering of La Postreria 77 — including pastries, cakes and plated desserts — with individual items priced from $99 MXN to $1,899 MXN, available for in-restaurant consumption, online order and catering.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RappiminorChannel Partner/ Reseller/ DistributorLa Postreria 77 is listed on the Rappi delivery platform (rappi.com.mx/restaurantes/1306715044), enabling customers to order food and beverages for home delivery through the Rappi app. Rappi acts as a third-party distribution channel, extending the brand's reach to delivery customers who prefer not to dine in or pick up orders.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Sanborns (Grupo Sanborns): Iconic Mexican department-store-and-restaurant operator with full-service cafes and restaurants inside its locations. Adjacent because it competes for the same dine-in, dessert, and coffee occasion among upper-middle-class Mexican consumers.

Direct peers

• Vips (Walmart de México): Iconic Mexican full-service restaurant chain offering all-day breakfast through dinner with a strong dessert and coffee program. Closest peer on the casual full-service all-day format targeting Mexican families.
• Cielito Querido Café: Mexican specialty coffee chain offering pastries, breakfast, and light meals in a cafe-restaurant format. Comparable on the specialty coffee, dessert-pastry pairing, and Mexican-cafe positioning.
• Toks (Restaurantes Toks): Mexican full-service family restaurant chain serving breakfast, lunch, dinner, and desserts across the country. Comparable on daypart breadth, family positioning, and broad menu that pairs savory items with sweet offerings.
• Café Punta del Cielo: Mexican specialty coffee chain with a full bakery and food program across multiple cities. Most directly comparable to La Postreria 77's cafe-plus-savory-plus-dessert multi-concept model, including a proprietary single-origin sourcing story.
• Frisa (Café Frisa): Mexican cafe-restaurant chain offering premium coffee, pastries, and a savory menu in a sit-down format. Comparable on the cafe-bakery hybrid model and mid-premium price point in the Mexican market.
• Italianni's (Alsea): Italian-American casual dining chain operated by Alsea in Mexico, combining full table service with desserts and specialty beverages. Directly comparable full-service restaurant model and pricing tier in the Mexican market.

Broad incumbents

• Starbucks México (Alsea): Dominant specialty coffee chain in Mexico, also serving pastries and light food. Overlaps on the cafe-bakery and specialty coffee axes but is a global incumbent with a fundamentally different scale and brand model.

Regional players

• La Casa de Toño: Mexican sit-down restaurant chain specializing in traditional Mexican comfort food, with strong family-meal and event presence. Comparable on full-service format and Mexican family customer base, though cuisine is materially different.

Emerging players

• Krispy Kreme México: Specialty dessert chain in Mexico focused on donuts and sweets with a strong retail-purchase habit. Comparable on the impulse/dessert-led occasion and gifting behavior, though narrower menu than La Postreria 77.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lapostreria77
• LinkedInlinkedin.com/company/la-postreria-77

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Dessert 77