What Yango Ads does

Yango Ads is the ad tech division of Yango Group, operating as Air Smart Advertising Solutions FZ-LLC and headquartered in Dubai, UAE. It runs a full-stack AI-driven advertising platform that combines performance marketing (Campaigns), publisher monetization (Ad Network, App Monetization), e-commerce retail media (Space), analytics (App Analytics), and programmatic access (For DSP, App Campaigns), with additional integrated surface area including Retail Media, Yango Maps, Y.Travel, a DOOH gantry network in Ajman, and placements within the Yango SuperApp. The platform claims 600K+ advertisers, 50K+ websites, and 30K+ apps across its network, with monetization through CPC, CPM, and CPI Plus performance-based pricing.

Underlying technology relies on first-party behavioral data from the broader Yango ecosystem (ride-hailing, delivery, maps, travel) to enable cookie-less audience targeting, predictive LTV modeling, real-time bid optimization, and generative AI for ad creative production. The company markets capabilities in predictive analytics, recommendation-style behavioral targeting, generative creative, and continuous optimization, while supporting open-bidding mediation across 14+ ad networks.

Commercial focus is on emerging markets — Middle East (UAE, Saudi Arabia, Oman, Jordan, Egypt), Asia Pacific (Vietnam, Thailand, South Korea, India, Pakistan), Russia, Latin America, and Africa (Kenya) — where 80% of global smartphone users reside and the company cites higher eCPMs and lower competitive intensity than developed markets. Customer segments span app developers and publishers, e-commerce and retail brands, tourism and hospitality verticals, B2B advertisers in MENA, and DSP/SSP partners. Go-to-market is hybrid — direct sales, agency partnerships, regional account teams, and programmatic self-serve — and the company is bankrolled internally by Yango Group rather than via disclosed external funding rounds.

Name

Yango Ads

Legal name

Air Smart Advertising Solutions FZ-LLC

Website

https://yango-ads.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Yango Ads is the ad tech division of Yango Group, operating an AI-driven full-stack advertising platform spanning performance marketing, app monetization, and retail media for 600K+ advertisers and 50K+ publisher websites across MENA, APAC, Russia, and emerging markets.

Ownership category

akta.pro rank

Product category

Advertising Technology (AdTech)

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Indoor and Outdoor Display Advertising (54185), Other Services Related to Advertising (541890)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Paid Social Advertising (BPAFACAB), Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB), In-Game Advertising & AdTech (networks, mediation, measurement) (MPAFAJAH)

Keywords

• Digital advertising platform
• Programmatic ad network
• App monetization solutions
• Performance marketing campaigns
• Retail media advertising

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations

Revenue model

1. Advertising Campaigns (CPC/CPM): Performance marketing platform where advertisers pay per click or per thousand impressions. Yango Ads Campaigns offers CPC for performance efficiency and CPM for premium placements. Targets advertisers seeking user acquisition and brand awareness.
2. App Monetization / Ad Network: Ad network monetization for publishers and app developers. Yango connects 50K+ websites and 30K+ apps with advertisers. Publishers earn revenue through various ad formats including banners, interstitials, rewarded ads, and native ads.
3. CPI Plus Campaigns: Cost Per Install plus campaigns where advertisers pay only for confirmed mobile app installs. Machine-learning optimization drives mobile app installs with detailed analytics supporting the UAE's mobile-driven digital economy.
4. Space (E-commerce Advertising): Performance marketing channel for e-commerce advertisers with dynamic, static, and adaptive banners. Pay-per-result ads with full support for online retail.
5. Retail Media: AI-powered retail media solutions combining Yango Ads' advertising technologies with Tradeling's digital commerce infrastructure for targeted advertising in the MENA B2B market.
6. DOOH Advertising: Digital-Out-of-Home premium gantry network in Ajman with 17 live gantries delivering up to 50M monthly reach. Video and static formats for brand and performance uplift.
7. Tourism Marketing Solutions: Data-driven tourism marketing targeting inbound travel during off-peak periods. Collaborated with tourism authorities in Thailand and Vietnam to develop digital strategies targeting high-intent travelers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

Yango Ads is a global adtech platform providing advertising, monetization, and analytics solutions for advertisers, publishers, and app developers. The platform offers AI-driven campaign management, programmatic ad network services, app monetization, e-commerce retail media, and analytics tools. It serves 600K+ advertisers, 50K+ websites, and 30K+ apps globally, with a particular focus on emerging markets including the Middle East, Latin America, Russia, and Asia Pacific.

Product overview

Yango Ads is a global adtech platform operating as a division of Yango Group, offering a unified growth platform for advertising, monetization, and analytics. The portfolio consists of Campaigns (performance marketing), Ad Network (publisher monetization), App Monetization (outsourced revenue optimization), Space (e-commerce retail media), App Analytics, App Campaigns (mobile user acquisition), and For DSP (programmatic access). Additional integrated offerings include Retail Media, Yango Maps (location-based ads), Y.Travel (travel advertising), DOOH (digital-out-of-home advertising), and Yango SuperApp placements. The platform leverages AI for targeting, optimization, and creative generation, serving 600K+ advertisers across 50K+ websites and 30K+ apps, with a focus on emerging markets in the Middle East, Latin America, Russia, Asia Pacific, and Africa.

Differentiator

Problem solved

Functional benefit

Brands

• Points of Growth: A podcast about the AdTech industry and its controversies, tools, and trends, powered by Yango Ads

Products and services

• Campaigns Performance marketing platform enabling advertisers to create and manage advertising campaigns across multiple channels with AI-powered targeting and optimization. Supports CPC and CPM pricing models for performance efficiency and premium placements.
• Ad Network Monetization network connecting publishers with advertisers, enabling apps and websites to earn revenue through targeted advertising placements. Connects 50K+ websites and 30K+ apps with global advertisers.
• App Monetization Outsourced app monetization solution allowing developers to delegate ad revenue optimization to Yango Ads' team of experts. Offers mobile mediation connecting publishers to 14+ ad networks.
• Space E-commerce focused advertising platform for retail brands to run dynamic, static, and adaptive banner ads with pay-per-result pricing. Targeted at online retail advertisers.
• App Analytics Analytics tool providing insights into app performance, user behavior, and ad engagement metrics for publishers. Internal BI systems connect multiple data sources for full-funnel analytics.
• App Campaigns Mobile app-focused user acquisition campaigns targeting high-intent users for app installs with CPI and CPA pricing models. Includes CPI Plus campaigns where advertisers pay only for confirmed installs.
• For DSP Demand-Side Platform capabilities for advertisers and agencies to programmatically access Yango's advertising inventory and audience through SSP/DSP integrations.
• DOOH (Digital-Out-of-Home) Premium digital billboard network in Ajman featuring 17 live gantries delivering up to 50M monthly reach. Offers video and static formats for brand and performance uplift with location-based targeting.

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• TradelingcoreStrategic or Co-development Partner · 1 December 2025Tradeling, a Dubai-based digital commerce ecosystem, signed an MoU with Yango Ads to develop next-generation retail media and AdTech solutions for business and individual buyers across the Middle East. The partnership combines Yango Ads' AI-driven advertising capabilities with Tradeling's digital commerce platform serving over 50,000 buyers and 8 million SKUs. The collaboration targets the MENA B2B market valued at $1 trillion, with projected online B2B commerce reaching $40–50 billion within five years.
• TradelingcoreStrategic or Co-development Partner · 28 November 2025Tradeling and Yango Ads signed an MoU to develop AI-powered retail media solutions across the Middle East. The partnership aims to combine Yango Ads' advertising technologies with Tradeling's digital commerce infrastructure to enhance targeted advertising and grow digital trade in the region.
• TradelingcoreStrategic or Co-development Partner · 27 November 2025Tradeling, a leading digital commerce ecosystem in the Middle East, has signed an MoU with Yango Ads, the ad tech division of Yango Group, to develop retail media and advertising solutions. The partnership aims to combine Yango Ads' AI-driven capabilities with Tradeling's digital infrastructure to enhance targeted advertising and grow digital trade in the region.
• Thailand Tourism AuthoritiescoreStrategic or Co-development PartnerYango Ads collaborated with tourism authorities in Thailand to develop digital strategies targeting inbound travel during off-peak periods. The partnership leverages AI-powered marketing tools to better target and communicate with high-value travelers, particularly Russian-speaking tourists showing 49% quarter-on-quarter increase in travel searches.
• Vietnam Tourism AuthoritiescoreStrategic or Co-development PartnerYango Ads collaborated with tourism authorities in Vietnam to develop digital strategies targeting inbound travel during off-peak periods. Vietnam achieved record 21.2 million international arrivals in 2025, with Russia emerging as fastest-growing source market at 197% growth, credited to data-driven precision targeting enabled by advertising technology platforms.
• Attributed MediasupportingGTM or Marketing PartnerAttributed is an independent media outlet (attributed.media) amplifying industry voices from across Martech. Yango Ads powers the Points of Growth podcast and provides content to Attributed, which features expert articles from advertising and monetization professionals including partners like Measured, Matej Lancaric, Diane Wiredu, Ignacio Ortiz, and Hung Luu.

Scale indicators16 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Digital Turbine: Digital Turbine provides mobile app install advertising, mediation, and programmatic solutions. Direct competitor in app user acquisition, particularly on Android, overlapping with Yango Ads' CPI Plus campaigns.
• AppLovin: AppLovin is a leading mobile adtech and app monetization platform serving app developers and advertisers globally. Direct competitor to Yango Ads' App Monetization, App Campaigns, and AXON-powered AI optimization offerings.
• Liftoff: Liftoff is a mobile adtech company specializing in user acquisition and app retargeting via programmatic. Direct competitor to Yango Ads' App Campaigns and CPI Plus offerings, particularly for gaming and app install campaigns.
• Unity Technologies (Unity Ads): Unity Ads is one of the largest mobile ad networks and app monetization platforms, particularly strong in gaming. Overlaps directly with Yango Ads' app monetization, ad network, and rewarded ad formats for game publishers.
• ironSource (now Unity): ironSource was a leading app monetization and ad mediation platform (acquired by Unity), specializing in app developer tools and rewarded video. Highly comparable to Yango Ads' App Monetization and mediation services.
• Moloco: Moloco operates a programmatic ad platform and DSP focused on mobile app user acquisition and monetization, with strong APAC/emerging market presence. Directly comparable to Yango Ads' App Campaigns, For DSP, and ML-driven optimization capabilities.

Broad incumbents

• Taboola: Taboola operates a content discovery and native advertising platform serving advertisers and publishers globally. Comparable in its role as a performance/native ad network, though focused on content discovery rather than mobile apps.
• The Trade Desk: The Trade Desk is a leading independent DSP for programmatic advertising across display, video, audio, and connected TV. Comparable to Yango Ads' For DSP offering and overall programmatic capabilities, though at much larger scale and broader channel coverage.
• Criteo: Criteo is a global commerce media platform specializing in performance retargeting and retail media. Comparable to Yango Ads' Space e-commerce offering and retail media partnership with Tradeling.
• Magnite (formerly Rubicon Project): Magnite is the largest independent SSP for programmatic advertising across CTV, video, and display. Comparable to Yango Ads' programmatic exchange and open bidding capabilities as a supply-side infrastructure peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights6 records

Customer concentration

• Xx.com/YangoAds
• YouTubeyoutube.com/@yangoads
• Facebookfacebook.com/yangoads
• LinkedInlinkedin.com/company/yango-ads

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yango Ads