Cannon Hall Farm
Cannon Hall Farm is a family-run working farm and visitor attraction in South Yorkshire offering farm admission, an award-winning farm shop, multiple dining outlets, play areas, and seasonal events, primarily serving families with children, schools, and party groups through a single physical destination and Channel 5 TV exposure.
- Company typePrivate
- Founded1989
- HeadquartersCawthorne, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Cannon Hall Farm does
Cannon Hall Farm is a family-run working farm and visitor attraction located in Cawthorne, South Yorkshire, founded in 1989 and operated by the Nicholson family. The business has evolved from a traditional farm into a diversified multi-revenue platform centered on timed-entry farm admission tickets (from £5 per person), supplemented by an award-winning on-site farm shop selling premium meat and produce, three food and beverage outlets (the White Bull pub and Supper Club, the Lucky Pup dog-friendly cafe, and Nonna Mia Gelato ice cream parlour), indoor and outdoor play areas, a reptile house, and seasonal events including lambing festivals and character appearances. The farm serves primarily families with children, schools and educational groups, party bookers, and food enthusiasts, all accessed through a single physical destination 10 minutes from M1 Junction 37.
The underlying technology stack is conventional consumer-facing infrastructure: Stripe-powered payment processing, AWS and Digital Ocean cloud hosting, and CCTV/webcam systems supporting live animal streams. A Passport Account platform consolidates customer bookings, bulk passes, VIP animal experiences, animal adoption packages, and gift vouchers across the farm's 10+ revenue streams. The business monetizes through unit-priced tickets, subscription-based animal adoption, one-off merchandise (including Sunday Times bestselling books), and birthday party packages. Marketing is anchored by a national Channel 5 partnership ('Springtime on the Farm') and 'The Yorkshire Vet' appearances, supported by daily YouTube content, active social media, and a Supporter Facebook community.
The farm operates as Cannon Hall Farm Limited, a privately held UK limited company with 51-100 employees, no external funding rounds, and a single-site footprint. Revenue is diversified across at least 10 streams but is concentrated in on-site consumer transactions, creating seasonal and weather-sensitive demand patterns partially mitigated by the Rainy Day Guarantee. Recent strategic moves have emphasized brand extension through television media, content production, and ecosystem tools (Passport, adoption program), while a February 2026 Stretcherz toy recall highlights regulatory exposure from third-party merchandise.
Cannon Hall Farm firmographics
Firmographics- Name
- Cannon Hall Farm
- Legal name
- Cannon Hall Farm Limited
- Website
- https://cannonhallfarm.co.uk
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cannon Hall Farm is a family-run working farm and visitor attraction in South Yorkshire offering farm admission, an award-winning farm shop, multiple dining outlets, play areas, and seasonal events, primarily serving families with children, schools, and party groups through a single physical destination and Channel 5 TV exposure.
- Ownership category
- akta.pro rank
Where Cannon Hall Farm is headquartered
LocationHeadquarters
- HQ city
- Cawthorne
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Cannon Hall Farm business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Farm Admission Tickets: Visitors pay for farm admission tickets, with prices starting from £5 per person depending on arrival time. Children under 2 are free. All tickets must be booked in advance online. This is the primary revenue driver.
- Farm Shop and Deli: On-site retail selling premium quality meat and produce from the farm. The farm shop has won industry awards. Products include beef, lamb, pork, BBQ items, pies, and meat boxes. Also includes an on-site deli.
- Food and Beverage: Multiple dining outlets including The White Bull (pub/bistro with Supper Club), The Lucky Pup (dog-friendly cafe), and the Ice Cream Parlour (Nonna Mia Gelato).
- Bulk Passes and Gift Vouchers: 10-pack admission passes available for £99.95 (approximately £10 per visit). Gift vouchers available in £15-£100 denominations. Passes are valid for 12 months.
- Animal Experiences and VIP: Premium VIP animal experiences and encounters booked through dedicated VIP website. Animal adoption packages with various add-ons. These represent higher-margin premium offerings.
- Birthday Parties: Children's birthday parties with options for exclusive or non-exclusive play area access. Minimum 10 children required, with various packages and optional extras.
- Events and Special Experiences: Seasonal events including lambing festivals, falconry weekends, Christmas events, Pumpkin Festival, and character appearances (Duggee, Bluey, Peppa Pig). Premium event tickets at additional cost.
- School and Group Visits: Educational visits for schools and groups with specific programming and booking systems. Minimum numbers and deposits required.
- Merchandise: Online merchandise store (merch.cannonhallfarm.co.uk) selling official branded merchandise including books (Sunday Times bestsellers), calendars, and other products.
- Accommodation: Mill Spring Holiday Cottage available for rental on the farm premises.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard farm admission starting from £5 per person |
| Unit Pricing | Pay-as-you-go | Bulk Pass - 10 Farm Admission Passes for £99.95 |
| Unit Pricing | Multi-year contract | Birthday party packages |
| One time/ perpetual license | Pay-as-you-go | Gift Vouchers from £15 to £100 |
| Subscription | Annual | Animal adoption packages (1 year validity) |
| Unit Pricing | Pay-as-you-go | VIP Experiences |
| Unit Pricing | Pay-as-you-go | Mobility scooter and wheelchair rental |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels8 records
Cannon Hall Farm product offering
Product offeringCore offering
Cannon Hall Farm runs a free-to-enter farm park in Cawthorne, South Yorkshire, attracting around 500,000 visitors a year, monetised through paid parking, a farm shop, multiple restaurants and food bars, birthday parties, seasonal events, school visits, and corporate sponsorships. The business extends its reach through a branded mobile app, dedicated streaming channels, and an online retail store selling farm-produced and related goods.
Product overview
Cannon Hall Farm is a multi-faceted visitor attraction and farm park operating a platform-plus-services model. The core offering is farm admission tickets with timed entry, supplemented by extensive on-site attractions including animal viewing areas (reptile house, small mammal house), outdoor adventure playground with bouncing pillows, and indoor Hungry Llama soft play. Retail operations include the Cannon Hall Farm Shop (premium meat products with 4.7-star Google rating), Toy and Gift Shop, and Online Merchandise Store. Dining venues comprise The White Bull pub and bistro (featuring the Supper Club), The Lucky Pup dog-friendly cafe, and the Nonna Mia Gelato Ice Cream Parlour. Additional revenue streams include VIP Animal Experiences, Animal Adoption Packages (1-year validity), Birthday Party Packages (minimum 10 children), School Group Visits, Holiday Cottage accommodation, and seasonal Events. The Cannon Hall Farm Passport Account serves as the central customer platform for booking management. Ticketing products include Farm Admission Passes (10-visit bundles) and Gift Vouchers (£15-100). The farm is the official host for Channel 5's 'Springtime on the Farm' and appears regularly on 'The Yorkshire Vet', providing media exposure that drives visitor demand.
Differentiator
Problem solved
Functional benefit
Brands
- Cannon Hall Farm TV: Video content platform featuring farm videos, live streams, and behind-the-scenes content.
- Passport Account
- The White Bull
- The Lucky Pup
- Hungry Llama Indoor Play
- The White Bull Supper Club
Products and services
- Farm Park Admission
Quantifiable outcome
- 8559 Google reviews with 4.7 star rating for farm shop
Companies that use Cannon Hall Farm
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Cannon Hall Farm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cannon Hall Farm partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Channel 5 (Springtime on the Farm)coreCannon Hall Farm is the official host farm for Channel 5's 'Springtime on the Farm', a major television program showcasing farming life. This partnership provides significant national exposure and positions the farm as a leading UK farm attraction.
- The Yorkshire VetcoreRegular appearances on 'The Yorkshire Vet' television show featuring farm animals and veterinary care, contributing to brand visibility and educational content.
- StripecorePayment processing provider for all online transactions including ticketing, shop, and merchandise purchases.
- AWS (Amazon Web Services)coreCloud infrastructure provider hosting the company's websites and digital platforms.
- Nonna Mia GelatominorIce cream parlour operating on-site, providing branded gelato and ice cream offerings to visitors.
- Genius DivisionminorYorkshire-based branding and digital agency that planned, designed, developed and maintains the Cannon Hall Farm website and digital properties.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Cannon Hall Farm competitors and assessment
Company assessmentDirect peers
- Willows Activity Farm: Hertfordshire farm attraction with Peter Rabbit-themed play, animals, parties, and seasonal events. Directly comparable family day-out positioning with strong IP/theme integration.
- Odds Farm Park: Buckinghamshire-based farm attraction offering animal interactions, indoor and outdoor play, and seasonal events for families. Same core 'farm park' business model, target audience (families with young children), and revenue mix (gate admission, F&B, play, parties).
- Folly Farm: Large-scale Pembrokeshire visitor attraction combining a zoo, farm, indoor and outdoor play, and a vintage funfair. Most directly comparable in combining animals, play, and multiple on-site revenue streams at family-attraction scale.
- Farmer Ted's: Lancashire farm park with animal feeding, indoor play barn, and seasonal events. Comparable UK regional farm attraction positioned at the same family ticket/day-out price point.
- National Forest Adventure Farm: Staffordshire farm-based attraction with animals, large indoor play, maize maze, and seasonal events. Closely comparable seasonal events calendar, indoor-play integration, and family ticket-driven model.
- Cotswold Farm Park: Gloucestershire farm park founded and presented by Adam Henson, mixing rare-breed livestock with family attractions, camping, and a farm shop. Comparable farm-tourism product, family demographic, and broadcaster-led brand identity.
- Pensthorpe Natural Park: Norfolk nature reserve and family attraction with wildlife, gardens, café, and events. Overlapping combination of animal viewing, education/school visits, and family admission ticketing.
Broad incumbents
- Center Parcs UK: UK family short-break operator with multiple village sites, on-site restaurants, indoor and outdoor activities, and strong brand loyalty. Comparable family demographic and diversified on-site spend, though operating at much larger scale and with overnight stays as the core product.
- Alton Towers Resort: Large UK theme park resort (Merlin Entertainments) with rides, accommodation, F&B, and seasonal events. Comparable family day-out market but at vastly larger scale and operating in a different sub-segment (rides-led rather than animals-led).
- Drayton Manor Resort: Staffordshire theme park and zoo with on-site hotel, animals, and family rides. Overlaps in combining animals with family attractions and accommodation under one operator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Cannon Hall Farm social profiles
Digital presenceCannon Hall Farm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cannon Hall Farm leadership team
Management profileNumber of profiles
Profiles8 records
Cannon Hall Farm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cannon Hall Farm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cannon Hall Farm
What does Cannon Hall Farm do?
Cannon Hall Farm runs a free-to-enter farm park in Cawthorne, South Yorkshire, attracting around 500,000 visitors a year, monetised through paid parking, a farm shop, multiple restaurants and food bars, birthday parties, seasonal events, school visits, and corporate sponsorships. The business extends its reach through a branded mobile app, dedicated streaming channels, and an online retail store selling farm-produced and related goods.
Is Cannon Hall Farm a public or private company?
Cannon Hall Farm is a private company. It is classified as family owned and is currently operating.
When was Cannon Hall Farm founded?
Cannon Hall Farm was founded in 1989. It employs 51 to 100 people.
Where is Cannon Hall Farm based?
Cannon Hall Farm is headquartered in Cawthorne, United Kingdom, in the Europe region.
How does Cannon Hall Farm make money?
Ten revenue lines are on record. Farm Admission Tickets are the primary driver. The others are farm Shop and Deli, food and Beverage, bulk Passes and Gift Vouchers, animal Experiences and VIP, birthday Parties, events and Special Experiences, school and Group Visits, merchandise and accommodation.
Who are Cannon Hall Farm's main competitors?
Direct peers on record are Willows Activity Farm, Odds Farm Park, Folly Farm, Farmer Ted's, National Forest Adventure Farm, Cotswold Farm Park and Pensthorpe Natural Park. Broad incumbents are Center Parcs UK, Alton Towers Resort and Drayton Manor Resort.
Does Cannon Hall Farm have an API?
No public API is recorded for Cannon Hall Farm.