Genius Division

What Genius Division does

Genius Division Limited is a privately-held UK web design and development agency headquartered in Barnsley, South Yorkshire, founded in 2010. The firm designs and builds bespoke, custom-coded websites and web applications for UK businesses, deliberately positioning against template-based competitors and emphasizing measurable commercial outcomes (enquiries, conversion rates, and lead generation) rather than visual design alone. Core service lines span Website Design, Website Development, Branding, App Development (including bespoke booking systems, ticketing platforms, and member portals), Consultancy, and post-launch Website Aftercare delivered through a sister company, Better Hosting.

The technical stack centres on WordPress with the Bedrock framework and Tailwind CSS, supplemented by custom-built integrations into client back-office systems (e.g., Stripe and Klarna for payments, direct manufacturing-system connections for live order tracking). Notable proprietary deliverables include a ticketing platform and Passport member portal for Cannon Hall Farm (£10M+ processed, 200,000+ users), a unified nine-property platform for Crest Hotels Group, a five-site education estate for RNN Group, and a manufacturing-integrated order tracking system for Glasscraft.

The commercial model is predominantly project-based (Starter from £5,000, Professional £8,000–£12,000, Bespoke £12,000+) with an 8–12 week delivery cycle, supplemented by a recurring hosting and managed-services revenue stream through Better Hosting ranging from £150 to £2,000 per month. The customer base spans SMBs through enterprise across hospitality, further/higher education, visitor attractions, manufacturing, legal services, and fashion, with an enterprise field sales motion built around a free 30-minute discovery call and fixed-price quoting.

Name

Genius Division

Legal name

Genius Division Limited

Website

https://geniusdivision.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Genius Division Limited is a UK-based web design and development agency building bespoke websites, branding, and custom web applications (ticketing, booking, order tracking) for UK SMB and enterprise clients across hospitality, education, leisure, manufacturing, and legal sectors.

Ownership category

akta.pro rank

Product category

Web Design & Development Services

NAICS

Graphic Design Services (541430), Professional, Scientific, and Technical Services (541)

akta.pro primary industry

Naming & Verbal Identity (BPAFAEAB)

Keywords

• Web design services
• Website development
• Branding services
• Ecommerce development
• Custom web applications

Headquarters

HQ city

Barnsley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Website Design & Development: One-time project fees for custom website design and development, ranging from £5,000 to £12,000+ depending on scope. Projects include custom design (no templates), fast mobile-first builds, SEO foundations, and editor training. Typical project timeline is 8-12 weeks.
2. Ecommerce Development: Ecommerce website projects starting from £8,000, including product pages, basket, secure checkout, payment setup, and stock management.
3. Branding Services: Branding projects starting from £2,500, including logo, colors, typography, and brand voice development.
4. Website Aftercare & Hosting: Recurring monthly hosting and support services through sister company Better Hosting, with plans starting from £150/month (Spectrum) to £2,000/month (Spectrum Marketing). Includes security, backups, performance monitoring, and optional SEO and advertising management.
5. Consultancy: Digital strategy and website consultancy services, providing honest advice on website, brand, and digital strategy with a clear action plan.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Genius Division is a UK-based web design and development agency that builds custom, mobile-first websites, e-commerce stores, and bespoke web applications (ticketing systems, booking engines, member portals, order tracking tools) for UK businesses. Projects are delivered on fixed-price quotes after a free discovery call, typically ranging from £5,000 to £12,000+ over 8–12 weeks, with ongoing hosting and aftercare provided through sister company Better Hosting.

Product overview

Genius Division is a UK-based web design and development agency offering a portfolio of services centred on building websites that generate enquiries and sales. Their core offerings include Website Design, Website Development, Branding, App Development, and Consultancy. They operate a tiered pricing model with Starter (from £5,000), Professional (£8,000-£12,000), and Bespoke (£12,000+) packages, plus post-launch hosting through sister company Better Hosting. Their work spans custom booking and ticketing systems (including the Passport member portal), e-commerce builds, brand redesigns, and multi-property website platforms. Project timelines typically run 8-12 weeks with fixed pricing after an initial consultation call.

Differentiator

Problem solved

Functional benefit

Brands

• Better Hosting: Sister company providing website hosting and support services, including security, backups, performance monitoring, and ongoing maintenance.

Products and services

• Website Design Custom website design service for UK businesses, covering how sites look, feel, and flow — clean, sharp, on-brand design built around customers and the action they should take, with no use of templates.
• Website Development Website build service delivering fast, secure, mobile-first sites that load quickly, rank well in search engines, and are easy for clients to edit themselves. Typical project timeline 8–12 weeks.
• Branding

Quantifiable outcome

• Wolf Laundry: 150-200 leads/month (from zero); load time 10s to 1s; £3,000/month ad spend productive
• +5 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Squarespace: Established template-based website builder popular with creative businesses and SMBs. Competes for the lower end of the bespoke design market, particularly for design-conscious clients who previously would have hired small agencies.
• Wix: Major DIY website builder serving tens of millions of SMBs globally. Directly competes for entry-level (£5K and below) projects where off-the-shelf templates suffice, displacing demand for bespoke agency work.

Emerging players

• Webflow: Visual web design and hosting platform enabling businesses to build professional websites without code. Indirectly competes for the entry-tier and mid-tier bespoke website market by offering a faster, cheaper alternative for SMBs.

Others

• WP Engine: Managed WordPress hosting provider serving agencies and end clients. Alternative to Genius Division's sister company Better Hosting for the ongoing managed services and hosting layer of the value chain.

Direct peers

• Kumo Digital: UK-based digital agency offering bespoke web design, development, and digital marketing services. Overlaps with Genius Division on WordPress-based builds, branding, and ongoing digital support for UK SMEs.
• Hallam Internet: Nottingham-based UK digital agency providing web design, development, SEO, and paid media to mid-market and enterprise clients. Direct competitor for the same UK regional SME-to-enterprise project pipeline.
• Soap Media: Preston-based UK digital agency offering web design, development, and digital marketing. Similar full-service agency model with tiered project pricing and ongoing support contracts for UK SMEs.
• The Bigger Boat: UK creative and digital agency delivering web design, branding, and marketing campaigns. Competes for similar mid-market UK projects with a comparable mix of one-time builds and ongoing retainers.
• Evoluted: Sheffield-based UK digital agency offering web design, web development, and digital marketing services to SMEs and enterprises. Comparable in size, geography, and service mix, with similar tiered project-based pricing and ongoing support offerings.
• Studio Republic: UK digital agency specializing in web design, development, and digital marketing for hospitality, leisure, and SME clients. Direct competitor in similar verticals with comparable bespoke project model and ongoing support retainers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@CraigBurgess
• LinkedInlinkedin.com/company/geniusdivision

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genius Division