Lobo
Lobo is a privately held creative studio producing animation, live-action, VFX, and AI-driven content for global brand advertisers, with offices in New York and São Paulo. Founded in 1994, it serves 80+ enterprise clients including Apple, Nike, Microsoft, Coca-Cola, and Netflix.
- Company typePrivate
- Founded1990
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Lobo does
Lobo is a privately held creative studio that produces animation, live-action, visual effects, and AI-driven content for global brand advertisers. Founded in 1994 in Brazil, the company now operates from a US/Global headquarters in New York (53 Elizabeth St) and works with sister company Vetor Zero in São Paulo to serve Brazilian clients. Its work spans commercials, brand films, music videos, short films, and select feature/series projects for enterprise clients that include Apple, Nike, Microsoft/Xbox, Samsung, Coca-Cola, McDonald's, Walmart, Netflix, Disney, Marvel, and dozens of other major advertisers across technology, consumer goods, automotive, finance, entertainment, luxury, and healthcare.
The studio's core production stack combines design-driven animation (including stop-motion, 3D, and hybrid techniques), cinematic live-action direction, VFX and post-production (with named specialists such as VFX supervisor Sebastien Caudron), and an explicit 'AI + Tech' production line that integrates generative and emerging technologies into visual storytelling. Delivery is organized through an acclaimed roster of directors — including Mateus de Paula Santos (founder), Fabiano Broki, Gabriel Nobrega, Marco Wey, Diogo Kalil, Pedro Conti, Fabio Acorsi (Ximba), and others — and the studio maintains a global go-to-market structure with regional representation across the US, Europe, Asia, UK, LATAM, and Brazil, supported by external rep partners.
Commercially, Lobo operates a B2B project-based revenue model. Services are quote-based and negotiated per project, billed as one-time creative production engagements to enterprise brand clients and advertising agencies. The studio has no disclosed multi-year SaaS or platform revenue, no institutional funding, and no public revenue figures. GTM motion is enterprise field sales: managing directors and executive producers manage direct brand and agency relationships, with no self-serve or SMB channel. Recent recognition includes a 2025 Gold Lion at the Cannes Lions Festival (Grupo Boticário 'Research My Body' campaign) and prior wins at Cannes, Clio, D&AD, One Show, and Effie Awards.
Lobo firmographics
Firmographics- Name
- Lobo
- Legal name
- LOBO
- Website
- https://lobo.cx
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Lobo is a privately held creative studio producing animation, live-action, VFX, and AI-driven content for global brand advertisers, with offices in New York and São Paulo. Founded in 1994, it serves 80+ enterprise clients including Apple, Nike, Microsoft, Coca-Cola, and Netflix.
- Ownership category
- akta.pro rank
Lobo industry classification
Industry- Product category
- Advertising Production Services
- NAICS
- Motion Picture and Video Production (512110), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
- akta.pro secondary industry
- Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM)
Keywords
Where Lobo is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Lobo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Creative Production Services: Project-based creative production for advertising campaigns including animation, live-action, and AI-driven content for global brands.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Lobo product offering
Product offeringCore offering
LOBO is a creative studio that produces animation (2D, 3D, stop-motion, hybrid), live-action film, visual effects, and AI-driven visual content for global brands and advertising agencies. The studio delivers end-to-end production for commercials, brand films, music videos, and short-form content, with an acclaimed in-house roster of directors. Services span concept development, direction, editing, music supervision, 3D animation, and post-production.
Product overview
Lobo is a creative studio that transforms stories into unforgettable visual experiences. Born in Brazil, the studio's work spans animation, live-action, and AI-driven production across global markets. The company operates an acclaimed roster of directors and maintains a legacy of design-driven innovation, with three decades of blending art and technology. The studio is headquartered in New York with operations in Brazil through its sister company Vetor Zero.
Differentiator
Problem solved
Functional benefit
Products and services
- Animation Production
- Live Action Film Production
- AI + Tech Production
- VFX and Post-Production
Companies that use Lobo
Customer profileNamed customers199 records
Segments2 records
Ideal customer profiles2 records
Lobo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Lobo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Vetor ZerocoreVetor Zero is LOBO's sister company operating in Brazil. LOBO serves the USA/Global market while Vetor Zero handles Brazil operations. Visitors from Brazil are directed to work with Vetor Zero. Luiz Braga serves as Director of Business Development for Vetor Zero.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Lobo competitors and assessment
Company assessmentDirect peers
- Buck (formerly BUCK): Buck is a design-driven animation and motion graphics studio serving global brands across advertising, entertainment, and brand storytelling. It directly overlaps with LOBO on animation, motion design, and brand film production for similar enterprise clients.
- Psyop: Psyop is a creative production company combining live-action, animation, VFX, and emerging technology for advertising and content clients. Its integrated pipeline and brand advertiser focus make it one of LOBO's closest direct comparables.
- Hornet Inc. Hornet is a director-driven animation and mixed-media studio producing commercials, branded content, and short films for global brands. Like LOBO, it emphasizes a multi-disciplinary roster of directors and award-winning craft.
- Nexus Studios: Nexus Studios is a global production company specializing in animation, live action, and mixed-media content for advertising and entertainment. It competes with LOBO on hybrid animation/live-action campaigns for major brands.
- Passion Pictures: Passion Pictures is an award-winning production company with strengths in animation, documentary, and commercial filmmaking. Comparable to LOBO in its focus on premium director talent and brand-funded creative campaigns.
- Vetor Zero: Vetor Zero is LOBO's Brazil-based sister company, itself a leading animation and motion design studio in São Paulo. It serves as the closest operational peer within the same corporate family for Brazilian-market work.
- Caviar (formerly Caviar/Smuggler): Caviar is a global production company and directors' roster producing commercials, branded content, and music videos for premium brands and agencies. Comparable to LOBO in serving Fortune 500 advertisers through a curated director talent bench.
Broad incumbents
- The Mill: The Mill is a long-established global VFX and creative production studio serving agencies and brands across commercial and entertainment content. It overlaps with LOBO's VFX/post-production offering at greater scale and with a broader service portfolio.
- Moving Picture Company (MPC): MPC is a global VFX, animation, and post-production powerhouse with deep commercial and film-industry relationships. It competes with LOBO's VFX capabilities while operating at larger scale across more verticals.
- Anonymous Content: Anonymous Content is a high-end commercial and entertainment production company representing top directors and creators. It is comparable as a talent-and-ideas-led production partner competing for premium advertising work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Lobo social profiles
Digital presenceLobo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lobo leadership team
Management profileNumber of profiles
Profiles8 records
Lobo subsidiaries and ownership
Company hierarchySubsidiaries1 record
Lobo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lobo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lobo
What does Lobo do?
LOBO is a creative studio that produces animation (2D, 3D, stop-motion, hybrid), live-action film, visual effects, and AI-driven visual content for global brands and advertising agencies. The studio delivers end-to-end production for commercials, brand films, music videos, and short-form content, with an acclaimed in-house roster of directors. Services span concept development, direction, editing, music supervision, 3D animation, and post-production.
Is Lobo a public or private company?
Lobo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lobo founded?
Lobo was founded in 1990. It employs 101 to 250 people.
Where is Lobo based?
Lobo is headquartered in New York, United States, in the North America region.
How does Lobo make money?
One revenue line is on record: creative Production Services.
Who are Lobo's main competitors?
Direct peers on record are Buck (formerly BUCK), Psyop, Hornet Inc., Nexus Studios, Passion Pictures, Vetor Zero and Caviar (formerly Caviar/Smuggler). Broad incumbents are The Mill, Moving Picture Company (MPC) and Anonymous Content.
Does Lobo have an API?
No public API is recorded for Lobo.
What industry is Lobo in?
Lobo's product category is Advertising Production Services. Its primary akta.pro industry code is BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams), with a secondary code of MPAFAKAM, Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO). Its NAICS code is 512110 and its SIC code is 7812.