Vibe Dance Studio

What Vibe Dance Studio does

Vibe Dance Studio is a Washington-based youth dance education business founded in 2010 by Stephanie Zurinsky, operating from a 10,000-square-foot, five-studio facility in Snohomish, WA. The studio serves approximately 400 students aged 2-18 in Snohomish and King County through a structured progression that starts with combo-style Twinkle Toes classes for ages 2-6 and advances through ballet, tap, jazz, lyrical, contemporary, hip hop, breakdance, tumbling, and specialty classes. The studio holds an American Ballet Theatre (ABT) National Curriculum Certification, which anchors the ballet program in a nationally recognized methodology and supports its placement of students into elite programs such as The Joffrey Ballet, American Ballet Theatre, Boston Ballet, Ballet West, San Diego Ballet, and Pacific Northwest Ballet summer intensives.

The business operates on a subscription-based tuition model with monthly recurring fees ranging from $65 for 0.5 hours per week to $475 for an unlimited family plan, plus incremental company tuition ($300-$550 per month) for the competitive Vibe Dance Company roster of 50+ dancers. Supplementary revenue streams include a $250 birthday party package with pizza for up to 15 children, sliding-scale studio rentals, private lessons priced per instructor, and an annual $35 registration fee. Customer acquisition relies on a community-led go-to-market motion: free trial classes, word-of-mouth referrals, community-event performances, and annual Holiday and Spring showcases.

Vibe Dance Company functions as a competitive sub-brand selected by annual audition and now in its ninth competitive season, with members competing at Washington State events plus national competitions. The studio produced original full-length ballets in 2014 (Cinderella), 2015 (Sleeping Beauty), and 2016 (Madeline). Distribution is entirely in-person at the studio, with the website serving as the primary information hub rather than a digital delivery channel. The business is privately held under founder ownership, with no disclosed external funding, parent company, or institutional investors.

Name

Vibe Dance Studio

Legal name

Vibe Dance Studio

Website

https://vibedancestudio.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Vibe Dance Studio is a Washington youth dance school serving nearly 400 students ages 2-18 in Snohomish and King County through ABT-certified ballet, jazz, tap, hip hop, contemporary, and competitive programs on a subscription tuition model with birthday and rental add-ons.

Ownership category

akta.pro rank

Product category

Youth Dance Education Services

NAICS

Fine Arts Schools (61161), Fine Arts Schools (611610)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

Keywords

• Dance education services
• Youth ballet training
• Performing arts instruction
• Competitive dance programs
• Private dance studio

Headquarters

HQ city

Wausau

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Dance Class Tuition: Recurring monthly tuition fees charged based on the total number of hours per week each student takes classes. Tuition is due on the first of every month with autopay. Rates range from $65/month for 0.5 hours/week to $475/month for unlimited family classes.
2. Company Tuition: Additional premium tuition for competitive dance company members, ranging from $300/month for Littles to $550/month for regular company members, plus $100/month for solos. Second company members pay $150/month additional.
3. Birthday Party Services: One-time fee of $250 for a 90-minute dance party package including 60 minutes of games/dancing, 30 minutes for food/presents, party host, pizza for up to 15 children, beverages, paper goods, and balloons. Requires $100 deposit.
4. Studio Rental: Sliding scale studio rental fees for private lessons or events, with rates varying by rental type. Contact-based pricing.
5. Private Lessons: One-on-one personalized instruction with professional instructors. Pricing must be discussed directly with instructors and is based on availability. Available to both current students and general public.
6. Registration Fees: Annual registration fee of $35 per dancer ($60 maximum per family) for the 2025-2026 school year.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Vibe Dance Studio provides in-person youth dance education across ballet, tap, jazz, lyrical, contemporary, hip hop, breakdance, tumbling, and specialty styles, with progressive levels for ages 2-18 taught under American Ballet Theatre National Curriculum Certification. The studio also operates the Vibe Dance Company competitive team, offers private lessons, hosts birthday party events, and rents its studio space to the public.

Product overview

Vibe Dance Studio is a youth dance education business offering recreational and pre-professional training in multiple dance genres through a structured class progression system. The studio's core offerings include Combo Classes (Twinkle Toes program) for ages 2-6, foundational Ballet, Tap, and Jazz classes, technique-focused Lyrical and Contemporary classes, style-specific Hip Hop and Breakdance classes, Tumbling instruction, and Specialty Classes (Acro, Commercial Heels, Latin Ballroom, Musical Theatre). Supplementary offerings include Private Lessons for personalized one-on-one instruction, Vibe Dance Company for competitive dancers, Birthday Party Packages, and Studio Rental services. The studio operates on a tiered tuition model based on weekly class hours and serves nearly 400 students across Snohomish and King County communities.

Differentiator

Problem solved

Functional benefit

Brands

• Vibe Dance Company: A competitive dance company with over 50 competitive dancers who perform at local community events, enter competitions throughout Washington State, attend Nationals every summer, and participate in fundraisers.

Products and services

• Combo Classes (Twinkle Toes Program) Age-appropriate combination dance classes for young dancers ages 2-6, introducing ballet, tap, jazz, and creative movement through four progressive sub-programs: Tiny Two's (30 min, age 2), Twinkle Toes (45 min, age 3), Showstoppers (45 min, ages 3-6), and Superstars (60 min, ages 5-6 with tumbling).
• Ballet Classes Comprehensive ballet program for ages 5-18 with progressive levels from introductory Primary Ballet A through advanced Ballet 5, including pointe work, pre-pointe preparation, and open adult classes. Taught under ABT National Curriculum Certification.
• Tap Classes Tap dance instruction following the Al Gilbert curriculum, covering Broadway and Rhythm Tap styles for students age 6 and older across multiple progressive levels (Tap 3-Tap 8).
• Jazz Classes Jazz dance instruction mixing high energy movement with contemporary, popular and classical music, focusing on flexibility, technique, musicality, and body alignment for ages 6 and older.
• Lyrical Classes Dance instruction combining ballet, jazz and contemporary techniques to interpret music and express emotion through movement, offered in eight levels for ages 7 and older with required concurrent Ballet enrollment.
• Contemporary Classes Contemporary dance instruction incorporating modern, lyrical, ballet and jazz techniques, emphasizing Bartenieff Fundamentals, Graham-based principles, floor work, improvisation, and partnering for ages 9 and older.
• Hip Hop Classes High-energy hip hop dance instruction following current trends in music videos and television, incorporating popping, locking, isolations, and freestyle movement for ages 4 and older.
• Breakdance Classes Breakdance instruction covering floor work, body contortion, popping, locking, power moves (Windmill, Headspins, Flares), freezes, and bboy/bgirl battles for ages 8 and older.
• Tumbling Classes Gymnastics-focused classes emphasizing flexibility, strength, and floor work across four progressive levels (Tumbling 1-4) teaching skills from basic rolls to advanced aerials and back handsprings for dancers age 8 and older.
• Specialty Classes Specialized dance instruction including Acro & Tricks, Commercial Heels, Latin Ballroom, Musical Theatre, Musical Theatre Heels, and Pom classes taught by designated faculty.
• Private Lessons One-on-one personalized dance instruction with professional instructors, offering customized teaching pace and style and choreography for special events; available to both current students and the general public at instructor-set pricing.
• Vibe Dance Company Competitive dance company composed of varying styles and ages, performing at community events, state competitions, and Nationals, with company members selected by annual audition. Company members pay premium tuition of $300-$550/month plus optional solo fees.
• Birthday Party Package Customizable dance-themed birthday celebration at the studio including 60 minutes of games and dancing with a custom choreographed routine, 30 minutes for pizza/cake/presents, party host, pizza for up to 15 children, beverages, paper goods, and balloons, priced at $250 with a $100 deposit.
• Studio Rental Private studio space rental for lessons or events using a sliding scale pricing model, available to outside instructors and event organizers at the studio's Snohomish facility.

Quantifiable outcome

• Students accepted into prestigious ballet programs including The Joffrey Ballet, American Ballet Theatre, Boston Ballet, Ballet West, San Diego Ballet, and Pacific Northwest Ballet Summer Intensives
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Others

• American Ballet Theatre: The national ballet company whose ABT National Curriculum is licensed to Vibe Dance Studio. Functions as an ecosystem participant — Vibe's ABT certification derives directly from this affiliation, making ABT a curriculum-and-reputation enabler rather than a direct competitor.
• The Little Gym: International youth enrichment franchise offering gymnastics, dance, and other movement classes for children. Competes for the same household enrichment dollars and operates a comparable franchise/scaled-up model, though dance is one of several offerings rather than the core focus.

Broad incumbents

• The Joffrey Ballet School: Premier ballet school affiliated with The Joffrey Ballet, providing graded curriculum and summer intensives that Vibe's students audition into. Comparable as a structured ballet training institution, but operates at a much larger, more elite scale.
• Steps on Broadway: Iconic NYC multi-style dance studio offering open classes across ballet, jazz, contemporary, tap, and hip-hop. Larger, broader incumbent in a different geography with an overlapping age-progressive curriculum model.
• Millennium Dance Complex: Large multi-location dance studio focused on hip-hop, contemporary, and jazz, with a strong brand in the competition space. Significantly larger scale and broader geographic footprint, but overlapping competitive-team and multi-style model.

Direct peers

• Pacific Northwest Ballet School: Seattle-based professional ballet school offering structured dance training across multiple levels. Operates in the same Pacific Northwest market and competes for the same aspiring young ballet students, including those seeking ABT-track summer intensives.
• Dance to EvOLve: Multi-location youth dance studio franchise offering recreational and competitive dance classes across multiple styles. Closely mirrors Vibe's hourly-based subscription tuition model, age-tiered curriculum, and competitive company structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/vibedancestudi0
• LinkedInlinkedin.com/company/vibe-dance-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vibe Dance Studio