Rodoviariaonline
Rodoviariaonline (rebranded as Rodon) is a Brazilian online marketplace, founded in 2006, that aggregates 350+ bus operators into a single search, seat-selection, and ticketing platform reaching 4,000+ destinations for end consumers, travel agencies, and corporate buyers in Brazil.
- Company typePrivate
- Founded2006
- HeadquartersCuritiba, Brazil
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Rodoviariaonline does
Rodoviariaonline, now operating under the brand Rodon, is a Brazilian online bus-ticketing marketplace founded in 2006 and registered as Rodoviariaonline Turismo e Serviços Online LTDA (CNPJ 13.968.124/0001-07), headquartered in the Alphaville district of Santana de Parnaíba, São Paulo. The company aggregates inventory, schedules, and seat availability from 350+ partner bus operators (viações) — including major carriers such as Catarinense, Cometa, Gontijo, Eucatur, Reunidas, Garcia, and Itapemirim — into a single search and booking experience that reaches 4,000+ destinations and 5,000+ localities across Brazil. The platform is delivered via a web portal (rodoviariaonline.com.br), an Android mobile app, and a separate B2B portal (Rodon Corporativo / b2b.rodoviariaonline.com.br) that serves travel agents and corporate buyers, supported by a self-service SAC and an LGPD-compliant privacy/consent framework. Technically, the system provides real-time multi-carrier aggregation, interactive seat-map (poltrona) selection, and checkout integrated with Brazilian payment rails including Pix, Mercado Pago, NuPay, PicPay, and major credit card networks, with payment processing designed not to store card data.
The company monetizes through a per-transaction Taxa de Conveniência (convenience/service fee) charged to the end customer at checkout, commissions or margins earned on bus tickets resold from the 350+ partner viações (marketplace model), and a separate B2B corporate quotation and booking motion. It also drives engagement through promotional and refer-a-friend ("Indique e Ganhe") campaigns, and supports organic acquisition via a 1,361-page SEO-optimized travel blog covering Brazilian destinations, events, and travel tips. Rodoviariaonline holds Cadastur (Brazilian Ministry of Tourism) and Compra Segura trust seals, complies with ANTT Resolution 4.282 for ticket-related rights, and operates within the Quero Passagem group (Grupo QP), alongside sister brands Quero Passagem, Viajo Mucho, and La Terminal.
Rodoviariaonline firmographics
Firmographics- Name
- Rodoviariaonline
- Legal name
- Rodoviariaonline Turismo e Serviços Online LTDA
- Website
- https://rodoviariaonline.com.br
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rodoviariaonline (rebranded as Rodon) is a Brazilian online marketplace, founded in 2006, that aggregates 350+ bus operators into a single search, seat-selection, and ticketing platform reaching 4,000+ destinations for end consumers, travel agencies, and corporate buyers in Brazil.
- Ownership category
- akta.pro rank
Rodoviariaonline industry classification
Industry- Product category
- Online Bus Ticketing Marketplace
- NAICS
- Travel Arrangement and Reservation Services (5615), Travel Agencies (561510)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Transportation Services (4700)
- akta.pro primary industry
- Ground Transport Booking Platforms (Rail/Bus/Shuttle) (THALAFAD)
- akta.pro secondary industries
- B2B Agent/Partner Booking Portals (Extranet) (THALADAJ), Corporate Travel Booking Platforms (Online Booking Tools/SME) (THALAFAI)
Keywords
Where Rodoviariaonline is headquartered
LocationHeadquarters
- HQ city
- Curitiba
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Rodoviariaonline business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Convenience fee (Taxa de Conveniência): Per-transaction convenience/service fee charged by the portal to the customer on each ticket purchase, described as the cost of maintaining support teams, site and systems. Equivalent to the average bus fare to a bus terminal; charged per booking.
- Bus ticket resale commissions: Acts as an online sales channel / virtual ticket counter for 350+ partner bus operators (viações) across Brazil, earning commissions or margins on ticket sales distributed through the portal.
- Corporate B2B travel services: Corporate (Rodon B2B) portal offering quote management and booking services to corporate clients and travel agents, enabling them to send quotes to their own customer networks.
- Promotional and referral marketing campaigns: Discount campaigns (e.g., MercadoPago, "Indique e Ganhe" refer-a-friend) and special offers that drive transaction volume and engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Consumer online ticket purchase with convenience fee |
| Unit Pricing | Pay-as-you-go | Promotional fares and campaigns |
| Other | Pay-as-you-go | Corporate B2B / travel-agent account |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Rodoviariaonline product offering
Product offeringCore offering
Rodoviariaonline (now branded Rodon) operates an online bus-ticketing marketplace that aggregates routes, schedules, and inventory from 350+ Brazilian bus operators (viações) into a single search-and-booking interface covering 4,000+ destinations. Travelers can compare departures, visually select seats, pay online through Brazilian payment rails (Pix, credit cards, Mercado Pago, NuPay, PicPay), and manage post-purchase changes and refunds. A separate B2B portal (Rodon Corporativo) enables travel agents and corporate clients to issue bus-ticket quotations to their own customer networks.
Product overview
Rodoviariaonline (rebranded as Rodon) is a single-product bus-ticketing platform anchored by the Rodon B2C consumer portal, augmented by the separate Rodon Corporativo (B2B) quotation portal for travel agents and corporate buyers, and flanked by support and content modules including the Guia de Viagem (Travel Guide / Blog) and the Central de Dúvidas (FAQ / Help Center). The consumer portal and B2B portal share the same underlying payment and route inventory across 350 partner carriers and 4,000 destinations in Brazil, while the Blog and FAQ function as integrated content and support layers of the unified Rodon platform. Sister brands Quero Passagem, Viajo Mucho, and La Terminal sit alongside Rodon within the QP Group portfolio and are surfaced in the site footer.
Differentiator
Problem solved
Functional benefit
Brands
- Rodon B2B (Corporativo): Corporate/business-facing platform of Rodon (Rodoviariaonline) for sending quotations and managing corporate clients' bus travel.
Products and services
- Rodon Consumer Bus-Ticketing Portal Consumer-facing online bus-ticketing portal (formerly Rodoviariaonline) that lets Brazilian travelers search routes, compare departures from 350 partner bus carriers, and buy tickets online to more than 4,000 destinations, with multi-payment-method checkout including Pix, NuPay, Mercado Pago, and major credit-card brands.
- Rodon Corporativo (B2B Quotation Portal) Separate B2B portal that enables travel agencies and corporate clients to build bus-ticket quotations, manage bookings, and send them directly to their own customer network, operating as a distinct login surface from the B2C Rodon site.
Quantifiable outcome
- More than 5 million people connected to bus travel
- +3 more outcomes
Companies that use Rodoviariaonline
Customer profileSegments3 records
Ideal customer profiles3 records
Rodoviariaonline technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature5 records
Rodoviariaonline partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered flagship, minor and core.
- Quero Passagem (Grupo QP)flagshipParent / sister brand within Grupo QP, displayed in the site footer under "Conheça o Grupo QP". Both brands operate within the Brazilian online bus-ticket distribution ecosystem, with consumers being redirected between Rodoviariaonline and QueroPassagem depending on flow. The two share technology and corporate structure.
- Viajo MuchominorListed as part of the Grupo QP family of brands in the Rodoviariaonline footer, indicating a sister-brand relationship within the broader corporate travel portfolio.
- La TerminalminorListed as part of the Grupo QP family of brands in the Rodoviariaonline footer, indicating a sister-brand relationship, likely focused on Latin American bus terminal / ticketing markets.
- Viação CatarinensecoreMajor Brazilian bus operator (90-year history) integrated into the Rodoviariaonline marketplace, offering tickets across multiple Brazilian corridors. Featured in dedicated company blog content celebrating fleet investments and the VIP service.
- Viação CometacoreMajor Brazilian bus operator integrated into the Rodoviariaonline marketplace; mentioned in dedicated blog content about its expanded "Sala Net" at São Paulo's Tietê terminal.
- Viação GontijocoreMajor Brazilian bus operator integrated into the Rodoviariaonline marketplace.
- Viação EucaturcoreMajor Brazilian bus operator integrated into the Rodoviariaonline marketplace.
- Viação ReunidascoreBrazilian bus operator integrated as a partner of Rodoviariaonline, announced on the company's blog ("Viação Reunidas é nova parceira da Rodoviariaonline®").
- Viação Reunidas PaulistacoreBrazilian bus operator integrated as a partner of Rodoviariaonline, announced on the company's blog ("Viação Reunidas Paulista é o novo parceiro do Rodoviariaonline").
- Viação Expresso BrasileirocoreBrazilian bus operator integrated as a partner for the Rio-São Paulo corridor, announced on the company's blog ("Passageiros do eixo Rio-São Paulo ganham nova opção de viação!").
- Viação ItapemirimcoreBrazilian bus operator integrated as a partner of Rodoviariaonline, announced on the company's blog ("Viação Itapemirim: Rodoviariaonline anuncia nova parceria").
- Viação Águia BrancacoreBrazilian bus operator announced as a new partner of Rodoviariaonline alongside Salutaris.
- Viação SalutariscoreBrazilian bus operator announced as a new partner of Rodoviariaonline alongside Águia Branca.
- Viação GarciacoreMajor Brazilian bus operator integrated into the Rodoviariaonline marketplace.
- Viação SampaiocoreBrazilian bus operator announced as a new partner of Rodoviariaonline in February.
- Viação ProgressocoreBrazilian bus operator added as a partner of Rodoviariaonline, expanding destinations and options.
- Viação Lopes SulminorBrazilian bus operator added as another viação option for Rodoviariaonline customers.
- POP RecargaminorMarketing/promotional partnership announced via the Rodoviariaonline blog as a new partner ("POP Recarga é o novo parceiro do Rodoviariaonline").
- ISIC (International Student Identity Card)minorPartnership enabling student discounts ("Estudante também tem desconto com a gente") on bus tickets via ISIC.
- Assist CardminorTravel-insurance partnership announced via the blog ("Assist Card: Nova parceria trará mais segurança aos clientes da Rodoviariaonline").
- Mercado PagocorePayment-processing integration; Mercado Pago listed as an accepted payment method in the site footer and supported by dedicated promotional campaigns (Campanha MercadoPago).
- Pix (Banco Central do Brasil instant payment system)coreIntegrated instant-payment rail used as an accepted payment method on the site, including instant refunds to original accounts.
- Mastercard, Visa, Hipercard, American Express, Elo, NuPaycoreCredit-card payment integrations; brand logos displayed in the footer as supported payment methods.
- SpirallabminorTechnology vendor credited as the developer of the Rodoviariaonline website ("Desenvolvido por Spirallab") with UTM-tagged credit links.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Rodoviariaonline competitors and assessment
Company assessmentDirect peers
- Buser: Brazilian bus-travel marketplace that aggregates charter and scheduled bus inventory and sells direct to consumers. Comparable marketplace flywheel, payment integration, and SEO/content-driven acquisition.
- BusBud: Global intercity bus-ticketing marketplace with Brazil operations. Comparable in aggregation model, real-time inventory, and multi-carrier booking experience.
- ClickBus: Brazilian online bus-ticket aggregator connecting travelers to multiple viações. Closely comparable in marketplace model, B2C/B2B channels, and inventory aggregation across Brazil.
- BusFor (Brazil): Online bus ticket aggregator in Brazil offering multi-carrier search and booking. Directly comparable marketplace product and customer base.
- DeÔnibus: Brazilian online bus ticket portal aggregating multiple carriers. Directly competes on the same B2C bus-discovery and booking use case in Brazil.
- Quero Passagem: Sister brand within Grupo QP; operates a Brazilian online bus-ticketing marketplace with overlapping route inventory and carrier base. Most directly comparable in product, business model, and target customer.
Broad incumbents
- 123milhas: Large Brazilian online travel platform selling bus, air, and hotel tickets. Overlaps with Rodon on the bus-ticketing funnel but operates a much broader travel category.
- FlixBus Brazil: Global low-cost intercity bus operator expanding into Brazil. Competes for the same passenger demand through a different asset-light franchise model with strong brand and digital UX.
- Viação Cometa (direct): Major Brazilian bus operator with its own direct online ticketing site. Represents the disintermediation alternative: travelers can bypass marketplaces and buy straight from carriers.
Emerging players
- Wemobi (Grupo JCA): Digital arm of Brazilian bus conglomerate JCA, operating a low-cost bus platform (Cometa, Catarinense, Rápido Ribeirão). A vertical-integration competitor that threatens the aggregator model from the supply side.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights8 records
Customer concentration
Rodoviariaonline social profiles
Digital presenceRodoviariaonline compliance and trust
Trust signalCompliance4 records
Rodoviariaonline financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rodoviariaonline leadership team
Management profileNumber of profiles
Profiles1 record
Rodoviariaonline funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rodoviariaonline M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rodoviariaonline
What does Rodoviariaonline do?
Rodoviariaonline (now branded Rodon) operates an online bus-ticketing marketplace that aggregates routes, schedules, and inventory from 350+ Brazilian bus operators (viações) into a single search-and-booking interface covering 4,000+ destinations. Travelers can compare departures, visually select seats, pay online through Brazilian payment rails (Pix, credit cards, Mercado Pago, NuPay, PicPay), and manage post-purchase changes and refunds. A separate B2B portal (Rodon Corporativo) enables travel agents and corporate clients to issue bus-ticket quotations to their own customer networks.
Is Rodoviariaonline a public or private company?
Rodoviariaonline is a private company. It is classified as corporate owned and is currently operating.
When was Rodoviariaonline founded?
Rodoviariaonline was founded in 2006. It employs 11 to 50 people.
Where is Rodoviariaonline based?
Rodoviariaonline is headquartered in Curitiba, Brazil, in the Latin America region.
How does Rodoviariaonline make money?
Four revenue lines are on record. Convenience fee (Taxa de Conveniência) is the primary driver. The others are bus ticket resale commissions, corporate B2B travel services and promotional and referral marketing campaigns.
Who are Rodoviariaonline's main competitors?
Direct peers on record are Buser, BusBud, ClickBus, BusFor (Brazil), DeÔnibus and Quero Passagem. Broad incumbents are 123milhas, FlixBus Brazil and Viação Cometa (direct). Wemobi (Grupo JCA) is listed as an emerging player.
Does Rodoviariaonline have an API?
No public API is recorded for Rodoviariaonline.
What industry is Rodoviariaonline in?
Rodoviariaonline's product category is Online Bus Ticketing Marketplace. Its primary akta.pro industry code is THALAFAD, Ground Transport Booking Platforms (Rail/Bus/Shuttle), with a secondary code of THALADAJ, B2B Agent/Partner Booking Portals (Extranet). Its NAICS code is 5615 and its SIC code is 4731.