All Seniors Care Living Centres

What All Seniors Care Living Centres does

All Seniors Care Living Centres (ASC) is a privately held, family-owned Canadian operator of retirement residences, founded in 2005 and headquartered in Toronto. The company owns and operates 29 retirement residences across 14 cities in five provinces — Alberta, Saskatchewan, Manitoba, Ontario, and Québec — serving more than 4,000 residents with a workforce of approximately 2,500-3,000 employees. ASC delivers a continuum of care covering Independent Living, Assisted Living, Memory Care, and Senior Apartments, anchored by two proprietary wellness programs: ACTIV8, a multi-dimensional wellness offering across physical, cognitive, social, and emotional dimensions, and BLOSSOM Living, a person-centred memory care program initiated by COO Lily Goodman in 2021 and first deployed at Shaftesbury Park in Winnipeg.

The technology layer is the QOLA platform, a proprietary Quality-of-Life assessment and monitoring system with a family-facing mobile app that provides daily transparency on care delivery. The company is licensed under CARF and the Alberta Seniors Communities & Housing Association (ASCHA) in Alberta, under the Retirement Homes Act in Ontario, and under Québec's Act Respecting Care and Social Services plus CISSSO standards. Its signature community event, the annual ASC Senior Games, runs across all 29 residences and serves as both a brand-building asset and a resident-engagement engine.

ASC generates revenue primarily through monthly recurring rentals on residential suites, with additional revenue from tiered care service add-ons (assisted living, memory care), short-term respite stays, and ancillary services. The direct-to-consumer go-to-market uses a website with Book-a-Tour CTAs, a Lifestyle Director at each residence who guides prospective residents, monthly email newsletters, organic social channels, and earned media. The Age-in-Place model allows residents to transition between care levels without relocating, which supports both retention and per-resident revenue expansion as care needs evolve.

Name

All Seniors Care Living Centres

Legal name

All Seniors Care

Website

https://allseniorscare.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Short description

All Seniors Care Living Centres is a privately held, family-owned Canadian operator of 29 retirement residences across 5 provinces, serving more than 4,000 residents with Independent Living, Assisted Living, Memory Care, and Senior Apartments under signature ACTIV8 and BLOSSOM Living programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Monthly Rental - Retirement Residence Living: All Seniors Care generates revenue through monthly rental costs for retirement residence suites. Costs vary widely based on the retirement home selected, level of care required, suite size, and additional services. Costs of living included: heat, hydro, taxes, upkeep. Add-on services include various levels of care support.
2. Care Services (Add-on): Additional revenue from care services including assisted living, memory care, and other support services. Residents can add services as their needs evolve, allowing for upsell opportunities as care levels change.
3. Short-Term Respite Stays: Short stay or overnight options available for prospective residents to trial the residence, generating additional revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

All Seniors Care Living Centres owns and operates 29 retirement residences across five Canadian provinces, providing a continuum of senior living services including independent living, assisted living, memory care, and senior apartments under a monthly rental subscription. Its offering is differentiated by the ACTIV8 wellness program, the BLOSSOM Living memory care program, and the QOLA quality-of-life monitoring platform, all delivered through directly managed company-owned communities.

Product overview

All Seniors Care Living Centres operates as a unified retirement living platform offering multiple levels of care across a national network of 29+ retirement residences. The company provides a continuum of care including Independent Living, Assisted Living, Memory Care, and Senior Apartments, supported by signature wellness programs ACTIV8 and BLOSSOM Living, plus the annual ASC Senior Games. The portfolio spans residences in Alberta, Saskatchewan, Manitoba, Ontario, and Québec, with amenities including fine dining, fitness centers, spas, movie theaters, and outdoor recreational spaces. The integrated product ecosystem enables residents to age in place, transitioning between care levels within the same community.

Differentiator

Problem solved

Functional benefit

Brands

• ACTIV8: Comprehensive wellness program designed to support physical, cognitive, and social well-being of residents. Includes categories like ACTIV8 Move, ACTIV8 Body, and ACTIV8 Rejuvenate.
• BLOSSOM Living

Products and services

• ACTIV8 Wellness Program

Quantifiable outcome

• Over 20,000 Canadians served through leadership of founding family
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Amica Senior Lifestyles: Canadian premium retirement residence operator offering independent living, assisted living, and memory care with a focus on luxury amenities and lifestyle programming. Comparable to ASC's premium positioning and resort-style amenities.
• Chartwell Retirement Residences: Largest Canadian operator of seniors housing with 200+ residences across multiple provinces. Direct competitor to ASC's retirement residence model, offering independent living, assisted living, and memory care under a similar monthly rental continuum.
• Seasons Retirement Communities: Canadian operator of retirement residences offering independent and assisted living across multiple provinces. Comparable to ASC in service model and Canadian market focus, though typically at a smaller community scale.
• Revera Inc. Major Canadian-owned senior living and retirement residence operator with hundreds of residences across multiple provinces, plus UK and US operations. Closely comparable to ASC in service offerings, family/corporate heritage, and care continuum.
• Verve Senior Living: Canadian operator of retirement residences offering independent living, assisted living, and memory care in Ontario, Quebec, and Alberta. Similar mid-market to premium positioning and continuum-of-care approach to ASC.
• Sienna Senior Living: Public Canadian senior living operator providing independent living, assisted living, memory care, and long-term care across Ontario and Western Canada. Directly comparable to ASC in service mix, geographic focus, and continuum-of-care model.

Regional players

• Responsive Health Management: Canadian operator of retirement residences and long-term care homes, primarily in Ontario. Comparable to ASC's Ontario-heavy footprint and care continuum model.

Broad incumbents

• Extendicare: Public Canadian provider of long-term care, retirement living, and home health services across Canada. Overlaps with ASC on retirement living and offers broader continuum including skilled nursing and home care.
• Atria Senior Living: Large US-based operator of senior living communities with independent living, assisted living, and memory care. Comparable to ASC on continuum-of-care model and lifestyle programming; serves as a cross-border reference for ASC's scale ambitions.
• Brookdale Senior Living: Largest US senior living operator offering independent living, assisted living, memory care, and continuing care. Comparable to ASC on continuum model; useful benchmark for scale economics and program standardization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AllSeniorsCare

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Seniors Care Living Centres