What Yody does

YODY (Công Ty Cổ Phần Thời Trang YODY) is a Vietnamese mid-market fashion retailer founded in 2009 (registered as a joint stock company on March 4, 2017) and headquartered in Hải Phòng, operating the largest claimed physical retail network in Vietnam with 277 stores nationwide alongside its e-commerce platform yody.vn. The company serves individual consumers across men's, women's, and children's segments with apparel spanning polo shirts, dress shirts, t-shirts, jeans, dress pants, hoodies, sportswear, sun-protection jackets, windbreakers, and down jackets, plus accessories and undergarments. Functional differentiation is delivered through a portfolio of branded fabric technologies including UPF50+ UV protection (blocking 98% of UVA/UVB), S.Cafe recycled coffee-ground fiber for odor control, Cool-FX cooling, nano wrinkle-resistant treatments, weft-double water-resistant fabric, XTRA-HEAT thermal insulation, and 3S ultra-light down construction, with YKK zippers used in outerwear.

YODY operates a dual GTM motion combining direct-to-consumer retail (277 physical stores plus e-commerce) with a B2B uniform service (Đồng Phục YODY) targeting corporate clients via a dedicated landing page. Pricing is positioned in the mid-market band from 99,000 VND (entry-level basics) to 1,689,000 VND (premium down jackets), with frequent promotions offering 20-50% discounts. The company runs sub-brands (Yoguu, Yody Sport, Xtra-Heat), a loyalty program, content marketing via its blog and Facebook/Zalo/TikTok channels, and a toll-free customer service hotline (1800 2086). Most recently, YODY added an AI-powered virtual try-on feature to its online storefront to reduce fit uncertainty for digital shoppers.

Name

Yody

Legal name

CÔNG TY CỔ PHẦN THỜI TRANG YODY

Website

https://yody.vn

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

YODY is a Vietnamese mid-market fashion retailer operating 277 physical stores nationwide plus the yody.vn e-commerce platform, serving mass-market consumers across men's, women's, and children's apparel with proprietary functional fabric technologies and a B2B uniform service.

Ownership category

akta.pro rank

Product category

Apparel Retail

NAICS

Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (458110), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)

akta.pro primary industry

Performance Outerwear & Technical Apparel (CRAAAEAB)

akta.pro secondary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

Keywords

• Fashion apparel retail
• Functional clothing
• Corporate uniforms
• Casual wear
• Family clothing

Headquarters

HQ city

Hai Duong

HQ country

Vietnam

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Sales (Physical Stores): YODY's primary revenue stream comes from 277 physical retail stores across Vietnam, selling apparel across men's, women's, and children's categories. The company also sells uniforms (đồng phục) to corporate clients through dedicated B2B sales.
2. E-commerce (Online Sales): Revenue from online sales through yody.vn, where customers can browse, purchase, and have products delivered nationwide. The platform supports cash on delivery and online payment methods.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Yody designs, manufactures, and retails its own branded fashion apparel for men, women, and children through 277 physical stores across Vietnam and an e-commerce platform (yody.vn). Its portfolio centers on functional everyday clothing — polo shirts, dress shirts, t-shirts, jeans, trousers, hoodies, sun-protection jackets, windbreakers, and down jackets — built around proprietary fabric technologies such as UPF50+ UV protection, water-resistant weft-double fabric, S.Cafe coffee-ground fiber, Cool-FX cooling, nano wrinkle-resistance, and XTRA-HEAT thermal insulation. The company also offers a B2B corporate uniform service (Đồng Phục YODY) and an AI-powered virtual try-on feature for online shoppers.

Product overview

Yody is a Vietnamese fashion retail company offering a comprehensive portfolio of men's, women's, and children's clothing through both online and offline channels (277 stores nationwide). The product portfolio centers on core apparel categories including polo shirts, dress shirts, t-shirts, jackets (sun-protection, windbreakers, down jackets), pants (dress pants, jeans, khaki, shorts), hoodies, fleece, and sportswear. Beyond retail, Yody provides corporate uniform services (Đồng Phục) for businesses. The company also operates several branded collections including EASY OFFICE (business casual), ÁO CHỐNG NẮNG (sun-protection with UPF50+), JEAN FLEX (flexible denim), XTRA-HEAT (thermal wear), COMFORT ME-COMFORT WE (comfort-focused), and Dream Team Winner (summer). Yody differentiates through technology-enhanced shopping experiences, notably an AI-powered virtual try-on feature that allows customers to visualize clothing before purchasing online.

Differentiator

Problem solved

Functional benefit

Brands

• Yoguu: Sub-brand featuring graphic t-shirts and casual wear with youthful, artistic designs
• Yody Sport
• Xtra-Heat

Products and services

• Men's Polo Shirts (Áo Polo Nam) Premium men's polo shirts with classic folded collar design, crafted from soft, breathable fabric with moisture-wicking properties. Available in Regular, Slim, and Relax fits. Sold to individual consumers through Yody stores and yody.vn.
• Men's Dress Shirts (Áo Sơ Mi Nam) Men's dress shirts available in short and long sleeve styles, featuring wrinkle-resistant, breathable fabrics including Nano, Oxford, and Bamboo fiber variants. Targeted at professionals and office wear.
• Men's T-Shirts (Áo Thun Nam) Men's t-shirts and casual tops in Regular, Relax, and Oversize fits. Made from 100% Premium Cotton, S.Cafe fabric (recycled coffee grounds), and Pima cotton.
• Men's Sun-Protection Jackets (Áo Khoác Chống Nắng Nam) Sun-protective jackets for men with UPF50+ rating blocking 98% of UVA and UVB rays. Features Da Ca UV fabric technology with 47% cotton composition and breathable mesh lining.
• Men's Windbreakers (Áo Gió Nam) Wind-resistant jackets with water-repellent weft-double weave fabric technology. Features UPF50+ sun protection, breathable mesh lining, and YKK zippers.
• Men's Down Jackets (Áo Phao Nam)

Quantifiable outcome

• UPF50+ UV protection blocking 98% of UVA and UVB rays, effective for 20-30 washes
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature7 records

Partnerships

One partnership is on record.

• YKK (Yoshida Kogyo Kabushikigaisha)coreTechnology or IntegrationYODY uses YKK zippers in its UV-protection jackets and other outerwear products. YKK is a globally recognized Japanese zipper manufacturer known for durability and smooth operation. The company specifically highlights YKK zippers as a quality feature of its products, noting that customers can trust the zippers will not jam even after extended use.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Zara (Inditex): Zara is part of Inditex, a global fast-fashion leader expanding in Vietnam's premium malls. While positioned slightly above YODY on price, it competes for the same fashion-conscious Vietnamese consumer in major urban centers.
• Mango: Mango is a Spanish global fashion brand with growing presence in Vietnam, targeting the same women-focused mid-market segment that YODY competes in, with overlapping price points and store formats.
• H&M: H&M is a global fast-fashion retailer expanding in Vietnam, offering men's, women's, and children's apparel at price points directly comparable to YODY. Its brand recognition and supply scale pose a material competitive threat.
• Uniqlo: Uniqlo (Fast Retailing) is a global fast-fashion incumbent aggressively expanding in Vietnam with stores in major cities. It overlaps YODY's mid-market basics (T-shirts, polos, outerwear) and applies pricing pressure from a global supply-chain advantage.

Direct peers

• IVY moda: IVY moda is a fast-growing Vietnamese women's fashion brand with a strong store network and e-commerce presence, directly competing with YODY's women's segment on style, price, and physical retail accessibility.
• Elise: Elise is a Vietnamese fashion brand operating multi-store retail with women's and family-segment apparel. It targets the same mid-market Vietnamese consumer as YODY with comparable store footprints in major cities.
• Canifa: Canifa is one of Vietnam's leading mid-market domestic fashion brands, operating a large multi-store retail network selling men's, women's, and children's apparel at comparable price points. It is the most direct head-to-head competitor to YODY in the Vietnamese mid-market segment.
• An Phước: An Phước (Pierre Carduin-branded) is a Vietnamese apparel brand with nationwide stores offering men's and women's fashion at mid-to-upper price points. It competes with YODY for the same Vietnamese family-shopper customer in shopping mall locations.
• Owen: Owen is a Vietnamese men's apparel brand with a strong physical retail presence and a focus on dress shirts, trousers, and business-casual wear — directly overlapping YODY's core men's categories at similar mid-market pricing.
• Biti's: Biti's is a major Vietnamese apparel/footwear brand with nationwide retail presence and a family-segment positioning similar to YODY. While footwear-led, it competes directly for the same household apparel wallet and store traffic in Vietnam.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/yody

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yody