What IVY moda does

IVY moda is a privately held Vietnamese fashion retail company headquartered in Hanoi, operating an omnichannel business that serves mass-market consumers in Vietnam. Its core customer is the professional woman seeking modern office attire, with extended lines serving men and children. The company distributes through an owned e-commerce website (ivymoda.com), native iOS and Android mobile applications, a network of physical retail stores including outlet locations, and a customer service hotline — supported by an active presence on Facebook, Instagram, YouTube, and Zalo.

The product portfolio spans the core IVY moda women's line (dresses, blouses, outerwear, pants, skirts), a men's collection, the premium Senora formal evening wear line, the Metagent contemporary sub-brand, IVY kids children's apparel, online-exclusive collections (including the THE CLASSY x Huyền Lizzie collaboration), and a dedicated OUTLET clearance channel. Pricing ranges from approximately 150,000 VND at outlet to over 2 million VND at full price, with frequent promotional cycles offering 20%–70% discounts. The technology stack is conventional e-commerce and mobile with no proprietary platform or AI/ML components identified; operating geographies are limited to Vietnam (Southeast Asia).

The business model is a standard B2C unit-pricing fashion retail model, monetizing through individual item sales across categories and channels. There is no disclosed funding, no external institutional ownership, and no public listing. The company is registered with the Vietnamese Ministry of Industry and Trade under business license number 36596, indicating formal e-commerce compliance within the domestic market.

Name

IVY moda

Legal name

IVY moda

Website

https://ivymoda.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

IVY moda is a privately held Vietnamese fashion retailer headquartered in Hanoi, selling modern office wear, men's, children's, and formal evening apparel to Vietnamese consumers through its e-commerce site, mobile apps, and physical stores.

Ownership category

akta.pro rank

Product category

Women's Fashion Apparel

NAICS

Clothing and Clothing Accessories Retailers (4581), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Mid-Tier Department Stores (Apparel-Led) (CRAGACAB)

akta.pro secondary industry

Special-Occasion & Formalwear Department Stores (CRAGAGAG)

Keywords

• Women's office fashion
• Vietnamese apparel brand
• Men's professional wear
• Children's clothing line
• Fashion e-commerce

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure, Technology or R&D

Pricing tiers

Distribution channels4 records

Marketing channels7 records

Core offering

IVY moda is a Vietnamese fashion retail brand that designs, sources, and sells modern office wear and contemporary apparel. The core assortment includes women's professional clothing (dresses, blouses, outerwear, pants, skirts, suits), with adjacent lines in men's fashion, children's clothing under the IVY kids sub-brand, premium formal evening wear under the SENORA sub-brand, and contemporary pieces under Metagent. Products are sold directly to consumers via the company's own e-commerce website, native mobile apps, and a network of physical retail and outlet stores across Vietnam.

Product overview

IVY moda is a Vietnamese fashion e-commerce retailer offering a multi-category portfolio centered on modern office wear for women, complemented by men's fashion and children's clothing (IVY kids). The product ecosystem includes: the core IVY moda women's line featuring dresses, blouses, outerwear, pants, and skirts; a men's collection with polo shirts, dress shirts, and casual wear; the premium SENORA formal evening wear collection; the Metagent contemporary sub-brand; online-exclusive collections like THE CLASSY; and an OUTLET clearance channel. The company positions itself on design diversity, allowing customers to find products matching their physique and personal style.

Differentiator

Problem solved

Functional benefit

Brands

• Senora: A sub-brand featuring formal evening dresses and gowns, including the Senora collection for special occasions.
• IVY kids

Products and services

• IVY moda Women's Fashion Core women's fashion line offering modern office wear including dresses, blouses, outerwear, pants, skirts, suits, and coordinated sets, designed for professional women in Vietnam.
• IVY moda Men's Collection Men's fashion line including polo shirts, t-shirts, dress shirts, sweaters, jackets, and pants suitable for both professional and casual settings.
• IVY kids Children's fashion sub-brand offering age-appropriate clothing for kids, sold through IVY moda's retail channels.
• SENORA Formal Evening Wear Premium formal and evening wear sub-brand featuring elegant dresses and gowns for special occasions and galas.
• Metagent Contemporary fashion sub-brand under IVY moda offering additional style directions within the company's product portfolio.
• THE CLASSY x Huyền Lizzie Collection Exclusive online-only office wear collection launched as a collaboration with Huyền Lizzie, featuring modern and elegant designs available exclusively via IVY moda's digital channels.
• IVY moda OUTLET Outlet clearance channel offering discounted previous-season women's and men's apparel starting from 150,000 VND, including outlet-specific promotion pages such as 'GIÁ MỚI | SALE ALL 70%'.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights5 records

Direct peers

• BOO: Vietnamese contemporary fashion brand targeting young professionals with workwear and casualwear. Directly comparable to IVY moda on women's office-fashion positioning and Vietnamese e-commerce-led distribution.
• Juno: Vietnamese fashion brand focused on women's shoes and apparel, with a strong retail and e-commerce presence. Overlaps directly with IVY moda on women's fashion targeting and Vietnamese omnichannel distribution.
• Elise: Vietnamese women's fashion brand offering modern office and casual wear. Closely comparable to IVY moda's core women's line in style positioning, price band, and Vietnamese consumer base.
• Canifa: Vietnamese multi-category fashion retailer selling men's, women's, and children's apparel at similar mid-tier price points through both stores and e-commerce. Highly comparable to IVY moda in target customer, assortment breadth, and Vietnam-only footprint.
• Yody: Vietnamese apparel retailer with broad men's, women's, and kids' offerings sold through stores and online. Comparable in scale, multi-category positioning, and domestic Vietnamese omnichannel model.

Broad incumbents

• Uniqlo: Global basics and casualwear retailer with a strong store-and-online model. Overlaps with IVY moda on everyday apparel and Vietnamese retail presence, though positioned more on functional basics than office fashion.
• H&M: International fast-fashion retailer with multi-category apparel at accessible price points. Comparable to IVY moda on women's fashion breadth and value pricing, though operating at vastly greater scale.
• Zara: Global fast-fashion incumbent with broad women's, men's, and kids' assortments including office-relevant pieces. Represents a larger, well-capitalized competitor that pressures pricing and assortment in markets it enters.

Emerging players

• Charles & Keith: Singapore-headquartered contemporary fashion and accessories brand with significant Southeast Asia retail and e-commerce footprint. Comparable on modern professional women's positioning and regional omnichannel execution.

Regional players

• Pomelo Fashion: Thai multi-brand fashion platform with retail and online presence across Southeast Asia. Comparable to IVY moda in modern women's apparel positioning and omnichannel model, but operates across multiple regional markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/thoitrangivymoda
• Facebookfacebook.com/thoitrangivymoda
• Instagraminstagram.com/ivy_moda
• Xx.com/SEOExecutive4
• LinkedInlinkedin.com/company/ivy-moda

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IVY moda