Cleveland Land Services

What Cleveland Land Services does

Cleveland Land Services is a privately held UK sports, leisure and landscape contractor headquartered in Guisborough, North Yorkshire, operating nationwide across England through three integrated divisions: CLS Landscape & Earthworks (hard and soft landscaping, civil engineering, bulk earthworks, land drainage, play areas, car parks, holiday park development and grounds maintenance), CLS Sports (design, construction and maintenance of synthetic, natural and hybrid sports pitches for football, rugby, hockey, cricket, tennis, athletics and MUGAs), and CLS Selfdrive (plant hire, equipment sales and a manufacturer-trained servicing team). The firm holds international sport accreditations including FIFA 2 Star, World Rugby and FIH National, and deploys proprietary hybrid pitch technologies — Verdi Mix (stitched synthetic fibres into natural turf) and Mixto (reinforced artificial turf carpet with sand infill and natural grass growth) — at venues ranging from UK schools and councils to elite international stadiums.

Revenue is generated through project-based construction contracts won via competitive tendering with public sector clients and direct appointments with private institutions, complemented by recurring grounds maintenance and end-of-season renovation programmes, plus a catalogue-based plant hire and equipment sales channel through CLS Selfdrive with nationwide delivery and on-site servicing. Customer base spans local government (Liverpool, Wolverhampton, Preston City Councils), independent education (Tonbridge, Yarm, Oundle, Kettlethorpe, Crofton schools) and professional or semi-professional sports clubs (Middlesbrough FC, Bradford City AFC, South Shields FC, Consett AFC). Hybrid pitch construction projects typically range from £500K to £1.5M depending on size and specification, and flagship engagements have included 21 natural grass pitches on an 80-acre site at Russell Foster Football Centre and redevelopment of a 105,000m2 site into nine natural sports pitches at Barnhurst Lane for Wolverhampton City Council.

The firm has been in continuous operation for nearly 50 years, launched CLS Selfdrive in 2007 to add plant hire and servicing capabilities, and remains family/closely held with no institutional investment, public listing, or parent company. Its strategic partnerships anchor capability in both directions: OEM relationships with Hydrema, Caterpillar, Iseki, New Holland, Campey Turf Care and Heras underpin the Selfdrive fleet and servicing operation, while construction-side partnerships with Notts Sport (synthetic turf systems) and repeat institutional clients such as Oundle School sustain the Sports division's delivery model.

Name

Cleveland Land Services

Legal name

Cleveland Land Services

Website

https://cleveland-land-services.co.uk

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

Cleveland Land Services is a privately held UK sports, landscape and plant hire contractor operating nationwide through three divisions — Landscape & Earthworks, Sports, and Selfdrive — delivering pitch construction, grounds maintenance, and equipment hire to schools, councils, and sports clubs.

Ownership category

akta.pro rank

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)

SIC

Services-Equipment Rental & Leasing, Nec (7359), Services-Miscellaneous Equipment Rental & Leasing (7350), Agricultural Services (700)

akta.pro primary industry

Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)

akta.pro secondary industry

Lot Clearing, Land Clearing & Brush Removal (HSAIADAH)

Keywords

• Sports pitch construction
• Landscape contracting
• Plant hire services
• Earthworks construction
• Groundcare equipment hire

Headquarters

HQ city

Guisborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Sports & Landscape Construction Projects: Project-based revenue from sports facility construction, landscape contracting, and earthworks. Revenue is earned through competitive tendering and direct appointments for construction projects including pitches, MUGAs, landscaping, and civil engineering works.
2. Plant Hire: Revenue from hiring out industrial machinery and equipment including excavators, dozers, dump trucks, tractors, trailers, and groundcare equipment. Customers pay fixed rates for equipment hire with nationwide delivery.
3. Equipment Sales: Sale of new and used machinery including compact tractors, groundcare equipment, trailers, and temporary fencing. One-time transaction revenue model.
4. Servicing and Repairs: Revenue from maintenance, servicing, and repair services for own equipment and external customers. Includes LOLER and PUWER regulation compliance certifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Cleveland Land Services is a UK contractor delivering three integrated service lines: landscape and earthworks construction for commercial and public-sector sites; design, build and maintenance of natural and hybrid sports pitches (with FIFA, World Rugby and FIH accreditations); and operated plant hire and self-drive equipment rental. Revenue is generated from construction contracts, recurring grounds maintenance agreements, and rental of owned construction and groundcare machinery.

Product overview

Cleveland Land Services operates three interconnected divisions: CLS Landscape & Earthworks (hard & soft landscaping, civil engineering, grounds maintenance, bulk earthworks, land drainage, play areas, car parks, and holiday park development), CLS Sports (synthetic and natural sports pitch construction, maintenance and renovation for football, rugby, hockey, tennis, cricket, athletics, and MUGAs, including hybrid pitch systems using Verdi Mix and Mixto technology), and CLS Selfdrive (plant hire, equipment sales, and servicing with a fleet of industrial machinery including excavators, dozers, dump trucks, tractors, trailers, and groundcare equipment from brands like Hydrema, Caterpillar, Iseki, Campey, and New Holland). The three divisions work together to provide comprehensive sports facility and landscaping solutions, with the Selfdrive division supporting CLS's own construction operations while serving external customers.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Hybrid pitch installation costs range from £500,000 to £1.5m depending on size and specifications
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core.

• HydremacoreTechnology or IntegrationHydrema is a key equipment brand in CLS Selfdrive's plant hire fleet, providing articulated dump trucks for hire. The partnership provides access to specialist low ground pressure equipment for challenging terrain projects.
• CaterpillarcoreTechnology or IntegrationCaterpillar equipment including dozers, excavators, and vibratory compactors are available through CLS Selfdrive's plant hire catalogue, providing industrial-grade machinery for construction projects.
• IsekicoreTechnology or IntegrationIseki tractors are offered through the CLS Selfdrive tractor hire and sales catalogue, providing compact and agricultural tractor solutions for groundcare and farming operations.
• New HollandcoreTechnology or IntegrationNew Holland tractors (T4.95 through T6070 Elite models) are available through CLS Selfdrive for hire and sales, providing agricultural machinery for various farming and groundcare applications.
• Campey Turf CarecoreTechnology or IntegrationCampey Turf Care specialist groundcare equipment is available through CLS Selfdrive. CLS is also a trained and approved centre for servicing and repairs on Campey Turfcare equipment.
• HerascoreTechnology or IntegrationHeras is a major partner providing temporary fencing and barrier systems (mesh panels, pedestrian barriers, acoustic barriers, hoardings) for hire through CLS Selfdrive. CLS operates as a leading UK supplier of Heras Readyfence products.
• Notts SportcoreStrategic or Co-development PartnerNotts Sport partnered with CLS Sports for the Kettlethorpe High School 3G pitch construction, providing FIFA 1 Star and World Rugby accredited synthetic turf systems.
• Oundle SchoolcoreStrategic or Co-development PartnerOundle School, one of Britain's leading co-educational boarding and day schools, has appointed CLS Sports multiple times for elite sports facility construction including a 20-lane cricket practice facility described as 'one of the best facilities [of their kind] in the world' by former England Cricketer John Crawley.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brandon Hire Station: UK tool and plant equipment rental provider with nationwide branch network. Directly comparable to CLS Selfdrive on general contractor plant hire and equipment rental.
• Ground Control: UK grounds maintenance and landscaping services company serving public and private clients. Comparable to CLS Landscape & Earthworks on grounds maintenance and site landscaping.
• S&C Slatter: UK-based sports facility construction specialist delivering synthetic and natural pitches, athletics tracks, and MUGAs. Direct competitor to CLS Sports for school, club, and council tender work across the UK.
• White Horse Contractors: Long-established UK sports turf, landscape, and civil engineering contractor. Closely comparable to CLS Landscape & Earthworks and CLS Sports divisions on grounds construction, drainage, and landscaping projects.
• SGL (Sports & Grounds Ltd): UK sports pitch construction and grounds maintenance contractor serving schools, clubs, and councils. Overlaps with CLS on synthetic pitch builds and natural turf maintenance services.
• McArdle Sport: UK sports turf and pitch construction company focused on natural and hybrid surfaces. Comparable to CLS Sports on hybrid pitch technology and grounds renovation work.

Broad incumbents

• idverde: Large UK and European grounds maintenance, landscaping, and environmental services provider. Broad incumbent competing with CLS Landscape & Earthworks on outsourced grounds contracts.
• Sunbelt Rentals UK: Major UK plant and equipment rental business (part of Ashtead Group). Competitor to CLS Selfdrive across excavator, dumper, and tool hire categories.
• Speedy Hire: UK's largest tool and equipment hire company with broad industrial fleet. Competes with CLS Selfdrive on plant hire, though Speedy is much larger and more generalist in fleet composition.
• Sodexo (UK Sports & Leisure Services): Global facilities management and services company with UK sports, leisure, and education facility maintenance offerings. Adjacent competitor to CLS for outsourced grounds and sports facility maintenance contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC3odAhfYfZCHNqhvAmqUpjQ
• Facebookfacebook.com/clevelandlandservices
• LinkedInlinkedin.com/company/cleveland-land-services

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cleveland Land Services