Cleveland Land Services
Cleveland Land Services is a privately held UK sports, landscape and plant hire contractor operating nationwide through three divisions — Landscape & Earthworks, Sports, and Selfdrive — delivering pitch construction, grounds maintenance, and equipment hire to schools, councils, and sports clubs.
- Company typePrivate
- Founded1974
- HeadquartersGuisborough, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Cleveland Land Services does
Cleveland Land Services is a privately held UK sports, leisure and landscape contractor headquartered in Guisborough, North Yorkshire, operating nationwide across England through three integrated divisions: CLS Landscape & Earthworks (hard and soft landscaping, civil engineering, bulk earthworks, land drainage, play areas, car parks, holiday park development and grounds maintenance), CLS Sports (design, construction and maintenance of synthetic, natural and hybrid sports pitches for football, rugby, hockey, cricket, tennis, athletics and MUGAs), and CLS Selfdrive (plant hire, equipment sales and a manufacturer-trained servicing team). The firm holds international sport accreditations including FIFA 2 Star, World Rugby and FIH National, and deploys proprietary hybrid pitch technologies — Verdi Mix (stitched synthetic fibres into natural turf) and Mixto (reinforced artificial turf carpet with sand infill and natural grass growth) — at venues ranging from UK schools and councils to elite international stadiums.
Revenue is generated through project-based construction contracts won via competitive tendering with public sector clients and direct appointments with private institutions, complemented by recurring grounds maintenance and end-of-season renovation programmes, plus a catalogue-based plant hire and equipment sales channel through CLS Selfdrive with nationwide delivery and on-site servicing. Customer base spans local government (Liverpool, Wolverhampton, Preston City Councils), independent education (Tonbridge, Yarm, Oundle, Kettlethorpe, Crofton schools) and professional or semi-professional sports clubs (Middlesbrough FC, Bradford City AFC, South Shields FC, Consett AFC). Hybrid pitch construction projects typically range from £500K to £1.5M depending on size and specification, and flagship engagements have included 21 natural grass pitches on an 80-acre site at Russell Foster Football Centre and redevelopment of a 105,000m2 site into nine natural sports pitches at Barnhurst Lane for Wolverhampton City Council.
The firm has been in continuous operation for nearly 50 years, launched CLS Selfdrive in 2007 to add plant hire and servicing capabilities, and remains family/closely held with no institutional investment, public listing, or parent company. Its strategic partnerships anchor capability in both directions: OEM relationships with Hydrema, Caterpillar, Iseki, New Holland, Campey Turf Care and Heras underpin the Selfdrive fleet and servicing operation, while construction-side partnerships with Notts Sport (synthetic turf systems) and repeat institutional clients such as Oundle School sustain the Sports division's delivery model.
Cleveland Land Services firmographics
Firmographics- Name
- Cleveland Land Services
- Legal name
- Cleveland Land Services
- Website
- https://cleveland-land-services.co.uk
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Cleveland Land Services is a privately held UK sports, landscape and plant hire contractor operating nationwide through three divisions — Landscape & Earthworks, Sports, and Selfdrive — delivering pitch construction, grounds maintenance, and equipment hire to schools, councils, and sports clubs.
- Ownership category
- akta.pro rank
Cleveland Land Services industry classification
Industry- NAICS
- Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)
- SIC
- Services-Equipment Rental & Leasing, Nec (7359), Services-Miscellaneous Equipment Rental & Leasing (7350), Agricultural Services (700)
- akta.pro primary industry
- Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)
- akta.pro secondary industry
- Lot Clearing, Land Clearing & Brush Removal (HSAIADAH)
Keywords
Where Cleveland Land Services is headquartered
LocationHeadquarters
- HQ city
- Guisborough
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Cleveland Land Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Sports & Landscape Construction Projects: Project-based revenue from sports facility construction, landscape contracting, and earthworks. Revenue is earned through competitive tendering and direct appointments for construction projects including pitches, MUGAs, landscaping, and civil engineering works.
- Plant Hire: Revenue from hiring out industrial machinery and equipment including excavators, dozers, dump trucks, tractors, trailers, and groundcare equipment. Customers pay fixed rates for equipment hire with nationwide delivery.
- Equipment Sales: Sale of new and used machinery including compact tractors, groundcare equipment, trailers, and temporary fencing. One-time transaction revenue model.
- Servicing and Repairs: Revenue from maintenance, servicing, and repair services for own equipment and external customers. Includes LOLER and PUWER regulation compliance certifications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based construction and maintenance services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Cleveland Land Services product offering
Product offeringCore offering
Cleveland Land Services is a UK contractor delivering three integrated service lines: landscape and earthworks construction for commercial and public-sector sites; design, build and maintenance of natural and hybrid sports pitches (with FIFA, World Rugby and FIH accreditations); and operated plant hire and self-drive equipment rental. Revenue is generated from construction contracts, recurring grounds maintenance agreements, and rental of owned construction and groundcare machinery.
Product overview
Cleveland Land Services operates three interconnected divisions: CLS Landscape & Earthworks (hard & soft landscaping, civil engineering, grounds maintenance, bulk earthworks, land drainage, play areas, car parks, and holiday park development), CLS Sports (synthetic and natural sports pitch construction, maintenance and renovation for football, rugby, hockey, tennis, cricket, athletics, and MUGAs, including hybrid pitch systems using Verdi Mix and Mixto technology), and CLS Selfdrive (plant hire, equipment sales, and servicing with a fleet of industrial machinery including excavators, dozers, dump trucks, tractors, trailers, and groundcare equipment from brands like Hydrema, Caterpillar, Iseki, Campey, and New Holland). The three divisions work together to provide comprehensive sports facility and landscaping solutions, with the Selfdrive division supporting CLS's own construction operations while serving external customers.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Hybrid pitch installation costs range from £500,000 to £1.5m depending on size and specifications
- +2 more outcomes
Companies that use Cleveland Land Services
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Cleveland Land Services technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Cleveland Land Services partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- HydremacoreHydrema is a key equipment brand in CLS Selfdrive's plant hire fleet, providing articulated dump trucks for hire. The partnership provides access to specialist low ground pressure equipment for challenging terrain projects.
- CaterpillarcoreCaterpillar equipment including dozers, excavators, and vibratory compactors are available through CLS Selfdrive's plant hire catalogue, providing industrial-grade machinery for construction projects.
- IsekicoreIseki tractors are offered through the CLS Selfdrive tractor hire and sales catalogue, providing compact and agricultural tractor solutions for groundcare and farming operations.
- New HollandcoreNew Holland tractors (T4.95 through T6070 Elite models) are available through CLS Selfdrive for hire and sales, providing agricultural machinery for various farming and groundcare applications.
- Campey Turf CarecoreCampey Turf Care specialist groundcare equipment is available through CLS Selfdrive. CLS is also a trained and approved centre for servicing and repairs on Campey Turfcare equipment.
- HerascoreHeras is a major partner providing temporary fencing and barrier systems (mesh panels, pedestrian barriers, acoustic barriers, hoardings) for hire through CLS Selfdrive. CLS operates as a leading UK supplier of Heras Readyfence products.
- Notts SportcoreNotts Sport partnered with CLS Sports for the Kettlethorpe High School 3G pitch construction, providing FIFA 1 Star and World Rugby accredited synthetic turf systems.
- Oundle SchoolcoreOundle School, one of Britain's leading co-educational boarding and day schools, has appointed CLS Sports multiple times for elite sports facility construction including a 20-lane cricket practice facility described as 'one of the best facilities [of their kind] in the world' by former England Cricketer John Crawley.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Cleveland Land Services competitors and assessment
Company assessmentDirect peers
- Brandon Hire Station: UK tool and plant equipment rental provider with nationwide branch network. Directly comparable to CLS Selfdrive on general contractor plant hire and equipment rental.
- Ground Control: UK grounds maintenance and landscaping services company serving public and private clients. Comparable to CLS Landscape & Earthworks on grounds maintenance and site landscaping.
- S&C Slatter: UK-based sports facility construction specialist delivering synthetic and natural pitches, athletics tracks, and MUGAs. Direct competitor to CLS Sports for school, club, and council tender work across the UK.
- White Horse Contractors: Long-established UK sports turf, landscape, and civil engineering contractor. Closely comparable to CLS Landscape & Earthworks and CLS Sports divisions on grounds construction, drainage, and landscaping projects.
- SGL (Sports & Grounds Ltd): UK sports pitch construction and grounds maintenance contractor serving schools, clubs, and councils. Overlaps with CLS on synthetic pitch builds and natural turf maintenance services.
- McArdle Sport: UK sports turf and pitch construction company focused on natural and hybrid surfaces. Comparable to CLS Sports on hybrid pitch technology and grounds renovation work.
Broad incumbents
- idverde: Large UK and European grounds maintenance, landscaping, and environmental services provider. Broad incumbent competing with CLS Landscape & Earthworks on outsourced grounds contracts.
- Sunbelt Rentals UK: Major UK plant and equipment rental business (part of Ashtead Group). Competitor to CLS Selfdrive across excavator, dumper, and tool hire categories.
- Speedy Hire: UK's largest tool and equipment hire company with broad industrial fleet. Competes with CLS Selfdrive on plant hire, though Speedy is much larger and more generalist in fleet composition.
- Sodexo (UK Sports & Leisure Services): Global facilities management and services company with UK sports, leisure, and education facility maintenance offerings. Adjacent competitor to CLS for outsourced grounds and sports facility maintenance contracts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cleveland Land Services social profiles
Digital presenceCleveland Land Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cleveland Land Services leadership team
Management profileNumber of profiles
Cleveland Land Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cleveland Land Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cleveland Land Services
What does Cleveland Land Services do?
Cleveland Land Services is a UK contractor delivering three integrated service lines: landscape and earthworks construction for commercial and public-sector sites; design, build and maintenance of natural and hybrid sports pitches (with FIFA, World Rugby and FIH accreditations); and operated plant hire and self-drive equipment rental. Revenue is generated from construction contracts, recurring grounds maintenance agreements, and rental of owned construction and groundcare machinery.
Is Cleveland Land Services a public or private company?
Cleveland Land Services is a private company. It is classified as family owned and is currently operating.
When was Cleveland Land Services founded?
Cleveland Land Services was founded in 1974. It employs 101 to 250 people.
Where is Cleveland Land Services based?
Cleveland Land Services is headquartered in Guisborough, United Kingdom, in the Europe region.
How does Cleveland Land Services make money?
Four revenue lines are on record. Sports & Landscape Construction Projects are the primary driver. The others are plant Hire, equipment Sales and servicing and Repairs.
Who are Cleveland Land Services's main competitors?
Direct peers on record are Brandon Hire Station, Ground Control, S&C Slatter, White Horse Contractors, SGL (Sports & Grounds Ltd) and McArdle Sport. Broad incumbents are idverde, Sunbelt Rentals UK, Speedy Hire and Sodexo (UK Sports & Leisure Services).
Does Cleveland Land Services have an API?
No public API is recorded for Cleveland Land Services.
What industry is Cleveland Land Services in?
Its primary akta.pro industry code is TLABAFAA, Earthmoving & Excavation Equipment Rental/Leasing, with a secondary code of HSAIADAH, Lot Clearing, Land Clearing & Brush Removal. Its NAICS code is 53241 and its SIC code is 7359.