Dallas Baptist University

What Dallas Baptist University does

Dallas Baptist University is a private, faith-based institution of higher education founded in 1898 and headquartered on a 3000 Mountain Creek Parkway campus in southwest Dallas, Texas. It serves more than 4,150 students through 79 undergraduate majors, 37 graduate degree programs, two doctoral programs, online degree tracks, a degree completion pathway for adult learners, a dual credit / Pre-College Academy, and an Intensive English Program for international students. The university supports a 16:1 student-to-faculty ratio and delivers all of its curricula on a single faith-integrated framework in which every degree carries a service-learning requirement.

Revenue is generated primarily through recurring tuition and fees assessed on a block tuition model across undergraduate, graduate, and doctoral programs, with auxiliary revenue from on-campus room and board and from administering federal and state financial aid (Pell Grants, FSEOG, Federal Work-Study, Texas Tuition Equalization Grants, and Federal Direct Loans). Net tuition is discounted by an institutional academic scholarship ladder ranging from $8,000 to $14,000 per year plus a $4,000 Christian Service Scholarship and a Christian Leadership Scholarship up to $3,000 per year. Distribution is omnichannel: in-person at the Dallas campus and DBU North at The Hope Center, online through distance programs, and via international and military/veteran admissions pipelines. The technology stack is a standard higher-ed ERP/CRM/LMS configuration — Microsoft 365, Blackboard LMS, Touchnet payments, StarRez housing, Technolutions Slingshot for admissions, Campus Labs Engage, IMLeagues, and Formstack — with no proprietary platform or AI capabilities disclosed. The go-to-market motion is sales-led admissions supported by event-driven campus visits, the annual SWAT orientation, and student referral channels (Operation Andrew, alumni, high school counselors).

Name

Dallas Baptist University

Legal name

Dallas Baptist University

Website

https://dbu.edu

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

251–500 employees

Short description

Dallas Baptist University is a private Christian university in Dallas, Texas serving over 4,150 students across 79 undergraduate, 37 graduate, and 2 doctoral programs delivered on campus, online, and through dual credit, with tuition, room, board, and federal financial aid as its primary revenue streams.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Religious Organizations (8131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Religiously Affiliated Liberal Arts Colleges (EDAHACAF)

akta.pro secondary industry

Residential Liberal Arts Colleges (EDAHACAH)

Keywords

• Christian higher education
• Undergraduate degree programs
• Graduate degree programs
• Online college degrees
• Doctoral programs

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Undergraduate Tuition and Fees: DBU generates primary revenue from undergraduate tuition and fees assessed on a block tuition model for on-campus programs. Academic scholarships ranging from $8,000 to $14,000 per year, and the Christian Service Scholarship of $4,000 per year, are applied against tuition charges. Tuition-only or tuition-geared scholarships may not be applied to costs other than tuition.
2. Graduate and Doctoral Tuition: Graduate degree programs (master's and doctoral) generate tuition revenue. DBU offers 37 graduate degree programs and two doctoral programs. Graduate students must be enrolled at least half-time in at least one Long Semester class.
3. Room and Board: On-campus housing revenue is generated through university residence halls and apartments. Students are required to live on campus for certain scholarship programs (e.g., Christian Leadership Scholarship requires on-campus housing).
4. Federal Student Aid Administration: DBU administers federal financial aid programs including Pell Grants, FSEOG, Federal Work-Study, Tuition Equalization Grant (TEG) for Texas residents, and Federal Direct Loans (Subsidized, Unsubsidized, Parent PLUS, Grad PLUS). DBU does not maintain a preferred lender list and has no arrangement with private lenders.
5. Christian Service Scholarship Service Requirement: Students receiving the Christian Service Scholarship ($4,000/year) must enroll in and complete the DBU Christian Leadership course during their first year, declare a ministry area each semester, complete at least six hours of volunteer service per month, and submit Ministry Journal requirements through Blackboard.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Dallas Baptist University is a private Christ-centered university delivering residential, online, and hybrid higher-education programs across 79 undergraduate majors, 37 graduate degree programs, and two doctoral programs. Its core offerings include undergraduate degrees, graduate degrees, doctoral degrees, online degree programs, a degree completion track, a dual credit Pre-College Academy, and an Intensive English Program for international students, all integrated with Christian faith and a service-learning curriculum. The university supplements academics with on-campus housing, NCAA Division I athletics (DBU Patriots), intramural sports, Greek Life, the Global Studies program, and career and professional development services.

Product overview

Dallas Baptist University is a Christ-centered higher education institution offering a comprehensive portfolio of educational programs and student services. The university operates as a unified platform providing undergraduate, graduate, doctoral, online, and degree completion programs across 79 undergraduate majors and 37 graduate programs. Core academic offerings are supplemented by supporting services including financial aid administration, student housing (via StarRez), intramural athletics (via IMLeagues), NCAA varsity sports, Greek Life organizations, the Global Studies international program, career services, and the annual SWAT orientation week. The institution uses enterprise platforms including Touchnet for payments, Blackboard for learning management, Formstack for administrative forms, and Technolutions for admissions processing. Financial support is provided through institutional scholarships ranging from $8,000-$14,000 annually, the Christian Leadership Scholarship, federal Pell Grants and Direct Loans, state Tuition Equalization Grants, and private loan guidance via the independent ELMSelect platform.

Differentiator

Problem solved

Functional benefit

Brands

• DBU Patriots: The athletic teams of Dallas Baptist University, competing in NCAA Division I athletics.

Products and services

• Undergraduate Programs Residential and commuter undergraduate degree programs across 79 majors at Dallas Baptist University, including traditional four-year degrees with a faith-integrated curriculum and Christian service requirements. For traditional first-year and transfer students.
• Graduate Programs Master's and doctoral degree programs at Dallas Baptist University offered both on-campus and online, spanning 37 graduate degree programs in fields including business, education, counseling, and theology. For working professionals and recent bachelor's graduates.
• Doctoral Programs Two doctoral programs at Dallas Baptist University offering the highest level of academic achievement within a Christ-centered framework. For advanced graduate students seeking terminal degrees.
• Online Degree Programs Flexible online undergraduate and graduate degree programs at Dallas Baptist University allowing students to complete degrees remotely, with the same Christ-centered curriculum as on-campus offerings. For working adults and distance learners.
• Degree Completion Programs Accelerated degree completion pathways at Dallas Baptist University for adult learners, typically designed for students who have some college credit but no degree. For non-traditional adult learners returning to higher education.
• Dual Credit / Pre-College Academy Pre-College Academy at Dallas Baptist University allowing high school students to earn college credit through the Honors Scholars Academy, making them DBU students while still in high school. For high school students seeking early college credit.
• Intensive English Program

Quantifiable outcome

• 16:1 student-to-faculty ratio enabling personalized mentoring partnerships
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

16 partnerships are on record, tiered notable, minor and core.

• Southwestern Baptist Theological SeminarynotableStrategic or Co-development Partner · 1 June 2026Southwestern Baptist Theological Seminary and Dallas Baptist University announced a new collaboration in June 2026 that allows Southwestern Seminary students to participate in DBU's Intensive English Program to strengthen their English language skills, supporting international students of both institutions.
• Kingdom Story CompanynotableStrategic or Co-development PartnerKingdom Story Company, a Christian filmmaking organization home to films such as 'Unsung Hero,' 'Jesus Revolution,' and 'I Can Only Imagine,' supported DBU students Emma Sumlin and Jonathan Collins in their film project 'Timeless.' As former interns, Emma and Jonathan maintained a relationship with the company, and when they began raising funds for their film, Kingdom Story Company donated on behalf of the entire organization.
• Ashlyn Vozeh Cox (DBU Alumna)minorOthersAshlyn Vozeh Cox, a DBU alumna, provided promotional photography services for the student film 'Timeless,' shooting promotional photos in January with actor Jordan Pope.
• Mission ArlingtoncoreOthersMission Arlington is a long-standing community partner of DBU. Students regularly serve with Mission Arlington during SWAT service days and throughout the year, engaging in clean-up, distribution, apartment outreach, and other community service activities.
• Brother Bill's Helping HandcoreOthersBrother Bill's Helping Hand is a DBU community partner providing food, clothing, and emergency assistance to those in need in the Dallas area. DBU students serve with this organization during service projects.
• Cornerstone Baptist Church (Dallas)coreOthersCornerstone Baptist Church in Dallas is a community partner of DBU. Students engage in service projects with this church during SWAT and throughout the academic year.
• Beautiful Feet MinistriescoreOthersBeautiful Feet is a homeless ministry partner of DBU. DBU students serve with this organization during service days, engaging in direct ministry with the homeless population in the Dallas-Fort Worth area.
• Buckner Center for Humanitarian AidnotableOthersBuckner Center for Humanitarian Aid is a community partner of DBU. Students engage in service projects with this organization during SWAT service days.
• Dallas Life Recovery CenternotableOthersDallas Life Recovery Center for the homeless is a DBU community partner. DBU students serve at this recovery center during SWAT service day.
• 6 StonesnotableOthers6 Stones is a community partner of DBU committed to constructing and refurbishing residences for underserved families. DBU students served with 6 Stones during SWAT 2023, building homes for families in need.
• Embrace GracenotableOthersEmbrace Grace supports mothers with unexpected pregnancies. DBU students packed 580 boxes with uplifting messages for Embrace Grace during SWAT 2023, providing support to mothers during pivotal life phases.
• OurCallingnotableOthersOurCalling is a ministry focused on reaching and serving the homeless population in Dallas. DBU students served with OurCalling during SWAT 2024 service projects across the DFW metroplex.
• Victory TherapyminorOthersVictory Therapy provides therapeutic services to individuals and families. DBU students served with Victory Therapy during SWAT service days, supporting the organization's mission in the DFW area.
• Soaring Eagle CenterminorOthersSoaring Eagle Center is a DBU community partner. Students served with this organization during SWAT service days in the DFW area.
• Tarrant Area FoodbanknotableOthersTarrant Area Foodbank is a DBU community partner addressing food insecurity. DBU students engaged in hunger relief efforts with Tarrant Area Foodbank during SWAT service days.
• Holt's House of HopeminorOthersHolt's House of Hope is a ministry in the Dominican Republic. DBU's Cross Country and Track & Field team traveled to the Dominican Republic to serve with Holt's House of Hope, building relationships and sharing God's love.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Howard Payne University: Brownwood-based Texas Baptist university with residential undergraduate programs and faith-based mission. Smaller-scale peer for traditional Baptist residential education in Texas.
• Texas Christian University: Fort Worth-based private Christian (Disciples of Christ heritage) university with comparable size and NCAA Division I athletics program. The most direct DFW competitor for in-region, faith-influenced undergraduates.
• Biola University: La Mirada, CA-based evangelical university with comparable size, comprehensive program mix (75+ undergraduate, 150+ graduate), and tightly faith-integrated curriculum. Regional/national peer rather than local competitor.
• Hardin-Simmons University: Abilene-based Baptist university with comparable program mix, NCAA athletics, and faith-integrated curriculum. Direct competitor for Texas Baptist undergraduates and graduate students.
• Houston Christian University (formerly Houston Baptist): Baptist-affiliated Texas university with comparable enrollment scale, NCAA athletics, and master's/doctoral program offerings. Direct peer for Texas Baptist higher-education positioning.
• Oral Roberts University: Tulsa-based charismatic/Pentecostal faith-affiliated university with comprehensive undergraduate and graduate programs and integrated service-learning mission. Comparable faith-integrated positioning and program breadth.
• Abilene Christian University: Texas-based private Church of Christ university with similar faith-integrated curriculum, residential experience, and comprehensive program mix. Comparable size and aspirational profile.
• Texas Wesleyan University: Fort Worth-based private university (United Methodist heritage) with similar size, faith roots, NCAA Division II athletics, and graduate/d Doctoral programs. Closest in-region private competitor for the DFW market.

Broad incumbents

• Liberty University: Largest evangelical-affiliated university in the U.S. with extensive online infrastructure and NCAA Division I athletics. Represents the upper-bound scale benchmark for faith-affiliated comprehensive universities.
• Baylor University: Largest Baptist-affiliated university in the world (Waco, TX). Same faith tradition and Texas footprint as DBU; broader research university scale, but competes for the same Baptist, Dallas-area, and academically-prepared Christian student pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/dbuadmissions
• Xx.com/DBUPatriots
• Facebookfacebook.com/43443903752
• LinkedInlinkedin.com/company/dallas-baptist-university

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dallas Baptist University