avot

What avot does

avot (legal entity Avot Media BV) is a Dutch custom software development firm operating since 1992 from Winkel, the Netherlands, with 1-10 employees. It designs and engineers bespoke digital products for Dutch SMBs and enterprises, operating across three service pillars: (1) custom software development ('maatwerk software'), (2) high-impact websites with in-house copywriting, SEO, and the proprietary SiteManager CMS, and (3) cloud and serverless infrastructure on AWS. Under the registered Hyperlytics® brand it offers proprietary analytics software that tracks visitor behavior, devices, and geography beyond standard analytics tools.

The portfolio spans six publicly disclosed case studies — Analytical Competence Tool (psychoanalytical measurement SaaS), Tuinconfigurator (garden design configurator with AutoCAD import), Website / Offerte Tool (real estate quote and reference platform with NVM integration), Webshop (international sports-nutrition e-commerce with Exact Online, PostNL, and Trunkrs integrations), Sales Systeem (SaaS for sales, inventory, commissions, and invoicing), and Automotive afbeeldingen (an AWS Lambda-based platform that automatically composes ~1 billion 3D-rendered vehicle images). Integrations span Exact Online and Exact Globe for accounting, PostNL and Trunkrs for shipping, and NVM for real-estate reference data.

The commercial model is project-based custom development combined with a small portfolio of SaaS applications and recurring maintenance/continuity contracts (multi-year where disclosed). Pricing is quote-based and not publicly listed. Distribution is entirely sales-led and domestic (Netherlands), delivered through direct outreach, case-study-driven portfolio marketing, and phone/email contact. Named clients span automotive, real estate, construction, retail, healthcare, legal, HR, and non-profit verticals. The company is privately held with no disclosed funding, no parent company, and no public-market listing.

Name

avot

Legal name

Avot Media BV

Website

https://avot.nl

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

avot (Avot Media BV) is a small Dutch custom software development firm (1-10 employees, founded 1992) that builds bespoke SaaS applications, websites, and AWS serverless infrastructure — including the proprietary Hyperlytics® analytics platform — for Dutch SMBs and enterprises across diverse verticals.

Ownership category

akta.pro rank

Product category

Custom Software Development

NAICS

Custom Computer Programming Services (541511), Software Publishers (5132)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

Cloud-Native Application Development (Containers/Kubernetes/Serverless) (BPAEAFAE)

akta.pro secondary industry

Serverless & Functions-as-a-Service (FaaS) (HDABAAAC)

Keywords

• Custom software development
• Cloud infrastructure services
• Website development
• Bespoke analytics software
• Serverless cloud platforms

Headquarters

HQ city

Winkel

HQ country

Switzerland

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Custom Software Development: Bespoke software application development based on client ideas or proprietary innovations, including AI integration. Revenue is generated through project-based custom development engagements.
2. SaaS Applications: Subscription-based software-as-a-service applications for recurring revenue. Examples include Sales Systems, Quote/Tender Tools, and web shops delivered as hosted solutions.
3. Website Development: Website development including graphic design and copywriting services, with options for both custom (maatwerk) and pre-designed (pret-a-porter) variants.
4. Cloud Infrastructure Services: Cloud infrastructure setup and management services, including serverless computing solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

avot develops bespoke custom software applications (including AI-enabled solutions), designs and builds SEO-optimized websites with its proprietary SiteManager CMS, and sets up serverless cloud infrastructure (notably on AWS) for Dutch businesses. It also offers the proprietary Hyperlytics® analytics platform and delivered SaaS products such as a Sales System, Website/Offerte Tool, Webshop, Tuinconfigurator, Analytical Competence Tool, and an automotive 3D image-rendering platform handling ~1 billion combinations.

Product overview

avot is a Dutch custom software development company that creates unique digital products for more efficient working and better communication. The company operates on a three-pillar model: (1) Custom Software Development using the latest techniques including AI, (2) Standout Websites with proprietary SiteManager CMS and SEO services, and (3) Cloud Infrastructure with serverless computing. Under the Hyperlytics® brand, avot offers proprietary analytics and measurement software. Their project portfolio includes the Analytical Competence Tool (psychoanalytical measurement application), Tuinconfigurator (garden design SaaS), Website/Offerte Tool (real estate management), Webshop (e-commerce with logistics), Sales System (inventory and invoicing), and Automotive Images platform (3D rendering automation on AWS). The company integrates with Exact Online, Exact Globe, PostNL, Trunkrs, and NVM for client solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Hyperlytics®: Proprietary analytics and measurement software label offering unique measurement tools for analyzing application visitors, including parameters on visit duration, device type, and geographic origin.

Products and services

• Maatwerk Software Bespoke custom software development service that builds unique software applications based on client ideas or avot's own innovations, using modern techniques including Artificial Intelligence. Delivered for Dutch businesses seeking tailored digital products.
• Spraakmakende Websites Website development service featuring graphic design, in-house copywriting, SEO optimization, and content management via the proprietary SiteManager CMS. Includes both fully custom (maatwerk) websites and an affordable 'Basiese' pret-a-porter design variant for smaller budgets.
• Cloud infrastructuur Cloud and serverless computing infrastructure setup service, configuring complete serverless platforms at major cloud providers so clients pay only for actual consumption rather than continuous capacity.
• Hyperlytics® Proprietary analytics and measurement software under the Hyperlytics® registered brand that tracks visitor behavior (visit duration, device type, geographic origin) and provides advanced big-data analytics beyond standard tools.
• SiteManager Proprietary, user-friendly content management system that lets clients manage their own website content without developer intervention.
• Automotive Afbeeldingen Platform Custom AWS-based cloud platform built for Auto Waard that automatically combines approximately 1 billion 3D-rendered car parts into complete vehicle images for every car, color, wheel, and exterior option using Lambda functions and CDN, with built-in rendering oversight controls.
• Sales Systeem SaaS application for sales with inventory management, real-time management figures, and quote/order processing. Orders are automatically forwarded to Exact Online for invoicing, follow-up reminders are handled within the system, and commissions plus configurable bonuses per employee are calculated automatically.
• Website / Offerte Tool SaaS application for real estate agents that manages quotes and client relationships, automatically links reference properties via NVM, processes approved quotes into Exact Online accounting, and tracks requests from the agent's own website and Funda.
• Webshop International e-commerce platform for sports nutrition (House of Nutrition) with Exact Online integration for articles and pricing, automated order processing, integrated logistics with shipping label generation via PostNL and Trunkrs, and tracking feedback to the system.
• Tuinconfigurator Exclusive SaaS application for garden design that lets end-users import AutoCAD files and design gardens from templates or from scratch, with support for materials, laying patterns, and automatic calculations for edging and sawing costs via an Exact Globe integration.
• Analytical Competence Tool Psychoanalytical SaaS application (Competence Tool) where end-users complete a 12-minute measurement generating multiple report types (standard and custom created by the client), and which also measures burnout sensitivity.

Quantifiable outcome

• 1 billion automotive images processed automatically
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Amazon Web Services (AWS)coreTechnology or IntegrationAWS serves as the primary cloud infrastructure platform. avot built a full cloud platform on AWS for automotive image processing, utilizing Lambda functions and CDN for scalable, cost-efficient processing of approximately 1 billion vehicle images.
• Exact OnlinecoreTechnology or IntegrationExact Online is integrated across multiple projects including the Sales System (automated invoice processing, order management, and commission calculations) and Webshop (article and pricing synchronization, order processing).

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Xebia: Dutch/Indian IT consultancy known for cloud-native application development, serverless architectures, and AWS expertise. Closely aligned with avot's technical stack (AWS Lambda, serverless) and consultative delivery model, though at substantially larger scale.
• Valtech: Global digital transformation agency with strong Netherlands presence, offering bespoke software, websites, and cloud services to enterprise clients. Directly competes in the same Dutch market on similar custom-delivery engagements.
• Info Support: Large Dutch IT services and software development firm with strong cloud-native and data-engineering practices. Competes for similar Dutch custom-software engagements and shares avot's preference for senior, expert-led delivery.
• Dept: Amsterdam-based global digital agency offering custom software, web, and cloud services to enterprise clients. Highly comparable to avot's three-pillar model (custom software, websites, cloud), but at vastly larger scale and with a much broader geographic footprint.
• Conclusion: Large Dutch IT services group with multiple business units spanning custom software development, cloud, and digital transformation. Competes with avot for similar Dutch mid-market software engagements, supported by a much larger bench and broader capabilities.
• Emakina: European digital agency offering custom software, web platforms, and e-commerce solutions with operations in the Netherlands. Matches avot's web development and SaaS-style project work, though at significantly larger scale and broader geographic reach.
• Mirabeau (Visma): Dutch digital agency specializing in custom digital solutions and web platforms for mid-market and enterprise clients. Closely matches avot's consultative, bespoke-delivery approach in the same Dutch domestic market, but at significantly greater scale and breadth.

Emerging players

• CloudNation: Netherlands-based AWS-focused consultancy specializing in serverless and cloud-native application development. A closer technical cousin to avot's AWS Lambda and serverless infrastructure work, though typically focused on cloud migrations rather than bespoke end-product delivery.

Direct peers

• Iquality: Dutch digital agency focused on custom software, web applications, and cloud solutions for mid-market clients in the Netherlands. Most similar in size and delivery model to avot, operating in the same boutique-agency tier and Dutch market.
• Kega: Dutch digital agency delivering custom software, web platforms, and cloud-based solutions. Similar boutique-tier capacity and consultative sales motion as avot, competing for comparable Dutch mid-market custom-development work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/avot-media-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about avot