Parts Plus
Parts Plus is Australia's largest auto parts recycling cooperative, operating 12+ member locations across four states with over one million graded used parts. It serves dealerships, workshops, insurance firms, fleets, and the public via an online parts locator, nationwide shipping, and tiered warranties.
- Company typePrivate
- Founded1993
- HeadquartersCardiff, Australia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Parts Plus does
Parts Plus is Australia's largest auto parts recycling group, operating as a member-based cooperative network of independent auto dismantlers since 1993. The network spans 12+ physical locations across Queensland, New South Wales, Victoria, and South Australia, with nationwide shipping, holding an inventory of over one million graded used parts for passenger vehicles, 4x4s, and commercial vehicles.
The core platform is the Online Parts Locator, which lets customers search inventory by vehicle make, model, and year, supported by an Interchange Software system that guarantees correct fitment. Members operate on shared infrastructure including Pinnacle sales/inventory software and the Phocas Benchmark Dashboard for KPI tracking. The network also enables inter-trading of brokered parts between members, generating over $3 million annually in cross-member transactions, and offers tiered 3-, 6-, and 12-month warranties with a "No Fuss" money-back guarantee — Parts Plus was the first in Australia to introduce a 6-month parts and labour warranty.
The business monetizes through three streams: transactional sales of recycled parts (priced at 20-80% below new OEM components), recurring membership fees from auto dismantlers joining the network, and fees on inter-traded brokered parts. Customers span dealerships, workshops, mechanics, panel beaters, insurance companies, mining enterprises, fleet owners, farmers, and individual vehicle owners. The cooperative structure means members retain independent ownership while sharing brand, software, marketing, and group buying power under the Parts Plus umbrella, including the registered ROE® (Recycled Original Equipment) trademark.
Parts Plus firmographics
Firmographics- Name
- Parts Plus
- Legal name
- Parts Plus
- Website
- https://partsplus.com.au
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Parts Plus is Australia's largest auto parts recycling cooperative, operating 12+ member locations across four states with over one million graded used parts. It serves dealerships, workshops, insurance firms, fleets, and the public via an online parts locator, nationwide shipping, and tiered warranties.
- Ownership category
- akta.pro rank
Parts Plus industry classification
Industry- Product category
- Auto Parts Recycling
- NAICS
- Motor Vehicle Parts (Used) Merchant Wholesalers (42314)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Used Auto Parts Recovery & Resale (Salvage/Yard Parts, Rebuilders) (EUAIAJAF)
Keywords
Where Parts Plus is headquartered
LocationHeadquarters
- HQ city
- Cardiff
- HQ country
- Australia
- HQ region
- Oceania
Offices11 records
Markets served
Parts Plus business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Recycled Auto Parts Sales: Parts Plus generates revenue through the sale of recycled auto parts including engines, transmissions, body panels, headlights, taillights, door mirrors, wheels, and other components. Parts are sold to a diverse customer base including motor dealers, mechanics, panel beaters, insurance companies, mining enterprises, farmers, and the general public.
- Inter-trading of Brokered Parts: Members within the Parts Plus network trade parts with each other, generating over $3 million annually in inter-traded brokered parts sales. This creates additional revenue streams within the network.
- Membership Fees: Auto dismantlers pay to join the Parts Plus network, gaining access to the brand, group buying power, shared marketing resources, software tools, and the inter-trading ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 3-month warranty option |
| One time/ perpetual license | Pay-as-you-go | 6-month warranty option (standard) |
| One time/ perpetual license | Pay-as-you-go | 12-month warranty option (premium) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Parts Plus product offering
Product offeringCore offering
Parts Plus is Australia's largest auto parts recycling group, operating as a cooperative network of independent auto recyclers across Queensland, New South Wales, Victoria, and South Australia. The network offers over 1 million graded recycled auto parts for passenger vehicles, 4x4s, and commercial vehicles, with nationwide shipping, a nationwide warranty program (3, 6, or 12 months), and inter-trading of brokered parts between members generating over $3 million annually.
Product overview
Parts Plus operates as a network-based auto parts recycling marketplace and brand franchise. The core offering is the Parts Plus Recycled Auto Parts Marketplace, which connects customers nationwide with over 1 million used parts from member recyclers, accessible through the Online Parts Locator. This is supported by the Parts Plus Warranty Program providing 3-12 month coverage with money-back guarantee. The Parts Plus Member Network serves as the underlying platform enabling inter-trading between franchise members across four Australian states. The Parts Plus Membership Program recruits and supports new auto recyclers under the Parts Plus brand, providing them with Pinnacle sales software and Phocas analytics tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Parts Plus Recycled Auto Parts Marketplace National network-based marketplace connecting buyers with recycled auto parts from member dismantlers across Australia, offering over 1 million graded used parts for passenger vehicles, 4x4s, and commercial vehicles with nationwide warranty coverage.
- Parts Plus Warranty Program Nationwide warranty program offering 3-month, 6-month, and 12-month coverage options with 'No Fuss' money-back guarantee on all recycled auto parts sold through the Parts Plus network. Parts Plus was the first in Australia to introduce a 6-month parts and labour warranty.
- Parts Plus Membership Program Membership program for auto recyclers joining the Parts Plus group, offering Full Membership (incorporate Parts Plus brand) and Affiliate Membership (keep existing brand with Parts Plus affiliate logo). Includes access to group buying power, marketing resources, Pinnacle sales software, and Phocas analytics dashboard.
Quantifiable outcome
- Recycled parts cost 20% to 80% less than new components
- +4 more outcomes
Companies that use Parts Plus
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Parts Plus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Parts Plus partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- CapricorncoreParts Plus members leverage Capricorn for automotive industry connections, Capricorn Sparks Marketing resources, and group buying power benefits within the cooperative network.
- Future Auto GroupcoreStrategic partnership providing Parts Plus members with access to industry resources, group buying programs, and collaborative opportunities within the auto parts ecosystem.
- Wenn IndustriesminorPartnership providing industry resources and support for Parts Plus members in the auto recycling sector.
- Team PRPcoreNetwork partnership providing Parts Plus members with access to industry best practices, training resources, and collaborative opportunities in auto parts recycling.
- URGminorPartnership for emergency response and automotive recycling industry collaboration.
- ARA (Auto Parts Recyclers Association)coreARA (Auto Parts Recyclers Association) works with government agencies to develop policies for safe auto recycling, promote increased recycling, oversee vehicle recycling obligations, and create business growth opportunities for Parts Plus members.
- MyCarminorPartnership connecting Parts Plus with automotive service networks for parts distribution.
- PhocascorePhocas Software provides Parts Plus members with the Benchmark Dashboard for in-depth data analysis and monthly KPI tracking, enabling members to refine strategies and boost performance.
- Marketing EyeminorMarketing Eye is the digital agency that designed the Parts Plus website, providing ongoing marketing support and brand development services.
- Counts ConsultingminorConsulting partnership providing Parts Plus members with business advisory services and strategic planning support.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Parts Plus competitors and assessment
Company assessmentBroad incumbents
- Copart: Copart is a global leader in online salvage auto auctions, connecting sellers (insurers, donors, fleet operators) with buyers dismantlers, rebuilders, and exporters. It competes with Parts Plus for the upstream supply of end-of-life vehicles that feed the recycled parts market.
- Manheim (Cox Automotive): Manheim, part of Cox Automotive, operates the world's largest wholesale auto auction network and also services salvage vehicles through related Cox businesses. It competes with Parts Plus indirectly via auction-driven recycled parts supply chains.
- LKQ Corporation: LKQ is the largest provider of alternative and recycled parts in North America and Europe, operating a vast distribution network of recycled and aftermarket auto parts. It is directly comparable to Parts Plus as a multi-location recycled parts distributor serving collision repair, mechanical, and fleet customers.
- IAA (Ritchie Bros. Auctioneers): IAA, now part of Ritchie Bros., is a major global salvage auto auctioneer, selling total-loss and donor vehicles to dismantlers and recyclers worldwide. It is comparable as a global incumbent in the upstream salvage supply that feeds recycled parts businesses like Parts Plus.
Direct peers
- Pull-A-Part: Pull-A-Part runs a national U.S. chain of self-service used auto parts yards with online inventory lookup. It is closely comparable to Parts Plus' model of multi-location recycled auto parts retail with nationwide inventory visibility.
- U-Pull-It: U-Pull-It operates self-service auto salvage yards where customers pull used parts themselves, primarily in the U.S. and Canada. It is a direct peer to Parts Plus in the used auto parts retail model serving DIY and trade customers.
Regional players
- Grays Australia: Grays is an Australian auctioneer and online marketplace covering automotive, industrial, and consumer categories including salvage vehicles. It overlaps with Parts Plus in the Australian end-of-life vehicle and recycled parts supply chain.
- Pickles Automotive: Pickles is one of Australia's largest auction and valuation companies, running automotive salvage and used vehicle auctions across the country. It is a direct regional peer competing for end-of-life vehicles that supply Australia's recycled parts channel.
Emerging players
- Parts Geek: Parts Geek is an online discount auto parts retailer offering new and remanufactured aftermarket parts with broad vehicle coverage. It is an emerging marketplace peer competing for the same trade and consumer customer base Parts Plus serves.
Others
- Car-Part.com: Car-Part.com provides the dominant inventory search and interchange software used by auto recyclers worldwide to manage and advertise their parts stock. It is a key technology peer to Parts Plus, which uses comparable interchange and online locator functionality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Parts Plus social profiles
Digital presenceParts Plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parts Plus leadership team
Management profileNumber of profiles
Parts Plus subsidiaries and ownership
Company hierarchySubsidiaries12 records
Parts Plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parts Plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parts Plus
What does Parts Plus do?
Parts Plus is Australia's largest auto parts recycling group, operating as a cooperative network of independent auto recyclers across Queensland, New South Wales, Victoria, and South Australia. The network offers over 1 million graded recycled auto parts for passenger vehicles, 4x4s, and commercial vehicles, with nationwide shipping, a nationwide warranty program (3, 6, or 12 months), and inter-trading of brokered parts between members generating over $3 million annually.
Is Parts Plus a public or private company?
Parts Plus is a private company. It is classified as management employee owned and is currently operating.
When was Parts Plus founded?
Parts Plus was founded in 1993. It employs 51 to 100 people.
Where is Parts Plus based?
Parts Plus is headquartered in Cardiff, Australia, in the Oceania region.
How does Parts Plus make money?
Three revenue lines are on record. Recycled Auto Parts Sales are the primary driver. The others are inter-trading of Brokered Parts and membership Fees.
Who are Parts Plus's main competitors?
Broad incumbents on record are Copart, Manheim (Cox Automotive), LKQ Corporation and IAA (Ritchie Bros. Auctioneers). Direct peers are Pull-A-Part and U-Pull-It. Regional players are Grays Australia and Pickles Automotive. Parts Geek is listed as an emerging player. Car-Part.com is listed as an others.
Does Parts Plus have an API?
No public API is recorded for Parts Plus.
What industry is Parts Plus in?
Parts Plus's product category is Auto Parts Recycling. Its primary akta.pro industry code is EUAIAJAF, Used Auto Parts Recovery & Resale (Salvage/Yard Parts, Rebuilders). Its NAICS code is 42314 and its SIC code is 5010.