What Pnat does

Pnat is an Italian design and applied plant-science firm founded in 2014 as a University of Florence spin-off under Prof. Stefano Mancuso, with operational headquarters at the Manifattura Tabacchi complex in Florence and a secondary office near Venice. The company translates research from the International Laboratory of Plant Neurobiology (LINV) into nature-based solutions for the built environment, operating a headcount of 11–50 and a co-founding team that spans plant physiology (PhD Camilla Pandolfi as CEO), architecture, agronomy, industrial design, and administration.

Its core commercial product is Fabbrica dell'Aria — positioned as the world's first certified botanical indoor air purifier — a modular system combining a biofilter with plants, the patented Stomata air diffuser, automated irrigation, dual-wavelength LED lighting, fans, and a cloud-connected sensor stack for environmental monitoring. Additional proprietary offerings include Re-Watering (indoor self-irrigating cultivation), Communitree (IoT/AI environmental monitoring of urban trees), the ConSenso dashboard, and Resistivitree sensors for coffee-plantation health monitoring in Tanzania. The company also sells nature-based architecture, biophilic design, environmental monitoring, Green & Blue ecosystem restoration, and scientific/visual research services to enterprise, government, healthcare, and education clients.

Pnat's go-to-market is a consultative, enterprise field-sales motion combined with competitive municipal tenders and EU-funded project consortia (notably the 2019 Urban Innovative Actions Prato Urban Jungle grant). Revenue is generated through bespoke Fabbrica dell'Aria hardware installations, custom design projects, environmental monitoring services, and published municipal guidelines. Manufacturing and commercialization of Fabbrica dell'Aria is handled by sister company Botanical Solutions ITA SRL, which shares PNAT's legal address. Pricing is opaque, set through direct inquiry, and bundling typically combines equipment sale with installation, monitoring, and ongoing advisory — anchoring PNAT to long-duration, multi-year project relationships.

Name

Pnat

Legal name

PNAT SRL

Website

https://pnat.net

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Pnat is an Italian applied plant-science firm that designs and installs nature-based solutions — including its flagship Fabbrica dell'Aria botanical air purifier — for enterprise, municipal, healthcare, and education clients across Europe and selected Asia/Africa markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Sesto Fiorentino

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Fabbrica dell'Aria Product Sales: Sale and installation of the Fabbrica dell'Aria botanical air purification units, a modular system sold as individual units or combined configurations. The product is manufactured and commercialized by Botanical Solutions ITA SRL (a sister company sharing the same legal address).
2. Consulting and Design Services: Custom biophilic design, nature-based architecture, and landscape architecture consulting and design services for corporate, institutional, and municipal clients.
3. Custom Installation and Site-Specific Projects: Bespoke site-specific installations of plant-based solutions (Fabbrica dell'Aria, biophilic interiors, green infrastructure) for enterprise clients including offices, retail, healthcare, and hospitality.
4. Environmental Monitoring Services: Scientific monitoring and assessment services using IoT sensors and analysis tools (e.g., Green Benefits Analysis, i-Tree software) for municipalities and organizations. Quantifies environmental and economic benefits of urban trees.
5. Guidelines and Publications: Development and publication of urban greening guidelines and nature-based solution frameworks for municipalities (e.g., Prato Urban Jungle guidelines, Comune di Empoli guidelines).

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

PNAT designs and delivers nature-based solutions combining plant science and design for urban and built environments. Its flagship product, Fabbrica dell'Aria, is the world's first certified botanical air purifier that removes atmospheric pollutants through plant-root filtration, sold as a modular system. The company also offers biophilic design, environmental monitoring (Communitree, Resistivitree, ConSenso Dashboard), nature-based architecture, and ecosystem restoration services to enterprises, municipalities, healthcare, and education clients.

Product overview

PNAT is a science and design company that transforms scientific knowledge about plant behavior into innovative solutions. The core product is Fabbrica dell'Aria (FdA), the world's first certified botanical air purifier with modular components (Biofiltro, Cloroplasta, Digital Subsystem, Water System). Supporting products include Re-Watering for indoor plant cultivation, Communitree for AI-powered environmental monitoring, and ConSenso with Resistivitree sensors for coffee plantation monitoring. Services encompass Nature based Architecture, Biophilic Design, Environmental Monitoring, Green and Blue reforestation, and Scientific and Visual Research.

Differentiator

Problem solved

Functional benefit

Brands

• Fabbrica dell'Aria: Botanical air purification system for enclosed spaces - the world's first certified botanical purifier that removes atmospheric pollutants through the natural action of plants. Includes components: Biofilter, Cloroplasta (LED lighting and fan unit), Digital Subsystem (cloud-connected sensors), and Water System.

Products and services

• Fabbrica dell'Aria The world's first certified botanical air purifier that removes atmospheric pollutants (VOCs including formaldehyde) through the natural action of plants. Modular system combining a biofilter (with patented Stomata® air diffuser and optimized growth substrate), Cloroplasta LED/fan unit, cloud-connected digital sensor subsystem, and automated water/irrigation system. Sold and installed for enterprise offices, retail, healthcare, education, hospitality, and cultural venues.
• Re-Watering Indoor self-sustaining plant cultivation system using three ceramic ovoids and a water-recycling column that continuously irrigates a small garden. Enables year-round cultivation of herbs, vegetables, and ornamental plants while purifying air and improving well-being. Designed for indoor residential and office environments.
• Communitree Advanced environmental monitoring system based on IoT sensors, AI, and cloud computing that analyzes and quantifies the ecological benefits of trees in real time, including CO2 sequestration, air quality, pollutant removal, and tree health. Includes predictive models simulating tree dynamics in response to environmental factors such as wind and seasonal variations. Deployed for municipalities and organizations across Italy (e.g., Milan BAM, Prato).
• Resistivitree Sensors Innovative sensors developed by PNAT that measure the electrical properties of coffee plants to determine physiological status and predict plant needs, enabling continuous and precise data collection for sustainable plantation management.
• ConSenso Dashboard Real-time interactive web dashboard displaying environmental parameters and plant health data, including CO2 storage, weather data (temperature, humidity, wind, precipitation, atmospheric pressure, radiation), and Resistivitree sensor readings for the monitored plantation.
• Nature-Based Architecture Design service delivering solutions that utilize natural elements and processes to increase urban resilience on small and large scales, integrating natural systems with traditional infrastructure to address climate change, water pollution, food security, biodiversity loss, and public health. Provided to enterprises, municipalities, and institutions.
• Biophilic Design Design strategies and projects enhancing human well-being by integrating natural elements into everyday objects, living environments, and urban spaces, based on understanding of plant behavior and their positive effects on health. Provided to corporate, retail, hospitality, healthcare, and education clients.
• Environmental Monitoring Methods to collect and transmit relevant data from plants, monitoring their health and environmental conditions using specialized sensor systems on trees for ecological footprint tracking. Includes Green Benefits Analysis and i-Tree-based assessments for municipalities and organizations.
• Green and Blue (Ecosystem Restoration) Ecosystem restoration solutions including reforestation and biodiversity preservation through renaturalization of abandoned or degraded areas to combat CO2 release and global warming. Provided to municipalities, foundations, and corporate clients (e.g., Bosco di Montopoli for unicoop Firenze; Oasi Gregorina for Generali).
• Scientific and Visual Research Studies and assessments combining data analysis with advanced methodologies to understand environmental challenges, including art and visual research for environmental communication and awareness. Blends scientific precision with artistic expression.
• Jellyfish Barge Modular floating greenhouse that uses solar energy to generate drinking water and energy, enabling sustainable food production near consumers in coastal or water-scarce urban environments.

Quantifiable outcome

• Fabbrica dell'Aria achieved a CADR (Clean Air Delivery Rate) of 167 m³/h for formaldehyde with near 100% removal efficiency in AHAM AC-4-2022 testing by Intertek (USA labs, June 2024).
• +5 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature5 records

Partnerships

22 partnerships are on record, tiered notable, core and minor.

• Politecnico di MilanonotableTechnology or Integration · 1 January 2019Communitree project involved collaboration with Politecnico di Milano for the development of IoT monitoring and AI analysis of tree ecological benefits.
• Urban Innovative Actions (UIA) ProgramcoreOthers · 1 January 2019The Prato Urban Jungle (PUJ) project was selected by the EU's Urban Innovative Actions program (4th call, among 20 winners), providing funding to test Nature-Based Solutions in pilot buildings in Prato, creating a scalable model for other European cities.
• Estra (Prato)notableStrategic or Co-development Partner · 1 January 2018PNAT conducted Green Benefits Analysis of 29,151 trees for Estra in Prato, dividing the city's Green Database into six zones to assess each zone's environmental impact.
• CISCOcoreTechnology or IntegrationCISCO partnered with PNAT and the Accademia del Caffè Espresso in the ConSenso project in Tanzania, supporting the development of innovative sensors and an interactive monitoring dashboard for sustainable coffee plantation management.
• Accademia del Caffè EspressocoreStrategic or Co-development PartnerPNAT serves as scientific partner in the ConSenso project with the Accademia del Caffè Espresso, combining advanced technologies and sustainable agricultural practices at the Utengule coffee plantation in Tanzania.
• Snohetta, Stantec, Barreca & La Varra, MpartnernotableStrategic or Co-development PartnerPNAT collaborated with an international design team (Snohetta, Stantec, Barreca & La Varra, Mpartner) on the Ex Macello urban regeneration project in Milan, where Fabbrica dell'Aria was integrated as a biological air purification infrastructure.
• Prospettiva TerracoreStrategic or Co-development PartnerPNAT is the scientific and technological partner of Prospettiva Terra's first project, implementing 300 IoT devices in BAM park, Milan to monitor tree stability and quantify environmental benefits of urban green spaces.
• Associazione di Promozione Sociale Casetta RossaminorStrategic or Co-development PartnerPNAT's Green Benefits assessment of 248 trees in Parco Cavallo Pazzo, Rome was supported by Associazione Casetta Rossa, with crowdfunding via GoFundMe Italia and sponsorship by Chef Rubio.
• Ricehouse.itnotableTechnology or IntegrationRicehouse.it provided natural rice husk fiber panels for the Fabbrica dell'Aria Pavilion at the Venice Architecture Biennale 2025, cladding the cold-formed steel structure by Ottagono Design.
• Ottagono DesignnotableTechnology or IntegrationOttagono Design provided the cold-formed steel structure for the Fabbrica dell'Aria Pavilion at the Venice Architecture Biennale 2025, clad with natural rice fiber panels.
• University of Florence / LINV (International Laboratory of Plant Neurobiology)coreStrategic or Co-development PartnerPNAT was founded as a spin-off of the University of Florence under Prof. Stefano Mancuso, Director of LINV. This collaboration provides a foundational knowledge base in plant behavior that underpins all of PNAT's innovative design and technology approaches.
• Botanical Solutions ITA SRLcoreOEM/ Whitelabel/ Licensing PartnerFabbrica dell'Aria is developed by PNAT SRL but manufactured and commercialized by Botanical Solutions ITA SRL, a sister company sharing the same legal address (Via della Cernaia 12, Florence).
• Fondazione dell'Ospedale Pediatrico Meyer ONLUSnotableStrategic or Co-development PartnerPNAT created two green terraces at Meyer Children's Hospital in Florence — a Healing Garden and a Sensory Garden — to improve psychological and physical conditions of young patients.
• LattexplusminorStrategic or Co-development PartnerPNAT created an innovative plant installation at Villa Strozzi's Limonaia garden for Lattexplus, featuring suspended plants in transparent spheres with water-efficient irrigation systems.
• Paola LentinotableStrategic or Co-development PartnerPNAT designed multiple urban ecosystem habitats (wetland garden, pollinator roof, edible forest, tropical patio, perennial garden) for the Paola Lenti showroom in Milan, showcasing biophilic design integrated with architecture.
• Redo SGRnotableStrategic or Co-development PartnerPNAT collaborated on the Ex Macello urban regeneration project managed by Redo SGR, integrating Fabbrica dell'Aria as biological air purification infrastructure in the historical industrial complex.
• Reinventing Cities (Reinventing Cities Competition) — First PrizenotableOthersThe Ex Macello project won the Reinventing Cities competition (First Prize), a global competition for sustainable urban regeneration projects.
• Cdp Immobiliare, Gruppo AermontnotableStrategic or Co-development PartnerPNAT installed Fabbrica dell'Aria in Manifattura Tabacchi, a commercial complex managed by Cdp Immobiliare and Gruppo Aermont, demonstrating the technology in a heritage industrial renovation.
• unicoop FirenzenotableStrategic or Co-development PartnerPNAT developed the Eco-Auditorium within the Bosco di Montopoli (approximately 7 hectares) for unicoop Firenze, creating an educational center within a reforested former pig farm.
• Generali and Gruppo Leone AlatonotableStrategic or Co-development PartnerPNAT designed Oasi Gregorina (approximately 25 hectares) in Castrocaro Terme for Generali and Gruppo Leone Alato, creating a biodiversity conservation, environmental education, and nature immersion oasis.
• Gruppo HeranotableStrategic or Co-development PartnerPNAT collaborated with Gruppo Hera on the Energy Park project, designing a multifunctional green infrastructure combining energy production, agricultural production, and ecosystem maintenance in Modena.
• NomadiccoreStrategic or Co-development PartnerNomadic partnered with PNAT on the Jellyfish Barge project, a modular floating greenhouse for urban agriculture that produces fresh water and energy using only solar power. Exhibited globally at major venues including Expo Milano 2015.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Ambius: Large global interior landscaping and plant-rental company serving enterprise offices, hospitality, and healthcare. Represents the broader incumbent category of plant-based workplace services that PNAT competes with on customer relationships, but without the proprietary IP.
• Carrier (Indoor Air Quality): Global HVAC and IAQ equipment manufacturer with smart air purification and sensing products. Represents the dominant mechanical-filtration incumbent competing for the same enterprise indoor air-quality budget that PNAT targets with Fabbrica dell'Aria.
• Delos: US-based wellness real-estate and WELL Building Standard consultancy. Comparable at the level of biophilic/IAQ value proposition for premium commercial real estate, though Delos is a consulting/standards business rather than a hardware manufacturer.

Direct peers

• Naava: Finnish company that designs and manufactures green walls and intelligent indoor air-quality systems using plants and smart sensors. Closest direct comparable to PNAT's Fabbrica dell'Aria: shared plant-based IAQ thesis, enterprise office channel, and SaaS-style environmental monitoring story.
• Sage Greenlife (formerly PLANTA): North American manufacturer of modular living wall systems for commercial buildings. Comparable to PNAT as a vertically integrated designer/manufacturer of engineered green-wall IAQ and biophilic products.
• Bright Green Technology: UK provider of engineered living walls and green infrastructure with monitoring and maintenance services. Comparable to PNAT's biophilic design and installation services plus environmental monitoring emphasis.
• Biotecture: UK-based living wall and biophilic infrastructure specialist serving commercial real estate, retail, and public-sector clients. Comparable to PNAT's biophilic design and installation services across the same enterprise and municipal buyer profiles.

Regional players

• Stefano Boeri Architetti: Italian architecture firm known for the Bosco Verticale (Vertical Forest) concept and other nature-integrated urban projects. Closely comparable to PNAT's nature-based architecture and biophilic design services, particularly within the Italian and broader European market.

Others

• Jellyfish Barge (Nomadic): Italian partner of PNAT on the original Jellyfish Barge floating greenhouse (UN, CNR, Compasso d'Oro-recognized). Adjacent peer rooted in the same co-founder ecosystem and focused on controlled-environment agriculture, a related but distinct vertical.
• Arup (Built Environment Sustainability): Global engineering and design consultancy with a nature-based solutions and urban greening practice. Comparable as a systems-level competitor on municipal NBS guidelines, urban tree monitoring, and large urban regeneration projects where PNAT operates.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pnat