What Unicoop Firenze does

Unicoop Firenze (legal name: Unicoop Firenze sc) is an Italian consumer cooperative founded in 1973 and headquartered at Via S. Reparata 43, 50129 Firenze. It operates a regional supermarket and shopping-center network across every Tuscan province (Firenze, Siena, Pisa, Arezzo, Lucca, Livorno, Pistoia, Prato, and Massa-Carrara), serving more than one million member-owners (soci). The cooperative is part of the national Coop system; it earns revenue primarily through retail grocery sales (including a private-label 'Prodotto a Marchio Coop' range), supplemented by membership fees (one-time 25 euro joining fee) and regulated member social lending (Prestito Sociale) under Bank of Italy instructions. The product portfolio extends beyond groceries to gift cards (Carte Regalo Coop), meal voucher acceptance, PagoPA payment services, Box Office ticket sales, digital photo printing, and telecom (Coop Voce).

The technology and product surface centers on a multi-channel retail platform: the Adobe Experience Manager website, a Salesforce Commerce Cloud-powered e-commerce grocery service ('Prenota la Spesa'), the App Coop.fi mobile application for iOS and Android, the 'Carta Socio' loyalty card with the Punti Socio points engine (1 point per euro spent, redeemable via the 'euro+punti' formula), the 'Nucleo Soci' family point-pooling feature, the 'Prenota Libro' textbook reservation service, and the Prestito Sociale Web member portal authenticated via SPID and Microsoft Azure AD B2C. The customer base is segmented into over-1M cooperative soci, with targeted sub-segments for under-30 members and culture/wellness oriented members, sustained by community programs such as Bibliocoop (since 2010, in collaboration with Regione Toscana, now present in 41 locations with 60,000+ book inventory), Casateatro 2.0 (since 2023 with Giallo Mare Minimal Teatro), reading circles (Circoli di Lettura), and member walking groups (33 groups and ~1,500 members as of May 2026). Unicoop Firenze additionally cultivates 100+ partnerships with museums and theaters, sources from 800+ local suppliers, and operates a subsidiary (Terre di Mezzo s.r.l.).

Name

Unicoop Firenze

Legal name

Unicoop Firenze sc

Website

https://coopfirenze.it

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Unicoop Firenze is an Italian consumer cooperative (founded 1973, headquartered in Florence) operating supermarkets and shopping centers across Tuscany for its one-million-plus member-owners, offering groceries, loyalty points, social lending, e-commerce, and community cultural programs.

Ownership category

akta.pro rank

Product category

Consumer Cooperative Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110), Other Miscellaneous Retailers (4599)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Member-Owned Food Cooperatives (CRAHALAA)

akta.pro secondary industry

Independent Supermarkets & Neighborhood Grocers (CRAHAAAB)

Keywords

• Consumer cooperative retail
• Grocery supermarket chain
• Member loyalty program
• Online grocery shopping
• Social lending services

Headquarters

HQ city

Firenze

HQ country

Italy

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales: Revenue generated from physical and online grocery retail operations including supermarkets and specialized stores throughout Tuscany. Includes sales of Coop private label products and branded goods.
2. Social Lending (Prestito Sociale): Members provide interest-bearing deposits to support cooperative activities. Not classified as public savings collection, regulated by Bank of Italy instructions.
3. Membership Fees: One-time membership fee of 25 euros for new members, with annual usage requirements to maintain active status
4. Loyalty Program: Punti Socio points system where members earn 1 point per euro spent, redeemable for discounts or products via 'euro+punti' formula

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

Unicoop Firenze is a consumer cooperative that operates a network of supermarkets and shopping centers across Tuscany, Italy, serving more than one million members (soci). The cooperative sells groceries — including Coop private-label products — through physical stores and an online ordering platform (Prenota la Spesa) with home delivery or in-store pickup. Members additionally access a loyalty points program (Carta Socio/Punti Socio), a social lending service (Prestito Sociale), textbook reservations (Prenota Libro), and cultural/community programs such as Bibliocoop and Casateatro.

Product overview

Unicoop Firenze is a cooperative retail chain operating supermarkets across Tuscany with over one million members. The company offers a unified platform combining physical retail stores with digital services. The core product portfolio includes: the 'Prenota la Spesa' e-commerce platform for online grocery shopping with home delivery or store pickup; the 'Prenota Libro' service for textbook reservations; the 'Carta Socio' membership card with an integrated points system ('Punti Socio'); the 'Nucleo Soci' feature for grouping family members to share points; and the 'Prestito Sociale' social lending service. The company also operates mobile applications (App Coop.fi) and various cultural programs including Bibliocoop, Casateatro, Camminate, and Circoli di Lettura. Additional services include meal voucher acceptance, gift cards, photo printing, and Box Office ticket sales.

Differentiator

Problem solved

Functional benefit

Brands

• Bibliocoop: A community of readers and volunteers project launched in 2010 in collaboration with Regione Toscana to promote access to books and reading through free book lending.
• Casateatro
• Prenota la Spesa
• Prenota Libro
• Prestito Sociale

Products and services

• Prenota la Spesa

Quantifiable outcome

• 162 million euros in member discounts provided (2025)
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Giallo Mare Minimal TeatrocoreStrategic or Co-development PartnerCollaboration partner for Casateatro 2.0 Laboratori per spettatori consapevoli project, promoting active audience participation in Tuscan theater life. The project involves creating groups of aware spectators and fostering engagement with regional theaters.
• Regione ToscanacoreStrategic or Co-development PartnerRegional government partner for multiple initiatives including Bibliocoop (reading access project started 2010), Casateatro 2.0 theater project with artistic residencies, and various cultural programs.
• MusicastradaminorGTM or Marketing PartnerMusic event partner for under30 cultural initiatives including Let's Festival events featuring Fresh Mula, Piccolo, VENERUS and other artists.
• Fondazione Antico Ospedale Santa Maria della ScalaminorGTM or Marketing PartnerCultural partnership for exclusive guided tours and reduced admission for members at Complesso Museale Santa Maria della Scala in Siena.
• Palazzo Blu FondazioneminorGTM or Marketing PartnerCultural partnership for art exhibitions including Piero Macola exhibition and I Fratelli Gioli exhibition, offering free visits for members and reduced tickets.
• Kinzica Soc. CoopminorGTM or Marketing PartnerPartner for Piero Macola exhibition 'Paesaggi di vita' providing free visits for under30 members at Palazzo Blu in Pisa.
• Uisp, Cai, Cooperativa ArcheologiaminorStrategic or Co-development PartnerWalking group partners collaborating with cooperative member sections to organize wellness walks and territory discovery activities.
• Libraries (Biblioteche comunali)minorStrategic or Co-development PartnerCollaboration with municipal libraries for Bibliocoop project enabling book lending services in cooperative spaces.
• Regional Theaters (Teatri Toscani)coreStrategic or Co-development PartnerMultiple Tuscan theaters participating in Casateatro 2.0 project as part of Regional Artistic Residencies program, creating a community of aware spectators.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Coop Italia: National consortium and brand owner of all Italian Coop cooperatives including Unicoop Firenze. Directly comparable as the umbrella organization governing shared private-label products, loyalty systems, and strategic direction.

Direct peers

• Esselunga: Italy's leading private supermarket chain with significant Tuscan presence. Comparable as a regional grocery competitor targeting similar household customers with multi-format stores and a strong private-label program.
• Conad: Major Italian cooperative-led grocery consortium with national coverage and a member/shareholder model analogous to Unicoop Firenze. Comparable on cooperative structure, private-label strategy, and regional store formats.
• Eurospin: Italy's largest hard-discount grocery chain. Comparable as a direct competitor for grocery spend within the same Tuscan trade areas, with a value-positioned model that pressures Unicoop's pricing.
• Lidl Italia: German hard-discount chain with expanding Italian footprint. Comparable as a competing grocery retail format targeting value-conscious Italian households, including in Tuscany.
• Carrefour Italia: Hypermarket and supermarket operator in Italy. Comparable on multi-format grocery retail, private-label ranges, and loyalty program design for Italian consumers.
• Coop Alleanza 3.0: Largest Italian Coop cooperative by membership (~2.7M soci). Closely comparable on cooperative governance, member discount model, multi-region store network, and shared Coop Italia branding.
• Coop Centro Italia: Sister Coop cooperative covering central Italy. Comparable as a regional consumer cooperative with the same brand identity, member model, and overlapping territorial footprint.
• MD (Discount): Italian discount grocery chain (formerly Auchan-SMA). Comparable as a growing value-grocery competitor in Italy, exerting pricing pressure on established supermarket operators including Unicoop Firenze.

Regional players

• Bennet: Italian hypermarket chain with notable presence in Lombardy and northern Italy. Comparable as a multi-format grocery and non-food retailer competing for similar household basket spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/UnicoopFirenze
• Facebookfacebook.com/InformaCoop

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unicoop Firenze