What Midknight Genius does

Midknight Genius is a Shopify Plus Partner agency holding Platinum Partner status, headquartered in Huntington (Long Island), New York. It sells professional services to enterprise, mid-market and growth-stage brands implementing or migrating commerce operations on the Shopify Plus platform, with explicit specialization in three use cases: Retail/POS unification, B2B wholesale functionality for manufacturers and distributors, and direct-to-consumer (DTC) custom builds.

The firm's delivery spans 11 service lines: custom Shopify Plus development including blended and headless builds, B2B and wholesale solutions (tiered pricing, customer portals, bulk ordering), Shopify POS implementation and training, data migration from WooCommerce, Magento, BigCommerce and Lightspeed with SEO preservation, system integrations with ERP/CRM/PIM tools (NetSuite, Microsoft Dynamics, SAP), custom theme design, Shopify Flow automation workflows, international multi-store setup, conversion rate optimization, consulting and strategy, and ongoing support and maintenance. Technical depth is concentrated inside the Shopify ecosystem, augmented by formal partnerships with Linnworks (multi-channel inventory) and Matrixify (bulk data operations).

The business model is professional services sold through a sales-led motion: direct outreach, website contact forms, phone (516-690-7456) and email inquiries, supplemented by client referrals. Pricing is quote-based and not publicly disclosed; revenue is generated via project-based engagements and implied retainer arrangements for ongoing support. The client base is horizontal across fashion, beauty, lifestyle, publishing, entertainment and pet-care verticals, with a mix of named brand logos (Netflix House, New York Times, Sofie Dossi, Woom, Cleverhood) and smaller clients such as Sunbury Press. Operating geographies are the United States, with public-facing contact details anchored at 453 Main St., Huntington, NY.

Name

Midknight Genius

Legal name

midknightgenius.com

Website

https://midknightgenius.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Midknight Genius is a Long Island, NY-based Shopify Plus Platinum Partner agency delivering custom development, B2B wholesale, POS, migration and integration services to enterprise, mid-market and DTC brands on the Shopify platform.

Ownership category

akta.pro rank

Product category

E-commerce Agency Services

NAICS

Custom Computer Programming Services (541511), Marketing Consulting Services (541613)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Shopify Plus agency
• E-commerce development services
• Shopify B2B solutions
• Shopify POS implementation
• Ecommerce platform migration

Headquarters

HQ city

Farmingdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Shopify Agency Services: Professional services including custom Shopify Plus development, theme design, system integrations, data migration, POS implementation, and ongoing support and maintenance. Revenue is generated through project-based engagements and potentially retainer arrangements for ongoing support.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Midknight Genius is a Shopify Platinum Partner agency that delivers professional services around the Shopify and Shopify Plus platforms for enterprise and growth-stage brands. Its core offerings include custom Shopify Plus development (blended and headless builds), B2B and wholesale functionality (tiered pricing, customer portals, bulk ordering), Shopify POS implementation and training, system integrations with ERP/CRM/PIM tools, and data migration from legacy platforms such as WooCommerce, Magento, BigCommerce, and Lightspeed.

Product overview

Midknight Genius is a Shopify Plus Partner agency (holding Platinum Partner status) offering a portfolio of agency services centered on the Shopify and Shopify Plus platforms. Rather than a single product, the company delivers a suite of interconnected professional and technical services: custom Shopify Plus development (including blended/headless builds), B2B & wholesale solutions, Shopify POS implementation and training, system integrations with ERP/CRM/PIM tools, data migration from competing platforms (WooCommerce, Magento, BigCommerce, Lightspeed), custom theme design and development, automation workflows via Shopify Flow, international multi-store setup, conversion rate optimization, and ongoing support and maintenance. These services are delivered as a unified consulting and implementation engagement and are collectively branded under the Midknight Genius agency name. The company does not sell a packaged software product but rather provides white-glove development, strategy, and optimization services to enterprise and growth-stage brands on Shopify.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopify Plus Development Services Custom Shopify Plus development services including blended builds (Shopify + headless) and fully dedicated headless commerce solutions, tailored for enterprise and high-growth brands.
• B2B & Wholesale Solutions Custom Shopify Plus B2B functionality including tiered pricing, customer portals, bulk order tools, company accounts, net payment terms, and custom catalogs for wholesalers, manufacturers, and distributors.
• Shopify POS Implementation & Training Shopify POS setup, customization, and integration with existing tools, including staff training for inventory management, transaction processing, and unified in-store and online operations.
• Data Migration Services Migration of store data (products, customers, orders, blog posts, gift cards, store credit) from WooCommerce, Magento, BigCommerce, Lightspeed, and other platforms to Shopify, with SEO preservation and zero-downtime strategies.
• System Integrations Connecting Shopify Plus with ERP, CRM, PIM, and inventory management systems such as NetSuite, Microsoft Dynamics, and SAP, enabling automated workflows and centralized data.
• Theme Design & Development Custom Shopify theme design and development creating visually stunning, responsive, conversion-optimized themes tailored to brand identity, including enhancements to existing themes.
• Automation & Custom Workflows Building custom workflows using Shopify Flow to automate tasks such as inventory updates, order routing, and marketing actions.
• International Expansion & Multi-Store Setup Multi-language, multi-currency, and region-specific Shopify store setups for brands expanding internationally across multiple storefronts.
• Conversion Rate Optimization (CRO) A/B testing, checkout optimizations, and strategic changes to improve sales conversion rates for Shopify stores.
• Consulting & Strategy Business analysis, goal-setting, and technical planning services for e-commerce strategy on Shopify Plus.
• Ongoing Support & Maintenance Ongoing updates, feature enhancements, and continuous optimization for Shopify Plus stores post-launch.

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationMidknight Genius is a Shopify Platinum Partner and Premier Partner Agency, specializing in Shopify Plus custom development, migrations, integrations, and B2B/DTC solutions. This is the core technology platform the agency builds upon.
• LinnworkscoreTechnology or IntegrationMidknight Genius has published integration expertise with Linnworks for Shopify ecommerce and POS inventory management optimization. The agency helps clients implement Linnworks for multi-channel inventory synchronization.
• MatrixifycoreTechnology or IntegrationMidknight Genius is recognized as a Matrixify Trusted Expert, utilizing the platform for bulk product and customer import/export operations during Shopify migrations and data management projects.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Brains: Shopify Plus Partner agency offering custom development, theme design, and CRO for growth-stage brands. Comparable in size, Shopify-only focus, and project-based services model.
• Eastside Co: Shopify Plus Partner agency of comparable size offering custom Shopify Plus builds, migrations, and ongoing support. Directly comparable in service mix, target market (mid-market and enterprise Shopify Plus merchants), and Platinum-tier positioning.
• Coalition Technologies: Shopify design and development agency offering SEO, design, and CRO alongside Shopify builds. Comparable service mix and Shopify Plus segment focus.
• Optimum7: Shopify Plus Partner offering custom development, integrations, and CRO for Shopify merchants. Comparable in service portfolio and SMB-to-mid-market Shopify Plus positioning.
• Polar Bear: Shopify Plus Partner agency with a dedicated focus on B2B commerce, similar to Midknight Genius's wholesale/wholesaler segment. Directly comparable in B2B niche positioning and Shopify Plus-only delivery model.
• OuterBox: Shopify Plus Partner agency providing design, development, SEO, and CRO services for DTC and B2B brands. Closely comparable in service breadth and Shopify Plus specialization, though typically larger in headcount.
• Webjump: Global Shopify Plus Partner agency delivering custom development, integrations, and replatforming. Directly comparable as a Shopify-specialized agency, with broader geographic reach.

Broad incumbents

• Blue Acorn iCrossing: Larger Shopify Plus Partner and broader digital commerce agency (part of iCrossing/Cohn & Wolfe). Overlaps with Midknight Genius on Shopify Plus enterprise work but operates at significantly greater scale and across more platforms.
• Accenture Interactive: Global systems integrator with a large Shopify Plus practice and broader digital transformation capabilities. Competes with Midknight Genius for large enterprise Shopify Plus deals but bundles commerce with wider consulting services.
• Deloitte Digital: Large consulting-led digital agency with enterprise commerce capabilities including Shopify Plus implementations. Adjacent incumbent that increasingly competes for the same upper-tier replatforming RFPs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/midknightgenius
• Facebookfacebook.com/MidknightGenius
• Instagraminstagram.com/midknightgenius
• LinkedInlinkedin.com/company/midknightgenius

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midknight Genius