Matrixify
Matrixify is a bootstrapped Shopify-native app that lets merchants bulk import, export, update, migrate, and delete store data via Excel, CSV, and Google Sheets, with AI agent access through an MCP server. It serves SMB and enterprise Shopify merchants globally through a four-tier SaaS subscription and a regional partner services network.
- Company typePrivate
- Founded2017
- HeadquartersRiga, Latvia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Matrixify does
Matrixify is a Shopify-native data management application developed by SIA "ITissible," a privately held, bootstrapped Latvian limited liability company headquartered in Riga. Founded in 2017 as Excelify and rebranded in April 2021, the company operates with a small engineering-focused team and distributes exclusively through the Shopify App Store. Its product enables merchants to bulk import, export, update, migrate, and delete store data including products, customers, orders, collections, discounts, metafields, metaobjects, and B2B Companies using Excel, CSV, and Google Sheets templates. The platform's distinguishing technical layer is a Command column system (NEW/MERGE/UPDATE/REPLACE/DELETE/IGNORE) that gives merchants granular control over bulk operations, plus native data feeds that bridge Shopify to marketplaces (Google Shopping, eBay, Amazon, Banggood, Turn14, TopHatter) and logistics systems (UPS WorldShip, Swiss Post, Würth, ITG).
The company monetizes through a four-tier SaaS subscription priced in 30-day cycles: a free Demo plan with 10 items per job, Basic at $20, Big at $50, and Enterprise at $200 with unlimited items and AI MCP job capacity. Enterprise customers such as Staples Canada and Victoria Beckham use Matrixify for high-volume operations involving millions of products, customers, or discount codes. Go-to-market is product-led growth via the Shopify App Store combined with a partner network of regional agencies (Flagship in Japan, Swanky in the UK/Australia/France, Midknight Genius in the US, Maukau in France, Owl and Monk in Australia, Electric Eye in the US) that deliver paid migration and bulk-data services, plus a customer support layer that includes an in-house LLM-trained assistant (Maibo) and a Model Context Protocol (MCP) server enabling AI agents such as Claude, Cursor, VS Code, and Windsurf to perform Matrixify operations directly.
Matrixify firmographics
Firmographics- Name
- Matrixify
- Legal name
- ITissible, SIA
- Website
- https://matrixify.app
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Matrixify is a bootstrapped Shopify-native app that lets merchants bulk import, export, update, migrate, and delete store data via Excel, CSV, and Google Sheets, with AI agent access through an MCP server. It serves SMB and enterprise Shopify merchants globally through a four-tier SaaS subscription and a regional partner services network.
- Ownership category
- akta.pro rank
Matrixify industry classification
Industry- Product category
- Shopify Data Management Software
- NAICS
- Software Publishers (51321)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Feed Management & Shopping Ads (PLA/Product Ads) (MPAAACAL)
Keywords
Where Matrixify is headquartered
LocationHeadquarters
- HQ city
- Riga
- HQ country
- Latvia
- HQ region
- Europe
Offices1 record
Markets served
Matrixify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- SaaS Subscription - Basic Plan: Monthly subscription at $20 per 30 days providing 5,000 products, 2,000 customers, 1,000 orders per job with unlimited import/export runs per month. No monthly item limits - only per-job limits apply.
- SaaS Subscription - Big Plan: Monthly subscription at $50 per 30 days providing 50,000 products, 20,000 customers, 10,000 orders per job. Includes 5 parallel threads per job and batch import capability.
- SaaS Subscription - Enterprise Plan: Monthly subscription at $200 per 30 days with unlimited items per job, 10+ parallel threads, 2 parallel manual imports/exports, and unlimited AI MCP jobs per day.
- Free Demo Plan: Free tier with limited job sizes (10 items per job) allowing unlimited duration use for evaluation purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for unlimited time with basic functionality |
| Subscription | Monthly | Entry-level paid plan for small to medium stores |
| Subscription | Monthly | Mid-tier plan for larger stores with advanced features |
| Subscription | Monthly | Enterprise tier with unlimited scale and priority features |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Matrixify product offering
Product offeringCore offering
Matrixify is a Shopify-native application that enables merchants to bulk import, export, update, delete and migrate store data via human-readable Excel, CSV, XLSX and Google Sheets templates. It covers the full range of Shopify data entities (products, customers, orders, companies, collections, discounts, pages, blog posts, metafields, metaobjects, menus, redirects, files) and extends to data feed exchange with Google Shopping, eBay, Amazon, Banggood, Turn14, UPS WorldShip, TopHatter and other external systems, plus AI-agent automation via its MCP server.
Product overview
Matrixify is a Shopify-native data management platform consisting of a core app for bulk import/export/update/migration of store data, integrated data feeds for Google Shopping/eBay/Amazon and other marketplaces, an MCP server for AI agent automation, and an AI-powered support assistant. The platform enables Shopify merchants to manage products, customers, orders, collections, and other entities using familiar spreadsheet formats (Excel, CSV, Google Sheets). Additional services include migration tools for switching from other e-commerce platforms and a network of certified implementation partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Matrixify App
- Shopify Data Feeds
- Matrixify MCP Server
- Maibo AI Assistant
- Migration to Shopify Tools
- Trusted Matrixify Experts Network
Quantifiable outcome
- Handles millions of products, customers, and discount codes in single operations
- +2 more outcomes
Companies that use Matrixify
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Matrixify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability6 records
Feature8 records
Matrixify partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- FlagshipcoreFlagship is a Shopify Plus Partner based in Tokyo, Japan with engineering foundation. Specializes in migrations from Japanese domestic platforms to Shopify, bulk data updates, and automation. Offers paid Matrixify support in Japanese. Flagship represents Matrixify in the Japanese market.
- Swanky AgencycoreLeading international e-commerce agency, one of the first in Europe recognized as official Shopify Plus Experts. Offices in UK, Australia, and France. Provides platform migrations to Shopify, store syncing, bulk data updates, and SEO migrations.
- Owl and MonkminorBoutique agency in Australia specializing in retail businesses. Provides eCommerce strategy, Shopify setup, website migration, and data migration to Shopify POS.
- Electric EyeminorUS-based Shopify theme design and optimization agency. Specializes in migrating data to new Shopify stores and bulk data manipulation.
- Midknight GeniuscoreShopify Plus Partner specializing in Unified Commerce. Offers platform migrations from Magento, BigCommerce, WooCommerce, B2B and POS implementation.
- MaukauminorParis-based Shopify expert task force transforming ambitious e-commerce brands. Specializes in migrations, large catalog restructuring, custom Google Sheets templates, and Amazon S3 integrations.
- Uldis Steins (Freelancer)minorFreelancer in Latvia with wide knowledge of data migrations and data processing in Shopify and Matrixify. Provides general Excel and bulk data work.
- ShopifycoreMatrixify is a Shopify-native application built on the Shopify API. All operations (import/export/migration) work directly with Shopify store data through official API endpoints. Distributed exclusively through the Shopify App Store.
Scale indicators1 record
Recent moves7 records
Expansion highlights5 records
Matrixify competitors and assessment
Company assessmentDirect peers
- Ablestar: Ablestar is a Shopify app focused on bulk product imports, exports, and edits with strong data validation features. It directly competes with Matrixify in the same Shopify data management category, targeting similar merchants with comparable spreadsheet-based workflows.
- LitExtension: LitExtension is a leading shopping cart migration service that helps merchants move from platforms like Magento, WooCommerce, and BigCommerce to Shopify. It overlaps directly with Matrixify's migration feature set and serves the same platform-switching customer segment.
- Cart2Cart: Cart2Cart provides automated shopping cart migration between e-commerce platforms, including full data transfer to Shopify. It is a direct competitor to Matrixify's migration offering, particularly for merchants moving to Shopify from other platforms.
- MigrationPro: MigrationPro offers automated e-commerce data migration services between Shopify and other platforms such as Magento, WooCommerce, and BigCommerce. It competes with Matrixify on the platform-migration use case for merchants switching storefronts.
- Hexta: Hexta is a bulk product editor and data management tool for Shopify stores. It serves the same merchant segment as Matrixify with similar import/export capabilities, although with less emphasis on migration and AI integrations.
Emerging players
- Importify: Importify focuses on dropshipping data imports from suppliers like AliExpress, Amazon, and Alibaba into Shopify. It overlaps with Matrixify's dropshipper and supplier data feed features but targets a narrower dropshipping merchant segment.
Broad incumbents
- Zapier: Zapier is a broad automation platform that connects Shopify with thousands of other apps and can replicate some data sync and workflow use cases. While not a direct data import/export tool, it overlaps with Matrixify's scheduling and automation capabilities as an adjacent workflow layer.
Market position
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Matrixify social profiles
Digital presenceMatrixify compliance and trust
Trust signalCompliance2 records
Matrixify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Matrixify leadership team
Management profileNumber of profiles
Profiles10 records
Matrixify funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Matrixify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Matrixify
What does Matrixify do?
Matrixify is a Shopify-native application that enables merchants to bulk import, export, update, delete and migrate store data via human-readable Excel, CSV, XLSX and Google Sheets templates. It covers the full range of Shopify data entities (products, customers, orders, companies, collections, discounts, pages, blog posts, metafields, metaobjects, menus, redirects, files) and extends to data feed exchange with Google Shopping, eBay, Amazon, Banggood, Turn14, UPS WorldShip, TopHatter and other external systems, plus AI-agent automation via its MCP server.
Is Matrixify a public or private company?
Matrixify is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Matrixify founded?
Matrixify was founded in 2017. It employs 1 to 10 people.
Where is Matrixify based?
Matrixify is headquartered in Riga, Latvia, in the Europe region.
How does Matrixify make money?
Four revenue lines are on record. SaaS Subscription - Basic Plan is the primary driver. The others are saaS Subscription - Big Plan, saaS Subscription - Enterprise Plan and free Demo Plan.
Who are Matrixify's main competitors?
Direct peers on record are Ablestar, LitExtension, Cart2Cart, MigrationPro and Hexta. Importify is listed as an emerging player. Zapier is listed as a broad incumbent.
Does Matrixify have an API?
Yes. Matrixify offers an MCP (Model Context Protocol) server integration that allows AI tools to connect to the Matrixify app and perform actions directly, such as creating exports, running imports, and managing jobs. Works with any MCP-compatible AI tool including Claude AI, Claude Code, Cursor, VS Code, and Windsurf. Each user creates their own token, ensuring all AI-initiated actions are linked to their account. Tokens can be created and revoked at any time by staff members of the Shopify store.
What industry is Matrixify in?
Matrixify's product category is Shopify Data Management Software. Its primary akta.pro industry code is MPAAACAL, Feed Management & Shopping Ads (PLA/Product Ads). Its NAICS code is 51321 and its SIC code is 7370.